# Adobe Marketo Engage vs Adobe Marketo Measure (formerly Bizible) Comparison - What are their main differences? At a Glance Star Rating **Adobe Marketo Engage** [ 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews#reviews) **Adobe Marketo Measure (formerly Bizible)**[ 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews#reviews) Market Segments **Adobe Marketo Engage** Mid-Market (53.3% of reviews) **Adobe Marketo Measure (formerly Bizible)** Mid-Market (73.2% of reviews) Pros & Cons **Adobe Marketo Engage** [ Ease of Use (193) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[ Automation (185) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[ Learning Curve (176) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[ Steep Learning Curve (135) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews) **Adobe Marketo Measure (formerly Bizible)** Not enough data Entry-Level Pricing **Adobe Marketo Engage** **Contact Us** Per Month **Adobe Marketo Measure (formerly Bizible)** No pricing available Summary AI Generated Summary AI-generated. Powered by real user reviews. - **G2 reviewers report** that Adobe Marketo Measure excels in providing clear insights into which marketing efforts drive revenue, making it particularly valuable for B2B companies. Users appreciate its ability to demonstrate the effectiveness of marketing initiatives, stating, "What I like most about Adobe Marketo Measure is that it clearly shows which marketing efforts actually influence deals and revenue." - **Users say** that Adobe Marketo Engage offers a high level of customization, allowing marketers to tailor the buyer journey based on persona and stage. This flexibility is highlighted by a user who noted, "I like that Adobe Marketo Engage is customizable. It allows me to personalize the buyer journey and offers seamless integrations with other software." - **Reviewers mention** that Adobe Marketo Measure has a user-friendly interface that simplifies understanding the impact of marketing initiatives. One user remarked, "Easy to understand platform that allowed us to understand if our marketing initiatives were worthwhile!" This ease of use is a significant advantage for teams looking to quickly analyze their marketing performance. - **According to verified reviews** , Adobe Marketo Engage is praised for its integration with Salesforce, which enhances its usability for teams already using that platform. A user highlighted, "I love the fact that Adobe Marketo Engage is very much integrated into Salesforce as it's flexible," showcasing its value in streamlining workflows. - **G2 reviewers report** that Adobe Marketo Measure has superior support quality, with users giving it high marks for responsiveness and helpfulness. One user noted, "It has helped me with driving growth to the company," indicating that the support team plays a crucial role in user success. - **Users say** that while Adobe Marketo Engage provides robust features for campaign management, some find it challenging to set up initially, with a user mentioning configuration difficulties. This contrasts with Adobe Marketo Measure, which has received positive feedback for its straightforward implementation process. Pricing Entry-Level Pricing **Adobe Marketo Engage** Adobe Marketo Engage Select Contact Us Per Month Essential marketing automation and measurement with AI-powered personalization. - Lead Account and Database - Native CRM Integration - Audience Segmentation & Targeting [Browse all 4 pricing plans](/products/adobe-marketo-engage/pricing) **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No pricing available Free Trial **Adobe Marketo Engage** Adobe Marketo Engage Free Trial is available **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No trial information available Ratings Meets Requirements 8.3 2,632 8.8 136 Ease of Use 7.3 2,703 8.2 136 Ease of Setup 6.8 1,352 7.6 91 Ease of Admin 7.6 1,177 8.3 90 Quality of Support 7.5 2,483 9.6 135 Has the product been a good partner in doing business? 7.7 1,169 9.4 92 Product Direction (% positive) 8.0 2,597 9.7 133 Features by Category Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 7.7 1,986 Not enough data Email Marketing Building and Personalizing Emails 8.3(won by default) 1764 | Verified Not enough data Sending Outbound Emails 8.7(won by default) 1748 | Verified Not enough data Manage Email Deliverability 8.1(won by default) 1714 | Verified Not enough data Automated Email Responses 8.5(won by default) 1661 | Verified Not enough data Online Marketing Landing Pages and Forms 7.8(won by default) 1700 | Verified Not enough data Dynamic Content 7.8(won by default) 1518 | Verified Not enough data A/B Testing 7.9(won by default) 1572 | Verified Not enough data Mobile Optimized 7.4(won by default) 1570 | Verified Not enough data Search Tracking and Optimization 7.4(won by default) 1337 | Verified Not enough data Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.5(won by default) 1358 | Verified Not enough data Data Quality Management 7.9(won by default) 1252 | Verified Not enough data Segmentation 8.2(won by default) 1636 | Verified Not enough data Lead Scoring and Grading 8.2(won by default) 1599 | Verified Not enough data Lead Nurturing 8.4(won by default) 1658 | Verified Not enough data Email Tracking 8.0(won by default) 1536 | Verified Not enough data Automated Alerts and Tasks 8.3(won by default) 1546 | Verified Not enough data CRM Lead Integration 8.2(won by default) 1607 | Verified Not enough data Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.3(won by default) 1614 | Verified Not enough data Event / Webinar Marketing 8.3(won by default) 1498 | Verified Not enough data Calendaring 7.3(won by default) 1188 | Verified Not enough data Budgeting 7.0(won by default) 943 Not enough data Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Listening 7.3(won by default) 746 | Verified Not enough data Social Sharing 7.5(won by default) 797 | Verified Not enough data Social Campaigns 7.6(won by default) 784 | Verified Not enough data Social Media Engagement 7.5(won by default) 752 | Verified Not enough data Social Media Advertising 7.5(won by default) 714 | Verified Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.7(won by default) 1654 | Verified Not enough data Web Analytics 7.2(won by default) 1413 | Verified Not enough data ROI Analytics 7.2(won by default) 1234 | Verified Not enough data Revenue Analytics 7.2(won by default) 1160 | Verified Not enough data SEO / Keyword Analytics 6.9(won by default) 1010 | Verified Not enough data Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 7.7(won by default) 902 | Verified Not enough data Workflow Capability 8.0(won by default) 904 | Verified Not enough data User, Role, and Access Management 8.4(won by default) 913 | Verified Not enough data Internationalization 7.7(won by default) 635 | Verified Not enough data Sandbox / Test Environments 7.3(won by default) 636 | Verified Not enough data Performance and Reliability 7.7(won by default) 902 | Verified Not enough data Output Document Generation 7.6(won by default) 595 Not enough data Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution 7.3(won by default) 62 Not enough data Multi-step Planning 7.3(won by default) 59 Not enough data Cross-system Integration 7.2(won by default) 62 Not enough data Adaptive Learning 6.9(won by default) 61 Not enough data Proactive Assistance 7.0(won by default) 59 Not enough data Decision Making 7.4(won by default) 59 Not enough data Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.0(won by default) 913 | Verified Not enough data Integration APIs 7.9(won by default) 873 | Verified Not enough data Breadth of Partner Applications 8.1(won by default) 793 | Verified Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);) 8.2 420 Not enough data Lead Intelligence Market Insights 8.3(won by default) 321 Not enough data Account-level Insights 8.2(won by default) 324 Not enough data Lead Analysis 8.4(won by default) 338 Not enough data Lead Management Segmentation 8.4(won by default) 360 Not enough data Predictive Scoring 8.0(won by default) 326 Not enough data Account Identification 8.2(won by default) 336 Not enough data Marketing Campaigns Omni-Channel Tracking 8.4(won by default) 314 Not enough data Revenue Planning 8.1(won by default) 299 Not enough data Media Attribution 8.0(won by default) 297 Not enough data Opportunity Timeline 8.1(won by default) 314 | Verified Not enough data Customization 8.3(won by default) 341 Not enough data Campaign Execution Website Personalization 8.2(won by default) 320 Not enough data Prioritized Accounts 8.1(won by default) 310 Not enough data Trending Accounts 8.1(won by default) 300 Not enough data Email Campaigns 9.0(won by default) 160 | Verified Not enough data Agentic AI - Account Data Management Autonomous Task Execution 8.2(won by default) 11 Not enough data Cross-system Integration 8.0(won by default) 11 Not enough data Adaptive Learning 8.1(won by default) 12 Not enough data Proactive Assistance 8.3(won by default) 12 Not enough data Decision Making 7.9(won by default) 12 Not enough data Sales Engagement[Hide 39 FeaturesShow 39 Features](javascript:void(0);) 7.5 35 Not enough data Integrated Workflows Task Management 7.9(won by default) 33 Not enough data Email Tracking/Automation 8.3(won by default) 33 Not enough data Calls and Voice 6.9(won by default) 25 Not enough data Other Outreach Options 7.7(won by default) 25 Not enough data CRM Integration 7.7(won by default) 31 Not enough data Calendar 7.6(won by default) 25 Not enough data Shared Records 8.0(won by default) 24 Not enough data Business Process Automation Not enough data Not enough data Performance Management Not enough data Not enough data Calendar Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Repeatability and Reportability Content Management 7.6(won by default) 29 Not enough data Workflow Management 7.7(won by default) 31 Not enough data Workflow Performance 7.7(won by default) 30 Not enough data Sales Coaching and Insights 7.2(won by default) 27 Not enough data Gamification 7.6(won by default) 23 Not enough data AI and Automation Lead Prioritization 7.8(won by default) 24 Not enough data Lead Scoring 8.0(won by default) 25 Not enough data Best Time of Day Scheduling 8.2(won by default) 25 Not enough data Buyer Intelligence 8.1(won by default) 26 Not enough data Machine Learning 7.8(won by default) 23 Not enough data Generative AI AI Text Generation 7.5(won by default) 23 Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Sales Engagement Autonomous Task Execution 6.7(won by default) 13 Not enough data Multi-step Planning 7.2(won by default) 13 Not enough data Cross-system Integration 6.9(won by default) 13 Not enough data Adaptive Learning 7.1(won by default) 13 Not enough data Natural Language Interaction 7.3(won by default) 14 Not enough data Proactive Assistance 7.0(won by default) 14 Not enough data Decision Making 6.8(won by default) 14 Not enough data Strategic Planning Not enough data Not enough data Additional Functionality Prospecting Tools Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Auto-Dialer Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Attribution Modeling Single-Touch Attribution Not enough data Not enough data Multi-Touch Attribution Not enough data Not enough data Algorithmic Attribution Not enough data Not enough data Cross-Device Attribution Not enough data Not enough data Offline Attribution Not enough data Not enough data Custom Attribution Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Marketing B2B Attribution Not enough data Not enough data B2C Attribution Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards Not enough data Not enough data Data Visualizations Not enough data Not enough data Custom Reporting Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Lead-to-Account Matching and Routing[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Matching Priority Matching Not enough data Not enough data Account Tiebreakers Not enough data Not enough data Fuzzy Matching Not enough data Not enough data Routing Match and Route Not enough data Not enough data Multi-Objects Not enough data Not enough data Territories Not enough data Not enough data Working Hours Not enough data Not enough data Platform Operations Service level Agreements Not enough data Not enough data Audit Logs Not enough data Not enough data Duplicate Match Not enough data Not enough data Capping Not enough data Not enough data Analytics Not enough data Not enough data Integrations Not enough data Not enough data Alerts & Notifications Not enough data Not enough data AI Lead Matching & Routing Not enough data Not enough data Email Tracking[Hide 48 FeaturesShow 48 Features](javascript:void(0);) 7.5 89 Not enough data Agentic AI - Email Tracking Autonomous Task Execution 7.1(won by default) 23 Not enough data Multi-step Planning 7.0(won by default) 23 Not enough data Cross-system Integration 7.3(won by default) 23 Not enough data Adaptive Learning 7.0(won by default) 23 Not enough data Natural Language Interaction 6.9(won by default) 24 Not enough data Proactive Assistance 6.6(won by default) 24 Not enough data Decision Making 7.3(won by default) 25 Not enough data Analytics Open Rates 8.2(won by default) 84 Not enough data Link Activity 8.0(won by default) 83 Not enough data Attachment Activity 7.8(won by default) 46 Not enough data Customizations Email Platform Integration 7.7(won by default) 81 Not enough data Email Scheduling 8.5(won by default) 79 Not enough data Real-Time Notifications 7.8(won by default) 45 Not enough data Email Categorization 7.6(won by default) 47 Not enough data Templates 7.9(won by default) 83 Not enough data Third-Party Integrations Not enough data Not enough data Generative AI AI Text Generation 6.7(won by default) 40 Not enough data Generative AI Not enough data Not enough data Additional Functionality Contact Management Not enough data Not enough data Email Marketing Not enough data Not enough data Drag & Drop Not enough data Not enough data Drip Campaigns Not enough data Not enough data Workflow Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Team Management Not enough data Not enough data Click Tracking Not enough data Not enough data Subscription Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data API Not enough data Not enough data Location Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Geolocation Not enough data Not enough data Customizable Branding Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Import/Export Not enough data Not enough data Mailing List Management Not enough data Not enough data Campaign Management Not enough data Not enough data Email Management Not enough data Not enough data Audience Targeting Not enough data Not enough data Reporting/Analytics Not enough data Not enough data AI Copilot Not enough data Not enough data Email Distribution Not enough data Not enough data Email Reminders Not enough data Not enough data Autoresponders Not enough data Not enough data Engagement Tracking Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Outbound Call Tracking[Hide 51 FeaturesShow 51 Features](javascript:void(0);) 7.3 20 Not enough data Agentic AI - Outbound Call Tracking Autonomous Task Execution 7.3(won by default) 5 Not enough data Natural Language Interaction 8.0(won by default) 5 Not enough data Calling Record Calls 6.9(won by default) 18 Not enough data Generate Location 6.9(won by default) 18 Not enough data Call Types 6.7(won by default) 17 Not enough data Click-to-Call 7.0(won by default) 19 Not enough data Auto Dialer 7.7(won by default) 5 Not enough data Contacts Personalization 7.9(won by default) 20 Not enough data Information Locater 7.0(won by default) 19 Not enough data Record Prospect Data 7.4(won by default) 17 Not enough data Contact Management Not enough data Not enough data Insights Notes 6.9(won by default) 17 Not enough data Daily Summary 6.9(won by default) 18 Not enough data Automated Voicemails 7.3(won by default) 8 Not enough data Automated Emails 9.2(won by default) 8 Not enough data Sorts Prospects 6.3(won by default) 18 Not enough data Automated Note Taking 8.0(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Additional Functionality Meeting Management Not enough data Not enough data AI Copilot Not enough data Not enough data Reminders Not enough data Not enough data Recommendations Not enough data Not enough data Lead Distribution Not enough data Not enough data Workflow Management Not enough data Not enough data Performance Management Not enough data Not enough data Dashboard Not enough data Not enough data Email Management Not enough data Not enough data Lead Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Email Templates Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Customizable Fields Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Generative AI Not enough data Not enough data Automatic Call Distribution Not enough data Not enough data Call Monitoring Not enough data Not enough data Lead Capture Not enough data Not enough data Deal Management Not enough data Not enough data Call List Management Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Call Recording Not enough data Not enough data For Contact Centers Not enough data Not enough data CRM Not enough data Not enough data Data Management Not enough data Not enough data Calendar Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Lead Qualification Not enough data Not enough data API Not enough data Not enough data Task Management Not enough data Not enough data Interaction Tracking Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Sales Enablement[Hide 81 FeaturesShow 81 Features](javascript:void(0);) 7.6 15 Not enough data Agentic AI - Sales Enablement Autonomous Task Execution Not enough data Not enough data Natural Language Interaction 8.7(won by default) 5 Not enough data Proactive Assistance Not enough data Not enough data Content Management Content Import 6.7(won by default) 11 Not enough data Content Creation 6.9(won by default) 12 Not enough data Templates 8.3(won by default) 12 Not enough data Advanced Search 6.9(won by default) 12 Not enough data Content Library 6.8(won by default) 11 Not enough data Email Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Analytics Reporting 8.1(won by default) 13 Not enough data Alerts 8.1(won by default) 12 Not enough data Account-Based Engagement 8.1(won by default) 14 Not enough data Content Utilization 7.2(won by default) 12 Not enough data Prioritization Not enough data Not enough data Learning Management - Sales Enablement Sales Training Not enough data Not enough data Sales Coaching Not enough data Not enough data Sales Onboarding Not enough data Not enough data Revenue Enablement - Sales Enablement Cross-Functional Alignment Not enough data Not enough data AI and Automation Not enough data Not enough data End-to-End Customer Journey Insights Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality Chat/Messaging Not enough data Not enough data Prospecting Tools Not enough data Not enough data Content Delivery Not enough data Not enough data Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Task Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Activity Tracking Not enough data Not enough data Third-Party Integrations Not enough data Not enough data API Not enough data Not enough data CRM Not enough data Not enough data Campaign Management Not enough data Not enough data Audio/Video Recording Not enough data Not enough data Collaboration Tools Not enough data Not enough data Appointment Scheduling Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Contact Database Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Lead Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Scheduling Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Email Tracking Not enough data Not enough data User Management Not enough data Not enough data Interaction Tracking Not enough data Not enough data Workflow Management Not enough data Not enough data Calendar Management Not enough data Not enough data Lead Capture Not enough data Not enough data Call Recording Not enough data Not enough data Template Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Social Media Integration Not enough data Not enough data Content Management Not enough data Not enough data Performance Management Not enough data Not enough data Lead Nurturing Not enough data Not enough data Document Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Meeting Management Not enough data Not enough data Lead Qualification Not enough data Not enough data AI Copilot Not enough data Not enough data Video Support Not enough data Not enough data Microsoft Outlook Integration Not enough data Not enough data Audio File Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Goal Management Not enough data Not enough data Sales Planning Not enough data Not enough data Mobile Access Not enough data Not enough data CRM Integration Not enough data Not enough data Pipeline Management Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Gamification Not enough data Not enough data Lead Scoring Not enough data Not enough data Opportunity Management Not enough data Not enough data Microlearning Not enough data Not enough data Content Sharing Not enough data Not enough data Real-Time Data Not enough data Not enough data Workflow Automation Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 8.3 367 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution 8.1(won by default) 8 Not enough data Cross-system Integration 7.9(won by default) 7 Not enough data Adaptive Learning 7.1(won by default) 8 Not enough data Natural Language Interaction 7.9(won by default) 7 Not enough data Lead Intelligence Market Insights 8.3(won by default) 296 Not enough data Account-level Insights 8.2(won by default) 289 Not enough data Lead Analysis 8.3(won by default) 310 Not enough data Lead Management Segmentation 8.6(won by default) 307 Not enough data Predictive Scoring 8.1(won by default) 293 Not enough data Account Identification 8.3(won by default) 293 Not enough data Marketing Campaigns Omni-Channel Tracking 8.3(won by default) 276 Not enough data Revenue Planning 8.1(won by default) 257 Not enough data Media Attribution 8.2(won by default) 265 Not enough data Opportunity Timeline 8.2(won by default) 274 Not enough data Customization 8.3(won by default) 296 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability 7.9(won by default) 33 Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy 8.0(won by default) 33 Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) 8.1 334 9.0 22 Agentic AI - Account-Based Analytics Autonomous Task Execution 8.1(won by default) 9 Not enough data Cross-system Integration 8.7(won by default) 9 Not enough data Adaptive Learning 8.1(won by default) 9 Not enough data Natural Language Interaction 8.1(won by default) 9 Not enough data Proactive Assistance 7.8(won by default) 9 Not enough data Lead Intelligence Market Insights 8.2 258 9.0(won by 0.8) 14 Account-level Insights 8.1 262 8.8(won by 0.7) 18 Lead Analysis 8.1 274 9.3(won by 1.2) 15 Trend Analysis Not enough data Not enough data Lead Management Segmentation 8.4 284 9.4(won by 1.0) 11 Predictive Scoring 8.0 258 8.8(won by 0.8) 10 Account Identification 8.1 264 8.9(won by 0.8) 14 Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking 8.2 237 9.6(won by 1.4) 19 Revenue Planning 8.0 211 8.9(won by 0.9) 12 Media Attribution 8.0 231 8.8(won by 0.8) 18 Opportunity Timeline 8.0 231 8.8(won by 0.8) 13 Customization 8.1 263 9.2(won by 1.1) 15 Journey Analytics 8.3(won by default) 124 Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Marketing Resource Management[Hide 55 FeaturesShow 55 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Marketing Resource Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Activity Planning Not enough data Not enough data Strategic Planning Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality API Not enough data Not enough data Metadata Management Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Commenting/Notes Not enough data Not enough data Approval Process Control Not enough data Not enough data Approval Workflow Not enough data Not enough data Generative AI Not enough data Not enough data Brand Management Not enough data Not enough data Budgeting/Forecasting Not enough data Not enough data File Management Not enough data Not enough data Marketing Calendar Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Status Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Calendar Management Not enough data Not enough data Template Management Not enough data Not enough data Resource Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Version Control Not enough data Not enough data Content Management Not enough data Not enough data Tagging Not enough data Not enough data Document Storage Not enough data Not enough data Task Scheduling Not enough data Not enough data Workflow Management Not enough data Not enough data Social Promotion Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Analytics Not enough data Not enough data Dashboard Creation Not enough data Not enough data Task Management Not enough data Not enough data Project Templates Not enough data Not enough data ROI Tracking Not enough data Not enough data Single Sign On Not enough data Not enough data Activity Dashboard Not enough data Not enough data Search/Filter Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Asset Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Document Management Not enough data Not enough data Configurable Workflow Not enough data Not enough data Expense Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data Project Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.3 138 Not enough data Analysis Application Attribution 8.4(won by default) 106 | Verified Not enough data Campaign Analysis 8.6(won by default) 116 Not enough data Uninstall Tracking 8.1(won by default) 83 | Verified Not enough data Activity Dashboard 8.3(won by default) 92 | Verified Not enough data Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing 8.3(won by default) 102 Not enough data Alerts/Notifications 8.2(won by default) 102 | Verified Not enough data Bulk SMS 8.3(won by default) 100 Not enough data Two-Way Text Messaging 8.1(won by default) 98 | Verified Not enough data Email Campaigns 8.7(won by default) 98 | Verified Not enough data Audience Segmentation 8.5(won by default) 98 | Verified Not enough data Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions 8.1(won by default) 93 | Verified Not enough data Social Promotion Not enough data Not enough data Platform Optimization 8.4(won by default) 112 | Verified Not enough data Integrations - Mobile Marketing 8.3(won by default) 109 | Verified Not enough data Internationalization 8.3(won by default) 105 | Verified Not enough data Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.7 61 Marketing Operations ROI Tracking Not enough data 8.6(won by default) 52 | Verified Data Collection Not enough data 8.9(won by default) 55 | Verified Customer Insights Not enough data 8.9(won by default) 11 Multi-User Access Not enough data 8.5(won by default) 48 | Verified Spend Management Not enough data Feature Not Available White Label Not enough data Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.8(won by default) 56 | Verified Reports and Dashboards Not enough data 8.3(won by default) 58 | Verified Campaign Stickiness Not enough data 8.4(won by default) 44 | Verified Multichannel Tracking Not enough data 9.5(won by default) 55 | Verified Brand Optimization Not enough data 8.3(won by default) 7 Predictive Analytics Not enough data Feature Not Available Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Reviews Reviewers' Company Size [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Small-Business(50 or fewer emp.) 21.9% Mid-Market(51-1000 emp.) 53.3% Enterprise(\> 1000 emp.) 24.8% [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Small-Business(50 or fewer emp.) 16.2% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 10.6% Small-Business (50 or fewer emp.) 21.9% 16.2% Mid-Market (51-1000 emp.) 53.3% 73.2% Enterprise (\> 1000 emp.) 24.8% 10.6% Reviewers' Industry [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Computer Software 25.7% Information Technology and Services 12.7% Marketing and Advertising 12.1% Internet 5.7% Financial Services 4.2% Other 39.6% [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Computer Software 36.6% Internet 14.1% Marketing and Advertising 12.7% Information Technology and Services 12.0% Computer Networking 2.8% Other 21.8% Alternatives **Adobe Marketo Engage Alternatives** ![Agentforce Sales (formerly Salesforce Sales 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