# Adobe Experience Manager vs Payload CMS Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Experience Manager excels in overall performance and user satisfaction, with many praising its **intuitive UI/UX** and robust **integration capabilities**. Users appreciate the platform's ability to handle content creation and storage efficiently, often without needing developer assistance.
- **Users say** that Payload CMS stands out for its **developer-friendly documentation** and ease of setup, making it a great choice for teams looking to get started quickly. The recent release of Payload 3.0, which runs on Next.js, has significantly improved development speed, according to user feedback.
- **Reviewers mention** that while Adobe Experience Manager has a higher overall G2 Score, it faces challenges in terms of **ease of use** and **setup**. Some users have noted that the platform can be complex, requiring a steeper learning curve compared to Payload CMS, which is often described as more straightforward.
- **According to verified reviews** , Payload CMS shines in its **customization options** and flexibility, allowing developers to tailor the platform to their specific needs. Users have highlighted how easily they can implement changes, which has not always been the case with previous platforms.
- **G2 reviewers report** that Adobe Experience Manager is particularly favored by larger enterprises, with a significant portion of its user base coming from this segment. In contrast, Payload CMS is more popular among small businesses, which may influence the type of support and features each platform prioritizes.
- **Users say** that while Adobe Experience Manager offers a wealth of features, including strong **content scheduling** and **asset management** , Payload CMS provides a more **community-driven support experience** , with an active Discord community that users find helpful for troubleshooting and sharing best practices.



| | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 673 | 59 | 
| **Largest Market Segment** | Enterprise (47.1% of reviews) | Small-Business (86.2% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### Adobe Experience Manager

Pros:
- Ease of Use (160 reviews)
- Content Management (141 reviews)

Cons:
- Learning Curve (119 reviews)
- Complex Usability (113 reviews)

### Payload CMS

Pros:
- Community Support (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Lack of Customization (1 reviews)
- Limited Community Support (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Experience Manager | Payload CMS | 
|---|---|---|
  | **Meets Requirements** | 8.6 (438 reviews) | 9.4 (56 reviews) | 
  | **Ease of Use** | 7.8 (505 reviews) | 9.0 (56 reviews) | 
  | **Ease of Setup** | 7.6 (334 reviews) | 9.1 (48 reviews) | 
  | **Ease of Admin** | 7.8 (142 reviews) | 9.3 (47 reviews) | 
  | **Quality of Support** | 8.0 (399 reviews) | 9.3 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (137 reviews) | 9.4 (35 reviews) | 
  | **Product Direction (% positive)** | 8.2 (432 reviews) | 10.0 (55 reviews) | 

---
## Pricing

### Adobe Experience Manager

#### Entry-Level Pricing

Plan: Adobe Experience Manager Sites

Price: Contact Us

Key Features:
- Editable templates
- Intuitive WISYWIG interface​
- Style system​

[Learn more about Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)

#### Free Trial

No

### Payload CMS

#### Entry-Level Pricing

Plan: Self-Hosted

Price: Free

Description: Get started in one-line: $ npx create-payload-app

Key Features:
- Completely free and open-source
- GraphQL, REST, and Local APIs
- Easily customizable ReactJS Admin

[Browse all 4 editions](https://www.g2.com/products/payload-cms/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 118 |
| **Payload CMS** | N/A | N/A |

#### Interface and Performance

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Import/Export** | 8.5 (98 reviews) | Not enough data | 
| **Organizational Interface** | 8.4 (98 reviews) | Not enough data | 
| **Search** | 8.0 (96 reviews) | Not enough data | 
| **File Preview** | 8.4 (95 reviews) | Not enough data | 
| **Analytics** | 8.2 (98 reviews) | Not enough data | 

#### Asset Management

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **File Types** | 8.5 (102 reviews) | Not enough data | 
| **Metadata** | 8.5 (94 reviews) | Not enough data | 
| **File Transformation** | 8.1 (96 reviews) | Not enough data | 
| **Versioning** | 8.3 (96 reviews) | Not enough data | 
| **Expiration** | 8.2 (93 reviews) | Not enough data | 
| **Watermark** | 7.7 (91 reviews) | Not enough data | 
| **Digital Rights Management** | 8.3 (95 reviews) | Not enough data | 
| **Brand Guidelines** | 8.5 (99 reviews) | Not enough data | 

#### Media Types

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Video** | 8.1 (98 reviews) | Not enough data | 
| **Audio** | 8.0 (93 reviews) | Not enough data | 
| **Images** | 8.9 (99 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Workflow Management** | 8.5 (102 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (98 reviews) | Not enough data | 
| **Brand Portal** | 8.1 (95 reviews) | Not enough data | 
| **Integration with Creative Software** | 8.1 (92 reviews) | Not enough data | 
| **Integration with Marketing Software** | 8.2 (99 reviews) | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Cross-system Integration** | 7.4 (28 reviews) | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 258 |
| **Payload CMS** | 9.4/10 | 7 |

#### Content

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Content Authoring** | 8.3 (228 reviews) ✓ Verified | 10.0 (7 reviews) | 
| **Rich Text Editor** | 8.1 (212 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Versioning** | 8.0 (199 reviews) ✓ Verified | 10.0 (7 reviews) | 
| **Plug-ins/Widgets/Apps** | 7.8 (195 reviews) | 8.8 (7 reviews) | 
| **Approval Process** | 8.1 (192 reviews) ✓ Verified | 10.0 (7 reviews) | 
| **Content Scheduling** | 8.2 (196 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Asset Management** | 8.2 (218 reviews) ✓ Verified | 9.0 (7 reviews) | 
| **Internal Search** | 7.6 (204 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **Content Repository** | 8.3 (208 reviews) ✓ Verified | 9.8 (7 reviews) | 

#### Design

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (196 reviews) ✓ Verified | 8.3 (6 reviews) | 
| **Mobile** | 7.8 (189 reviews) | 8.6 (7 reviews) | 
| **Branding/Themes** | 7.9 (199 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Customization** | 8.1 (211 reviews) ✓ Verified | 9.8 (7 reviews) | 

#### Platform

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **User Community** | 7.8 (174 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **SEO** | 7.8 (182 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Flexible Navigation Structures** | 7.9 (194 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **User, Role, and Access Management** | 8.1 (203 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **Enterprise Scalability** | 8.4 (192 reviews) | 9.8 (7 reviews) | 
| **Internationalization** | 8.2 (180 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Dashboards and Reports** | 7.9 (182 reviews) ✓ Verified | 8.1 (7 reviews) | 
| **API / Integrations** | 7.9 (178 reviews) ✓ Verified | 10.0 (7 reviews) | 

#### Agentic AI - Web Content Management

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Cross-system Integration** | 8.0 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (29 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Payload CMS** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 9.0/10 | 27 |
| **Payload CMS** | N/A | N/A |

#### Monitoring

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Digital Media Monitoring** | 8.9 (22 reviews) ✓ Verified | Not enough data | 
| **Compliance Monitoring** | 8.8 (23 reviews) ✓ Verified | Not enough data | 
| **Social Media Monitoring** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **User, Role, and Access Management ** | 8.9 (23 reviews) ✓ Verified | Not enough data | 
| **Policies and Controls** | 8.7 (22 reviews) ✓ Verified | Not enough data | 
| **Security** | 9.2 (23 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (21 reviews) ✓ Verified | Not enough data | 

#### Standards

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Brand Design Consistency ** | 9.1 (21 reviews) ✓ Verified | Not enough data | 
| **SEO Standards** | 8.7 (20 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.8 (11 reviews) | Not enough data | 
| **Web Accessibility** | 9.0 (21 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Governance

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 9.5 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 155 |
| **Payload CMS** | N/A | N/A |

#### Analytics

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Web Analytics** | 8.5 (106 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (96 reviews) | Not enough data | 
| **Audience Insights** | 8.1 (97 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.4 (99 reviews) | Not enough data | 
| **Personalization** | 8.5 (94 reviews) | Not enough data | 
| **Marketing Automation** | 8.3 (84 reviews) | Not enough data | 

#### Content Management

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Customizable Templated Workflows** | 8.8 (111 reviews) | Not enough data | 
| **Asset Management** | 8.7 (117 reviews) | Not enough data | 
| **Portals and Sites** | 8.6 (113 reviews) | Not enough data | 

#### Design & Development

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **No-Code App Development** | 8.2 (100 reviews) | Not enough data | 
| **Low-Code App Development** | 8.0 (93 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.3 (98 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (66 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (64 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (64 reviews) | Not enough data | 
| **Decision Making** | 7.9 (65 reviews) | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.5/10 | 56 |
| **Payload CMS** | N/A | N/A |

#### Channels

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (49 reviews) | Not enough data | 
| **Open Listening** | 8.6 (49 reviews) | Not enough data | 
| **Physical Media** | 8.4 (48 reviews) | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Communications Strategy Development** | 8.7 (49 reviews) | Not enough data | 
| **Create Content** | 8.9 (50 reviews) | Not enough data | 
| **Personalization** | 8.9 (50 reviews) | Not enough data | 
| **Inbound Identification** | 8.5 (48 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (50 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **AI Text Generation** | 7.6 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (25 reviews) | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Payload CMS** | 8.7/10 | 46 |

#### Publishing

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Automated Publishing** | Not enough data | 8.9 (25 reviews) | 
| **Multi-language** | Not enough data | 9.1 (35 reviews) | 
| **AR/VR Capability** | Not enough data | 6.8 (12 reviews) | 

#### Development

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Image Management** | Not enough data | 8.4 (43 reviews) | 
| **Reuseable Content** | Not enough data | 9.4 (42 reviews) | 
| **Unlimited Environments** | Not enough data | 8.8 (29 reviews) | 
| **Form Builder** | Not enough data | 8.8 (26 reviews) | 

#### Analytics

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (40 reviews) | 
| **Content Performance** | Not enough data | 9.2 (44 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.3/10 | 99 |
| **Payload CMS** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Content Management** | 9.0 (91 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (19 reviews) | Not enough data | 
| **Decision Making** | 8.7 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **ROI Reporting** | 8.1 (83 reviews) ✓ Verified | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Payload CMS** | N/A | N/A |

#### Headless Commerce

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Decoupling** | Not enough data | Not enough data | 
| **REST APIs** | Not enough data | Not enough data | 
| **Data Orchestration** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Extensibility** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Storefront Design Tools** | Not enough data | Not enough data | 
| **Product Visualization** | Not enough data | Not enough data | 
| **Recommendations / Personalization** | Not enough data | Not enough data | 
| **Promotions and Discounts** | Not enough data | Not enough data | 
| **Shopping Cart Abandonment** | Not enough data | Not enough data | 
| **Product Reviews** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Product Catalog

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Product Configuration** | Not enough data | Not enough data | 
| **Product Search and Filtering** | Not enough data | Not enough data | 
| **Intangible Products** | Not enough data | Not enough data | 

#### Order Process

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Checkout Process** | Not enough data | Not enough data | 
| **Shipping Options** | Not enough data | Not enough data | 
| **Tax Display and Processing** | Not enough data | Not enough data | 
| **Payment Processing** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Returns / Refunds** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Multi-Channel Fulfillment** | Not enough data | Not enough data | 

#### Multi-Channel Support

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Omnichannel** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **Customer Service** | Not enough data | Not enough data | 
| **Store Locator** | Not enough data | Not enough data | 
| **3rd-Party Store Integration** | Not enough data | Not enough data | 
| **B2B** | Not enough data | Not enough data | 

#### Platform

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **APIs** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Integrations to Add-on Tools** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Reporting / Analytics** | Not enough data | Not enough data | 
| **Security** | Not enough data | Not enough data | 
| **Multi-Site Management** | Not enough data | Not enough data | 
| **Admin Access Rights** | Not enough data | Not enough data | 
| **Test-to-Product Migration** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Cross Browser Support** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 40 |
| **Payload CMS** | N/A | N/A |

#### Visual UGC

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Campaign Customization** | 8.2 (36 reviews) | Not enough data | 
| **Widget Customization** | 7.9 (38 reviews) | Not enough data | 
| **Widget** | 7.6 (37 reviews) | Not enough data | 
| **Media Library** | 8.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Social Media** | 7.9 (36 reviews) | Not enough data | 
| **Content Creation** | 8.5 (37 reviews) | Not enough data | 
| **Marketing Automation** | 8.0 (36 reviews) | Not enough data | 
| **Rights Management** | 8.1 (36 reviews) | Not enough data | 

#### Support

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Onboarding** | 8.0 (34 reviews) | Not enough data | 
| **24/7 Client Support** | 8.1 (36 reviews) | Not enough data | 

#### Performance

| Feature | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **UGC Analytics** | 8.1 (34 reviews) | Not enough data | 
| **Lazy-Loading** | 8.1 (33 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Adobe Experience Manager (6):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)

**Unique to Payload CMS (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Experience Manager | Payload CMS | 
|---|---|---|
| **Small-Business** | 27.3% | 86.2% | 
| **Mid-Market** | 25.7% | 13.8% | 
| **Enterprise** | 47.1% | 0% | 

### By Industry

#### Adobe Experience Manager

- **Information Technology and Services:** 10.8%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 7.7%
- **Financial Services:** 6.4%
- **Retail:** 3.7%
- **Telecommunications:** 2.9%
- **Consulting:** 2.8%
- **Banking:** 2.8%
- **Automotive:** 2.4%
- **Higher Education:** 2.4%
- **Other:** 50.2%

#### Payload CMS

- **Computer Software:** 32.8%
- **Information Technology and Services:** 13.8%
- **Design:** 8.6%
- **Marketing and Advertising:** 6.9%
- **Internet:** 5.2%
- **Program Development:** 3.4%
- **Information Services:** 3.4%
- **Apparel & Fashion:** 1.7%
- **Arts and Crafts:** 1.7%
- **Automotive:** 1.7%
- **Other:** 20.7%

---
## Alternatives

### Alternatives to Adobe Experience Manager

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1127 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (970 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (542 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (325 reviews)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) — 4.4/5 stars (135 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)

### Alternatives to Payload CMS

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (204 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (325 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (424 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (970 reviews)
- [Prismic](https://www.g2.com/products/prismic/reviews) — 4.3/5 stars (361 reviews)
- [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) — 4.4/5 stars (9518 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews)

---
## Top Discussions

### Adobe Experience Manager

- Title: [Do you have any plan to improve it's scalability?](https://www.g2.com/discussions/30320-do-you-have-any-plan-to-improve-it-s-scalability) — 3 comments
  > **Top comment:** "A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have..."
- Title: [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) — 1 comment
  > **Top comment:** "Adobe Experience Manager is a powerful content management solution that enables businesses to create, manage, and optimize digital experiences across various..."
- Title: [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) — 1 comment
  > **Top comment:** "Banking sector, Ecommerce websites and Health care websites, E learning platforms"
- Title: [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) — 1 comment, 1 upvote
  > **Top comment:** "Yes. Absolutely"
- Title: [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) — 1 comment, 1 upvote
  > **Top comment:** "We can reduce the indexing time by creating Lucene Index."

### Payload CMS

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-experience-manager-vs-payload-cms)