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Compare Adobe Journey Optimizer and Bloomreach 
Featured Products
At a Glance
Market Segments
Small-Business (43.6% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 1 License Per Year
Adobe Journey Optimizer
Star Rating
(130)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansBloomreach
Star Rating
(729)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bloomreach excels in personalization capabilities, allowing users to tailor content and product recommendations based on real user behavior. This feature is highlighted as incredibly useful, making it more than just a data storage solution.
- Users say that Adobe Journey Optimizer offers a user-friendly interface for managing and designing personalized customer journeys across multiple channels. Reviewers appreciate the intuitive design, which simplifies the process of creating complex customer interactions.
- According to verified reviews, Bloomreach stands out for its quality of support, with users praising the responsiveness and helpfulness of the support team. This high level of support contributes to a smoother implementation process and ongoing user satisfaction.
- Reviewers mention that Adobe Journey Optimizer effectively consolidates customer data, making it easy to deliver the right message at the right moment. This capability is noted for saving time and improving engagement, which is crucial for campaign management.
- G2 reviewers highlight that Bloomreach's integration capabilities allow for a seamless connection of data with actionable insights, enhancing the overall marketing strategy. Users feel empowered to think creatively and achieve a wide range of tasks once fully integrated.
- Users report that while Adobe Journey Optimizer provides strong automation features, it sometimes lacks the depth of customization found in Bloomreach. This can limit the flexibility needed for more complex marketing strategies, according to some users.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Free Trial
Adobe Journey Optimizer
No trial information availableBloomreach
Free Trial is available
Ratings
Meets Requirements
8.2
102
8.8
605
Ease of Use
7.7
110
8.3
616
Ease of Setup
7.5
100
7.7
321
Ease of Admin
7.4
31
8.4
275
Quality of Support
8.3
98
9.2
602
Has the product been a good partner in doing business?
7.9
29
9.1
276
Product Direction (% positive)
9.2
99
9.1
580
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
31
Not enough data
8.7
31
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
9.1
363
|
Verified
Not enough data
9.2
342
|
Verified
Not enough data
8.9
335
|
Verified
Not enough data
8.8
316
|
Verified
Online Marketing
Not enough data
7.7
252
|
Verified
Not enough data
8.6
314
|
Verified
Not enough data
8.9
341
|
Verified
Not enough data
8.4
315
|
Verified
Not enough data
7.9
208
Lead Management
Not enough data
8.8
272
|
Verified
Not enough data
8.5
291
|
Verified
Not enough data
9.2
334
|
Verified
Not enough data
8.2
224
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.8
298
|
Verified
Not enough data
8.2
246
|
Verified
Not enough data
8.5
245
|
Verified
Campaign Management
Not enough data
8.3
249
|
Verified
Not enough data
7.7
177
Not enough data
7.6
185
|
Verified
Not enough data
7.1
166
Social
Not enough data
7.2
150
Not enough data
7.4
154
Not enough data
7.4
169
|
Verified
Not enough data
7.2
154
|
Verified
Not enough data
7.6
185
|
Verified
Reporting & Analytics
Not enough data
8.6
336
|
Verified
Not enough data
8.4
286
|
Verified
Not enough data
8.2
254
|
Verified
Not enough data
8.2
262
|
Verified
Not enough data
7.1
157
Platform
Not enough data
8.6
249
|
Verified
Not enough data
8.6
229
|
Verified
Not enough data
8.7
258
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.4
218
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.0
186
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.3
20
Not enough data
7.2
20
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.2
19
Integration
Not enough data
8.5
257
|
Verified
Not enough data
8.4
249
|
Verified
Not enough data
7.8
212
|
Verified
Content
Not enough data
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Design
Not enough data
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Platform
Not enough data
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Channels
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Content Management
Not enough data
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Design & Development
Not enough data
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Templates
Not enough data
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Personalization
Not enough data
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Multichannel
Not enough data
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Administration
Not enough data
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Agentic AI - E-Commerce Personalization
Not enough data
8.3
5
Not enough data
8.3
5
Campaigns
8.8
7
9.0
76
8.6
6
9.2
79
7.4
7
9.0
75
9.3
7
9.2
85
7.5
8
9.2
80
Analytics
8.1
7
8.7
85
8.1
6
8.5
80
Optimization
8.6
7
9.2
83
7.9
7
8.9
81
6.9
7
8.6
67
7.4
7
8.6
72
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
9.2
55
8.9
17
9.4
54
Targeting
8.9
16
9.2
50
8.3
10
8.9
50
Triggered Content
8.5
10
8.3
36
8.3
14
9.6
55
8.1
15
9.3
48
Personalized Content
8.6
14
8.8
48
7.8
10
8.8
36
8.4
16
8.9
47
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
8.8
51
7.0
9
7.4
41
7.7
8
8.4
45
7.5
8
8.0
41
8.3
9
8.4
48
7.1
8
7.6
39
8.5
8
8.9
52
6.7
8
7.6
43
SMS Platform
7.1
8
8.3
56
7.3
8
9.0
53
Feature Not Available
7.7
42
Feature Not Available
7.1
35
Feature Not Available
7.7
39
6.3
8
8.5
51
Agentic AI - SMS Marketing
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Data Sourcing
Not enough data
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Intelligence
Not enough data
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Merchandising
Not enough data
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Analytics
Not enough data
8.9
24
Not enough data
8.9
22
Administration
Not enough data
8.7
24
Not enough data
9.1
28
Functionality
Not enough data
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Management
Not enough data
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Support
Not enough data
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
SEO Auditing & Monitoring
Not enough data
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
SEO Reporting
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Generative AI
Not enough data
8.6
6
Not enough data
7.2
6
Publishing
Not enough data
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Development
Not enough data
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Analytics
Not enough data
8.7
20
Not enough data
8.2
21
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
58
Not enough data
8.5
64
Not enough data
Platform Data
8.5
60
Not enough data
8.2
57
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.2
60
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
7.9
26
Not enough data
Search Setup
Not enough data
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Product Discovery
Not enough data
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Integration
Not enough data
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Development
Not enough data
7.6
43
Not enough data
7.5
40
Management
Not enough data
8.2
48
Not enough data
8.5
47
Integration Options
Not enough data
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Computing
Not enough data
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Experimental Design
Not enough data
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Analytics
Not enough data
8.3
116
Not enough data
7.5
98
Agentic AI - A/B Testing
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Conversational AI - Conversational Commerce Platforms
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.2
14
7.6
39
8.3
14
8.4
48
7.6
14
7.5
34
7.6
14
8.4
41
Campaigns
9.0
13
7.6
37
8.2
15
8.7
42
8.2
14
8.1
39
7.7
14
7.8
32
9.2
14
9.4
42
9.0
16
9.0
42
Engagement
9.0
14
8.4
39
Platform
8.9
14
8.3
35
8.3
15
8.2
35
7.8
13
8.1
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Bloomreach are categorized as Personalization Engines, Push Notification, SMS Marketing, and Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Email Template Builder, and Email Marketing
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, Personalization, and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Retail
20.2%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.5%
Discussions
Adobe Journey Optimizer has no discussions with answers
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
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