Compare Adobe Experience Manager and CleverTap 
At a Glance
Market Segments
Enterprise (47.4% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
Contact Us
$75.00 Per Month
Adobe Experience Manager
Star Rating
(669)4.2 out of 5
Market Segments
Enterprise (47.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerCleverTap
Star Rating
(648)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansAdobe Experience Manager vs CleverTap
When assessing the two solutions, reviewers found CleverTap easier to use, set up, and administer. Reviewers also preferred doing business with CleverTap overall.
- Reviewers felt that CleverTap meets the needs of their business better than Adobe Experience Manager.
- When comparing quality of ongoing product support, reviewers felt that CleverTap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CleverTap over Adobe Experience Manager.
Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adobe Experience Manager
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.6
435
8.8
540
Ease of Use
7.8
502
8.9
542
Ease of Setup
7.6
331
8.5
328
Ease of Admin
7.8
142
9.0
247
Quality of Support
8.0
396
9.0
531
Has the product been a good partner in doing business?
8.3
137
9.3
245
Product Direction (% positive)
8.2
429
9.5
524
Features by Category
Email Marketing
Not enough data
9.0
169
Not enough data
8.9
162
Not enough data
8.9
160
Not enough data
8.8
148
Online Marketing
Not enough data
8.1
128
Not enough data
8.7
155
Not enough data
9.1
164
Not enough data
9.1
156
Not enough data
8.2
133
Lead Management
Not enough data
8.9
139
Not enough data
8.6
138
Not enough data
9.2
172
Not enough data
8.4
122
Not enough data
8.6
136
Not enough data
8.6
147
Not enough data
8.6
139
Not enough data
8.8
136
Campaign Management
Not enough data
8.8
146
Not enough data
8.2
136
Not enough data
8.1
129
Not enough data
7.8
123
Social
Not enough data
Feature Not Available
Not enough data
7.9
129
Not enough data
7.9
134
Not enough data
7.7
127
Not enough data
8.0
133
Reporting & Analytics
Not enough data
8.9
163
Not enough data
8.4
150
Not enough data
8.4
147
Not enough data
8.5
141
Not enough data
7.4
121
Platform
Not enough data
8.7
154
Not enough data
8.7
137
Not enough data
9.2
152
Not enough data
8.3
121
Not enough data
8.6
127
Not enough data
8.8
143
Not enough data
8.5
120
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
Not enough data
8.6
158
Not enough data
8.5
150
Not enough data
8.2
135
Interface and Performance
8.5
98
Not enough data
8.3
97
Not enough data
8.0
96
Not enough data
8.4
95
Not enough data
8.1
97
Not enough data
Asset Management
8.5
102
Not enough data
8.5
93
Not enough data
8.1
96
Not enough data
8.3
96
Not enough data
8.2
93
Not enough data
7.7
91
Not enough data
8.3
95
Not enough data
8.5
99
Not enough data
Media Types
8.1
98
Not enough data
8.0
93
Not enough data
8.9
99
Not enough data
Administration
8.5
101
Not enough data
8.6
98
Not enough data
8.1
95
Not enough data
8.1
92
Not enough data
8.2
99
Not enough data
Agentic AI - Digital Asset Management
7.4
28
Not enough data
Content
8.3
226
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.0
198
|
Verified
Not enough data
7.8
194
Not enough data
8.1
191
|
Verified
Not enough data
8.1
195
|
Verified
Not enough data
8.2
216
|
Verified
Not enough data
7.6
203
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
Design
7.6
195
|
Verified
Not enough data
7.7
188
Not enough data
7.9
198
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
Platform
7.8
173
|
Verified
Not enough data
7.8
181
|
Verified
Not enough data
7.9
193
|
Verified
Not enough data
8.1
202
|
Verified
Not enough data
8.4
190
Not enough data
8.2
179
|
Verified
Not enough data
7.8
180
|
Verified
Not enough data
7.9
177
|
Verified
Not enough data
Agentic AI - Web Content Management
8.0
31
Not enough data
7.5
28
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.6
197
Not enough data
9.2
212
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
204
Not enough data
9.0
200
Not enough data
8.6
180
Not enough data
8.8
210
Not enough data
8.8
186
Not enough data
9.1
191
Metrics
Not enough data
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Monitoring
8.9
22
|
Verified
Not enough data
8.8
23
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.9
23
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
9.2
23
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
Standards
9.1
21
|
Verified
Not enough data
8.7
20
|
Verified
Not enough data
8.8
11
Not enough data
9.0
21
|
Verified
Not enough data
Agentic AI - Digital Governance
9.3
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Analytics
8.4
104
Not enough data
8.2
95
Not enough data
8.1
96
Not enough data
8.3
97
Not enough data
8.5
92
Not enough data
8.3
83
Not enough data
Content Management
8.8
108
Not enough data
8.7
114
Not enough data
8.6
111
Not enough data
Design & Development
8.1
99
Not enough data
8.0
92
Not enough data
8.3
97
Not enough data
Agentic AI - Digital Experience Platforms
7.4
65
Not enough data
8.2
80
Not enough data
7.7
63
Not enough data
7.6
63
Not enough data
7.9
64
Not enough data
Campaigns
Not enough data
9.0
239
Not enough data
9.3
252
Not enough data
8.9
240
Not enough data
9.2
256
Not enough data
9.3
240
Analytics
Not enough data
8.9
249
Not enough data
8.8
236
Optimization
Not enough data
8.9
237
Not enough data
9.0
244
Not enough data
9.0
234
Not enough data
8.7
216
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
58
Not enough data
9.4
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
56
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.6
48
Not enough data
8.5
48
Not enough data
8.3
47
Not enough data
Design
8.7
48
Not enough data
8.9
49
Not enough data
8.9
49
Not enough data
8.5
47
Not enough data
9.0
49
Not enough data
Generative AI
7.5
24
Not enough data
7.9
24
Not enough data
Platform Basics
Not enough data
8.6
161
Not enough data
8.5
156
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Content Creation
9.0
90
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
7.8
17
Not enough data
8.2
18
Not enough data
8.0
18
Not enough data
8.2
18
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Optimization
8.1
82
|
Verified
Not enough data
Visual UGC
8.2
35
Not enough data
7.8
37
Not enough data
7.5
36
Not enough data
8.3
35
Not enough data
Integrations
7.9
35
Not enough data
8.4
36
Not enough data
7.9
35
Not enough data
8.1
35
Not enough data
Support
8.0
33
Not enough data
8.1
35
Not enough data
Performance
8.1
33
Not enough data
8.1
32
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Analysis
Not enough data
8.6
193
Not enough data
8.9
232
|
Verified
Not enough data
8.7
178
Not enough data
8.9
178
Campaigns
Not enough data
8.5
189
|
Verified
Not enough data
9.3
239
|
Verified
Not enough data
8.8
188
Not enough data
8.2
151
Not enough data
9.1
181
Not enough data
9.3
195
Engagement
Not enough data
8.6
165
Platform
Not enough data
8.8
202
Not enough data
8.9
198
|
Verified
Not enough data
8.6
173
Agentic AI - Mobile Marketing
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
258
|
Verified
Not enough data
8.7
264
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
233
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
164
Not enough data
9.0
94
Not enough data
9.0
156
Not enough data
9.0
140
Not enough data
9.1
161
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Adobe Experience Manager and CleverTap share no categories
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Digital Asset Management, Content Experience Platforms, Digital Experience Platforms (DXP), Digital Governance, Web Content Management, and User-Generated Content
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Marketing Automation, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.5%
Computer Software
7.9%
Marketing and Advertising
7.8%
Financial Services
6.5%
Retail
3.7%
Other
63.6%
Financial Services
17.0%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.3%
Retail
5.3%
Other
60.5%
Discussions
Do you have any plan to improve it's scalability?
3 Comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is Adobe Experience Manager used for?
1 Comment
SK
Adobe Experience Manager is a powerful content management solution that enables businesses to create, manage, and optimize digital experiences across various...Read more
Who uses Adobe Experience Manager?
1 Comment
VM
Banking sector, Ecommerce websites and Health care websites, E learning platformsRead more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
ZG
very nice industryRead more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Is there a way to have the offer change dynamically pushed out to customers via CleverTap?
1 Comment
MG
Yes, very much possible. CleverTap can help you serve real-time content based on your offers or user's behavior, through multiple channels of engagement....Read more
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