Compare Adobe Campaign and Agentforce Marketing (formerly Salesforce Marketing Cloud) 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAgentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is highlighted as a significant advantage for businesses looking to enhance their marketing strategies.
- Users say that Adobe Campaign offers strong customer retention and lifecycle marketing features, making it a solid choice for businesses focused on nurturing relationships. Reviewers appreciate its comprehensive platform for measuring and analyzing marketing performance, which can be particularly beneficial for data-driven marketers.
- According to verified reviews, Salesforce Marketing Cloud has a more intuitive onboarding process, with users noting that the setup is straightforward and user-friendly. This ease of implementation is a key factor for teams looking to get up and running quickly.
- Reviewers mention that while Adobe Campaign provides robust personalization capabilities, Salesforce Marketing Cloud is often seen as more powerful for CRM-driven journeys. Users highlight the depth of segmentation and personalization options available in Salesforce, which can significantly enhance customer engagement.
- G2 reviewers indicate that both platforms have their strengths in email marketing, but Salesforce Marketing Cloud is frequently recognized as one of the best in the industry. Users commend its high performance in sending outbound emails and managing deliverability, which are critical for successful campaigns.
- Users report that Adobe Campaign shines in integration capabilities, particularly with Adobe Experience Manager (AEM). This integration allows for seamless content management, which is a notable advantage for teams already using Adobe products.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAgentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Adobe Campaign
No trial information availableAgentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableRatings
Meets Requirements
8.5
284
8.2
3,280
Ease of Use
7.4
290
7.6
3,457
Ease of Setup
6.7
105
7.3
1,945
Ease of Admin
7.3
99
7.8
1,715
Quality of Support
7.8
274
7.7
3,094
Has the product been a good partner in doing business?
7.8
98
8.0
1,680
Product Direction (% positive)
7.7
280
7.5
3,173
Features by Category
Email Marketing
8.4
160
|
Verified
7.9
1174
8.4
155
|
Verified
8.4
1171
8.2
154
|
Verified
8.1
1151
8.2
149
|
Verified
8.2
1069
Online Marketing
8.3
123
|
Verified
7.4
1064
8.1
154
|
Verified
7.4
890
8.1
135
|
Verified
7.5
842
7.9
146
|
Verified
7.2
918
8.1
87
|
Verified
7.3
854
Lead Management
8.1
70
|
Verified
8.0
1033
8.2
141
|
Verified
7.6
995
8.1
142
|
Verified
8.0
1044
7.9
64
|
Verified
7.9
1025
8.2
64
|
Verified
8.1
1025
8.4
65
|
Verified
7.8
965
8.0
133
|
Verified
7.9
923
7.9
124
|
Verified
8.3
1034
Campaign Management
8.3
148
|
Verified
7.6
875
8.1
130
|
Verified
7.6
771
8.1
128
|
Verified
7.1
669
8.0
109
|
Verified
6.7
201
Social
8.0
77
6.3
376
8.4
122
|
Verified
6.6
566
8.4
124
|
Verified
6.9
216
8.2
75
|
Verified
7.0
203
8.1
113
|
Verified
6.9
177
Reporting & Analytics
8.0
155
|
Verified
7.4
1068
8.0
91
|
Verified
6.9
892
7.8
73
|
Verified
6.5
770
8.1
72
|
Verified
6.5
716
8.2
76
|
Verified
6.5
703
Platform
8.2
52
|
Verified
7.0
632
8.1
52
|
Verified
7.8
191
8.0
50
|
Verified
8.0
679
8.0
44
|
Verified
7.4
168
8.3
44
|
Verified
7.4
129
8.0
51
|
Verified
8.0
670
8.1
45
|
Verified
7.8
139
Agentic AI - Marketing Automation
Not enough data
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
7.9
52
|
Verified
8.0
668
7.6
45
|
Verified
7.7
535
7.1
42
|
Verified
7.4
497
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.8
12
|
Verified
7.9
42
8.6
14
|
Verified
8.0
44
Platform Data
8.3
14
|
Verified
7.7
49
8.1
12
|
Verified
7.4
45
8.6
14
|
Verified
7.8
47
8.6
14
|
Verified
7.9
44
Platform Additional Functionality
8.6
12
8.7
47
8.2
13
|
Verified
8.0
41
8.3
12
|
Verified
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.7
46
8.4
20
|
Verified
9.1
46
8.2
17
|
Verified
8.3
39
8.1
18
|
Verified
9.1
37
Campaigns
8.6
19
8.7
44
8.8
19
|
Verified
9.0
43
8.6
18
|
Verified
8.8
44
9.0
16
|
Verified
8.8
42
8.3
18
|
Verified
9.4
37
8.6
17
|
Verified
9.1
37
Engagement
8.1
17
|
Verified
8.4
42
Platform
8.4
20
|
Verified
8.9
42
8.6
20
|
Verified
8.8
43
8.4
19
|
Verified
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
7.8
23
|
Verified
8.0
92
8.4
25
|
Verified
8.5
107
8.3
25
|
Verified
8.0
99
8.1
24
|
Verified
8.7
105
8.1
12
7.5
76
8.8
11
|
Verified
7.9
69
Campaign Activity
8.3
25
|
Verified
8.6
100
8.6
25
|
Verified
8.6
114
8.5
24
|
Verified
8.3
89
8.5
25
|
Verified
8.4
102
8.7
24
|
Verified
8.1
92
8.5
11
|
Verified
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Adobe Campaign and Agentforce Marketing (formerly Salesforce Marketing Cloud) are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign has no unique categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
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