# Adobe Journey Optimizer vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Journey Optimizer excels in **ease of use** , with many users highlighting its intuitive interface that allows for quick journey publication. One user noted, "I like the ease of use and time to market with Adobe Journey Optimizer," which suggests that users can efficiently implement their campaigns.
- **Users say** that Oracle Responsys shines in **real-time personalization** , with feedback emphasizing its ability to pull in customer data on the fly. A reviewer mentioned, "I really like how Oracle Responsys nails real-time personalization," indicating that this feature significantly enhances targeted marketing efforts.
- **Reviewers mention** that Adobe Journey Optimizer offers a comprehensive **omni-channel platform experience** , which allows for structured customer engagement. One user praised its capability to "design and automate personalized customer journeys across channels," showcasing its strength in managing complex customer interactions.
- **According to verified reviews** , Oracle Responsys is appreciated for its **cross-channel campaign management** , which is specifically designed for orchestrating complex campaigns. A user noted, "I appreciate Oracle Responsys for its orchestration and cross-channel campaign management," highlighting its effectiveness in managing diverse marketing channels.
- **G2 reviewers report** that Adobe Journey Optimizer has a more favorable **quality of support** , with users rating it significantly higher than Oracle Responsys. One user remarked on the ease of setup, especially with the help of an implementation partner, which suggests that support plays a crucial role in user satisfaction.
- **Users say** that while Oracle Responsys has strong features for **email campaigns** , with a perfect score in that area, Adobe Journey Optimizer matches this with its robust capabilities in **personalization** and **segmentation** , making it a well-rounded choice for marketers looking to enhance their customer engagement strategies.



| | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 170 | 130 | 
| **Largest Market Segment** | Small-Business (40.1% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Adobe Journey Optimizer

Pros:
- Ease of Use (62 reviews)
- Journey Management (61 reviews)

Cons:
- Learning Curve (77 reviews)
- Steep Learning Curve (52 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.1 (112 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 7.6 (126 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 7.4 (115 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 7.5 (34 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 8.1 (107 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (32 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 9.1 (108 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Adobe Journey Optimizer

#### Entry-Level Pricing

Plan: Select

Price: Contact Us

Description: The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.

Key Features:
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)

[Browse all 3 editions](https://www.g2.com/products/adobe-journey-optimizer/pricing)

#### Free Trial

No

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 43 |
| **Oracle Responsys** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Email and Mobile Preview** | 8.8 (31 reviews) | Not enough data | 
| **Manage Email Lists** | 8.7 (33 reviews) | Not enough data | 
| **High-Volume Sending** | 8.5 (31 reviews) | Not enough data | 
| **Building and Personalizing Emails** | 8.8 (32 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.8 (29 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.5 (30 reviews) | Not enough data | 
| **Automated Email Responses** | 8.7 (30 reviews) | Not enough data | 
| **Multi-user Account** | 8.2 (29 reviews) | Not enough data | 
| **Surveys** | 7.8 (28 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.4 (32 reviews) | Not enough data | 
| **Basic Reporting** | 8.7 (31 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 7.5 (27 reviews) | Not enough data | 
| **AI Text Summarization** | 7.8 (27 reviews) | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (8 reviews) | Not enough data | 
| **Autonomous Task Execution** | 8.8 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (9 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (33 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (32 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.3 (30 reviews) | Not enough data | 
| **CRM Integration** | 8.1 (30 reviews) | Not enough data | 
| **Social Media Integration** | 8.4 (27 reviews) | Not enough data | 
| **E-Commerce Integration** | 8.0 (28 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | N/A | N/A |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Program Management** | Not enough data | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 8.1 (24 reviews) | 
| **Calendaring** | Not enough data | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.9 (20 reviews) | 

#### Social

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Not enough data | 8.3 (10 reviews) | 
| **Social Sharing** | Not enough data | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | Not enough data | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.9 (19 reviews) | 

#### Platform

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Customization ** | Not enough data | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.7 (18 reviews) ✓ Verified | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.1/10 | 9 |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Customize** | 8.8 (7 reviews) | 7.5 (8 reviews) | 
| **Scheduling** | 8.6 (6 reviews) | 8.8 (8 reviews) | 
| **Retarget** | 7.4 (7 reviews) | 8.6 (7 reviews) | 
| **Segmentation** | 9.3 (7 reviews) | 8.3 (8 reviews) | 
| **Triggered Notifications** | 7.8 (9 reviews) | 8.1 (8 reviews) | 

#### Analytics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 8.1 (7 reviews) | 8.5 (8 reviews) | 
| **Audience Insights** | 8.1 (6 reviews) | 7.5 (8 reviews) | 

#### Optimization

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.6 (7 reviews) | 6.7 (8 reviews) | 
| **Personalization** | 7.9 (7 reviews) | 6.7 (8 reviews) | 
| **Rich Notifications** | 6.9 (7 reviews) | 7.1 (7 reviews) | 
| **Integrations** | 7.4 (7 reviews) | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 19 |
| **Oracle Responsys** | N/A | N/A |

#### Segmentation

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.6 (16 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Behavioral Targeting** | 8.9 (16 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (10 reviews) | Not enough data | 

#### Triggered Content

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Geofencing** | 8.5 (10 reviews) | Not enough data | 
| **Triggered Emails** | 8.3 (14 reviews) | Not enough data | 
| **Triggered Messages** | 8.1 (15 reviews) | Not enough data | 

#### Personalized Content

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Recommendation Engine** | 8.6 (14 reviews) | Not enough data | 
| **Personalized Discounts** | 7.8 (10 reviews) | Not enough data | 
| **Website Personalization** | 8.4 (16 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.6/10 | 14 |
| **Oracle Responsys** | N/A | N/A |

#### Templates

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Text and Themes** | 9.6 (12 reviews) | Not enough data | 
| **Stock Images** | 8.8 (12 reviews) | Not enough data | 
| **Proofing** | 8.3 (12 reviews) | Not enough data | 
| **Mobile Responsive** | 9.3 (12 reviews) | Not enough data | 

#### Edit

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Pre-Made** | 8.9 (12 reviews) | Not enough data | 
| **Build** | 8.6 (13 reviews) | Not enough data | 
| **HTML** | 8.1 (13 reviews) | Not enough data | 

#### Logistics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Analytics** | 8.5 (13 reviews) | Not enough data | 
| **Issues** | 7.8 (13 reviews) | Not enough data | 
| **Integrations** | 8.5 (12 reviews) | Not enough data | 
| **Shareable Link** | 8.7 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 8.2 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 8.5 (12 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 7.4/10 | 9 |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | 8.1 (8 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.0 (9 reviews) | Not enough data | 
| **Text Scheduler** | 7.7 (8 reviews) | Not enough data | 
| **Automatic Replies** | 7.5 (8 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.3 (9 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (8 reviews) | Not enough data | 
| **Personalization** | 8.5 (8 reviews) | Not enough data | 
| **Transactional SMS** | 6.7 (8 reviews) | Not enough data | 

#### SMS Platform

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Reporting** | 7.1 (8 reviews) | Not enough data | 
| **Automation** | 7.3 (8 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | Feature Not Available | Not enough data | 
| **API Integration** | 6.3 (8 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.3/10 | 87 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Dynamic Segmentation** | 8.5 (57 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (69 reviews) | Not enough data | 

#### Platform Data

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Journey Reporting** | 8.5 (62 reviews) | Not enough data | 
| **Trends Reporting** | 8.2 (57 reviews) | Not enough data | 
| **Dashboards** | 8.3 (57 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (55 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Journey Mapping** | Feature Not Available | Not enough data | 
| **Integrations** | 8.2 (65 reviews) | Not enough data | 
| **Automated Alerts** | 8.4 (54 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.5 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (28 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (25 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (28 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Journey Optimizer** | 8.4/10 | 23 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | 8.2 (14 reviews) | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 8.4 (17 reviews) | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 7.6 (14 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 7.8 (15 reviews) | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 9.0 (13 reviews) | 8.3 (8 reviews) | 
| **Push Notifications** | 8.4 (17 reviews) | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 8.1 (16 reviews) | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | 7.7 (14 reviews) | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 9.2 (14 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.1 (20 reviews) | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 9.0 (14 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.9 (14 reviews) | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 8.4 (17 reviews) | 8.8 (8 reviews) | 
| **Internationalization** | 7.8 (13 reviews) | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Adobe Journey Optimizer (5):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Oracle Responsys (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Journey Optimizer | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 40.1% | 13.7% | 
| **Mid-Market** | 27.6% | 47.6% | 
| **Enterprise** | 32.2% | 38.7% | 

### By Industry

#### Adobe Journey Optimizer

- **Marketing and Advertising:** 13.5%
- **Information Technology and Services:** 13.5%
- **Computer Software:** 10.5%
- **Financial Services:** 5.3%
- **Consulting:** 3.8%
- **Banking:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Retail:** 3.0%
- **Education Management:** 3.0%
- **Airlines/Aviation:** 3.0%
- **Other:** 36.8%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Adobe Journey Optimizer

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
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### Alternatives to Oracle Responsys

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- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)

---
## Top Discussions

### Adobe Journey Optimizer

No discussions available for this product.

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-journey-optimizer-vs-oracle-responsys)