Link copied to clipboard # Adobe Campaign vs Selligent Comparison - What are their main differences? Share [ Export ](/compare/adobe-campaign/selligent/export.csv) Adobe CampaignSelligent[+ Add Product](#) Pricing **Adobe Campaign** No pricing available **Selligent** No pricing available **Pricing Insights** from reviews Time to Implement **Adobe Campaign** 3 months Based on 28 responses **Selligent** Not enough reviews yet Return on Investment **Adobe Campaign** 14 months Based on 20 responses **Selligent** Not enough reviews yet Perceived Cost **Adobe Campaign** $$$$$ **Selligent** $$$$$ Average Discount **Adobe Campaign** 11% **Selligent** Not enough reviews yet ![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign") ![Selligent](https://images.g2crowd.com/uploads/product/hd_favicon/d895a35d7797c58ca8b77489a12808c2/selligent.svg "Selligent") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Adobe Campaign** [ Integrations (4) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048011&qs=pros-and-cons#reviews)[ Ease of Use (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2048016&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284221&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/adobe-campaign/reviews?filters%5Bsentiment_snippet%5D=2284309&qs=pros-and-cons#reviews) **Selligent** [ Analytics (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475063&qs=pros-and-cons#reviews)[ Analytics Expertise (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475065&qs=pros-and-cons#reviews)[ Access Restrictions (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475068&qs=pros-and-cons#reviews)[ Feature Development (1) ](https://www.g2.com/products/selligent/reviews?filters%5Bsentiment_snippet%5D=2475069&qs=pros-and-cons#reviews) Integrations **Adobe Campaign** Not enough data **Selligent** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe4e28dac041723d5e689ffae41bb0b7/playable-playable.png "Product Avatar Image") Playable ](https://www.g2.com/products/playable-playable/reviews)[ View all ](https://www.g2.com/products/selligent/integrations) Screenshots **Adobe Campaign** ![Adobe Campaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/68460/expirable-direct-uploads_2F40b82a34-7668-4b62-82d2-06f38077c030_2FScreenahots_G2_report.png) **Selligent** No screenshot available **Ratings** from reviews Meets Requirements **Adobe Campaign** 8.5 8.5287 **Selligent** 8.3 8.327 Ease of Use **Adobe Campaign** 7.4 7.4293 **Selligent** 7.8 7.827 Ease of Setup **Adobe Campaign** 6.8 6.8108 **Selligent** 7.1 7.111 Ease of Admin **Adobe Campaign** 7.4 7.4100 **Selligent** 7.8 7.810 Quality of Support **Adobe Campaign** 7.8 7.8277 **Selligent** 9.0 9.027 Has the product been a good partner in doing business? **Adobe Campaign** 7.8 7.899 **Selligent** 8.5 8.510 Product Direction (% positive) **Adobe Campaign** 7.7 7.7282 **Selligent** 7.8 7.827 **Features** ratings from reviews Marketing Automation 8.1 183 8.8 27 Customer Journey Analytics 8.5 18 Not enough data Mobile Marketing 8.5 22 Not enough data Marketing Analytics 8.4 29 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 37.0% Mid-Market(51-1000 emp.) 32.7% Enterprise(\> 1000 emp.) 30.3% Small-Business(50 or fewer emp.) 37.0% Mid-Market(51-1000 emp.) 32.7% Enterprise(\> 1000 emp.) 30.3% Small-Business(50 or fewer emp.) 15.6% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 34.4% Small-Business(50 or fewer emp.) 15.6% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 34.4% **Reviewers' Industry** [![Adobe Campaign](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-campaign.svg "Adobe Campaign")](https://www.g2.com/products/adobe-campaign/reviews) Adobe Campaign Marketing and Advertising 16.4% Information Technology and Services 5.8% Financial Services 4.5% Computer Software 3.9% Hospital & Health Care 3.6% Other 65.8% [![Selligent](https://images.g2crowd.com/uploads/product/hd_favicon/d895a35d7797c58ca8b77489a12808c2/selligent.svg "Selligent")](https://www.g2.com/products/selligent/reviews) Selligent Marketing and Advertising 12.5% Retail 9.4% Internet 9.4% Automotive 6.3% Photography 6.3% Other 56.3% Alternatives **Adobe Campaign Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) **Selligent Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Actito](https://images.g2crowd.com/uploads/product/hd_favicon/5abef49947a7c1624db62b3f3dcfe6a8/actito.svg "Actito") [ Actito ](/products/actito/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) ## Adobe Campaign vs Selligent FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Adobe Campaign vs Selligent by Marigold? Adobe Campaign stands out for its higher G2 rating, larger review volume, and stronger workflow automation, while Selligent by Marigold is noted for ease of use and support but has fewer reviews and a slightly lower rating. | [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) | [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) | | --- | --- | | 4.1/5 (347 reviews) | 4.0/5 (36 reviews) | | — | — | | 6.8 | 7.1 | | 7.8 | 9.0 | | Robust workflow automation and integrations | Ease of use and strong support | ### How do the pricing models of Adobe Campaign and Selligent by Marigold compare? Reviewers consider Selligent by Marigold the stronger value, as reflected in its higher satisfaction with price/cost-related dimensions. - **Adobe Campaign:** Reviewers frequently mention high cost and complexity as trade-offs, with several noting that the platform is expensive compared to alternatives. - **Selligent by Marigold:** Reviewers highlight competitive cost options and adaptability to different budgets, especially for medium and large companies. ### What are the best alternatives to Adobe Campaign and Selligent by Marigold? The best alternatives to Adobe Campaign and Selligent by Marigold are HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), and SAP Engagement Cloud (formerly SAP Emarsys). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) | 4.1/5 (347 reviews) | — | High cost, robust features | Workflow automation and integrations | | [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) | 4.0/5 (36 reviews) | — | Competitive cost options | Ease of use and support | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | — | Comprehensive marketing automation | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | — | Enterprise-grade campaign management | | [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5 (646 reviews) | Mid-Market | — | Omnichannel engagement | ### Which Customer Journey Analytics features should I prioritize when comparing Adobe Campaign and Selligent by Marigold? Buyers should prioritize workflow automation, integrations, analytics and reporting, ease of use, and support quality when comparing Adobe Campaign and Selligent by Marigold. - **Workflow automation:** Adobe Campaign is frequently cited for robust workflow automation (2 all-time mentions), while Selligent by Marigold is noted for efficiency and campaign management in recent reviews. - **Integrations:** Adobe Campaign has 4 all-time mentions for integrations and 3 for easy integrations; Selligent by Marigold is described as easy to integrate with different platforms in recent reviews. - **Analytics and reporting:** Both products are praised for analytics, with Adobe Campaign receiving 2 all-time mentions and Selligent by Marigold noted for analytics and reporting features in recent reviews. - **Ease of use:** Selligent by Marigold scores higher on Ease of Use (7.8 vs. 7.4) and is described as clear and easy to use in recent reviews. - **Support quality:** Selligent by Marigold has a higher Quality of Support score (9.0 vs. 7.8) and is frequently praised for responsive support. ### What are the pros and cons of Adobe Campaign vs Selligent by Marigold? Adobe Campaign's headline strength is robust workflow automation and integrations, while Selligent by Marigold is recognized for ease of use and strong support. - **Adobe Campaign strengths:** Integrations (4 all-time mentions), robust workflow automation, comprehensive tools, analytics, and content creation. - **Adobe Campaign trade-offs:** Complexity (3 all-time mentions), steep learning curve (3 all-time mentions), and high cost. - **Selligent by Marigold strengths:** Ease of use, analytics expertise, efficiency, feature variety, and strong reporting features. - **Selligent by Marigold trade-offs:** Limited feature development, missing features, update issues, and access restrictions (each with 1 all-time mention). ### Is Adobe Campaign or Selligent by Marigold better for small businesses? Selligent by Marigold is the better fit for small businesses, as reflected in its higher Ease of Use and support scores and positive reviewer sentiment for ease of use. - **Adobe Campaign:** Reviewers note a steep learning curve and complexity, which can be challenging for small teams without technical specialists. - **Selligent by Marigold:** Reviewers highlight ease of use and intuitive interface, making it more accessible for small-business users. ### Which Customer Journey Analytics platform has better integrations? Adobe Campaign is favored for integrations, with more reviewer-cited mentions and positive sentiment around integration capabilities. - **Adobe Campaign:** Integrations are cited in 4 all-time mentions, with 3 additional mentions for easy integrations, and reviewers highlight compatibility with other programs and systems. - **Selligent by Marigold:** Recent reviews mention ease of integration with different platforms, but no specific third-party tools are named in the data. ### How do Adobe Campaign and Selligent by Marigold compare on customer support? Selligent by Marigold leads on Quality of Support, with a 1.2-point higher score (9.0 vs. 7.8), a material difference per the Delta Rule. - **Adobe Campaign:** Reviewers describe support as generally helpful but occasionally slow or lacking in responsiveness, with scores ranging from 5.0 to 7.0 in recent reviews. - **Selligent by Marigold:** Reviewers consistently praise the support team for being knowledgeable, responsive, and always available, with multiple reviews citing strong support experiences. ### Which is easier to implement, Adobe Campaign or Selligent by Marigold? Selligent by Marigold is easier to implement, with a 0.3-point higher Ease of Setup score (7.1 vs. 6.8), a material difference per the Delta Rule. - **Adobe Campaign:** Reviewers frequently mention a steep learning curve and the need for technical expertise during setup and implementation. - **Selligent by Marigold:** Reviewers highlight a user-friendly interface and straightforward setup process, with less extensive training required for most users. ### Which product has better Email Campaigns? Adobe Campaign is favored for Email Campaigns, with more reviewer-cited strengths and positive sentiment around campaign management and automation. - **Adobe Campaign:** Email marketing is cited in 2 all-time mentions, with reviewers highlighting robust campaign management, automation, and analytics features. - **Selligent by Marigold:** Reviewers note strong email campaign capabilities, especially for batch and transactional emails, but also mention some limitations in template editing and dynamic content. ## Adobe Campaign vs Selligent When assessing the two solutions, reviewers found Selligent easier to use, set up, and administer. Reviewers also preferred doing business with Selligent overall. - Reviewers felt that Adobe Campaign meets the needs of their business better than Selligent. - When comparing quality of ongoing product support, reviewers felt that Selligent is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Selligent over Adobe Campaign.