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Compare Adobe Campaign and WebEngage 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignWebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user experience, with a higher ease of use rating compared to Adobe Campaign. Users appreciate its intuitive interface, which simplifies tasks like segmentation and journey creation, making multi-channel communication straightforward.
- Users say that Adobe Campaign offers robust features for customer retention and lifecycle marketing, allowing marketers to analyze and measure performance effectively. However, some find it challenging to configure according to their specific workflows, which can hinder the overall experience.
- Reviewers mention that WebEngage's recent AI enhancements significantly improve its analytics capabilities, making it easier for users to understand customer behavior and optimize campaigns. This feature has been highlighted as a key advantage over Adobe Campaign, which lacks similar AI-driven insights.
- According to verified reviews, Adobe Campaign is praised for its integration with Adobe Experience Manager (AEM), allowing for seamless content management. However, users note that the setup process can be cumbersome, which contrasts with WebEngage's quicker implementation and setup experience.
- Users highlight WebEngage's strong customer support, which is frequently mentioned as a reason for their satisfaction. In comparison, while Adobe Campaign does receive positive feedback for its support, it does not match the level of responsiveness and helpfulness reported by WebEngage users.
- G2 reviewers indicate that both platforms meet user requirements effectively, but WebEngage's higher overall satisfaction score reflects a more favorable reception among users. This is particularly evident in areas like campaign execution visibility and ease of integration with other applications, which users find more streamlined in WebEngage.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Adobe Campaign
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.5
284
8.5
621
Ease of Use
7.4
290
8.8
625
Ease of Setup
6.7
105
8.3
395
Ease of Admin
7.3
99
8.7
264
Quality of Support
7.8
274
8.6
614
Has the product been a good partner in doing business?
7.8
98
8.8
264
Product Direction (% positive)
7.7
280
9.6
599
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
337
|
Verified
8.4
155
|
Verified
8.8
329
|
Verified
8.2
154
|
Verified
8.6
328
|
Verified
8.2
149
|
Verified
8.5
301
|
Verified
Online Marketing
8.3
123
|
Verified
8.0
257
8.1
154
|
Verified
8.3
307
|
Verified
8.1
135
|
Verified
8.6
308
|
Verified
7.9
146
|
Verified
8.3
307
|
Verified
8.1
87
|
Verified
Feature Not Available
Lead Management
8.1
70
|
Verified
8.3
295
|
Verified
8.2
141
|
Verified
8.4
293
|
Verified
8.1
142
|
Verified
8.7
323
|
Verified
7.9
64
|
Verified
8.2
269
|
Verified
8.2
64
|
Verified
8.5
280
|
Verified
8.4
65
|
Verified
8.6
299
|
Verified
8.0
133
|
Verified
8.4
287
|
Verified
7.9
124
|
Verified
8.4
279
|
Verified
Campaign Management
8.3
148
|
Verified
8.4
295
|
Verified
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
Feature Not Available
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
7.8
242
8.4
124
|
Verified
Feature Not Available
8.2
75
|
Verified
7.7
247
8.1
113
|
Verified
7.7
245
Reporting & Analytics
8.0
155
|
Verified
8.4
329
|
Verified
8.0
91
|
Verified
8.4
320
|
Verified
7.8
73
|
Verified
8.0
306
|
Verified
8.1
72
|
Verified
8.0
299
|
Verified
8.2
76
|
Verified
7.5
242
Platform
8.2
52
|
Verified
8.5
301
|
Verified
8.1
52
|
Verified
8.6
289
|
Verified
8.0
50
|
Verified
8.9
301
|
Verified
8.0
44
|
Verified
8.1
255
|
Verified
8.3
44
|
Verified
8.2
271
|
Verified
8.0
51
|
Verified
8.6
288
|
Verified
8.1
45
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.0
18
Not enough data
8.3
17
Not enough data
8.1
16
Not enough data
8.3
16
Not enough data
8.3
16
Not enough data
8.2
16
Integration
7.9
52
|
Verified
8.5
303
|
Verified
7.6
45
|
Verified
8.5
306
|
Verified
7.1
42
|
Verified
8.2
279
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
265
Not enough data
8.9
258
Analytics
Not enough data
8.5
270
Not enough data
8.3
255
Optimization
Not enough data
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Agentic AI - Push Notification
Not enough data
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Text Messaging
Not enough data
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
SMS Platform
Not enough data
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Data Sourcing
Not enough data
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Intelligence
Not enough data
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
8.8
12
|
Verified
8.6
272
|
Verified
8.6
14
|
Verified
8.9
273
|
Verified
Platform Data
8.3
14
|
Verified
8.7
280
|
Verified
8.1
12
|
Verified
8.4
263
|
Verified
8.6
14
|
Verified
8.7
275
|
Verified
8.6
14
|
Verified
Feature Not Available
Platform Additional Functionality
8.6
12
8.8
271
|
Verified
8.2
13
|
Verified
8.7
270
|
Verified
8.3
12
|
Verified
8.4
265
Agentic AI - Customer Journey Analytics
Not enough data
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.3
121
8.4
20
|
Verified
8.9
130
|
Verified
8.2
17
|
Verified
8.2
114
8.1
18
|
Verified
8.4
118
Campaigns
8.6
19
8.3
111
|
Verified
8.8
19
|
Verified
9.1
129
|
Verified
8.6
18
|
Verified
8.9
119
|
Verified
9.0
16
|
Verified
Feature Not Available
8.3
18
|
Verified
9.0
120
8.6
17
|
Verified
8.8
123
Engagement
8.1
17
|
Verified
8.3
110
Platform
8.4
20
|
Verified
8.8
120
8.6
20
|
Verified
8.7
110
|
Verified
8.4
19
|
Verified
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
8.3
214
|
Verified
8.4
25
|
Verified
8.6
224
|
Verified
8.3
25
|
Verified
8.6
233
|
Verified
8.1
24
|
Verified
8.9
230
|
Verified
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.7
231
|
Verified
8.6
25
|
Verified
8.5
237
|
Verified
8.5
24
|
Verified
8.4
229
|
Verified
8.5
25
|
Verified
8.6
230
|
Verified
8.7
24
|
Verified
8.3
223
|
Verified
8.5
11
|
Verified
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Adobe Campaign and WebEngage are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign has no unique categories
WebEngage is categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Customer Data Platform (CDP), Transactional Email, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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