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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (68.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignTeradata Vantage
Star Rating
(360)4.3 out of 5
Market Segments
Enterprise (68.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Teradata VantageSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in "Building and Personalizing Emails" with a score of 8.4, making it a preferred choice for businesses focused on email marketing. In contrast, Teradata Vantage, while strong in data analytics, does not emphasize email marketing features as much, leading reviewers to note that it lacks the same level of email customization capabilities.
- Reviewers mention that Teradata Vantage shines in "Data Querying" with an impressive score of 9.1, which is crucial for users needing advanced data analysis. Adobe Campaign, while effective for marketing, does not offer the same depth in data querying, leading some users to feel limited in their analytical capabilities.
- G2 users highlight that Adobe Campaign's "Automated Email Responses" feature, rated at 8.2, is particularly beneficial for maintaining customer engagement. In comparison, Teradata Vantage does not focus on email automation, which some users find disappointing when looking for comprehensive marketing solutions.
- Users on G2 report that Teradata Vantage's "Data Integration" capabilities score 8.3, making it a strong contender for organizations needing to consolidate data from various sources. Adobe Campaign, while effective in marketing, does not provide the same level of data integration, which can be a drawback for users with complex data environments.
- Reviewers mention that Adobe Campaign's "Landing Pages and Forms" feature scores 8.3, which is essential for capturing leads effectively. Teradata Vantage, however, does not prioritize this feature, leading some users to feel that it lacks essential marketing tools for lead generation.
- Users say that Teradata Vantage's "Data Quality Management" feature, rated at 8.2, is a standout for ensuring data integrity, which is critical for analytics. Adobe Campaign, while strong in marketing functionalities, does not emphasize data quality management to the same extent, which can be a concern for users focused on data-driven decision-making.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableTeradata Vantage
No pricing availableFree Trial
Adobe Campaign
No trial information availableTeradata Vantage
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.7
281
Ease of Use
7.4
290
8.3
284
Ease of Setup
6.7
105
8.0
143
Ease of Admin
7.3
99
8.0
111
Quality of Support
7.8
274
8.3
263
Has the product been a good partner in doing business?
7.8
98
8.2
113
Product Direction (% positive)
7.7
280
8.3
281
Features by Category
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Reports
Not enough data
7.7
64
Not enough data
8.1
63
Not enough data
7.0
61
Not enough data
7.5
61
Not enough data
7.4
57
Data Preparation
Not enough data
8.3
52
Not enough data
8.2
50
Data Modeling and Blending
Not enough data
9.0
46
Not enough data
8.8
45
Not enough data
8.1
44
Generative AI
Not enough data
6.5
39
Not enough data
6.4
38
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.4
60
Not enough data
8.5
62
Not enough data
8.4
62
Not enough data
8.1
61
Not enough data
7.7
61
Not enough data
7.2
57
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
7.9
62
Not enough data
7.0
62
Not enough data
8.3
59
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
7.2
79
Not enough data
7.8
82
Administration
Not enough data
8.7
21
Not enough data
8.2
20
Not enough data
8.1
19
Not enough data
7.0
19
Management
Not enough data
8.0
20
Not enough data
8.2
19
Not enough data
7.9
21
Not enough data
7.7
20
Not enough data
7.1
20
Compliance
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
8.8
20
Not enough data
8.7
19
Security
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.1
19
Data Quality
Not enough data
8.7
21
Not enough data
8.9
21
Not enough data
8.5
20
Maintainence
Not enough data
8.4
19
Not enough data
8.0
19
Generative AI
Not enough data
5.6
18
Not enough data
5.6
18
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System
Not enough data
Not enough data
Model Development
Not enough data
8.3
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.0
5
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
9.0
14
8.6
14
|
Verified
9.0
13
Platform Data
8.3
14
|
Verified
9.0
12
8.1
12
|
Verified
8.7
13
8.6
14
|
Verified
8.5
14
8.6
14
|
Verified
8.7
13
Platform Additional Functionality
8.6
12
8.3
13
8.2
13
|
Verified
8.8
14
8.3
12
|
Verified
8.8
14
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
66
|
Verified
Not enough data
8.3
67
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
8.2
61
|
Verified
Not enough data
7.0
50
|
Verified
Not enough data
7.3
49
|
Verified
Integration
Not enough data
7.1
59
|
Verified
Not enough data
8.2
63
|
Verified
Not enough data
8.0
59
|
Verified
Deployment
Not enough data
8.4
65
|
Verified
Not enough data
7.9
60
|
Verified
Performance
Not enough data
8.5
67
|
Verified
Security
Not enough data
7.9
60
|
Verified
Not enough data
8.2
54
|
Verified
Generative AI
Not enough data
5.5
40
Not enough data
5.5
41
Management
Not enough data
7.9
16
Not enough data
7.8
15
Not enough data
9.2
16
Not enough data
8.3
14
Not enough data
8.7
14
Maintenance
Not enough data
8.6
16
Not enough data
7.9
15
Not enough data
8.9
16
Security
Not enough data
8.6
13
Not enough data
9.0
16
Management
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
30
Not enough data
8.7
28
Support
Not enough data
8.3
30
Not enough data
8.6
32
Not enough data
8.5
31
Not enough data
8.8
28
Security
Not enough data
8.7
31
Not enough data
8.6
32
Not enough data
8.6
30
Not enough data
8.8
30
Performance
Not enough data
8.7
29
Not enough data
8.5
31
Not enough data
8.9
32
Not enough data
8.9
30
Not enough data
8.7
34
Database Features
Not enough data
9.0
115
Not enough data
9.2
117
Not enough data
8.9
117
Not enough data
8.7
114
Not enough data
8.7
116
Not enough data
8.8
115
Not enough data
8.8
117
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
26
Not enough data
8.8
25
Not enough data
8.2
26
Integrations
Not enough data
7.9
24
Not enough data
8.1
25
Platform
Not enough data
8.7
27
Not enough data
9.0
27
Not enough data
8.1
25
Processing
Not enough data
8.6
23
Not enough data
8.7
26
Data Transformation
Not enough data
8.2
36
Not enough data
9.0
36
Connectivity
Not enough data
7.4
34
Not enough data
7.5
34
Not enough data
7.9
36
Not enough data
8.0
36
Operations
Not enough data
7.7
35
Not enough data
7.8
35
Not enough data
7.7
34
Not enough data
7.3
37
Not enough data
7.5
34
Building Reports
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
7.2
79
Not enough data
7.8
82
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Teradata Vantage are categorized as Customer Journey Analytics
Unique Categories
Teradata Vantage is categorized as Data Governance, Big Data Processing and Distribution, Big Data Analytics, Analytics Platforms, Database Management Systems (DBMS), Relational Databases, Data Warehouse, and Data Science and Machine Learning Platforms
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Teradata Vantage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Information Technology and Services
16.8%
Financial Services
14.1%
Banking
11.5%
Retail
7.1%
Telecommunications
6.8%
Other
43.8%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Teradata Vantage has no discussions with answers
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