# Adobe Experience Manager vs Ghost Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Experience Manager excels in overall performance and user satisfaction, with many praising its **integrations** and **user interface**. Users appreciate the platform's ability to handle content creation and management without needing extensive developer support, making it a robust choice for larger enterprises.
- **Users say** that Ghost stands out for its **ease of use** and quick setup, making it an ideal option for small businesses and bloggers. The built-in features reduce the need for additional plugins, which simplifies maintenance and enhances the user experience, as highlighted by its clean editor and powerful admin panel.
- **Reviewers mention** that Adobe Experience Manager offers a comprehensive set of features for content management, including strong **asset management** and **content scheduling** capabilities. This makes it particularly suitable for organizations that require a high level of customization and scalability.
- **According to verified reviews** , Ghost's focus on blogging and content creation is evident in its **clean editor** and **embeddable content blocks** , which provide a seamless writing experience. Users highlight the platform's speed and uptime, making it a reliable choice for those focused on content delivery.
- **G2 reviewers report** that while Adobe Experience Manager has a higher overall satisfaction score, some users find it less intuitive to set up compared to Ghost. The latter's straightforward installation process is frequently praised, allowing users to get started quickly without extensive technical knowledge.
- **Users say** that Adobe Experience Manager's frequent updates and improvements contribute to its strong performance, with many appreciating the ongoing enhancements that keep the platform competitive. In contrast, Ghost users enjoy the simplicity and speed of the platform, which is tailored for quick content publishing and management.



| | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 691 | 40 | 
| **Largest Market Segment** | Enterprise (47.8% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | Contact Us | $29 per month, billed annually - $36 billed monthly | 

---
## Top Pros & Cons

### Adobe Experience Manager

Pros:
- Ease of Use (160 reviews)
- Content Management (141 reviews)

Cons:
- Learning Curve (119 reviews)
- Complex Usability (113 reviews)

### Ghost

Pros:
- Community Support (1 reviews)
- Customer Support (1 reviews)


---
## Ratings Comparison
| Rating | Adobe Experience Manager | Ghost | 
|---|---|---|
  | **Meets Requirements** | 8.6 (437 reviews) | 7.9 (32 reviews) | 
  | **Ease of Use** | 7.8 (517 reviews) | 7.9 (32 reviews) | 
  | **Ease of Setup** | 7.6 (344 reviews) | 8.0 (18 reviews) | 
  | **Ease of Admin** | 7.8 (143 reviews) | 8.2 (18 reviews) | 
  | **Quality of Support** | 8.0 (398 reviews) | 8.0 (25 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (138 reviews) | 8.2 (10 reviews) | 
  | **Product Direction (% positive)** | 8.2 (431 reviews) | 6.1 (30 reviews) | 

---
## Pricing

### Adobe Experience Manager

#### Entry-Level Pricing

Plan: Adobe Experience Manager Sites

Price: Contact Us

Key Features:
- Editable templates
- Intuitive WISYWIG interface​
- Style system​

[Learn more about Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews)

#### Free Trial

No

### Ghost

#### Entry-Level Pricing

Plan: Basic

Price: $29 per month, billed annually - $36 billed monthly

Description: For professional publishers who are just getting started

Key Features:
- 100k views/month
- 2 staff users
- 1,000 members

[Browse all 3 editions](https://www.g2.com/products/ghost/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 118 |
| **Ghost** | N/A | N/A |

#### Interface and Performance

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Import/Export** | 8.5 (98 reviews) | Not enough data | 
| **Organizational Interface** | 8.4 (98 reviews) | Not enough data | 
| **Search** | 8.0 (96 reviews) | Not enough data | 
| **File Preview** | 8.4 (95 reviews) | Not enough data | 
| **Analytics** | 8.2 (98 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **File Types** | 8.5 (102 reviews) | Not enough data | 
| **Metadata** | 8.5 (94 reviews) | Not enough data | 
| **File Transformation** | 8.1 (96 reviews) | Not enough data | 
| **Versioning** | 8.3 (96 reviews) | Not enough data | 
| **Expiration** | 8.2 (93 reviews) | Not enough data | 
| **Watermark** | 7.7 (91 reviews) | Not enough data | 
| **Digital Rights Management** | 8.3 (95 reviews) | Not enough data | 
| **Brand Guidelines** | 8.5 (99 reviews) | Not enough data | 

#### Media Types

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Video** | 8.1 (98 reviews) | Not enough data | 
| **Audio** | 8.0 (93 reviews) | Not enough data | 
| **Images** | 8.9 (99 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Workflow Management** | 8.5 (102 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (98 reviews) | Not enough data | 
| **Brand Portal** | 8.1 (95 reviews) | Not enough data | 
| **Integration with Creative Software** | 8.1 (92 reviews) | Not enough data | 
| **Integration with Marketing Software** | 8.2 (99 reviews) | Not enough data | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Cross-system Integration** | 7.4 (28 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 257 |
| **Ghost** | 8.1/10 | 25 |

#### Content

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Content Authoring** | 8.3 (227 reviews) ✓ Verified | 9.0 (24 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.1 (211 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **Versioning** | 8.0 (198 reviews) ✓ Verified | 8.1 (19 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.8 (194 reviews) | 7.2 (20 reviews) ✓ Verified | 
| **Approval Process** | 8.1 (191 reviews) ✓ Verified | 7.8 (15 reviews) | 
| **Content Scheduling** | 8.1 (195 reviews) ✓ Verified | 8.2 (19 reviews) ✓ Verified | 
| **Asset Management** | 8.2 (217 reviews) ✓ Verified | 7.3 (17 reviews) ✓ Verified | 
| **Internal Search** | 7.6 (203 reviews) ✓ Verified | 7.6 (16 reviews) ✓ Verified | 
| **Content Repository** | 8.3 (207 reviews) ✓ Verified | 7.6 (16 reviews) ✓ Verified | 
| **SEO Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Media Management** | Not enough data | Not enough data | 
| **Drag & Drop Editor** | Not enough data | Not enough data | 
| **Audio Editor** | Not enough data | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.6 (195 reviews) ✓ Verified | 7.9 (19 reviews) ✓ Verified | 
| **Mobile** | 7.7 (188 reviews) | 8.9 (19 reviews) ✓ Verified | 
| **Branding/Themes** | 7.9 (198 reviews) ✓ Verified | 8.4 (20 reviews) ✓ Verified | 
| **Customization** | 8.1 (210 reviews) ✓ Verified | 7.7 (22 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **User Community** | 7.7 (173 reviews) ✓ Verified | 8.4 (19 reviews) ✓ Verified | 
| **SEO** | 7.8 (181 reviews) ✓ Verified | 8.7 (21 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 7.9 (193 reviews) ✓ Verified | 8.4 (19 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.1 (202 reviews) ✓ Verified | 8.2 (20 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.4 (191 reviews) | 7.8 (18 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (179 reviews) ✓ Verified | 7.8 (13 reviews) ✓ Verified | 
| **Dashboards and Reports** | 7.8 (181 reviews) ✓ Verified | 7.8 (17 reviews) ✓ Verified | 
| **API** | 7.9 (177 reviews) ✓ Verified | 8.6 (18 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Cross-system Integration** | 8.0 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (29 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Website Accessibility Tools** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Content Personalization** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Ghost** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 9.0/10 | 27 |
| **Ghost** | N/A | N/A |

#### Monitoring

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Digital Media Monitoring** | 8.9 (22 reviews) ✓ Verified | Not enough data | 
| **Compliance Monitoring** | 8.8 (23 reviews) ✓ Verified | Not enough data | 
| **Social Media Monitoring** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **User, Role, and Access Management ** | 8.9 (23 reviews) ✓ Verified | Not enough data | 
| **Policies and Controls** | 8.7 (22 reviews) ✓ Verified | Not enough data | 
| **Security** | 9.2 (23 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (21 reviews) ✓ Verified | Not enough data | 

#### Standards

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Brand Design Consistency ** | 9.1 (21 reviews) ✓ Verified | Not enough data | 
| **SEO Standards** | 8.7 (20 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.8 (11 reviews) | Not enough data | 
| **Web Accessibility** | 9.0 (21 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Digital Governance

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Autonomous Task Execution** | 9.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 9.5 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.2/10 | 172 |
| **Ghost** | N/A | N/A |

#### Analytics

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Web Analytics** | 8.5 (107 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (96 reviews) | Not enough data | 
| **Audience Insights** | 8.1 (97 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.4 (99 reviews) | Not enough data | 
| **Personalization** | 8.5 (94 reviews) | Not enough data | 
| **Marketing Automation** | 8.3 (84 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Customizable Templated Workflows** | 8.9 (116 reviews) | Not enough data | 
| **Asset Management** | 8.7 (118 reviews) | Not enough data | 
| **Portals and Sites** | 8.7 (120 reviews) | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Audio File Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Design & Development

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **No-Code App Development** | 8.2 (100 reviews) | Not enough data | 
| **Low-Code App Development** | 8.0 (93 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.3 (98 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (67 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (81 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (64 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (65 reviews) | Not enough data | 
| **Decision Making** | 7.9 (65 reviews) | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.5/10 | 56 |
| **Ghost** | N/A | N/A |

#### Channels

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Multi-Channel Coverage** | 8.6 (49 reviews) | Not enough data | 
| **Open Listening** | 8.6 (49 reviews) | Not enough data | 
| **Physical Media** | 8.4 (48 reviews) | Not enough data | 

#### Design

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Communications Strategy Development** | 8.7 (49 reviews) | Not enough data | 
| **Create Content** | 8.9 (50 reviews) | Not enough data | 
| **Personalization** | 8.9 (50 reviews) | Not enough data | 
| **Inbound Identification** | 8.5 (48 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (50 reviews) | Not enough data | 
| **Batch Communications** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **On-Demand Communications** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **AI Text Generation** | 7.6 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (25 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Call Recording** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **IVR** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Inbox Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Ghost** | N/A | N/A |

#### Publishing

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Automated Publishing** | Not enough data | Not enough data | 
| **Multi-language** | Not enough data | Not enough data | 
| **AR/VR Capability** | Not enough data | Not enough data | 

#### Development

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Image Management** | Not enough data | Not enough data | 
| **Reuseable Content** | Not enough data | Not enough data | 
| **Unlimited Environments** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Integrated Development Environment** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Content Performance** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 

#### Agentic AI - Headless CMS

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **SDKs** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Rich Text Editor** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **For Developers** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Mobile Capture** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.3/10 | 99 |
| **Ghost** | N/A | N/A |

#### Content Creation

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Content Management** | 9.0 (91 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (19 reviews) | Not enough data | 
| **Decision Making** | 8.7 (19 reviews) | Not enough data | 

#### Optimization

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **ROI Reporting** | 8.1 (83 reviews) ✓ Verified | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | 8.0/10 | 40 |
| **Ghost** | N/A | N/A |

#### Visual UGC

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Campaign Customization** | 8.2 (36 reviews) | Not enough data | 
| **Widget Customization** | 7.9 (38 reviews) | Not enough data | 
| **Widget** | 7.6 (37 reviews) | Not enough data | 
| **Media Library** | 8.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Social Media** | 7.9 (36 reviews) | Not enough data | 
| **Content Creation** | 8.5 (37 reviews) | Not enough data | 
| **Multi-Channel Marketing** | 8.0 (36 reviews) | Not enough data | 
| **Rights Management** | 8.1 (36 reviews) | Not enough data | 
| **UGC Request Automation** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Contest Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Support

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Onboarding** | 8.0 (34 reviews) | Not enough data | 
| **24/7 Client Support** | 8.1 (36 reviews) | Not enough data | 

#### Performance

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **UGC Analytics** | 8.1 (34 reviews) | Not enough data | 
| **Lazy-Loading** | 8.1 (33 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **For Creative Agencies** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Online Payments** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Ratings/Reviews** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **UGC Collection** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | 

### Owned Media

| Product | Score | Reviews |
|---|---|---|
| **Adobe Experience Manager** | N/A | N/A |
| **Ghost** | N/A | N/A |

#### Platform - Owned Media

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Subscription Management** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Monetization** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Distribution** | Not enough data | Not enough data | 

#### Agentic AI - Owned Media

| Feature | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Adobe Experience Manager (6):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms)

**Unique to Ghost (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Owned Media Software](https://www.g2.com/categories/owned-media)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Experience Manager | Ghost | 
|---|---|---|
| **Small-Business** | 26.5% | 78.9% | 
| **Mid-Market** | 25.7% | 13.2% | 
| **Enterprise** | 47.8% | 7.9% | 

### By Industry

#### Adobe Experience Manager

- **Information Technology and Services:** 10.4%
- **Financial Services:** 7.9%
- **Marketing and Advertising:** 7.6%
- **Computer Software:** 7.6%
- **Retail:** 3.6%
- **Banking:** 2.9%
- **Telecommunications:** 2.9%
- **Consulting:** 2.7%
- **Automotive:** 2.3%
- **Higher Education:** 2.3%
- **Other:** 49.8%

#### Ghost

- **Computer Software:** 23.7%
- **Information Technology and Services:** 13.2%
- **Publishing:** 7.9%
- **Writing and Editing:** 5.3%
- **Professional Training & Coaching:** 5.3%
- **Information Services:** 5.3%
- **Internet:** 5.3%
- **Broadcast Media:** 2.6%
- **Education Management:** 2.6%
- **Financial Services:** 2.6%
- **Other:** 26.3%

---
## Alternatives

### Alternatives to Adobe Experience Manager

- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.3/5 stars (338 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1168 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1011 reviews)
- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (926 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.2/5 stars (663 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (546 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (327 reviews)
- [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) — 4.4/5 stars (148 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (592 reviews)

### Alternatives to Ghost

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (926 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (327 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (995 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (735 reviews)
- [Strapi](https://www.g2.com/products/strapi/reviews) — 4.5/5 stars (205 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (592 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (1011 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2012 reviews)
- [Drupal](https://www.g2.com/products/drupal/reviews) — 3.9/5 stars (425 reviews)

---
## Top Discussions

### Adobe Experience Manager

- Title: [Do you have any plan to improve it's scalability?](https://www.g2.com/discussions/30320-do-you-have-any-plan-to-improve-it-s-scalability) — 3 comments
  > **Top comment:** "A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have..."
- Title: [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) — 1 comment
  > **Top comment:** "Adobe Experience Manager is a powerful content management solution that enables businesses to create, manage, and optimize digital experiences across various..."
- Title: [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) — 1 comment
  > **Top comment:** "Banking sector, Ecommerce websites and Health care websites, E learning platforms"
- Title: [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) — 1 comment, 1 upvote
  > **Top comment:** "Yes. Absolutely"
- Title: [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) — 1 comment, 1 upvote
  > **Top comment:** "We can reduce the indexing time by creating Lucene Index."

### Ghost

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-experience-manager-vs-ghost)