Compare Adobe InDesign and Canva 
Featured Products
At a Glance
Market Segments
Small-Business (58.0% of reviews)
Small-Business (66.8% of reviews)
Entry-Level Pricing
Starting at $99.99 1 License Per Month
Free
Adobe InDesign
Star Rating
(3,422)4.6 out of 5
Market Segments
Small-Business (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.99 1 License Per Month
Browse all 2 pricing plansCanva
Star Rating
(7,294)4.7 out of 5
Market Segments
Small-Business (66.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canva excels in user-friendliness, with many users highlighting its simple interface and helpful templates. One user mentioned, "Canva helps me by providing templates where I only have to change the content, which makes things much easier for preparation."
- Users say that Adobe InDesign is particularly strong for professional design work, especially when integrated with other Adobe products. Reviewers appreciate its ability to work seamlessly with Photoshop and Illustrator files, stating, "It works perfectly with Photoshop and Illustrator files and workflow."
- According to verified reviews, Canva's ease of setup is a significant advantage, with many users noting how quickly they can start creating designs. One user remarked, "I use Canva for creating marketing materials, social media posts, and it makes it really easy to create designs without having to know how to use more complicated design programs."
- Reviewers mention that Adobe InDesign offers a wealth of options for creating detailed print marketing pieces, which is a strong point for users needing advanced design capabilities. A user noted, "I like how professional the results look and how many options you have to create thorough print marketing pieces."
- Users highlight that Canva's extensive library of templates and assets makes it a go-to for small businesses looking to produce marketing materials quickly and efficiently. One user stated, "It's more visible and easy to use," emphasizing its accessibility for non-designers.
- G2 reviewers indicate that while Adobe InDesign has a slightly lower overall satisfaction score, it remains a powerful tool for those who require in-depth design features. However, some users find it less intuitive compared to Canva, with one reviewer mentioning that it can be challenging for beginners.
Pricing
Entry-Level Pricing
Adobe InDesign
Creative Cloud Pro for teams
Starting at $99.99
1 License Per Month
20+ apps, including InDesign, and Firefly creative AI for images, video, and audio, plus exclusive business features.
- Create and publish brochures, digital magazines, eBooks, posters, and presentations with InDesign.
- 20+ photo, graphic design, and video apps
- Unlimited access to standard creative AI image and vector features like Generative Fill in Photoshop
Canva
Canva Free
Free
Everything you need to start designing
- Easy drag-and-drop editor
- 1M+ professionally-designed templates
- 1000+ design types (social posts, presentations and more)
Free Trial
Adobe InDesign
Free Trial is available
Canva
Free Trial is available
Ratings
Meets Requirements
9.3
3,118
9.2
5,222
Ease of Use
8.0
3,131
9.4
5,288
Ease of Setup
8.8
415
9.6
1,875
Ease of Admin
8.7
299
9.4
1,070
Quality of Support
8.2
2,398
8.8
3,882
Has the product been a good partner in doing business?
8.9
272
9.4
994
Product Direction (% positive)
8.6
3,079
9.4
5,089
Features by Category
Reports
Not enough data
8.8
436
Not enough data
8.9
438
Not enough data
9.1
513
Not enough data
8.7
422
Not enough data
9.1
467
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.8
436
Not enough data
8.9
438
Not enough data
9.1
513
Not enough data
8.7
422
Not enough data
9.1
467
Reports
Not enough data
8.7
391
Not enough data
8.8
391
Not enough data
8.7
381
Generative AI
Not enough data
8.5
209
Not enough data
8.3
203
Visualization
Not enough data
9.2
465
Not enough data
8.9
392
Not enough data
9.1
426
Not enough data
9.2
467
Data Updates
Not enough data
8.7
381
Not enough data
9.0
422
Collaboration
Not enough data
9.4
469
Not enough data
Feature Not Available
Not enough data
9.2
469
Data Updates
Not enough data
8.7
401
Not enough data
9.0
457
Not enough data
8.6
388
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Template Creation
Not enough data
9.5
2590
Not enough data
8.7
2563
Not enough data
9.3
2716
Not enough data
9.1
2452
Design & Editing
Not enough data
8.9
2507
Not enough data
8.9
2567
Not enough data
8.9
2466
Ad Management
Not enough data
8.8
1770
Not enough data
9.1
2281
Not enough data
8.5
1519
Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Grammar
Not enough data
8.7
64
Not enough data
8.4
64
Not enough data
8.9
62
Formatting
Not enough data
7.7
61
Not enough data
8.2
59
Not enough data
7.8
58
Content
Not enough data
8.6
61
Not enough data
8.9
62
Not enough data
8.2
58
Product Type
Not enough data
8.7
59
Not enough data
8.3
59
Generative AI
Not enough data
9.0
55
Not enough data
8.6
53
Design Tools
Not enough data
8.5
69
Not enough data
9.0
70
Not enough data
8.5
71
Not enough data
9.3
74
Not enough data
9.2
76
Communication Tools
Not enough data
8.2
66
Not enough data
8.6
68
Integrations
Not enough data
8.6
59
Not enough data
8.7
69
Software Offering
Not enough data
8.7
69
Not enough data
8.9
70
Not enough data
8.6
72
Agentic AI - Collaborative Whiteboard
Not enough data
8.6
53
Not enough data
8.4
51
Not enough data
8.5
54
Platform Basics
Not enough data
9.2
379
Not enough data
9.1
358
Not enough data
9.5
373
Platform Content
Not enough data
8.6
334
Not enough data
9.3
395
Not enough data
9.1
350
Not enough data
9.3
362
Platform Additional Functionality
Not enough data
7.5
311
Not enough data
8.6
327
Not enough data
8.8
323
Generative AI
Not enough data
7.9
301
Not enough data
7.7
297
Not enough data
7.2
289
Not enough data
7.6
286
Not enough data
6.9
278
Not enough data
7.3
283
Not enough data
7.6
291
Design
8.3
214
9.5
516
9.1
239
9.2
508
9.2
261
9.2
501
8.9
237
9.2
500
8.1
198
9.1
487
8.1
203
9.2
491
Platform Additional Functionality
5.9
143
8.8
451
7.9
166
9.2
489
Performance Tracking
Not enough data
8.8
664
Not enough data
8.7
616
Not enough data
9.2
684
Functionality
Not enough data
9.4
708
Not enough data
8.8
636
Not enough data
9.0
675
Not enough data
8.9
641
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
8.7
140
Not enough data
9.2
134
Not enough data
7.7
127
Not enough data
8.0
115
Search
Not enough data
8.0
115
Not enough data
7.7
93
Not enough data
7.0
95
Not enough data
8.0
97
Permissions
Not enough data
7.5
93
Not enough data
8.3
110
Not enough data
8.4
112
Platform
Not enough data
9.0
123
Not enough data
9.1
125
Not enough data
9.3
125
Agentic AI - Brand Asset Management
Not enough data
7.0
86
Not enough data
7.2
86
Not enough data
7.5
85
Not enough data
7.5
85
Not enough data
7.3
86
Not enough data
7.3
85
Image Generation
Not enough data
8.6
230
Not enough data
8.3
244
Not enough data
9.1
230
Not enough data
8.7
221
Not enough data
9.0
232
Advanced Functionality
Not enough data
8.7
220
Not enough data
8.1
218
Not enough data
8.2
212
Not enough data
9.1
234
Model
Not enough data
8.3
217
Not enough data
8.9
220
Not enough data
8.7
208
Commercial Rights & Licensing - AI Image Generators
Not enough data
9.4
77
License Type Transparency - AI Image Generators
Not enough data
9.4
37
Planning
Not enough data
7.9
485
Publishing
Not enough data
8.5
494
Social Media
Not enough data
8.7
518
Planning
Not enough data
7.9
514
Generative AI
Not enough data
7.5
485
Not enough data
7.4
458
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
463
Agentic AI - Content Creation
Not enough data
7.4
296
Not enough data
7.5
292
Not enough data
7.5
294
Not enough data
7.7
298
Not enough data
7.4
292
Not enough data
7.5
291
Not enough data
7.7
298
Generative AI
Not enough data
7.7
634
Not enough data
7.2
536
Agentic AI - Photo Editing
Not enough data
7.9
269
Video Creation - AI Video Generation
Not enough data
8.5
103
Not enough data
8.1
96
Not enough data
8.3
96
Not enough data
8.9
99
Not enough data
8.3
92
Not enough data
8.3
94
Generative AI - AI Video Generation
Not enough data
7.9
99
Editing - AI Video Generation
Not enough data
8.3
99
Not enough data
9.0
97
Storage & Management - AI Video Generation
Not enough data
8.8
99
Not enough data
8.9
96
Not enough data
8.6
96
Not enough data
8.5
95
Logistics - Print Fulfillment
Not enough data
8.8
76
Not enough data
8.6
74
Agentic AI - Print Fulfillment Services
Not enough data
7.8
41
Customization - Print Fulfillment
Not enough data
8.6
75
Not enough data
8.8
75
Not enough data
9.3
77
Video creation - Video Content Creation
Not enough data
7.8
296
Not enough data
7.6
278
Not enough data
8.4
305
Not enough data
9.0
309
Not enough data
8.3
292
Not enough data
8.3
276
Not enough data
7.5
269
Not enough data
7.8
299
Not enough data
8.6
287
Distribution - Video Content Creation
Not enough data
7.7
266
Not enough data
8.0
280
Not enough data
9.0
293
Analytics - Video Content Creation
Not enough data
7.7
264
Not enough data
7.5
259
Training & Support - Video Content Creation
Not enough data
8.0
279
Not enough data
8.2
284
Integrations - Video Content Creation
Not enough data
8.6
278
Not enough data
8.5
284
Not enough data
8.1
274
Other - Video Content Creation
Not enough data
8.8
287
Not enough data
8.6
283
Agentic AI - Video Content Creation
Not enough data
7.8
176
Not enough data
7.9
174
Functionality - Logo Design Tools
Not enough data
9.3
433
Not enough data
8.9
422
Not enough data
9.0
416
Not enough data
9.3
432
Not enough data
9.0
423
Not enough data
9.2
426
Content Generation - AI Content Creation Platforms
Not enough data
8.7
152
Not enough data
9.0
151
Not enough data
9.0
151
Management - AI Content Creation Platforms
Not enough data
8.9
146
Not enough data
8.9
144
Not enough data
8.8
144
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
9.5
90
Not enough data
9.6
79
Not enough data
7.8
67
Not enough data
8.1
71
Growth
Not enough data
7.5
63
Not enough data
7.4
64
Not enough data
8.6
67
Not enough data
7.4
64
Not enough data
7.8
64
Content
Not enough data
7.7
66
Not enough data
8.1
66
Not enough data
8.6
61
Not enough data
7.5
61
Support
Not enough data
8.7
63
Categories
Categories
Shared Categories
Adobe InDesign and Canva are categorized as Desktop Publishing
Unique Categories
Adobe InDesign has no unique categories
Canva is categorized as AI Content Creation Platforms, Logo Design Tools, Video Content Creation, AI Video Generators, AI Image Generators, Design Systems, AI Writing Assistant, Content Creation, Display Ad Design, Photo Editing, Data Visualization, Print Fulfillment Services, Brand Asset Management, Collaborative Whiteboard, Presentation, Website Builder, and AI Presentation Tools
Reviews
Reviewers' Company Size
Adobe InDesign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canva
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
11.7%
Graphic Design
11.5%
Marketing and Advertising
11.1%
Higher Education
5.3%
Architecture & Planning
3.9%
Other
56.6%
Marketing and Advertising
13.7%
Information Technology and Services
6.9%
Computer Software
5.2%
Non-Profit Organization Management
5.0%
Education Management
4.1%
Other
65.0%
Discussions
What other things do use Indesign for, besides designing a catalog.
7 Comments
AG
I don't know what you've already thought of. :)
Here is a selection of things we make using InDesign:
* Books (design and typography)
* Billboards and...Read more
Can you use Canva designs for commercial purposes?
24 Comments
MS
Yes provided you have signed up for the PRO Version to use licensed photosRead more
What is included in Canva Pro?
23 Comments
JS
1000's of Templates, Elements, graphics, photographs, designsRead more
What are the features of Canva?
16 Comments
MW
Infographics, Collaborative projects, slide themes, lots of free high quality photos and graphics to create your own. Deployment for educations really really...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
