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Compare Adobe Journey Optimizer and Oracle Responsys 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys excels in Email Campaigns, scoring 9.2, with reviewers mentioning its robust features for creating targeted email marketing strategies. In contrast, Adobe Journey Optimizer, while slightly higher at 9.8, is noted for its advanced automation capabilities that enhance user engagement.
- Reviewers mention that Adobe Journey Optimizer outperforms Oracle Responsys in Quality of Support, with a score of 8.4 compared to Responsys' 6.5. Users appreciate Adobe's responsive customer service and extensive documentation, which they find helpful for troubleshooting and maximizing the software's potential.
- Users on G2 highlight that Oracle Responsys shines in Bulk SMS capabilities, scoring 8.6, with many praising its ease of use for mass messaging campaigns. However, Adobe Journey Optimizer, with a score of 7.9, is seen as less effective in this area, with users noting limitations in SMS customization options.
- Reviewers say that Adobe Journey Optimizer leads in Ease of Use, scoring 7.6, with users appreciating its intuitive interface and streamlined navigation. In contrast, Oracle Responsys scores lower at 6.7, with some users finding the platform more complex and less user-friendly.
- Users report that both platforms are on par in Integrations - Mobile Marketing, each scoring 8.8. However, reviewers mention that Oracle Responsys offers a wider range of pre-built integrations, making it easier for mid-market users to connect with various marketing tools.
- G2 users highlight that Adobe Journey Optimizer excels in Optimization, scoring 9.4, with reviewers noting its advanced analytics and A/B testing features that help refine marketing strategies. Oracle Responsys, while still strong at 8.8, is seen as less sophisticated in its optimization capabilities.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Oracle Responsys
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.2
102
8.0
97
Ease of Use
7.7
110
6.8
96
Ease of Setup
7.5
100
5.7
43
Ease of Admin
7.4
31
6.4
45
Quality of Support
8.3
98
6.5
95
Has the product been a good partner in doing business?
7.9
29
7.1
45
Product Direction (% positive)
9.2
99
6.7
95
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.3
45
|
Verified
Not enough data
8.3
45
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
8.1
44
|
Verified
Online Marketing
Not enough data
7.0
18
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.5
38
|
Verified
Not enough data
7.7
33
Lead Management
Not enough data
8.0
16
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
7.3
41
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.6
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.1
28
|
Verified
Campaign Management
Not enough data
8.3
41
|
Verified
Not enough data
8.1
24
Not enough data
8.4
25
|
Verified
Not enough data
7.9
20
Social
Not enough data
8.3
10
Not enough data
8.7
15
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.4
15
Reporting & Analytics
Not enough data
7.9
45
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
7.5
26
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.9
19
Platform
Not enough data
7.4
21
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
8.0
14
|
Verified
Not enough data
6.4
17
|
Verified
Not enough data
8.0
20
|
Verified
Not enough data
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.6
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
17
|
Verified
Campaigns
8.8
7
7.5
8
8.6
6
8.8
8
7.4
7
8.6
7
9.3
7
8.3
8
7.5
8
8.1
8
Analytics
8.1
7
8.5
8
8.1
6
7.5
8
Optimization
8.6
7
6.7
8
7.9
7
6.7
8
6.9
7
7.1
7
7.4
7
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
58
Not enough data
8.5
64
Not enough data
Platform Data
8.5
60
Not enough data
8.2
57
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.2
60
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Analysis
8.2
14
8.1
8
|
Verified
8.3
14
8.5
8
|
Verified
7.6
14
8.6
6
|
Verified
7.6
14
7.8
6
|
Verified
Campaigns
9.0
13
8.3
8
8.2
15
7.5
8
|
Verified
8.2
14
8.6
7
7.7
14
8.1
7
|
Verified
9.2
14
9.2
6
|
Verified
9.0
16
8.9
6
|
Verified
Engagement
9.0
14
8.5
8
|
Verified
Platform
8.9
14
8.8
8
|
Verified
8.3
15
8.8
8
7.8
13
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Oracle Responsys are categorized as Push Notification and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Personalization Engines, Email Template Builder, Email Marketing, and SMS Marketing
Oracle Responsys is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Discussions
Adobe Journey Optimizer has no discussions with answers
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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