Introducing G2.ai, the future of software buying.Try now
Compare Adobe Experience Manager and Optimizely One 
Featured Products
At a Glance
Market Segments
Enterprise (44.5% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Experience Manager
Star Rating
(537)4.2 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Experience Manager excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely One. Users appreciate its robust integration with analytics, which enhances communication and scalability within teams.
- Users say that Adobe Experience Manager offers exceptional flexibility, supporting both headless and traditional CMS models. This capability allows for easy content reuse across various channels, a feature that many find invaluable for their marketing strategies.
- Reviewers mention that while both platforms have similar star ratings, Adobe Experience Manager's extensive user base and higher total number of reviews indicate a more reliable and tested product. With over 500 reviews, users feel more confident in its capabilities compared to Optimizely One's 53 reviews.
- According to verified reviews, Optimizely One shines in its user-friendly approach, making it easy for teams to manage content and boost engagement. Users highlight its comprehensive operating system that includes tools for personalization and testing, which adds significant value to their digital marketing efforts.
- G2 reviewers note that Adobe Experience Manager provides a more powerful suite of features for web analytics and campaign tracking, with users praising its ability to create automated workflows and deliver insights tailored to specific audiences.
- Users express that while Optimizely One offers a solid platform for mid-market companies, Adobe Experience Manager's advanced capabilities and support for enterprise-level needs make it a more suitable choice for larger organizations looking for scalability and extensive functionality.
Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Optimizely One
No pricing availableFree Trial
Adobe Experience Manager
No trial information availableOptimizely One
No trial information availableRatings
Meets Requirements
8.5
409
8.5
33
Ease of Use
7.8
462
8.2
34
Ease of Setup
7.6
298
7.3
18
Ease of Admin
7.8
134
8.2
10
Quality of Support
8.0
373
7.9
30
Has the product been a good partner in doing business?
8.3
130
7.8
9
Product Direction (% positive)
8.1
405
7.7
31
Features by Category
Interface and Performance
8.5
88
Not enough data
8.2
88
Not enough data
7.9
86
Not enough data
8.4
85
Not enough data
8.1
88
Not enough data
Asset Management
8.5
94
Not enough data
8.6
86
Not enough data
8.2
86
Not enough data
8.3
87
Not enough data
8.3
86
Not enough data
7.7
84
Not enough data
8.3
86
Not enough data
8.4
90
Not enough data
Media Types
8.2
88
Not enough data
8.1
83
Not enough data
9.0
89
Not enough data
Administration
8.5
93
Not enough data
8.5
91
Not enough data
8.1
87
Not enough data
8.1
83
Not enough data
8.2
92
Not enough data
Agentic AI - Digital Asset Management
7.3
27
Not enough data
Content
8.3
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.0
198
|
Verified
Not enough data
7.8
193
Not enough data
8.1
191
|
Verified
Not enough data
8.1
195
|
Verified
Not enough data
8.2
214
|
Verified
Not enough data
7.6
203
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
Design
7.6
194
|
Verified
Not enough data
7.7
188
Not enough data
7.9
198
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
Platform
7.8
173
|
Verified
Not enough data
7.8
180
|
Verified
Not enough data
7.9
192
|
Verified
Not enough data
8.1
202
|
Verified
Not enough data
8.3
187
Not enough data
8.2
179
|
Verified
Not enough data
7.8
180
|
Verified
Not enough data
7.9
174
|
Verified
Not enough data
Agentic AI - Web Content Management
7.7
28
Not enough data
7.5
28
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
8.9
22
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.9
23
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
9.2
22
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
Standards
9.1
21
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
8.8
11
Not enough data
9.0
21
|
Verified
Not enough data
Agentic AI - Digital Governance
9.3
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Analytics
8.4
104
6.7
20
8.3
97
7.2
19
8.2
98
7.3
21
8.4
99
7.6
22
8.5
90
7.7
18
8.3
85
7.3
17
Content Management
8.8
104
7.1
21
8.7
107
7.0
19
8.5
101
7.5
20
Design & Development
8.1
97
7.0
18
8.0
93
7.0
18
8.3
99
7.1
21
Agentic AI - Digital Experience Platforms
7.6
65
Not enough data
8.1
70
Not enough data
7.8
65
Not enough data
7.7
65
Not enough data
7.9
65
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.6
48
Not enough data
8.5
48
Not enough data
8.3
47
Not enough data
Design
8.7
48
Not enough data
8.9
49
Not enough data
8.9
49
Not enough data
8.5
47
Not enough data
9.0
49
Not enough data
Generative AI
7.5
24
Not enough data
7.9
24
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
9.0
89
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
7.8
17
Not enough data
8.2
18
Not enough data
8.0
18
Not enough data
8.2
18
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Optimization
8.1
82
|
Verified
Not enough data
Visual UGC
8.2
35
Not enough data
7.8
37
Not enough data
7.5
36
Not enough data
8.3
35
Not enough data
Integrations
7.9
35
Not enough data
8.4
36
Not enough data
7.9
35
Not enough data
8.1
35
Not enough data
Support
8.0
33
Not enough data
8.1
35
Not enough data
Performance
8.1
33
Not enough data
8.1
32
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager and Optimizely One are categorized as Digital Asset Management, Digital Experience Platforms (DXP), and Web Content Management
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Content Experience Platforms, Digital Governance, and User-Generated Content
Optimizely One is categorized as Personalization Engines, Customer Data Platform (CDP), E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.4%
Marketing and Advertising
8.2%
Computer Software
8.2%
Financial Services
6.6%
Retail
3.4%
Other
63.1%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
Do you have any plan to improve it's scalability?
3 Comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 Comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
How to reduce the reindex time for large index
1 Comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
Optimizely One has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
