# Adobe Commerce (formerly Magento Commerce) vs WebEngage Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WebEngage excels in **ease of use** , with users appreciating its intuitive interface and powerful features for creating personalized customer journeys. Many highlight the platform's ability to automate engagement across multiple channels, making marketing communication more targeted and effective.
- **Users say** Adobe Commerce stands out for its **flexibility and customization options**. Reviewers commend its content staging and scheduling capabilities, which allow for advanced campaign management and client sign-off before changes go live, making it particularly useful for complex operations.
- **According to verified reviews** , WebEngage has a strong focus on **retention and lifecycle marketing** , with features like a journey builder and segmentation capabilities that simplify the creation of personalized campaigns. This practical approach resonates well with users looking to enhance customer engagement.
- **Reviewers mention** that Adobe Commerce is recognized as a leader in the B2B space, with its robust features allowing for easy management of products, categories, and payment options. This level of control is particularly beneficial for businesses with diverse needs.
- **G2 reviewers highlight** WebEngage's superior **support quality** , noting that users feel well-supported in their marketing efforts. The platform's ability to handle the entire user journey and communications effectively is frequently praised, enhancing overall user satisfaction.
- **Users report** that while Adobe Commerce offers a comprehensive suite of tools, some find its **setup process** to be more challenging compared to WebEngage. The latter's quicker implementation and user-friendly onboarding are often cited as significant advantages for teams looking to get started swiftly.



| | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 605 | 751 | 
| **Largest Market Segment** | Small-Business (57.9% of reviews) | Mid-Market (54.9% of reviews) | 
| **Entry Level Price** | Contact Us | Talk To Us Up To 10K Monthly Active Users (MAU) | 

---
## Top Pros & Cons

### Adobe Commerce (formerly Magento Commerce)

Pros:
- Features (45 reviews)
- Customizability (43 reviews)

Cons:
- Learning Curve (30 reviews)
- Developer Dependency (26 reviews)

### WebEngage

Pros:
- Ease of Use (61 reviews)
- Analytics (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Slow Performance (20 reviews)

---
## Ratings Comparison
| Rating | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
  | **Meets Requirements** | 8.5 (480 reviews) | 8.5 (633 reviews) | 
  | **Ease of Use** | 7.3 (501 reviews) | 8.8 (638 reviews) | 
  | **Ease of Setup** | 6.5 (328 reviews) | 8.3 (412 reviews) | 
  | **Ease of Admin** | 7.4 (285 reviews) | 8.7 (265 reviews) | 
  | **Quality of Support** | 7.2 (427 reviews) | 8.6 (625 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (262 reviews) | 8.8 (265 reviews) | 
  | **Product Direction (% positive)** | 7.2 (468 reviews) | 9.6 (613 reviews) | 

---
## Pricing

### Adobe Commerce (formerly Magento Commerce)

#### Entry-Level Pricing

Plan: Adobe Commerce Pro

Price: Contact Us

Description: The all-in-one package for merchants of any size or business model.

Key Features:
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure

[Learn more about Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

#### Free Trial

No

### WebEngage

#### Entry-Level Pricing

Plan: Solo Plan

Price: Talk To Us Up To 10K Monthly Active Users (MAU)

Description: For businesses with up to 10k Monthly Active Users (MAU)

This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.

If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!

Key Features:
- Basic analytics
- Basic segmentation
- Engage across all channels

[Browse all 4 editions](https://www.g2.com/products/webengage/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.3/10 | 421 |

#### Email Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (343 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.8 (333 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.6 (330 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (306 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 8.1 (260 reviews) | 
| **Dynamic Content** | Not enough data | 8.3 (310 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.6 (311 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.3 (308 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | Feature Not Available | 

#### Lead Management

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.3 (299 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.4 (296 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.7 (332 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 8.2 (272 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.5 (284 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.6 (304 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 8.4 (290 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.4 (281 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Program Management** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | Feature Not Available | 

#### Social

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.8 (243 reviews) | 
| **Social Campaigns** | Not enough data | Feature Not Available | 
| **Social Media Engagement** | Not enough data | 7.7 (248 reviews) | 
| **Social Media Advertising** | Not enough data | 7.7 (246 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.4 (339 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.4 (324 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 8.0 (308 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.0 (302 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.5 (243 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (305 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.6 (298 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.9 (303 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (257 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 8.2 (273 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (294 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (18 reviews) | 
| **Decision Making** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (304 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.5 (310 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (281 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.4/10 | 198 |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Template Creation** | Not enough data | 8.6 (179 reviews) | 
| **Preset Template Availability** | Not enough data | 8.1 (176 reviews) | 
| **Custom Unsubscribe** | Not enough data | 8.2 (166 reviews) | 
| **Email Segmentation** | Not enough data | 8.7 (181 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.9 (154 reviews) | 
| **Notifications** | Not enough data | 8.4 (174 reviews) | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Webhooks** | Not enough data | 8.4 (156 reviews) | 
| **Event Tracking API** | Not enough data | 8.6 (161 reviews) | 
| **Mail Send API** | Not enough data | 8.6 (167 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.1 (143 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.3 (141 reviews) | 
| **Multiple Domains** | Not enough data | 8.3 (144 reviews) | 
| **Dedicated IP** | Not enough data | 8.2 (142 reviews) | 
| **Documentation** | Not enough data | 8.3 (158 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (144 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.5 (160 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (148 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (164 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.5/10 | 11 |
| **WebEngage** | 8.5/10 | 147 |

#### Visitor Behavior

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Monitoring** | 8.5 (11 reviews) | 8.4 (130 reviews) ✓ Verified | 
| **Targeting** | 8.2 (11 reviews) | 8.7 (133 reviews) ✓ Verified | 
| **Guided Selling** | 7.4 (11 reviews) | 7.9 (123 reviews) ✓ Verified | 

#### Templates

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Library** | 7.9 (11 reviews) | 8.2 (120 reviews) ✓ Verified | 
| **Customization** | 8.3 (11 reviews) | 8.6 (126 reviews) ✓ Verified | 
| **Optimization** | 8.2 (11 reviews) | 8.5 (128 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Recommendation** | 7.9 (11 reviews) | 8.3 (128 reviews) ✓ Verified | 
| **Content** | 7.7 (10 reviews) | 8.2 (133 reviews) ✓ Verified | 
| **Cart Abandonment** | 7.5 (10 reviews) | 8.6 (131 reviews) ✓ Verified | 
| **Search** | 7.3 (10 reviews) | Feature Not Available | 
| **Personalization Engine** | 7.6 (9 reviews) | 8.5 (127 reviews) ✓ Verified | 
| **Product Recommendations** | 7.3 (10 reviews) | 8.3 (121 reviews) ✓ Verified | 
| **A/B Testing** | 6.5 (9 reviews) | 8.7 (125 reviews) ✓ Verified | 
| **Personalized Messaging** | 7.0 (10 reviews) | 8.8 (130 reviews) ✓ Verified | 

#### Multichannel

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Web** | 7.7 (10 reviews) | 8.7 (126 reviews) | 
| **Email** | 7.7 (10 reviews) | 8.8 (127 reviews) ✓ Verified | 
| **Mobile** | 7.2 (9 reviews) | 8.5 (128 reviews) ✓ Verified | 

#### Administration 

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Marketing Campaigns** | 6.8 (10 reviews) | 8.9 (127 reviews) ✓ Verified | 
| **Reports & Analytics** | 6.7 (10 reviews) | 8.5 (129 reviews) ✓ Verified | 
| **User Data** | 6.7 (10 reviews) | 8.7 (128 reviews) ✓ Verified | 
| **Integrations** | 7.6 (9 reviews) | 8.6 (128 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.4/10 | 291 |

#### Campaigns

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Customize** | Not enough data | 8.7 (258 reviews) | 
| **Scheduling** | Not enough data | 9.0 (260 reviews) | 
| **Retarget** | Not enough data | 8.8 (261 reviews) | 
| **Segmentation** | Not enough data | 8.8 (268 reviews) | 
| **Triggered Notifications** | Not enough data | 8.9 (260 reviews) | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (273 reviews) | 
| **Audience Insights** | Not enough data | 8.4 (257 reviews) | 

#### Optimization

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.6 (235 reviews) | 
| **Personalization** | Not enough data | 8.9 (263 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (239 reviews) | 
| **Integrations** | Not enough data | 8.4 (232 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.2/10 | 254 |

#### Text Messaging

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.8 (224 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 8.6 (211 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.0 (180 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 7.5 (163 reviews) | 
| **Personalization** | Not enough data | 8.9 (204 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.8 (200 reviews) ✓ Verified | 

#### SMS Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (224 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.8 (225 reviews) ✓ Verified | 
| **White Label** | Not enough data | 7.9 (151 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 7.9 (171 reviews) | 
| **API Integration** | Not enough data | 8.7 (205 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (8 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.3/10 | 131 |

#### Data Sourcing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.3 (120 reviews) | 
| **Expandability** | Not enough data | 8.2 (119 reviews) | 
| **Content Marketing** | Not enough data | 8.4 (118 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (123 reviews) | 

#### Intelligence

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (122 reviews) | 
| **Predictive Modeling** | Not enough data | 7.8 (123 reviews) | 
| **Recommendation Engine** | Not enough data | 7.9 (117 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 24 |
| **WebEngage** | N/A | N/A |

#### Merchandising

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Product Recommendations** | 8.1 (20 reviews) | Not enough data | 
| **Product Search** | 7.7 (22 reviews) | Not enough data | 
| **Product Display** | 8.2 (22 reviews) | Not enough data | 
| **Media File Storage** | 7.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 7.4 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Reports & Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Customer Data** | 8.0 (22 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Integrations** | 7.9 (23 reviews) | Not enough data | 
| **Dashboard** | 8.3 (23 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 8.5/10 | 11 |
| **WebEngage** | N/A | N/A |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Reporting** | 8.3 (8 reviews) | Not enough data | 
| **Cart Management** | 8.3 (9 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.2 (10 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Payment Gateway Integration** | 8.5 (11 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 8.8 (10 reviews) | Not enough data | 
| **Email Integration** | 8.8 (10 reviews) | Not enough data | 

#### Cart Management

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Multi Cart** | 8.3 (9 reviews) | Not enough data | 
| **Products** | 9.3 (9 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Embed** | 8.3 (8 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.0/10 | 275 |

#### Platform Basics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Templates** | Not enough data | 8.0 (266 reviews) | 
| **Exporting** | Not enough data | 8.2 (256 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.6 (252 reviews) | 
| **Multiple Personas** | Not enough data | 8.2 (244 reviews) | 
| **Data Analytics ** | Not enough data | 8.3 (183 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.4/10 | 302 |

#### Platform Basics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (274 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.9 (275 reviews) ✓ Verified | 

#### Platform Data

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (282 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 8.4 (264 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (276 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | Feature Not Available | 

#### Platform Additional Functionality

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.8 (272 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.7 (271 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.4 (266 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (12 reviews) | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.8/10 | 405 |
| **WebEngage** | N/A | N/A |

#### Headless Commerce

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Decoupling** | 8.1 (42 reviews) | Not enough data | 
| **REST APIs** | 8.4 (42 reviews) | Not enough data | 
| **Data Orchestration** | 7.9 (39 reviews) | Not enough data | 
| **Customization** | 8.6 (44 reviews) | Not enough data | 
| **Extensibility** | 8.6 (45 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **AI Text Generation** | 8.3 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (23 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (16 reviews) | Not enough data | 
| **Decision Making** | 7.5 (16 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Storefront Design Tools** | 7.5 (238 reviews) | Not enough data | 
| **Product Visualization** | 8.0 (271 reviews) | Not enough data | 
| **Recommendations / Personalization** | 7.8 (333 reviews) | Not enough data | 
| **Promotions and Discounts** | 7.8 (345 reviews) | Not enough data | 
| **Shopping Cart Abandonment** | 7.2 (306 reviews) | Not enough data | 
| **Product Reviews** | 7.6 (308 reviews) | Not enough data | 
| **SEO** | 7.8 (322 reviews) | Not enough data | 

#### Product Catalog

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Content Management** | 8.1 (360 reviews) | Not enough data | 
| **Product Configuration** | 8.2 (341 reviews) | Not enough data | 
| **Product Search and Filtering** | 7.5 (343 reviews) | Not enough data | 
| **Intangible Products** | 7.9 (258 reviews) | Not enough data | 

#### Order Process

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Checkout Process** | 8.0 (346 reviews) | Not enough data | 
| **Shipping Options** | 8.0 (336 reviews) | Not enough data | 
| **Tax Display and Processing** | 8.1 (324 reviews) | Not enough data | 
| **Payment Processing** | 8.3 (329 reviews) | Not enough data | 
| **Order Management** | 8.2 (342 reviews) | Not enough data | 
| **Returns / Refunds** | 7.6 (306 reviews) | Not enough data | 
| **Inventory Management** | 7.9 (307 reviews) | Not enough data | 
| **Multi-Channel Fulfillment** | 7.9 (183 reviews) | Not enough data | 

#### Multi-Channel Support

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Omnichannel** | 7.7 (285 reviews) | Not enough data | 
| **Mobile** | 7.5 (301 reviews) | Not enough data | 
| **Social Commerce** | 7.2 (256 reviews) | Not enough data | 
| **Customer Service** | 7.4 (286 reviews) | Not enough data | 
| **Store Locator** | 7.3 (233 reviews) | Not enough data | 
| **3rd-Party Store Integration** | 7.6 (191 reviews) | Not enough data | 
| **B2B** | 7.6 (235 reviews) | Not enough data | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **APIs** | 8.0 (297 reviews) | Not enough data | 
| **Customization** | 8.3 (349 reviews) | Not enough data | 
| **Integrations to Add-on Tools** | 8.1 (326 reviews) | Not enough data | 
| **User Management** | 8.1 (332 reviews) | Not enough data | 
| **Reporting / Analytics** | 7.1 (251 reviews) | Not enough data | 
| **Security** | 7.9 (323 reviews) | Not enough data | 
| **Multi-Site Management** | 8.2 (277 reviews) | Not enough data | 
| **Admin Access Rights** | 8.4 (320 reviews) | Not enough data | 
| **Test-to-Product Migration** | 7.6 (277 reviews) | Not enough data | 
| **Internationalization** | 8.0 (269 reviews) | Not enough data | 
| **Cross Browser Support** | 8.2 (304 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (345 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.7/10 | 53 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Transactional Messages** | Not enough data | 9.1 (50 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 8.9 (51 reviews) | 
| **Conversational Messaging** | Not enough data | 8.4 (50 reviews) | 
| **Personalization** | Not enough data | 9.0 (49 reviews) | 
| **Promotional Messages** | Not enough data | 9.1 (50 reviews) | 
| **Automated Replies** | Not enough data | 8.2 (50 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Segmentation** | Not enough data | 8.9 (49 reviews) | 
| **API Integration** | Not enough data | 8.8 (50 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.2 (48 reviews) | 
| **Analytics** | Not enough data | 8.6 (51 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.8/10 | 5 |

#### Agentic AI - Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 9.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 
| **Decision Making** | Not enough data | 9.3 (5 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.7/10 | 142 |

#### Analysis

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (124 reviews) | 
| **Campaign Analysis** | Not enough data | 8.9 (133 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.2 (117 reviews) | 
| **Custom Dashboards** | Not enough data | 8.5 (121 reviews) | 

#### Campaigns

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (113 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 9.1 (132 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.9 (122 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 9.0 (123 reviews) | 
| **Audience Segmentation** | Not enough data | 8.9 (126 reviews) | 

#### Engagement

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.3 (113 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (123 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.7 (113 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.6 (107 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | 9.3 (5 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **WebEngage** | 8.5/10 | 262 |

#### Marketing Operations

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.3 (217 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.6 (226 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.6 (236 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (232 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.7 (233 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.5 (239 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.4 (230 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.3 (223 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.0 (198 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Adobe Commerce (formerly Magento Commerce) (4):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)

**Unique to WebEngage (11):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Commerce (formerly Magento Commerce) | WebEngage | 
|---|---|---|
| **Small-Business** | 57.9% | 27.5% | 
| **Mid-Market** | 32.0% | 54.9% | 
| **Enterprise** | 10.1% | 17.5% | 

### By Industry

#### Adobe Commerce (formerly Magento Commerce)

- **Retail:** 13.0%
- **Information Technology and Services:** 11.5%
- **Computer Software:** 7.3%
- **Internet:** 7.3%
- **Consumer Goods:** 6.0%
- **Marketing and Advertising:** 5.7%
- **Apparel & Fashion:** 4.9%
- **Health, Wellness and Fitness:** 2.4%
- **Sporting Goods:** 2.4%
- **Luxury Goods & Jewelry:** 2.2%
- **Other:** 37.2%

#### WebEngage

- **Financial Services:** 11.5%
- **Education Management:** 11.3%
- **Marketing and Advertising:** 7.1%
- **Information Technology and Services:** 5.5%
- **E-Learning:** 5.4%
- **Apparel & Fashion:** 4.9%
- **Health, Wellness and Fitness:** 4.5%
- **Retail:** 4.5%
- **Leisure, Travel & Tourism:** 4.1%
- **Insurance:** 4.0%
- **Other:** 37.1%

---
## Alternatives

### Alternatives to Adobe Commerce (formerly Magento Commerce)

- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (592 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5108 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (579 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)

### Alternatives to WebEngage

- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (655 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1192 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)

---
## Top Discussions

### Adobe Commerce (formerly Magento Commerce)

- Title: [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,..."
- Title: [Why Magento Comes with So many Releases frequently?](https://www.g2.com/discussions/why-magento-comes-with-so-many-releases-frequently) — 2 comments, 1 upvote
  > **Top comment:** "I lost over 150k in an investment trading company ; i was down because the company refused to let me make withdrawals and kept asking for more money…. My..."
- Title: [How can we reach out for better customer support?](https://www.g2.com/discussions/how-can-we-reach-out-for-better-customer-support) — 1 comment, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."
- Title: [Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?](https://www.g2.com/discussions/32701-is-there-a-platform-similar-where-i-can-track-my-in-store-purchases-as-well-a-joint-in-store-and-online-store-account) — 1 comment, 1 upvote
  > **Top comment:** "Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. "
- Title: [Much better mobile compatibility is needed. Or a lite version mobile native app could be a better](https://www.g2.com/discussions/much-better-mobile-compatibility-is-needed-or-a-lite-version-mobile-native-app-could-be-a-better) — 1 comment, 1 upvote
  > **Top comment:** "Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying."

### WebEngage

- Title: [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) — 2 comments, 1 upvote
  > **Top comment:** "YES"
- Title: [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) — 1 comment
  > **Top comment:** "Yes"
- Title: [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) — 1 comment, 1 upvote
  > **Top comment:** "Yes"
- Title: [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) — 1 comment, 1 upvote
  > **Top comment:** "Hi Atul,

Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients : 

Targeted,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-webengage)