# Adobe Marketo Engage vs Attentive Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Attentive excels in **ease of use** , with users appreciating its intuitive dashboard and smooth onboarding process. One user highlighted how the platform makes personalized messaging at scale feel simple, which is particularly beneficial for reaching new customer segments.
- **Users say** that Adobe Marketo Engage offers robust **customization options** , allowing marketers to tailor the buyer journey based on specific personas and stages. Reviewers have noted the flexibility of integrating with Salesforce, which enhances their ability to manage client interactions effectively.
- **According to verified reviews** , Attentive shines in **customer support** , with a high satisfaction rating. Users have mentioned that the platform's features, such as segmentation and automation, are particularly useful for resolving issues quickly and enhancing communication with customers.
- **Reviewers mention** that Adobe Marketo Engage provides strong **email marketing capabilities** , with features like sending emails on behalf of account managers. This functionality allows for a more personalized approach to client engagement, which users find valuable in tracking campaign effectiveness.
- **G2 reviewers highlight** that Attentive's **mobile marketing features** are superior, with a focus on real-time messaging and SMS capabilities. Users appreciate how these features help in maintaining effective communication with customers, especially for promotional campaigns.
- **Users report** that while Adobe Marketo Engage has a solid reputation for **lead nurturing** and tracking, it faces challenges in **ease of setup**. Some users have expressed that the initial configuration can be complex, which may hinder quick adoption compared to Attentive's smoother transition process.



| | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 3,133 | 1,381 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (59.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | No pricing available | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Attentive

Pros:
- Ease of Use (429 reviews)
- Customer Support (348 reviews)

Cons:
- Expensive (106 reviews)
- Missing Features (100 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Attentive | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2627 reviews) | 8.8 (1103 reviews) | 
  | **Ease of Use** | 7.3 (2688 reviews) | 9.1 (1111 reviews) | 
  | **Ease of Setup** | 6.8 (1338 reviews) | 8.7 (829 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 9.0 (416 reviews) | 
  | **Quality of Support** | 7.5 (2477 reviews) | 9.2 (1091 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1169 reviews) | 9.2 (421 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2592 reviews) | 9.0 (1046 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Attentive

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1971 |
| **Attentive** | 7.5/10 | 198 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1756 reviews) ✓ Verified | 7.5 (82 reviews) | 
| **Sending Outbound Emails** | 8.7 (1744 reviews) ✓ Verified | 8.1 (73 reviews) | 
| **Manage Email Deliverability** | 8.1 (1713 reviews) ✓ Verified | 7.5 (60 reviews) | 
| **Automated Email Responses** | 8.5 (1660 reviews) ✓ Verified | 7.7 (61 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1698 reviews) ✓ Verified | 7.7 (67 reviews) | 
| **Dynamic Content** | 7.8 (1516 reviews) ✓ Verified | 7.6 (62 reviews) | 
| **A/B Testing** | 7.9 (1571 reviews) ✓ Verified | 8.4 (71 reviews) | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 8.1 (63 reviews) | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 7.6 (55 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1357 reviews) ✓ Verified | 8.1 (55 reviews) | 
| **Data Quality Management** | 7.9 (1250 reviews) ✓ Verified | 7.7 (51 reviews) | 
| **Segmentation** | 8.2 (1633 reviews) ✓ Verified | 7.8 (87 reviews) | 
| **Lead Scoring and Grading** | 8.2 (1597 reviews) ✓ Verified | 7.1 (46 reviews) | 
| **Lead Nurturing** | 8.4 (1656 reviews) ✓ Verified | 7.3 (49 reviews) | 
| **Online Behavior Tracking** | 8.0 (1535 reviews) ✓ Verified | 7.5 (50 reviews) | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 7.3 (49 reviews) | 
| **CRM Lead Integration** | 8.2 (1604 reviews) ✓ Verified | 7.3 (53 reviews) | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Program Management** | 8.3 (1611 reviews) ✓ Verified | 7.9 (64 reviews) | 
| **Event / Webinar Marketing** | 8.3 (1496 reviews) ✓ Verified | 7.3 (45 reviews) | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 7.4 (49 reviews) | 
| **Budgeting** | 7.0 (943 reviews) | 7.0 (49 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 6.6 (44 reviews) | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 6.7 (45 reviews) | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 6.7 (45 reviews) | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 6.6 (43 reviews) | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 6.6 (44 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Basic Reporting** | 7.7 (1650 reviews) ✓ Verified | 7.6 (87 reviews) | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 7.7 (46 reviews) | 
| **ROI Analytics** | 7.2 (1235 reviews) ✓ Verified | 7.9 (53 reviews) | 
| **Revenue Analytics** | 7.2 (1161 reviews) ✓ Verified | 7.8 (49 reviews) | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 6.8 (44 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Customization ** | 7.7 (904 reviews) ✓ Verified | 7.8 (71 reviews) | 
| **Workflow Capability** | 8.0 (903 reviews) ✓ Verified | 8.1 (78 reviews) | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.5 (61 reviews) | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 7.9 (57 reviews) | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 7.3 (58 reviews) | 
| **Performance and Reliability** | 7.7 (902 reviews) ✓ Verified | 9.0 (76 reviews) | 
| **Output Document Generation** | 7.6 (594 reviews) | 7.6 (55 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | 6.9 (42 reviews) | 
| **Multi-step Planning** | 7.4 (60 reviews) | 6.9 (42 reviews) | 
| **Cross-system Integration** | 7.2 (62 reviews) | 7.1 (45 reviews) | 
| **Adaptive Learning** | 6.9 (61 reviews) | 7.0 (42 reviews) | 
| **Proactive Assistance** | 7.0 (59 reviews) | 7.3 (47 reviews) | 
| **Decision Making** | 7.4 (59 reviews) | 7.1 (44 reviews) | 

#### Integration

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 7.7 (69 reviews) | 
| **Integration APIs** | 7.9 (871 reviews) ✓ Verified | 7.8 (71 reviews) | 
| **Breadth of Partner Applications** | 8.1 (792 reviews) ✓ Verified | 7.5 (72 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Attentive** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Attentive** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Attentive** | 7.9/10 | 811 |

#### Text Messaging

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.2 (783 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (721 reviews) | 
| **Text Scheduler** | Not enough data | 9.2 (783 reviews) | 
| **Automatic Replies** | Not enough data | 8.2 (740 reviews) | 
| **Automatic URL Shortening** | Not enough data | 9.0 (781 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (757 reviews) | 
| **Personalization** | Not enough data | 8.4 (754 reviews) | 
| **Transactional SMS** | Not enough data | 8.3 (691 reviews) | 

#### SMS Platform

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (771 reviews) | 
| **Automation** | Not enough data | 8.6 (763 reviews) | 
| **White Label** | Not enough data | 7.8 (617 reviews) | 
| **Text-to-Landline** | Not enough data | 6.6 (535 reviews) | 
| **Short Codes** | Not enough data | 8.0 (660 reviews) | 
| **API Integration** | Not enough data | 8.2 (687 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (354 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (352 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (354 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (351 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (343 reviews) | 
| **Decision Making** | Not enough data | 7.1 (345 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Attentive** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | Not enough data | 
| **Link Activity** | 8.0 (83 reviews) | Not enough data | 
| **Attachment Activity** | 7.8 (46 reviews) | Not enough data | 

#### Customizations

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | Not enough data | 
| **Email Scheduling** | 8.5 (79 reviews) | Not enough data | 
| **Notifications** | 7.8 (45 reviews) | Not enough data | 
| **Email Categorization** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.9 (83 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Attentive** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Attentive** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Attentive** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (294 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Attentive** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (232 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Attentive** | 7.8/10 | 418 |

#### Analysis

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | 8.0 (342 reviews) | 
| **Campaign Analysis** | 8.6 (116 reviews) | 8.5 (391 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | 7.7 (297 reviews) | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | 7.7 (334 reviews) | 

#### Campaigns

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | 7.8 (318 reviews) | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | 8.1 (310 reviews) | 
| **Bulk SMS** | 8.3 (100 reviews) | 8.8 (379 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | 8.2 (348 reviews) | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | 7.4 (281 reviews) | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | 8.3 (376 reviews) | 

#### Engagement

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | 8.5 (370 reviews) | 

#### Platform

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | 8.7 (369 reviews) | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | 8.2 (342 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | 8.0 (291 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (144 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (141 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (141 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (140 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (141 reviews) | 
| **Decision Making** | Not enough data | 7.0 (141 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Attentive (3):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Attentive | 
|---|---|---|
| **Small-Business** | 22.0% | 59.4% | 
| **Mid-Market** | 53.3% | 35.6% | 
| **Enterprise** | 24.7% | 4.9% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.9%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.1%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 30.9%

#### Attentive

- **Retail:** 22.8%
- **Apparel & Fashion:** 16.7%
- **Consumer Goods:** 11.6%
- **Marketing and Advertising:** 8.3%
- **Health, Wellness and Fitness:** 7.7%
- **Food & Beverages:** 4.7%
- **Cosmetics:** 4.0%
- **Luxury Goods & Jewelry:** 2.6%
- **Sporting Goods:** 2.1%
- **Furniture:** 1.8%
- **Other:** 17.5%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14739 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13795 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) — 4.5/5 stars (9089 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)

### Alternatives to Attentive

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4056 reviews)
- [Vibes](https://www.g2.com/products/vibes/reviews) — 4.7/5 stars (53 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) — 4.5/5 stars (744 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Textedly](https://www.g2.com/products/textedly/reviews) — 4.6/5 stars (1335 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Attentive

- Title: [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) — 6 comments, 1 upvote
  > **Top comment:** "Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best."
- Title: [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) — 3 comments, 1 upvote
  > **Top comment:** "I have tried both forex and binary options, got scammed real bad, over 62k in total. my savings gone!! they disappeared and stopped responding after knowing..."
- Title: [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-attentive)