Introducing G2.ai, the future of software buying.Try now
Compare Adobe Journey Optimizer and Klaviyo 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
OnSync
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Claspo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
TextUs
Visit Website
At a Glance
Market Segments
Small-Business (43.6% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(130)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansKlaviyo
Star Rating
(1,141)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a higher overall score compared to Adobe Journey Optimizer. Users appreciate its easy integration with various marketplaces and the simplicity of scheduling campaigns, making it a preferred choice for small businesses.
- According to verified reviews, Klaviyo's user interface is noted for its intuitive design and effective workflow structure. Reviewers highlight the platform's rich segmentation options and the ability to create compelling automations, which enhance team collaboration and campaign effectiveness.
- Users say that Adobe Journey Optimizer offers a strong advantage in managing personalized customer journeys across multiple channels. Its clear, visual approach to designing complex workflows is praised, allowing users to deliver the right message at the right moment, which is crucial for engagement.
- Reviewers mention that while Klaviyo has a robust feature set, Adobe Journey Optimizer shines in its seamless integration with other Adobe tools, providing a cohesive experience for users already within the Adobe ecosystem. This integration is seen as a significant benefit for those looking to streamline their marketing efforts.
- According to recent user feedback, Klaviyo's customer support is frequently highlighted as a strong point, with users noting that the platform is constantly evolving and improving. In contrast, Adobe Journey Optimizer, while effective, has received mixed feedback regarding its support, indicating room for improvement.
- G2 reviewers report that Klaviyo's ease of setup and administration is a significant advantage, with many users finding the onboarding process straightforward. In comparison, Adobe Journey Optimizer's setup can be more complex, which may pose challenges for new users trying to get started quickly.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Klaviyo
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.2
102
9.0
871
Ease of Use
7.7
110
8.7
876
Ease of Setup
7.5
100
8.5
529
Ease of Admin
7.4
31
8.9
482
Quality of Support
8.3
98
8.4
831
Has the product been a good partner in doing business?
7.9
29
9.0
485
Product Direction (% positive)
9.2
99
9.0
820
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.0
517
|
Verified
Not enough data
9.2
507
|
Verified
Not enough data
8.9
491
|
Verified
Not enough data
8.9
453
|
Verified
Online Marketing
Not enough data
7.8
371
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.7
425
|
Verified
Not enough data
8.7
441
Not enough data
8.2
248
Lead Management
Not enough data
8.5
343
Not enough data
8.4
270
Not enough data
9.0
461
|
Verified
Not enough data
7.8
217
Not enough data
8.5
351
|
Verified
Not enough data
8.5
392
|
Verified
Not enough data
8.4
331
|
Verified
Not enough data
8.2
281
|
Verified
Campaign Management
Not enough data
8.7
346
|
Verified
Not enough data
8.0
198
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Social
Not enough data
Feature Not Available
Not enough data
7.8
195
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Reporting & Analytics
Not enough data
8.5
464
|
Verified
Not enough data
8.3
414
|
Verified
Not enough data
8.3
423
|
Verified
Not enough data
8.4
435
|
Verified
Not enough data
7.6
200
Platform
Not enough data
8.5
322
|
Verified
Not enough data
8.7
303
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.9
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
6.9
25
Not enough data
6.9
24
Not enough data
7.3
23
Not enough data
7.1
23
Not enough data
7.0
24
Not enough data
7.5
25
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.6
310
|
Verified
Not enough data
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
8.5
425
|
Verified
8.8
12
Feature Not Available
8.3
12
8.4
348
|
Verified
9.3
12
8.8
256
Edit
8.9
12
8.4
354
|
Verified
8.6
13
8.8
416
|
Verified
8.1
13
8.3
332
|
Verified
Logistics
8.5
13
8.7
419
|
Verified
7.8
13
7.9
340
|
Verified
8.5
12
8.8
394
|
Verified
8.7
13
8.4
195
Generative AI
8.2
12
7.5
64
8.5
12
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
8.1
8
8.6
138
7.0
9
8.0
100
7.7
8
8.8
133
|
Verified
7.5
8
8.3
116
|
Verified
8.3
9
8.7
125
|
Verified
7.1
8
8.5
107
8.5
8
8.8
130
|
Verified
6.7
8
8.6
53
SMS Platform
7.1
8
8.6
135
|
Verified
7.3
8
8.9
133
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
62
6.3
8
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Intelligence
Not enough data
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.4
58
9.2
14
8.5
64
8.8
14
Platform Data
8.5
60
8.4
15
8.2
57
8.2
14
8.3
57
8.7
14
8.2
57
8.3
13
Platform Additional Functionality
Feature Not Available
8.3
15
8.2
60
9.1
13
8.4
55
8.3
14
Agentic AI - Customer Journey Analytics
8.4
26
6.0
5
8.3
27
7.0
5
8.1
26
6.3
5
7.9
26
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Not enough data
Campaigns
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Not enough data
Engagement
9.0
14
Not enough data
Platform
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Klaviyo are categorized as Customer Journey Analytics, Email Template Builder, and SMS Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Personalization Engines, Push Notification, Email Marketing, and Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Discussions
Adobe Journey Optimizer has no discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
