# Adobe Journey Optimizer vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user experience, with many praising its **intuitive dashboard** that simplifies the process of creating automations and campaigns. Users appreciate how quickly they can get started without extensive training, making it a strong choice for teams looking for efficiency.
- **Users say** Adobe Journey Optimizer offers impressive flexibility in managing customer journeys, allowing for **real-time engagement** and personalized campaigns. Reviewers highlight its ability to map user behavior into communication flows, which enhances the overall customer experience.
- **According to verified reviews** , SAP Engagement Cloud has a significant edge in integration capabilities, with users noting the ease of **integrating data from other systems**. This feature allows for more targeted communications, which is a crucial aspect for businesses aiming to improve customer interactions.
- **Reviewers mention** that while Adobe Journey Optimizer provides a robust omni-channel experience, it sometimes requires more setup time to achieve optimal performance. Users have noted that once configured, it runs smoothly, but the initial investment in time can be a hurdle for some teams.
- **G2 reviewers highlight** that SAP Engagement Cloud's support quality is commendable, with users rating it highly for responsiveness and helpfulness. This aspect is particularly beneficial for businesses that may need assistance during implementation or when troubleshooting issues.
- **Users report** that Adobe Journey Optimizer shines in its **campaign performance metrics** , often outperforming competitors in this area. However, some users feel that it lacks the same level of ease in setup and administration compared to SAP Engagement Cloud, which could impact teams looking for a more straightforward onboarding process.



| | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 183 | 637 | 
| **Largest Market Segment** | Small-Business (40.5% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | Contact Us | $ | 

---
## Top Pros & Cons

### Adobe Journey Optimizer

Pros:
- Ease of Use (62 reviews)
- Journey Management (61 reviews)

Cons:
- Learning Curve (77 reviews)
- Steep Learning Curve (51 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

---
## Ratings Comparison
| Rating | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (119 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 7.5 (135 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 7.4 (122 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 7.4 (35 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.2 (114 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (33 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 9.2 (114 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Adobe Journey Optimizer

#### Entry-Level Pricing

Plan: Select

Price: Contact Us

Description: The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.

Key Features:
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)

[Browse all 3 editions](https://www.g2.com/products/adobe-journey-optimizer/pricing)

#### Free Trial

No

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 43 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Email and Mobile Preview** | 8.8 (31 reviews) | Not enough data | 
| **Manage Email Lists** | 8.7 (33 reviews) | Not enough data | 
| **High-Volume Sending** | 8.5 (31 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.8 (32 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.8 (29 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.5 (30 reviews) | Not enough data | 
| **Automated Email Responses** | 8.7 (30 reviews) | Not enough data | 
| **Multi-user Account** | 8.2 (29 reviews) | Not enough data | 
| **Surveys** | 7.8 (28 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.4 (32 reviews) | Not enough data | 
| **Basic Reporting** | 8.7 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 7.5 (27 reviews) | Not enough data | 
| **AI Text Summarization** | 7.8 (27 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (8 reviews) | Not enough data | 
| **Autonomous Task Execution** | 8.8 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (9 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (33 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (32 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.3 (30 reviews) | Not enough data | 
| **CRM Integration** | 8.1 (30 reviews) | Not enough data | 
| **Social Media Integration** | 8.4 (27 reviews) | Not enough data | 
| **E-Commerce Integration** | 8.0 (28 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.8 (122 reviews) | 
| **Calendaring** | Not enough data | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (84 reviews) | 

#### Social

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (93 reviews) | 
| **Social Sharing** | Not enough data | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (109 reviews) | 

#### Platform

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | Not enough data | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Not enough data | 6.7 (29 reviews) | 

#### Integration

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.1/10 | 9 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | 8.8 (7 reviews) | 7.7 (24 reviews) | 
| **Scheduling** | 8.6 (6 reviews) | 8.3 (26 reviews) | 
| **Retarget** | 7.4 (7 reviews) | 7.9 (24 reviews) | 
| **Segmentation** | 9.3 (7 reviews) | 8.3 (27 reviews) | 
| **Triggered Notifications** | 7.8 (9 reviews) | 8.0 (24 reviews) | 

#### Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | 8.1 (7 reviews) | 7.6 (24 reviews) | 
| **Audience Insights** | 8.1 (6 reviews) | 7.3 (24 reviews) | 

#### Optimization

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.6 (7 reviews) | 7.6 (24 reviews) | 
| **Personalization** | 7.9 (7 reviews) | 8.2 (25 reviews) | 
| **Rich Notifications** | 6.9 (7 reviews) | 7.0 (22 reviews) | 
| **Integrations** | 7.4 (7 reviews) | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 19 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.6 (16 reviews) | 8.8 (20 reviews) | 
| **Customer Profiles** | 8.9 (17 reviews) | 8.9 (19 reviews) | 

#### Targeting

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | 8.9 (16 reviews) | 8.7 (19 reviews) | 
| **Contextual Targeting** | 8.3 (10 reviews) | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | 8.5 (10 reviews) | 8.1 (15 reviews) | 
| **Triggered Emails** | 8.3 (14 reviews) | 8.9 (21 reviews) | 
| **Triggered Messages** | 8.1 (15 reviews) | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | 8.6 (14 reviews) | 8.4 (20 reviews) | 
| **Personalized Discounts** | 7.8 (10 reviews) | 9.0 (15 reviews) | 
| **Website Personalization** | 8.4 (16 reviews) | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.6/10 | 14 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Templates

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Text and Themes** | 9.6 (12 reviews) | Not enough data | 
| **Stock Images** | 8.8 (12 reviews) | Not enough data | 
| **Proofing** | 8.3 (12 reviews) | Not enough data | 
| **Mobile Responsive** | 9.3 (12 reviews) | Not enough data | 

#### Edit

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Pre-Made** | 8.9 (12 reviews) | Not enough data | 
| **Build** | 8.6 (13 reviews) | Not enough data | 
| **HTML** | 8.1 (13 reviews) | Not enough data | 

#### Logistics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Analytics** | 8.5 (13 reviews) | Not enough data | 
| **Issues** | 7.8 (13 reviews) | Not enough data | 
| **Integrations** | 8.5 (12 reviews) | Not enough data | 
| **Shareable Link** | 8.7 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 8.2 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (12 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 7.4/10 | 9 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | 8.1 (8 reviews) | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | 7.0 (9 reviews) | 7.4 (18 reviews) | 
| **Text Scheduler** | 7.7 (8 reviews) | 8.5 (24 reviews) | 
| **Automatic Replies** | 7.5 (8 reviews) | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | 8.3 (9 reviews) | 8.0 (20 reviews) | 
| **MMS Marketing** | 7.1 (8 reviews) | 7.1 (18 reviews) | 
| **Personalization** | 8.5 (8 reviews) | 8.3 (23 reviews) | 
| **Transactional SMS** | 6.7 (8 reviews) | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 7.1 (8 reviews) | 7.8 (23 reviews) | 
| **Automation** | 7.3 (8 reviews) | 8.6 (23 reviews) | 
| **White Label** | Feature Not Available | 7.4 (17 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.9 (15 reviews) | 
| **Short Codes** | Feature Not Available | 7.1 (16 reviews) | 
| **API Integration** | 6.3 (8 reviews) | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.3/10 | 98 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | 8.5 (59 reviews) | 8.6 (50 reviews) | 
| **Journey Optimization** | 8.6 (72 reviews) | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | 8.6 (63 reviews) | 8.1 (45 reviews) | 
| **Trends Reporting** | 8.2 (57 reviews) | 8.0 (47 reviews) | 
| **Dashboards** | 8.2 (58 reviews) | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | 8.2 (55 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Feature Not Available | 7.8 (44 reviews) | 
| **Integrations** | 8.2 (71 reviews) | 8.1 (42 reviews) | 
| **Automated Alerts** | 8.5 (56 reviews) | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (28 reviews) | 8.0 (10 reviews) | 
| **Cross-system Integration** | 8.2 (29 reviews) | 8.3 (10 reviews) | 
| **Adaptive Learning** | 8.0 (26 reviews) | 8.0 (10 reviews) | 
| **Proactive Assistance** | 8.1 (28 reviews) | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 23 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | 8.2 (14 reviews) | 8.0 (43 reviews) | 
| **Campaign Analysis** | 8.4 (17 reviews) | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.6 (14 reviews) | 7.7 (38 reviews) | 
| **Custom Dashboards** | 7.8 (15 reviews) | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | 9.0 (13 reviews) | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | 8.4 (17 reviews) | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | 8.1 (16 reviews) | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 7.7 (14 reviews) | 7.8 (32 reviews) | 
| **Email Campaigns** | 9.2 (14 reviews) | 9.1 (64 reviews) | 
| **Audience Segmentation** | 9.1 (20 reviews) | 8.8 (62 reviews) | 

#### Engagement

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | 9.0 (14 reviews) | 8.1 (52 reviews) | 

#### Platform

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | 8.9 (14 reviews) | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | 8.4 (17 reviews) | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (13 reviews) | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Journey Optimizer (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Journey Optimizer | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 40.5% | 23.7% | 
| **Mid-Market** | 26.4% | 53.3% | 
| **Enterprise** | 33.1% | 23.0% | 

### By Industry

#### Adobe Journey Optimizer

- **Information Technology and Services:** 13.4%
- **Marketing and Advertising:** 13.4%
- **Computer Software:** 10.6%
- **Financial Services:** 4.9%
- **Retail:** 4.2%
- **Airlines/Aviation:** 3.5%
- **Banking:** 3.5%
- **Health, Wellness and Fitness:** 3.5%
- **Consulting:** 3.5%
- **Education Management:** 2.8%
- **Other:** 36.6%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Adobe Journey Optimizer

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (844 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)

---
## Top Discussions

### Adobe Journey Optimizer

No discussions available for this product.

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-journey-optimizer-vs-sap-engagement-cloud-formerly-sap-emarsys)