# Adobe Marketo Engage vs Agile CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration capabilities, particularly with Salesforce, allowing users to send emails on behalf of account managers. This flexibility enhances communication with potential clients throughout the entire marketing process.
- **Users say** Agile CRM stands out for its all-in-one functionality, combining sales, marketing, and customer support tools into a single platform. This consolidation helps eliminate the hassle of switching between multiple applications, making it easier to manage customer data.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to personalize the buyer journey based on different personas and stages. This level of customization is highly valued by marketers looking to fine-tune their campaigns.
- **According to verified reviews** , Agile CRM is praised for its user-friendly interface and ease of setup, with many users appreciating the straightforward onboarding process that allows them to quickly get started with the platform.
- **G2 reviewers highlight** that Adobe Marketo Engage provides advanced features for email marketing, such as automated email responses and detailed tracking of email deliverability, which are crucial for optimizing marketing efforts and measuring success.
- **Users report** that while Agile CRM offers a solid set of features for small businesses, it may lack some of the advanced capabilities found in Adobe Marketo Engage, particularly for larger marketing teams that require more sophisticated tools for lead nurturing and segmentation.



| | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 3,149 | 369 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Small-Business (76.2% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | $0 per month | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (193 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Agile CRM

Pros:
- Ease of Use (4 reviews)
- Effective (4 reviews)

Cons:
- Not Intuitive (4 reviews)
- Poor Customer Support (4 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.1 (324 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.1 (324 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 7.9 (179 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 8.2 (166 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 7.9 (317 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.0 (165 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 7.7 (320 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Agile CRM

#### Entry-Level Pricing

Plan: Free

Price: $0 per month

Description: For 10 Users

Key Features:
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/agile-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | 7.4/10 | 50 |

#### Sales Force Automation

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.0 (41 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | 7.5 (29 reviews) | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 7.8 (39 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 7.7 (39 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.3 (31 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 7.3 (30 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.4 (30 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.0 (27 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 7.5 (30 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Email Marketing** | Not enough data | 7.5 (38 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 7.8 (34 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 7.3 (37 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 6.8 (33 reviews) ✓ Verified | 

#### Customer Support

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Case Management** | Not enough data | 7.1 (35 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 6.7 (34 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 6.5 (33 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 6.4 (32 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 6.9 (30 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Reporting** | Not enough data | 6.9 (31 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 7.1 (34 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 6.8 (28 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 7.9 (27 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.5 (25 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (25 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Customization** | Not enough data | 7.3 (14 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 7.6 (16 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 7.6 (13 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 8.1 (9 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | Not enough data | 7.8 (10 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 6.9 (18 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.1 (9 reviews) ✓ Verified | 

#### Integration

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (12 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.1 (12 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.5 (12 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1986 |
| **Agile CRM** | 7.9/10 | 25 |

#### Email Marketing

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | 7.1 (21 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | 6.7 (21 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | 7.5 (21 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | 7.5 (21 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | 8.0 (19 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | 7.8 (17 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | 7.5 (18 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | 7.7 (17 reviews) ✓ Verified | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | 7.5 (20 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | 7.2 (19 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | 7.8 (20 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | 7.0 (22 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | 7.4 (20 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | 8.1 (20 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | 7.9 (20 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | 7.9 (21 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | 8.2 (19 reviews) ✓ Verified | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | 8.3 (19 reviews) ✓ Verified | 
| **Budgeting** | 7.0 (943 reviews) | 8.5 (18 reviews) | 

#### Social

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | 8.0 (17 reviews) ✓ Verified | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | 8.4 (17 reviews) ✓ Verified | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | 8.8 (17 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | 8.4 (17 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | 8.0 (17 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | 8.6 (20 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | 8.9 (19 reviews) ✓ Verified | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | 8.7 (19 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | 8.0 (18 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | 8.0 (5 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | 8.3 (5 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | 8.0 (5 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | 7.7 (5 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | 7.3 (5 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | 8.3 (5 reviews) ✓ Verified | 
| **Output Document Generation** | 7.6 (595 reviews) | 7.7 (5 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | 7.7 (5 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | 8.3 (5 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | 7.5 (6 reviews) ✓ Verified | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | 8.5/10 | 15 |

#### Ticket and Case Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Ticket creation user experience** | Not enough data | 9.1 (9 reviews) ✓ Verified | 
| **Ticket response user experience** | Not enough data | 9.3 (9 reviews) ✓ Verified | 
| **Workflow** | Not enough data | 9.1 (9 reviews) ✓ Verified | 
| **Response Automation** | Not enough data | 9.1 (9 reviews) ✓ Verified | 
| **SLA Management** | Not enough data | 8.5 (9 reviews) ✓ Verified | 
| **Attachments/Screencasts** | Not enough data | 8.7 (9 reviews) ✓ Verified | 
| **Ticket Collaboration** | Not enough data | 8.1 (9 reviews) ✓ Verified | 
| **Customer and Contacts Database** | Not enough data | 8.7 (9 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Help Desk

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Communication Channels

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Customer Portal** | Not enough data | 9.3 (9 reviews) ✓ Verified | 
| **Email to Case** | Not enough data | 8.3 (9 reviews) ✓ Verified | 
| **Chat/Live Support** | Not enough data | 8.0 (9 reviews) ✓ Verified | 
| **Social Integration** | Not enough data | 7.4 (9 reviews) ✓ Verified | 
| **Voice** | Not enough data | 7.8 (9 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Mobile User Support** | Not enough data | 6.3 (5 reviews) | 
| **Customization ** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.0 (5 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 7.2 (6 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.9 (6 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Agile CRM** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Agile CRM** | N/A | N/A |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | Not enough data | 
| **Calls and Voice** | 6.9 (25 reviews) | Not enough data | 
| **Other Outreach Options ** | 7.7 (25 reviews) | Not enough data | 
| **CRM Integration** | 7.7 (31 reviews) | Not enough data | 
| **Calendar** | 7.6 (25 reviews) | Not enough data | 
| **Shared Records** | 8.0 (24 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | Not enough data | 
| **Workflow Management** | 7.7 (31 reviews) | Not enough data | 
| **Workflow Performance** | 7.7 (30 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | Not enough data | 
| **Gamification** | 7.6 (23 reviews) | Not enough data | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | Not enough data | 
| **Lead Scoring** | 8.0 (25 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.1 (26 reviews) | Not enough data | 
| **Machine Learning** | 7.8 (23 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (13 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (14 reviews) | Not enough data | 
| **Decision Making** | 6.8 (14 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | N/A | N/A |

#### Design and Customization

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | N/A | N/A |

#### Page Customization

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | N/A | N/A |

#### Customization

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Agile CRM** | 8.8/10 | 13 |

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.3 (7 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | 8.8 (7 reviews) ✓ Verified | 
| **In-App Messaging** | Not enough data | 8.3 (6 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 8.7 (5 reviews) | 

####  Internal Use

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Customization ** | Not enough data | 7.8 (6 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | 8.8 (7 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | 9.3 (7 reviews) | 
| **Knowledge Base** | Not enough data | 8.6 (7 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | 9.0 (7 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.6 (6 reviews) ✓ Verified | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Agile CRM** | 7.2/10 | 20 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (24 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 7.2 (18 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 6.8 (18 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | 7.5 (17 reviews) | 

#### Customizations

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 6.8 (17 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 7.4 (17 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 7.8 (17 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 7.1 (16 reviews) | 
| **Templates** | 7.9 (83 reviews) | 6.9 (17 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Agile CRM** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (5 reviews) | Not enough data | 

#### Calling

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | Not enough data | 
| **Generate Location** | 6.9 (18 reviews) | Not enough data | 
| **Call Types** | 6.7 (17 reviews) | Not enough data | 
| **Click-to-Call** | 7.0 (19 reviews) | Not enough data | 
| **Auto Dialer** | 7.7 (5 reviews) | Not enough data | 

#### Contacts

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | Not enough data | 
| **Information Locater** | 7.0 (19 reviews) | Not enough data | 
| **Record Prospect Data** | 7.4 (17 reviews) | Not enough data | 

#### Insights

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | Not enough data | 
| **Daily Summary** | 6.9 (18 reviews) | Not enough data | 
| **Automated Voicemails** | 7.3 (8 reviews) | Not enough data | 
| **Automated Emails** | 9.2 (8 reviews) | Not enough data | 
| **Sorts Prospects** | 6.3 (18 reviews) | Not enough data | 
| **Automated Note Taking** | 8.0 (5 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Agile CRM** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Agile CRM** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Agile CRM** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Agile CRM** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Adobe Marketo Engage (7):** [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Agile CRM (6):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Help Desk Software](https://www.g2.com/categories/help-desk), [Live Chat Software](https://www.g2.com/categories/live-chat), [CRM Software](https://www.g2.com/categories/crm), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Agile CRM | 
|---|---|---|
| **Small-Business** | 21.9% | 76.2% | 
| **Mid-Market** | 53.3% | 16.1% | 
| **Enterprise** | 24.7% | 7.8% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Agile CRM

- **Marketing and Advertising:** 15.0%
- **Information Technology and Services:** 13.4%
- **Computer Software:** 7.0%
- **Financial Services:** 4.5%
- **Internet:** 4.2%
- **Management Consulting:** 3.9%
- **Professional Training & Coaching:** 2.8%
- **Retail:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Real Estate:** 2.5%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14866 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13876 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)

### Alternatives to Agile CRM

- [EngageBay](https://www.g2.com/products/engagebay/reviews) — 4.6/5 stars (696 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14866 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3094 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25855 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13876 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Agile CRM

- Title: [What is Agile CRM used for?](https://www.g2.com/discussions/what-is-agile-crm-used-for) — 2 comments
  > **Top comment:** "Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with..."
- Title: [Why are you tear down their state-of-the-art product?](https://www.g2.com/discussions/why-are-you-tear-down-their-state-of-the-art-product) — 1 comment, 2 upvotes
  > **Top comment:** "They keep pushing their new product, and AgileCRM is not being maintained.  Campaigns are not working and no one is fixing it.  We are looking to switch."
- Title: [Any power users who are making Agile deliver ?](https://www.g2.com/discussions/13657-any-power-users-who-are-making-agile-deliver) — 1 comment, 1 upvote
  > **Top comment:** "I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.

Could you use tags to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-agile-crm)