Link copied to clipboard # Adobe Marketo Engage vs Adobe Marketo Measure (formerly Bizible) Comparison - What are their main differences? Share [ Export ](/compare/adobe-marketo-engage/adobe-marketo-measure-formerly-bizible/export.csv) Adobe Marketo EngageAdobe Marketo Measure...[+ Add Product](#) Pricing **Adobe Marketo Engage** Free Trial **Contact Us** Per Month · Select **Adobe Marketo Measure (formerly Bizible)** No pricing available **Pricing Insights** from reviews Time to Implement **Adobe Marketo Engage** 3 months Based on 101 responses **Adobe Marketo Measure (formerly Bizible)** 1 monthFaster Based on 5 responses Return on Investment **Adobe Marketo Engage** 16 months Based on 67 responses **Adobe Marketo Measure (formerly Bizible)** 11 months5 months sooner Based on 8 responses Perceived Cost **Adobe Marketo Engage** $$$$$ **Adobe Marketo Measure (formerly Bizible)** $$$$$ Average Discount **Adobe Marketo Engage** 17% **Adobe Marketo Measure (formerly Bizible)** 17% ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") ![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Adobe Marketo Engage** [ Ease of Use (193) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[ Automation (185) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[ Learning Curve (176) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[ Steep Learning Curve (135) ](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews) **Adobe Marketo Measure (formerly Bizible)** Not enough data Integrations **Adobe Marketo Engage** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image") Adobe Journey Optimizer ](https://www.g2.com/products/adobe-journey-optimizer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image") AL ADVANTAGE ](https://www.g2.com/products/al-advantage/reviews)[ View all ](https://www.g2.com/products/adobe-marketo-engage/integrations) **Adobe Marketo Measure (formerly Bizible)** Not enough data Screenshots **Adobe Marketo Engage** ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png) **Adobe Marketo Measure (formerly Bizible)** ![Adobe Marketo Measure (formerly Bizible) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55561/expirable-direct-uploads_2Fd08c9b1d-432a-4e29-945b-9c500e7869c5_2FScreen_Shot_2016-10-10_at_4.48.49_PM.png) **Ratings** from reviews Meets Requirements **Adobe Marketo Engage** 8.3 8.32,796 **Adobe Marketo Measure (formerly Bizible)** 8.8 8.8136 Ease of Use **Adobe Marketo Engage** 7.4 7.42,871 **Adobe Marketo Measure (formerly Bizible)** 8.2 8.2136 Ease of Setup **Adobe Marketo Engage** 6.9 6.91,519 **Adobe Marketo Measure (formerly Bizible)** 7.6 7.691 Ease of Admin **Adobe Marketo Engage** 7.7 7.71,181 **Adobe Marketo Measure (formerly Bizible)** 8.3 8.390 Quality of Support **Adobe Marketo Engage** 7.6 7.62,648 **Adobe Marketo Measure (formerly Bizible)** 9.6 9.6135 Has the product been a good partner in doing business? **Adobe Marketo Engage** 7.7 7.71,174 **Adobe Marketo Measure (formerly Bizible)** 9.4 9.492 Product Direction (% positive) **Adobe Marketo Engage** 8.0 8.02,606 **Adobe Marketo Measure (formerly Bizible)** 9.7 9.7133 **Features** ratings from reviews Account-Based Analytics 8.1 345 9.0 22 Marketing Automation 7.2 2,157 Not enough data Email Tracking 7.5 99 Not enough data Marketing Account Intelligence 8.3 371 Not enough data Outbound Call Tracking 7.3 24 Not enough data Sales Enablement 7.5 22 Not enough data Sales Engagement 7.5 43 Not enough data Account Data Management 8.2 423 Not enough data Mobile Marketing 8.3 140 Not enough data Marketing Analytics Not enough data 8.7 61 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.3% Mid-Market(51-1000 emp.) 52.0% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 23.3% Mid-Market(51-1000 emp.) 52.0% Enterprise(\> 1000 emp.) 24.7% Small-Business(50 or fewer emp.) 16.2% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 10.6% Small-Business(50 or fewer emp.) 16.2% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 10.6% **Reviewers' Industry** [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews) Adobe Marketo Engage Computer Software 24.9% Information Technology and Services 13.2% Marketing and Advertising 11.9% Internet 5.4% Financial Services 4.3% Other 40.2% [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Computer Software 36.6% Internet 14.1% Marketing and Advertising 12.7% Information Technology and Services 12.0% Computer Networking 2.8% Other 21.8% FAQs ## Adobe Marketo Engage vs Adobe Marketo Measure... FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Adobe Marketo Engage vs Adobe Marketo Measure...? Adobe Marketo Engage is a comprehensive marketing automation platform, while Adobe Marketo Measure... specializes in advanced marketing attribution and analytics, with reviewers rating Marketo Measure... higher on support and setup. | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | [Adobe Marketo Measure...](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | | --- | --- | | 4.1/5 (3,149 reviews) | 4.7/5 (147 reviews) | | Mid-Market | Mid-Market | | 6.8 | 7.6 | | 7.5 | 9.6 | | Automation (185 all-time mentions) | — | ### How do the pricing models of Adobe Marketo Engage and Adobe Marketo Measure... compare? Reviewers consider Adobe Marketo Measure... the stronger value, as reflected in its higher satisfaction scores on price and cost-related dimensions. - **Adobe Marketo Engage:** In recent reviews, several reviewers note that while the platform is powerful, the pricing can be hard to justify for smaller teams or organizations with simpler needs, and some capabilities feel gated behind higher tiers. - **Adobe Marketo Measure...:** Reviewers highlight that the platform delivers strong value for advanced attribution and ROI reporting, with high satisfaction on cost and value dimensions. ### What are the best alternatives to Adobe Marketo Engage and Adobe Marketo Measure...? The top 3 alternatives to Adobe Marketo Engage and Adobe Marketo Measure... are Attribution, Agentforce Sales, and HubSpot Marketing Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3,149) | Mid-Market | Pricing can be hard to justify for smaller teams | Automation (185 all-time mentions) | | [Adobe Marketo Measure...](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) | 4.7/5 (147) | Mid-Market | Strong value for advanced attribution and ROI reporting | Advanced attribution and ROI analytics | | [Attribution](https://www.g2.com/products/attribution/reviews) | 4.5/5 (51) | Small-Business | — | Attribution modeling | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876) | Mid-Market | — | CRM integration | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921) | Small-Business | — | Ease of use | ### Which Marketing Automation features should I prioritize when comparing Adobe Marketo Engage and Adobe Marketo Measure...? Buyers comparing Adobe Marketo Engage and Adobe Marketo Measure... should prioritize automation, integrations, reporting and analytics, ease of use, and support quality. - **Automation:** Adobe Marketo Engage has 185 all-time mentions for automation, making it a core strength. - **Integrations:** Adobe Marketo Engage has 131 all-time mentions for integrations and 71 for easy integrations. - **Reporting and Analytics:** Adobe Marketo Measure... is frequently cited for advanced attribution and ROI analytics in recent reviews. - **Ease of Use:** Adobe Marketo Engage has 193 all-time mentions for ease of use; Adobe Marketo Measure... scores 8.2 on Ease of Use versus 7.3 for Adobe Marketo Engage. - **Support Quality:** Adobe Marketo Measure... scores 9.6 on Quality of Support, compared to 7.5 for Adobe Marketo Engage. ### What are the pros and cons of Adobe Marketo Engage vs Adobe Marketo Measure...? Adobe Marketo Engage's headline strength is its robust automation capabilities, while Adobe Marketo Measure... excels in advanced attribution and support quality. - **Adobe Marketo Engage strengths:** Automation (185 all-time mentions), integrations (131), ease of use (193), and features (143) are consistently highlighted by reviewers. - **Adobe Marketo Engage trade-offs:** Reviewers frequently cite a steep learning curve (176 all-time mentions), complexity (100), outdated interface (57), and time-consuming setup (50). - **Adobe Marketo Measure... strengths:** Reviewers highlight advanced attribution and ROI analytics, strong Salesforce integration, and high-quality support (9.6 score). - **Adobe Marketo Measure... trade-offs:** Some reviewers mention setup complexity and the need for manual data input for certain integrations. ### Is Adobe Marketo Engage or Adobe Marketo Measure... better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, as indicated by its largest segment and reviewer sentiment, while both Adobe Marketo Engage and Adobe Marketo Measure... primarily serve the mid-market. - **Adobe Marketo Engage:** Largest reviewer segment is Mid-Market; reviewers note the platform's complexity and pricing can be challenging for smaller teams. - **Adobe Marketo Measure...:** Largest reviewer segment is Mid-Market; reviewers highlight its advanced analytics value but do not position it as a small-business solution. ### Which Marketing Automation platform has better integrations? Adobe Marketo Engage is favored for integrations, with a higher all-time mention count and more reviewer-cited integration partners. - **Adobe Marketo Engage:** 131 all-time mentions for integrations, with Qualified (70 all-time mentions) and Knak (6 all-time mentions) specifically cited in reviews. - **Adobe Marketo Measure...:** Reviewers highlight Salesforce integration as a key strength, but no all-time mention count is provided for integrations. ### How do Adobe Marketo Engage and Adobe Marketo Measure... compare on customer support? Adobe Marketo Measure... is rated significantly higher for Quality of Support, with a 2.1-point advantage over Adobe Marketo Engage. - **Adobe Marketo Engage:** Reviewers describe support as inconsistent, with some noting slow response times and a need for more guided onboarding. - **Adobe Marketo Measure...:** Reviewers consistently praise the support team for responsiveness, expertise, and proactive assistance, reflected in its 9.6 Quality of Support score. ### Which is easier to implement, Adobe Marketo Engage or Adobe Marketo Measure...? Adobe Marketo Measure... is rated higher for Ease of Setup, with a 0.8-point advantage over Adobe Marketo Engage. - **Adobe Marketo Engage:** Reviewers frequently mention a steep learning curve and technical complexity during setup, with scores ranging from 3.0 to 7.0 on Ease of Setup. - **Adobe Marketo Measure...:** Reviewers highlight comprehensive onboarding support and easier setup experiences, with a 7.6 Ease of Setup score. ### Which product has better Integrations? Adobe Marketo Engage has stronger reviewer-cited Integrations, with higher all-time mention counts and more integration partners named in reviews. - **Adobe Marketo Engage:** 131 all-time mentions for integrations, 71 for easy integrations, and specific integrations with Qualified (70) and Knak (6) cited in reviews. - **Adobe Marketo Measure...:** Reviewers highlight Salesforce integration as a key feature, but no all-time mention count is provided for integrations. 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