# Adobe Experience Manager vs Sitecore Digital Experience Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Experience Manager excels in user experience, with many praising its **intuitive UI** and seamless **integrations**. Users appreciate the platform's performance and frequent updates, which enhance content creation and management without requiring extensive developer involvement.
- **Users say** that Sitecore Digital Experience Platform shines in its ability to **centralize complex content management** and provide sophisticated personalization options. Reviewers highlight the integration between the CMS and experience analytics, which offers a comprehensive view of the customer journey.
- **According to verified reviews** , Adobe Experience Manager has a significant edge in ease of setup and administration, with users noting a smoother onboarding process compared to Sitecore. This is particularly beneficial for teams looking to quickly implement and manage their digital content.
- **Reviewers mention** that while Sitecore offers a robust developer experience with excellent tooling for customization, it can sometimes require more effort to achieve the desired outcomes. Users appreciate the extensive online documentation that aids in navigating the platform's complexities.
- **G2 reviewers highlight** that Adobe Experience Manager's asset management capabilities are highly rated, with users noting its effectiveness in organizing and storing content. This feature is particularly valuable for teams that need to manage large volumes of digital assets efficiently.
- **Users report** that Sitecore's strength lies in its **out-of-the-box options** , which allow for quick problem-solving without extensive customizations. However, some users feel that Adobe's more generic nature can be a limitation for specific use cases, making Sitecore a better fit for those needing tailored solutions.



| | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 674 | 606 | 
| **Largest Market Segment** | Enterprise (47.0% of reviews) | Enterprise (53.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Adobe Experience Manager

Pros:
- Ease of Use (160 reviews)
- Content Management (139 reviews)

Cons:
- Learning Curve (119 reviews)
- Complex Usability (111 reviews)

### Sitecore Digital Experience Platform

Pros:
- Features (56 reviews)
- Ease of Use (52 reviews)

Cons:
- Learning Curve (33 reviews)
- Expensive (22 reviews)

---
## Ratings Comparison
| Rating | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
  | **Meets Requirements** | 8.6 (438 reviews) | 8.3 (376 reviews) | 
  | **Ease of Use** | 7.8 (505 reviews) | 7.2 (456 reviews) | 
  | **Ease of Setup** | 7.6 (334 reviews) | 6.4 (332 reviews) | 
  | **Ease of Admin** | 7.8 (142 reviews) | 7.7 (238 reviews) | 
  | **Quality of Support** | 8.0 (399 reviews) | 7.6 (347 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (137 reviews) | 7.9 (222 reviews) | 
  | **Product Direction (% positive)** | 8.2 (432 reviews) | 8.2 (356 reviews) | 

---
## Pricing

### Adobe Experience Manager

#### Entry-Level Pricing

Plan: Adobe Experience Manager Sites

Price: Contact Us

Key Features:
- Editable templates
- Intuitive WISYWIG interface​
- Style system​

[Learn more about Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)

#### Free Trial

No

### Sitecore Digital Experience Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 118 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Interface and Performance

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Import/Export** | 8.5 (98 reviews) | Not enough data | 
| **Organizational Interface** | 8.4 (98 reviews) | Not enough data | 
| **Search** | 8.0 (96 reviews) | Not enough data | 
| **File Preview** | 8.4 (95 reviews) | Not enough data | 
| **Analytics** | 8.2 (98 reviews) | Not enough data | 

#### Asset Management

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **File Types** | 8.5 (102 reviews) | Not enough data | 
| **Metadata** | 8.5 (94 reviews) | Not enough data | 
| **File Transformation** | 8.1 (96 reviews) | Not enough data | 
| **Versioning** | 8.3 (96 reviews) | Not enough data | 
| **Expiration** | 8.2 (93 reviews) | Not enough data | 
| **Watermark** | 7.7 (91 reviews) | Not enough data | 
| **Digital Rights Management** | 8.3 (95 reviews) | Not enough data | 
| **Brand Guidelines** | 8.5 (99 reviews) | Not enough data | 

#### Media Types

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Video** | 8.1 (98 reviews) | Not enough data | 
| **Audio** | 8.0 (93 reviews) | Not enough data | 
| **Images** | 8.9 (99 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Workflow Management** | 8.5 (102 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (98 reviews) | Not enough data | 
| **Brand Portal** | 8.1 (95 reviews) | Not enough data | 
| **Integration with Creative Software** | 8.1 (92 reviews) | Not enough data | 
| **Integration with Marketing Software** | 8.2 (99 reviews) | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | 7.4 (28 reviews) | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 258 |
| **Sitecore Digital Experience Platform** | 7.8/10 | 248 |

#### Content

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Content Authoring** | 8.3 (228 reviews) ✓ Verified | 8.2 (210 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.1 (212 reviews) ✓ Verified | 7.8 (202 reviews) ✓ Verified | 
| **Versioning** | 8.0 (199 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.8 (195 reviews) | 6.9 (173 reviews) ✓ Verified | 
| **Approval Process** | 8.1 (192 reviews) ✓ Verified | 7.9 (182 reviews) ✓ Verified | 
| **Content Scheduling** | 8.2 (196 reviews) ✓ Verified | 7.6 (181 reviews) ✓ Verified | 
| **Asset Management** | 8.2 (218 reviews) ✓ Verified | 7.7 (188 reviews) ✓ Verified | 
| **Internal Search** | 7.6 (204 reviews) ✓ Verified | 7.1 (186 reviews) ✓ Verified | 
| **Content Repository** | 8.3 (208 reviews) ✓ Verified | 8.0 (192 reviews) ✓ Verified | 

#### Design

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (196 reviews) ✓ Verified | 6.4 (161 reviews) ✓ Verified | 
| **Mobile** | 7.8 (189 reviews) | 6.7 (164 reviews) ✓ Verified | 
| **Branding/Themes** | 7.9 (199 reviews) ✓ Verified | 7.4 (166 reviews) ✓ Verified | 
| **Customization** | 8.1 (211 reviews) ✓ Verified | 8.0 (178 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **User Community** | 7.8 (174 reviews) ✓ Verified | 8.2 (160 reviews) ✓ Verified | 
| **SEO** | 7.8 (182 reviews) ✓ Verified | 7.9 (171 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 7.9 (194 reviews) ✓ Verified | 8.0 (175 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (203 reviews) ✓ Verified | 8.6 (185 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.4 (192 reviews) | 8.7 (166 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (180 reviews) ✓ Verified | 8.5 (155 reviews) ✓ Verified | 
| **Dashboards and Reports** | 7.9 (182 reviews) ✓ Verified | 7.2 (159 reviews) ✓ Verified | 
| **API / Integrations** | 7.9 (178 reviews) ✓ Verified | 8.2 (166 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Cross-system Integration** | 8.0 (32 reviews) | 7.9 (15 reviews) | 
| **Natural Language Interaction** | 7.5 (29 reviews) | 7.4 (13 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 9.0/10 | 27 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Monitoring

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Digital Media Monitoring** | 8.9 (22 reviews) ✓ Verified | Not enough data | 
| **Compliance Monitoring** | 8.8 (23 reviews) ✓ Verified | Not enough data | 
| **Social Media Monitoring** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **User, Role, and Access Management ** | 8.9 (23 reviews) ✓ Verified | Not enough data | 
| **Policies and Controls** | 8.7 (22 reviews) ✓ Verified | Not enough data | 
| **Security** | 9.2 (23 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (21 reviews) ✓ Verified | Not enough data | 

#### Standards

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Brand Design Consistency ** | 9.1 (21 reviews) ✓ Verified | Not enough data | 
| **SEO Standards** | 8.7 (20 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.8 (11 reviews) | Not enough data | 
| **Web Accessibility** | 9.0 (21 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Governance

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 9.5 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 155 |
| **Sitecore Digital Experience Platform** | 7.8/10 | 167 |

#### Analytics

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Web Analytics** | 8.5 (106 reviews) | 7.9 (115 reviews) | 
| **Campaign Tracking** | 8.2 (96 reviews) | 7.9 (111 reviews) | 
| **Audience Insights** | 8.1 (97 reviews) | 7.7 (108 reviews) | 
| **Reports & Dashboards** | 8.4 (99 reviews) | 7.7 (113 reviews) | 
| **Personalization** | 8.5 (94 reviews) | 9.0 (102 reviews) | 
| **Marketing Automation** | 8.3 (84 reviews) | 8.1 (90 reviews) | 

#### Content Management

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Customizable Templated Workflows** | 8.8 (111 reviews) | 8.6 (117 reviews) | 
| **Asset Management** | 8.7 (117 reviews) | 8.4 (117 reviews) | 
| **Portals and Sites** | 8.6 (113 reviews) | 8.5 (117 reviews) | 

#### Design & Development

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **No-Code App Development** | 8.2 (100 reviews) | 7.0 (105 reviews) | 
| **Low-Code App Development** | 8.0 (93 reviews) | 7.1 (107 reviews) | 
| **Self-Service Capabilities** | 8.3 (98 reviews) | 7.3 (103 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (66 reviews) | 7.3 (17 reviews) | 
| **Cross-system Integration** | 8.2 (81 reviews) | 8.2 (31 reviews) | 
| **Adaptive Learning** | 7.7 (64 reviews) | 7.3 (16 reviews) | 
| **Proactive Assistance** | 7.7 (64 reviews) | 7.3 (16 reviews) | 
| **Decision Making** | 7.9 (65 reviews) | 7.2 (16 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.5/10 | 56 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Channels

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (49 reviews) | Not enough data | 
| **Open Listening** | 8.6 (49 reviews) | Not enough data | 
| **Physical Media** | 8.4 (48 reviews) | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Communications Strategy Development** | 8.7 (49 reviews) | Not enough data | 
| **Create Content** | 8.9 (50 reviews) | Not enough data | 
| **Personalization** | 8.9 (50 reviews) | Not enough data | 
| **Inbound Identification** | 8.5 (48 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (50 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **AI Text Generation** | 7.6 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (25 reviews) | Not enough data | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 9.0/10 | 14 |

#### Functionality

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Developer Tools** | Not enough data | 9.2 (12 reviews) | 
| **Automation** | Not enough data | 8.6 (12 reviews) | 
| **Website Staging** | Not enough data | 9.3 (12 reviews) | 

#### Management

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 9.3 (12 reviews) | 
| **Website Hosting** | Not enough data | 8.0 (11 reviews) | 
| **Role-Based Permissions** | Not enough data | 9.4 (12 reviews) | 

#### Support

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **CMS Variety** | Not enough data | 8.5 (11 reviews) | 
| **Multi-CMS Support** | Not enough data | 9.2 (10 reviews) | 
| **Compliance** | Not enough data | 9.4 (11 reviews) | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.3/10 | 99 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Content Management** | 9.0 (91 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (19 reviews) | Not enough data | 
| **Decision Making** | 8.7 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **ROI Reporting** | 8.1 (83 reviews) ✓ Verified | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 40 |
| **Sitecore Digital Experience Platform** | N/A | N/A |

#### Visual UGC

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Campaign Customization** | 8.2 (36 reviews) | Not enough data | 
| **Widget Customization** | 7.9 (38 reviews) | Not enough data | 
| **Widget** | 7.6 (37 reviews) | Not enough data | 
| **Media Library** | 8.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Social Media** | 7.9 (36 reviews) | Not enough data | 
| **Content Creation** | 8.5 (37 reviews) | Not enough data | 
| **Marketing Automation** | 8.0 (36 reviews) | Not enough data | 
| **Rights Management** | 8.1 (36 reviews) | Not enough data | 

#### Support

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Onboarding** | 8.0 (34 reviews) | Not enough data | 
| **24/7 Client Support** | 8.1 (36 reviews) | Not enough data | 

#### Performance

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **UGC Analytics** | 8.1 (34 reviews) | Not enough data | 
| **Lazy-Loading** | 8.1 (33 reviews) | Not enough data | 

### Digital Experience Orchestration (DXO) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 8.8/10 | 6 |

#### Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **API Orchestration** | Not enough data | 8.9 (6 reviews) | 
| **MACH Architecture Support** | Not enough data | 9.2 (6 reviews) | 
| **Content and Data Integration** | Not enough data | 9.2 (6 reviews) | 

#### Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **A/B Testing and Personalization** | Not enough data | 8.1 (6 reviews) | 
| **No/Low-Code Tools** | Not enough data | 8.1 (6 reviews) | 
| **Visual Interface** | Not enough data | 9.2 (6 reviews) | 

### Site Search Software

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Sitecore Digital Experience Platform** | 9.3/10 | 6 |

#### Agentic AI - Site Search

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Search Experience Management - Site Search

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Query Suggestions** | Not enough data | Not enough data | 
| **Typo Tolerance** | Not enough data | Not enough data | 
| **Synonyms** | Not enough data | Not enough data | 
| **Natural Language** | Not enough data | Not enough data | 
| **Rankings** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

#### Functionality - Site Search

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Search Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Federated Search** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | 9.3 (5 reviews) | 

#### Generative AI - Site Search

| Feature | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Text Generation** | Not enough data | Not enough data | 
| **Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Adobe Experience Manager (5):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)

**Unique to Sitecore Digital Experience Platform (3):** [ Digital Experience Orchestration (DXO) Platforms Software](https://www.g2.com/categories/digital-experience-orchestration-dxo-platforms), [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Site Search Software](https://www.g2.com/categories/site-search-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Experience Manager | Sitecore Digital Experience Platform | 
|---|---|---|
| **Small-Business** | 27.2% | 13.6% | 
| **Mid-Market** | 25.8% | 33.5% | 
| **Enterprise** | 47.0% | 53.0% | 

### By Industry

#### Adobe Experience Manager

- **Information Technology and Services:** 10.8%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 7.7%
- **Financial Services:** 6.4%
- **Retail:** 3.7%
- **Telecommunications:** 2.9%
- **Consulting:** 2.8%
- **Banking:** 2.8%
- **Automotive:** 2.4%
- **Higher Education:** 2.4%
- **Other:** 50.2%

#### Sitecore Digital Experience Platform

- **Information Technology and Services:** 10.4%
- **Hospital & Health Care:** 9.6%
- **Computer Software:** 6.9%
- **Insurance:** 5.4%
- **Financial Services:** 4.6%
- **Health, Wellness and Fitness:** 3.8%
- **Non-Profit Organization Management:** 3.8%
- **Consulting:** 3.5%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 3.1%
- **Other:** 45.6%

---
## Alternatives

### Alternatives to Adobe Experience Manager

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (306 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1136 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1008 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (548 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) — 4.4/5 stars (141 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (585 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (768 reviews)

### Alternatives to Sitecore Digital Experience Platform

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (306 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1008 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (548 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Acquia Digital Experience Platform](https://www.g2.com/products/acquia-digital-experience-platform/reviews) — 4.3/5 stars (220 reviews)
- [Ingeniux](https://www.g2.com/products/ingeniux/reviews) — 4.1/5 stars (87 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (585 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)

---
## Top Discussions

### Adobe Experience Manager

- Title: [Do you have any plan to improve it's scalability?](https://www.g2.com/discussions/30320-do-you-have-any-plan-to-improve-it-s-scalability) — 3 comments
  > **Top comment:** "A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have..."
- Title: [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) — 1 comment
  > **Top comment:** "Adobe Experience Manager is a powerful content management solution that enables businesses to create, manage, and optimize digital experiences across various..."
- Title: [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) — 1 comment
  > **Top comment:** "Banking sector, Ecommerce websites and Health care websites, E learning platforms"
- Title: [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) — 1 comment, 1 upvote
  > **Top comment:** "Yes. Absolutely"
- Title: [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) — 1 comment, 1 upvote
  > **Top comment:** "We can reduce the indexing time by creating Lucene Index."

### Sitecore Digital Experience Platform

- Title: [Just more information on how to actually use things. Also, does it have to be so slow?](https://www.g2.com/discussions/25003-just-more-information-on-how-to-actually-use-things-also-does-it-have-to-be-so-slow) — 2 comments, 1 upvote
  > **Top comment:** "Depending on the version of Sitecore you have, the number of child items you have under each node of the content tree, and many config factors, Sitecore can..."
- Title: [When can we expect (functional) improvements on ScForms?](https://www.g2.com/discussions/when-can-we-expect-functional-improvements-on-scforms) — 1 comment, 1 upvote
  > **Top comment:** "scForms doesn't get updated very often, so I wouldn't expect an update to come very soon. In my 5 years of using scForms, I saw 1 major update to the..."
- Title: [Would love webinars on personalization and real life examples of crawl, walk, and run as it relates](https://www.g2.com/discussions/would-love-webinars-on-personalization-and-real-life-examples-of-crawl-walk-and-run-as-it-relates) — 1 comment, 1 upvote
  > **Top comment:** "The best thing that I can tell you is to go to Symposium every fall. That gives you great information about how to use the platform. If you are on their..."
- Title: [Why don't the bullets and numbering work in your rich text editor ribbon?](https://www.g2.com/discussions/why-don-t-the-bullets-and-numbering-work-in-your-rich-text-editor-ribbon) — 1 comment, 1 upvote
  > **Top comment:** "Hello Dorene,

Please ask your question on the https://sitecore.stackexchange.com/. You will get help there much faster."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-experience-manager-vs-sitecore-digital-experience-platform)