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Compare Adobe Campaign and Total Expert 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (71.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignTotal Expert
Star Rating
(150)4.5 out of 5
Market Segments
Mid-Market (71.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Total ExpertAdobe Campaign vs Total Expert
When assessing the two solutions, reviewers found Total Expert easier to use, set up, and administer. Reviewers also preferred doing business with Total Expert overall.
- Adobe Campaign and Total Expert both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Total Expert is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Total Expert over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableTotal Expert
No pricing availableFree Trial
Adobe Campaign
No trial information availableTotal Expert
No trial information availableRatings
Meets Requirements
8.5
284
8.5
129
Ease of Use
7.4
290
8.3
127
Ease of Setup
6.7
105
7.7
98
Ease of Admin
7.3
99
8.4
100
Quality of Support
7.8
274
8.6
126
Has the product been a good partner in doing business?
7.8
98
8.9
103
Product Direction (% positive)
7.7
280
9.4
109
Features by Category
Email Marketing
8.4
160
|
Verified
7.8
77
|
Verified
8.4
155
|
Verified
8.4
72
|
Verified
8.2
154
|
Verified
8.0
74
|
Verified
8.2
149
|
Verified
8.0
70
|
Verified
Online Marketing
8.3
123
|
Verified
7.2
64
|
Verified
8.1
154
|
Verified
7.7
69
|
Verified
8.1
135
|
Verified
7.0
58
|
Verified
7.9
146
|
Verified
7.2
63
|
Verified
8.1
87
|
Verified
6.8
49
Lead Management
8.1
70
|
Verified
8.3
65
|
Verified
8.2
141
|
Verified
7.5
63
|
Verified
8.1
142
|
Verified
8.2
59
|
Verified
7.9
64
|
Verified
7.3
53
|
Verified
8.2
64
|
Verified
8.5
62
|
Verified
8.4
65
|
Verified
7.3
49
8.0
133
|
Verified
8.6
61
|
Verified
7.9
124
|
Verified
8.4
60
|
Verified
Campaign Management
8.3
148
|
Verified
8.0
59
|
Verified
8.1
130
|
Verified
7.6
55
|
Verified
8.1
128
|
Verified
7.0
47
|
Verified
8.0
109
|
Verified
6.8
45
Social
8.0
77
6.1
46
8.4
122
|
Verified
7.3
62
|
Verified
8.4
124
|
Verified
7.2
51
|
Verified
8.2
75
|
Verified
6.9
52
8.1
113
|
Verified
6.1
45
Reporting & Analytics
8.0
155
|
Verified
7.6
70
|
Verified
8.0
91
|
Verified
6.5
55
|
Verified
7.8
73
|
Verified
6.9
51
|
Verified
8.1
72
|
Verified
6.9
48
|
Verified
8.2
76
|
Verified
6.1
47
Platform
8.2
52
|
Verified
7.6
66
|
Verified
8.1
52
|
Verified
8.3
61
|
Verified
8.0
50
|
Verified
8.3
67
|
Verified
8.0
44
|
Verified
7.2
48
|
Verified
8.3
44
|
Verified
6.8
50
|
Verified
8.0
51
|
Verified
7.9
65
|
Verified
8.1
45
|
Verified
7.5
53
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
8.1
66
|
Verified
7.6
45
|
Verified
7.5
65
|
Verified
7.1
42
|
Verified
7.8
57
|
Verified
Loan Services
Not enough data
8.4
62
Not enough data
8.2
58
Not enough data
8.1
58
Not enough data
7.9
56
Client Management
Not enough data
8.4
60
Not enough data
8.2
58
Not enough data
8.6
63
Agentic AI - Mortgage CRM
Not enough data
5.3
10
Not enough data
5.7
10
Not enough data
5.8
10
Not enough data
5.9
9
Not enough data
5.7
10
Not enough data
6.0
10
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
8.2
29
Platform Additional Functionality
Not enough data
7.1
22
Not enough data
7.6
29
Not enough data
7.9
22
Not enough data
6.7
25
Not enough data
7.7
23
Platform Reporting and Analytics
Not enough data
6.5
28
Not enough data
6.5
20
Customer Support
Not enough data
Feature Not Available
Not enough data
7.6
26
Not enough data
8.1
25
Not enough data
7.3
24
Marketing Automation
Not enough data
8.1
28
Not enough data
7.8
27
Not enough data
7.5
29
Sales Force Automation
Not enough data
7.4
22
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Total Expert are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
Total Expert is categorized as Financial Services CRM and Mortgage CRM
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Total Expert
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Financial Services
63.9%
Banking
14.3%
Real Estate
9.5%
Marketing and Advertising
5.4%
Wine and Spirits
0.7%
Other
6.1%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Total Expert has no more discussions with answers
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