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Compare Adobe Journey Optimizer and Dynamic Yield 
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At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansDynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in personalization, particularly with its Recommendation Engine scoring 9.2, while Adobe Journey Optimizer's similar feature only scores 8.3. Reviewers mention that Dynamic Yield's ability to deliver tailored content significantly enhances user engagement.
- Reviewers mention that Dynamic Yield's A/B Testing capabilities are superior, with a score of 9.1 compared to Adobe Journey Optimizer's 8.3. Users say that the ease of setting up tests and analyzing results in Dynamic Yield is a standout feature that improves campaign performance.
- G2 users highlight that Dynamic Yield offers better customer support, with a quality rating of 9.1, while Adobe Journey Optimizer has a lower rating of 8.4. Users report that timely and effective support from Dynamic Yield has been crucial for their marketing strategies.
- Users on G2 indicate that Dynamic Yield's dynamic segmentation feature, rated at 8.0, allows for more precise targeting compared to Adobe Journey Optimizer's 7.5. Reviewers mention that this capability helps in crafting more relevant campaigns.
- Reviewers say that Adobe Journey Optimizer shines in customer profiles, scoring 9.1, which is higher than Dynamic Yield's 8.6. Users report that the depth of customer insights available in Adobe Journey Optimizer aids in creating more effective marketing strategies.
- Users report that Dynamic Yield's website personalization feature, rated at 9.1, significantly outperforms Adobe Journey Optimizer's 8.1. Reviewers mention that the ability to customize website experiences in real-time is a game-changer for user engagement.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Dynamic Yield
No pricing availableFree Trial
Adobe Journey Optimizer
No trial information availableDynamic Yield
No trial information availableRatings
Meets Requirements
8.2
102
8.7
139
Ease of Use
7.7
110
8.3
138
Ease of Setup
7.5
100
7.6
62
Ease of Admin
7.4
31
8.3
57
Quality of Support
8.3
98
9.1
138
Has the product been a good partner in doing business?
7.9
29
9.1
58
Product Direction (% positive)
9.2
99
9.6
135
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Visitor Behavior
Not enough data
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Templates
Not enough data
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Personalization
Not enough data
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Multichannel
Not enough data
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Administration
Not enough data
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.1
45
8.9
17
8.6
41
Targeting
8.9
16
8.9
41
8.3
10
8.9
40
Triggered Content
8.5
10
8.0
27
8.3
14
8.4
21
8.1
15
8.8
32
Personalized Content
8.6
14
8.7
43
7.8
10
7.9
21
8.4
16
9.1
43
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
58
Not enough data
8.5
64
Not enough data
Platform Data
8.5
60
Not enough data
8.2
57
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.2
60
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Computing
Not enough data
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Experimental Design
Not enough data
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Analytics
Not enough data
8.0
46
Not enough data
5.1
27
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Not enough data
Campaigns
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Not enough data
Engagement
9.0
14
Not enough data
Platform
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Dynamic Yield are categorized as Personalization Engines
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
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