# Adobe Experience Manager vs Optimizely One Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Experience Manager excels in scalability and flexibility, making it a strong choice for enterprise-level digital experiences. Users appreciate its ability to manage content across various channels seamlessly, with one reviewer noting the user-friendly interface that simplifies content creation and updates.
- **Users say** that Optimizely One provides a comprehensive operating system that enhances agility and engagement for teams. Reviewers highlight its all-in-one approach, which includes tools for personalization and testing, making it a valuable asset for digital marketing efforts.
- **According to verified reviews** , Adobe Experience Manager stands out for its robust Digital Asset Management features. Users have praised the drag-and-drop functionality in the Touch UI, which allows for easy landing page creation without needing coding skills, showcasing its user-friendly design.
- **Reviewers mention** that while Optimizely One offers automated workflows that align with company needs, some users feel it lacks the depth of features found in Adobe Experience Manager. This can limit its effectiveness for more complex digital marketing strategies.
- **G2 reviewers highlight** that Adobe Experience Manager's quality of support is generally rated higher, with users noting the helpfulness of the support team in navigating the platform's complexities. In contrast, while Optimizely One's support is satisfactory, some users feel it could be more responsive.
- **Users report** that both platforms have similar ease of use ratings, but Adobe Experience Manager's slightly lower score suggests it may require a steeper learning curve. However, users appreciate the extensive capabilities it offers once fully understood, making it a worthwhile investment for those willing to invest the time.



| | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 673 | 55 | 
| **Largest Market Segment** | Enterprise (47.1% of reviews) | Mid-Market (38.5% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Adobe Experience Manager

Pros:
- Ease of Use (160 reviews)
- Content Management (141 reviews)

Cons:
- Learning Curve (119 reviews)
- Complex Usability (113 reviews)

### Optimizely One

Pros:
- Customization (3 reviews)
- Personalization (2 reviews)

Cons:
- Learning Difficulty (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Adobe Experience Manager | Optimizely One | 
|---|---|---|
  | **Meets Requirements** | 8.6 (438 reviews) | 8.5 (33 reviews) | 
  | **Ease of Use** | 7.8 (505 reviews) | 8.2 (34 reviews) | 
  | **Ease of Setup** | 7.6 (334 reviews) | 7.3 (18 reviews) | 
  | **Ease of Admin** | 7.8 (142 reviews) | 8.2 (10 reviews) | 
  | **Quality of Support** | 8.0 (399 reviews) | 7.9 (30 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (137 reviews) | 7.8 (9 reviews) | 
  | **Product Direction (% positive)** | 8.2 (432 reviews) | 7.7 (31 reviews) | 

---
## Pricing

### Adobe Experience Manager

#### Entry-Level Pricing

Plan: Adobe Experience Manager Sites

Price: Contact Us

Key Features:
- Editable templates
- Intuitive WISYWIG interface​
- Style system​

[Learn more about Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)

#### Free Trial

No

### Optimizely One

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 118 |
| **Optimizely One** | N/A | N/A |

#### Interface and Performance

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Import/Export** | 8.5 (98 reviews) | Not enough data | 
| **Organizational Interface** | 8.4 (98 reviews) | Not enough data | 
| **Search** | 8.0 (96 reviews) | Not enough data | 
| **File Preview** | 8.4 (95 reviews) | Not enough data | 
| **Analytics** | 8.2 (98 reviews) | Not enough data | 

#### Asset Management

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **File Types** | 8.5 (102 reviews) | Not enough data | 
| **Metadata** | 8.5 (94 reviews) | Not enough data | 
| **File Transformation** | 8.1 (96 reviews) | Not enough data | 
| **Versioning** | 8.3 (96 reviews) | Not enough data | 
| **Expiration** | 8.2 (93 reviews) | Not enough data | 
| **Watermark** | 7.7 (91 reviews) | Not enough data | 
| **Digital Rights Management** | 8.3 (95 reviews) | Not enough data | 
| **Brand Guidelines** | 8.5 (99 reviews) | Not enough data | 

#### Media Types

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Video** | 8.1 (98 reviews) | Not enough data | 
| **Audio** | 8.0 (93 reviews) | Not enough data | 
| **Images** | 8.9 (99 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Workflow Management** | 8.5 (102 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (98 reviews) | Not enough data | 
| **Brand Portal** | 8.1 (95 reviews) | Not enough data | 
| **Integration with Creative Software** | 8.1 (92 reviews) | Not enough data | 
| **Integration with Marketing Software** | 8.2 (99 reviews) | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Cross-system Integration** | 7.4 (28 reviews) | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 258 |
| **Optimizely One** | N/A | N/A |

#### Content

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Content Authoring** | 8.3 (228 reviews) ✓ Verified | Not enough data | 
| **Rich Text Editor** | 8.1 (212 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 8.0 (199 reviews) ✓ Verified | Not enough data | 
| **Plug-ins/Widgets/Apps** | 7.8 (195 reviews) | Not enough data | 
| **Approval Process** | 8.1 (192 reviews) ✓ Verified | Not enough data | 
| **Content Scheduling** | 8.2 (196 reviews) ✓ Verified | Not enough data | 
| **Asset Management** | 8.2 (218 reviews) ✓ Verified | Not enough data | 
| **Internal Search** | 7.6 (204 reviews) ✓ Verified | Not enough data | 
| **Content Repository** | 8.3 (208 reviews) ✓ Verified | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (196 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 7.8 (189 reviews) | Not enough data | 
| **Branding/Themes** | 7.9 (199 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.1 (211 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **User Community** | 7.8 (174 reviews) ✓ Verified | Not enough data | 
| **SEO** | 7.8 (182 reviews) ✓ Verified | Not enough data | 
| **Flexible Navigation Structures** | 7.9 (194 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.1 (203 reviews) ✓ Verified | Not enough data | 
| **Enterprise Scalability** | 8.4 (192 reviews) | Not enough data | 
| **Internationalization** | 8.2 (180 reviews) ✓ Verified | Not enough data | 
| **Dashboards and Reports** | 7.9 (182 reviews) ✓ Verified | Not enough data | 
| **API / Integrations** | 7.9 (178 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Cross-system Integration** | 8.0 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (29 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Optimizely One** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 9.0/10 | 27 |
| **Optimizely One** | N/A | N/A |

#### Monitoring

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Digital Media Monitoring** | 8.9 (22 reviews) ✓ Verified | Not enough data | 
| **Compliance Monitoring** | 8.8 (23 reviews) ✓ Verified | Not enough data | 
| **Social Media Monitoring** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **User, Role, and Access Management ** | 8.9 (23 reviews) ✓ Verified | Not enough data | 
| **Policies and Controls** | 8.7 (22 reviews) ✓ Verified | Not enough data | 
| **Security** | 9.2 (23 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (21 reviews) ✓ Verified | Not enough data | 

#### Standards

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Brand Design Consistency ** | 9.1 (21 reviews) ✓ Verified | Not enough data | 
| **SEO Standards** | 8.7 (20 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.8 (11 reviews) | Not enough data | 
| **Web Accessibility** | 9.0 (21 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Governance

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 9.5 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 155 |
| **Optimizely One** | 7.2/10 | 24 |

#### Analytics

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Web Analytics** | 8.5 (106 reviews) | 6.7 (20 reviews) | 
| **Campaign Tracking** | 8.2 (96 reviews) | 7.2 (19 reviews) | 
| **Audience Insights** | 8.1 (97 reviews) | 7.3 (21 reviews) | 
| **Reports & Dashboards** | 8.4 (99 reviews) | 7.6 (22 reviews) | 
| **Personalization** | 8.5 (94 reviews) | 7.7 (18 reviews) | 
| **Marketing Automation** | 8.3 (84 reviews) | 7.3 (17 reviews) | 

#### Content Management

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Customizable Templated Workflows** | 8.8 (111 reviews) | 7.1 (21 reviews) | 
| **Asset Management** | 8.7 (117 reviews) | 7.0 (19 reviews) | 
| **Portals and Sites** | 8.6 (113 reviews) | 7.5 (20 reviews) | 

#### Design & Development

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **No-Code App Development** | 8.2 (100 reviews) | 7.0 (18 reviews) | 
| **Low-Code App Development** | 8.0 (93 reviews) | 7.0 (18 reviews) | 
| **Self-Service Capabilities** | 8.3 (98 reviews) | 7.1 (21 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (66 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (64 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (64 reviews) | Not enough data | 
| **Decision Making** | 7.9 (65 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Optimizely One** | N/A | N/A |

#### Visitor Behavior

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Targeting** | Not enough data | Not enough data | 
| **Guided Selling** | Not enough data | Not enough data | 

#### Templates

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Library** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Personalization

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Recommendation** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Cart Abandonment** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Personalization Engine** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | 

#### Multichannel

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Email** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 

#### Administration 

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Optimizely One** | N/A | N/A |

#### Segmentation

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.5/10 | 56 |
| **Optimizely One** | N/A | N/A |

#### Channels

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (49 reviews) | Not enough data | 
| **Open Listening** | 8.6 (49 reviews) | Not enough data | 
| **Physical Media** | 8.4 (48 reviews) | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Communications Strategy Development** | 8.7 (49 reviews) | Not enough data | 
| **Create Content** | 8.9 (50 reviews) | Not enough data | 
| **Personalization** | 8.9 (50 reviews) | Not enough data | 
| **Inbound Identification** | 8.5 (48 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (50 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **AI Text Generation** | 7.6 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (25 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Optimizely One** | N/A | N/A |

#### Data Sourcing

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.3/10 | 99 |
| **Optimizely One** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Content Management** | 9.0 (91 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (19 reviews) | Not enough data | 
| **Decision Making** | 8.7 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **ROI Reporting** | 8.1 (83 reviews) ✓ Verified | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 40 |
| **Optimizely One** | N/A | N/A |

#### Visual UGC

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Campaign Customization** | 8.2 (36 reviews) | Not enough data | 
| **Widget Customization** | 7.9 (38 reviews) | Not enough data | 
| **Widget** | 7.6 (37 reviews) | Not enough data | 
| **Media Library** | 8.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Social Media** | 7.9 (36 reviews) | Not enough data | 
| **Content Creation** | 8.5 (37 reviews) | Not enough data | 
| **Marketing Automation** | 8.0 (36 reviews) | Not enough data | 
| **Rights Management** | 8.1 (36 reviews) | Not enough data | 

#### Support

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Onboarding** | 8.0 (34 reviews) | Not enough data | 
| **24/7 Client Support** | 8.1 (36 reviews) | Not enough data | 

#### Performance

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **UGC Analytics** | 8.1 (34 reviews) | Not enough data | 
| **Lazy-Loading** | 8.1 (33 reviews) | Not enough data | 

### Digital Experience Orchestration (DXO) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Optimizely One** | N/A | N/A |

#### Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **API Orchestration** | Not enough data | Not enough data | 
| **MACH Architecture Support** | Not enough data | Not enough data | 
| **Content and Data Integration** | Not enough data | Not enough data | 

#### Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms

| Feature | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **A/B Testing and Personalization** | Not enough data | Not enough data | 
| **No/Low-Code Tools** | Not enough data | Not enough data | 
| **Visual Interface** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Adobe Experience Manager (4):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)

**Unique to Optimizely One (4):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [ Digital Experience Orchestration (DXO) Platforms Software](https://www.g2.com/categories/digital-experience-orchestration-dxo-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Experience Manager | Optimizely One | 
|---|---|---|
| **Small-Business** | 27.3% | 28.8% | 
| **Mid-Market** | 25.7% | 38.5% | 
| **Enterprise** | 47.1% | 32.7% | 

### By Industry

#### Adobe Experience Manager

- **Information Technology and Services:** 10.8%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 7.7%
- **Financial Services:** 6.4%
- **Retail:** 3.7%
- **Telecommunications:** 2.9%
- **Consulting:** 2.8%
- **Banking:** 2.8%
- **Automotive:** 2.4%
- **Higher Education:** 2.4%
- **Other:** 50.2%

#### Optimizely One

- **Computer Software:** 15.4%
- **Financial Services:** 7.7%
- **Non-Profit Organization Management:** 7.7%
- **Information Technology and Services:** 7.7%
- **Apparel & Fashion:** 3.8%
- **Automotive:** 3.8%
- **Food & Beverages:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Higher Education:** 3.8%
- **Information Services:** 3.8%
- **Other:** 38.5%

---
## Alternatives

### Alternatives to Adobe Experience Manager

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1126 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (970 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (540 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (325 reviews)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) — 4.4/5 stars (119 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)

### Alternatives to Optimizely One

- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (540 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (970 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)

---
## Top Discussions

### Adobe Experience Manager

- Title: [Do you have any plan to improve it's scalability?](https://www.g2.com/discussions/30320-do-you-have-any-plan-to-improve-it-s-scalability) — 3 comments
  > **Top comment:** "A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have..."
- Title: [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) — 1 comment
  > **Top comment:** "Adobe Experience Manager is a powerful content management solution that enables businesses to create, manage, and optimize digital experiences across various..."
- Title: [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) — 1 comment
  > **Top comment:** "Banking sector, Ecommerce websites and Health care websites, E learning platforms"
- Title: [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) — 1 comment, 1 upvote
  > **Top comment:** "Yes. Absolutely"
- Title: [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) — 1 comment, 1 upvote
  > **Top comment:** "We can reduce the indexing time by creating Lucene Index."

### Optimizely One

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-experience-manager-vs-optimizely-one)