Compare Adobe Journey Optimizer and Agentforce Marketing (formerly Salesforce Marketing Cloud) 
At a Glance
Market Segments
Small-Business (43.5% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Contact Us
Starting at $1,250.00 Per Month
Adobe Journey Optimizer
Star Rating
(148)4.3 out of 5
Market Segments
Small-Business (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAgentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,444)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is enhanced by its strong segmentation and personalization features, making it a powerful tool for CRM-driven journeys.
- Users say Adobe Journey Optimizer offers a more intuitive user interface, which simplifies the process of managing and designing personalized customer journeys. Reviewers appreciate the platform's ability to bring all customer data together, allowing for timely and relevant messaging.
- According to verified reviews, Salesforce Marketing Cloud has a higher overall satisfaction score, reflecting its robust features and reliability. Users highlight its effectiveness in email marketing, calling it one of the best in the industry for creating impactful campaigns.
- Reviewers mention that while Adobe Journey Optimizer is easy to use, it sometimes lacks the depth of features found in Salesforce Marketing Cloud, particularly in areas like triggered notifications and campaign performance analysis, which are rated higher in Salesforce.
- G2 reviewers note that Salesforce Marketing Cloud's implementation process is generally smooth, with many users appreciating the intuitive onboarding wizard that helps new users get started quickly. In contrast, some Adobe Journey Optimizer users have expressed a desire for more streamlined setup processes.
- Users highlight the superior support quality of Adobe Journey Optimizer, with many praising its responsive customer service. This is an area where it outshines Salesforce Marketing Cloud, which, while still rated positively, does not receive the same level of acclaim for support.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Adobe Journey Optimizer
No trial information availableAgentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableRatings
Meets Requirements
8.2
110
8.2
3,280
Ease of Use
7.7
119
7.6
3,457
Ease of Setup
7.5
109
7.3
1,945
Ease of Admin
7.5
34
7.8
1,715
Quality of Support
8.2
106
7.7
3,094
Has the product been a good partner in doing business?
8.0
32
8.0
1,680
Product Direction (% positive)
9.2
107
7.5
3,173
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
33
Not enough data
8.5
31
Not enough data
8.8
32
Not enough data
8.8
29
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
32
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.7
32
Not enough data
7.3
30
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Online Marketing
Not enough data
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Lead Management
Not enough data
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Campaign Management
Not enough data
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Social
Not enough data
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Reporting & Analytics
Not enough data
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Platform
Not enough data
7.0
632
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Agentic AI - Marketing Automation
Not enough data
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
Not enough data
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.8
7
9.3
29
8.6
6
9.2
28
7.4
7
9.1
29
9.3
7
9.2
28
7.5
8
9.2
30
Analytics
8.1
7
9.2
28
8.1
6
9.3
27
Optimization
8.6
7
9.0
27
7.9
7
9.5
28
6.9
7
9.4
27
7.4
7
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
8.6
15
9.0
37
8.9
17
8.5
40
Targeting
8.9
16
9.2
41
8.3
10
9.0
40
Triggered Content
8.5
10
8.5
26
8.3
14
8.2
21
8.1
15
8.9
32
Personalized Content
8.6
14
8.7
31
7.8
10
8.9
24
8.4
16
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
9.1
30
7.0
9
8.8
28
7.7
8
8.8
27
7.5
8
8.6
28
8.3
9
8.9
28
7.1
8
8.6
29
8.5
8
9.1
30
6.7
8
8.9
29
SMS Platform
7.1
8
9.0
27
7.3
8
9.2
28
Feature Not Available
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
6.3
8
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.5
59
7.9
42
8.6
69
8.0
44
Platform Data
8.5
61
7.7
49
8.2
58
7.4
45
8.3
57
7.8
47
8.2
57
7.9
44
Platform Additional Functionality
Feature Not Available
8.7
47
8.2
62
8.0
41
8.4
55
8.5
43
Agentic AI - Customer Journey Analytics
8.5
27
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.1
29
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
8.7
46
8.4
15
9.1
46
7.6
14
8.3
39
7.6
14
9.1
37
Campaigns
9.0
13
8.7
44
8.3
16
9.0
43
8.3
15
8.8
44
7.7
14
8.8
42
9.2
14
9.4
37
9.1
18
9.1
37
Engagement
9.0
14
8.4
42
Platform
8.9
14
8.9
42
8.4
16
8.8
43
7.8
13
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Agentforce Marketing (formerly Salesforce Marketing Cloud) are categorized as Customer Journey Analytics, Personalization Engines, Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Email Template Builder and Email Marketing
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, and Personalization
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Information Technology and Services
13.5%
Computer Software
7.9%
Banking
4.8%
Consulting
4.0%
Other
54.8%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
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