# Adobe Campaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Marketing Cloud excels in **multi-channel campaign management** , with users praising its ability to create coordinated activities across emails and social media. This capability is highlighted as a significant advantage for businesses looking to enhance their marketing strategies.
- **Users say** that Adobe Campaign offers strong **customer retention and lifecycle marketing** features, making it a solid choice for businesses focused on nurturing relationships. Reviewers appreciate its comprehensive platform for measuring and analyzing marketing performance, which can be particularly beneficial for data-driven marketers.
- **According to verified reviews** , Salesforce Marketing Cloud has a more intuitive **onboarding process** , with users noting that the setup is straightforward and user-friendly. This ease of implementation is a key factor for teams looking to get up and running quickly.
- **Reviewers mention** that while Adobe Campaign provides robust **personalization capabilities** , Salesforce Marketing Cloud is often seen as more powerful for **CRM-driven journeys**. Users highlight the depth of segmentation and personalization options available in Salesforce, which can significantly enhance customer engagement.
- **G2 reviewers indicate** that both platforms have their strengths in **email marketing** , but Salesforce Marketing Cloud is frequently recognized as one of the best in the industry. Users commend its high performance in sending outbound emails and managing deliverability, which are critical for successful campaigns.
- **Users report** that Adobe Campaign shines in **integration capabilities** , particularly with Adobe Experience Manager (AEM). This integration allows for seamless content management, which is a notable advantage for teams already using Adobe products.



| | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 347 | 4,460 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Mid-Market (48.1% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (333 reviews)
- Automation (191 reviews)

Cons:
- Learning Curve (209 reviews)
- Steep Learning Curve (152 reviews)

---
## Ratings Comparison
| Rating | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.5 (287 reviews) | 8.2 (3291 reviews) | 
  | **Ease of Use** | 7.4 (293 reviews) | 7.6 (3468 reviews) | 
  | **Ease of Setup** | 6.8 (108 reviews) | 7.3 (1957 reviews) | 
  | **Ease of Admin** | 7.4 (100 reviews) | 7.8 (1714 reviews) | 
  | **Quality of Support** | 7.8 (277 reviews) | 7.7 (3105 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (99 reviews) | 8.0 (1680 reviews) | 
  | **Product Direction (% positive)** | 7.7 (282 reviews) | 7.5 (3179 reviews) | 

---
## Pricing

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.1/10 | 183 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1296 |

#### Email Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (161 reviews) ✓ Verified | 7.9 (1176 reviews) | 
| **Sending Outbound Emails** | 8.4 (157 reviews) ✓ Verified | 8.4 (1173 reviews) | 
| **Manage Email Deliverability** | 8.2 (156 reviews) ✓ Verified | 8.1 (1152 reviews) | 
| **Automated Email Responses** | 8.2 (149 reviews) ✓ Verified | 8.2 (1073 reviews) | 

#### Online Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (124 reviews) ✓ Verified | 7.4 (1065 reviews) | 
| **Dynamic Content** | 8.1 (155 reviews) ✓ Verified | 7.4 (892 reviews) | 
| **A/B Testing** | 8.1 (136 reviews) ✓ Verified | 7.5 (843 reviews) | 
| **Mobile Optimized** | 7.9 (146 reviews) ✓ Verified | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | 8.1 (87 reviews) ✓ Verified | 7.3 (854 reviews) | 

#### Lead Management

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (70 reviews) ✓ Verified | 8.0 (1034 reviews) | 
| **Data Quality Management** | 8.2 (141 reviews) ✓ Verified | 7.6 (995 reviews) | 
| **Segmentation** | 8.1 (143 reviews) ✓ Verified | 8.0 (1046 reviews) | 
| **Lead Scoring and Grading** | 7.9 (64 reviews) ✓ Verified | 7.9 (1025 reviews) | 
| **Lead Nurturing** | 8.2 (65 reviews) ✓ Verified | 8.1 (1026 reviews) | 
| **Online Behavior Tracking** | 8.4 (65 reviews) ✓ Verified | 7.8 (966 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (133 reviews) ✓ Verified | 7.9 (923 reviews) | 
| **CRM Lead Integration** | 7.9 (124 reviews) ✓ Verified | 8.3 (1038 reviews) | 

#### Campaign Management

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | 8.3 (149 reviews) ✓ Verified | 7.6 (877 reviews) | 
| **Event / Webinar Marketing** | 8.1 (130 reviews) ✓ Verified | 7.6 (771 reviews) | 
| **Calendaring** | 8.1 (128 reviews) ✓ Verified | 7.1 (669 reviews) | 
| **Budgeting** | 8.0 (109 reviews) ✓ Verified | 6.7 (201 reviews) | 

#### Social

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | 8.0 (77 reviews) | 6.3 (376 reviews) | 
| **Social Sharing** | 8.4 (122 reviews) ✓ Verified | 6.6 (566 reviews) | 
| **Social Campaigns** | 8.4 (125 reviews) ✓ Verified | 6.9 (216 reviews) | 
| **Social Media Engagement** | 8.2 (75 reviews) ✓ Verified | 7.0 (203 reviews) | 
| **Social Media Advertising** | 8.1 (113 reviews) ✓ Verified | 6.9 (177 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | 8.0 (155 reviews) ✓ Verified | 7.4 (1071 reviews) | 
| **Web Analytics** | 8.0 (91 reviews) ✓ Verified | 6.9 (892 reviews) | 
| **ROI Analytics** | 7.8 (73 reviews) ✓ Verified | 6.5 (771 reviews) | 
| **Revenue Analytics** | 8.1 (72 reviews) ✓ Verified | 6.5 (717 reviews) | 
| **SEO / Keyword Analytics** | 8.2 (76 reviews) ✓ Verified | 6.5 (703 reviews) | 

#### Platform

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | 8.2 (52 reviews) ✓ Verified | 7.0 (636 reviews) | 
| **Workflow Capability** | 8.1 (53 reviews) ✓ Verified | 7.8 (198 reviews) | 
| **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | 8.0 (680 reviews) | 
| **Internationalization** | 8.0 (44 reviews) ✓ Verified | 7.4 (169 reviews) | 
| **Sandbox / Test Environments** | 8.3 (45 reviews) ✓ Verified | 7.4 (130 reviews) | 
| **Performance and Reliability** | 8.0 (53 reviews) ✓ Verified | 8.0 (670 reviews) | 
| **Output Document Generation** | 8.1 (45 reviews) ✓ Verified | 7.8 (140 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (54 reviews) ✓ Verified | 8.0 (668 reviews) | 
| **Integration APIs** | 7.6 (46 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Breadth of Partner Applications** | 7.1 (42 reviews) ✓ Verified | 7.4 (499 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |

#### Campaigns

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (28 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |

#### Segmentation

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (38 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (40 reviews) | 

#### Targeting

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |

#### Text Messaging

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (30 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (28 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (29 reviews) | 

#### SMS Platform

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.2 (28 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.6 (29 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |

#### Platform Basics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | Not enough data | 8.3 (106 reviews) | 
| **Exporting** | Not enough data | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (103 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (86 reviews) | 
| **Data Analytics ** | Not enough data | 8.4 (86 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (12 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 46 |

#### Attribution Modeling

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.3 (26 reviews) | 
| **Offline Attribution** | Not enough data | 8.7 (27 reviews) | 
| **Custom Attribution** | Not enough data | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.5 (39 reviews) | 
| **B2C Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Marketing Channels** | Not enough data | 8.5 (33 reviews) | 
| **Integrations** | Not enough data | 8.2 (37 reviews) | 

#### Reporting

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | Not enough data | 7.8 (41 reviews) | 
| **Data Visualizations** | Not enough data | 7.6 (39 reviews) | 
| **Custom Reporting** | Not enough data | 7.6 (40 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 18 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |

#### Platform Basics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | 8.8 (13 reviews) ✓ Verified | 7.9 (42 reviews) | 
| **Journey Optimization** | 8.6 (16 reviews) ✓ Verified | 8.0 (44 reviews) | 

#### Platform Data

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | 8.3 (15 reviews) ✓ Verified | 7.7 (49 reviews) | 
| **Trends Reporting** | 8.1 (12 reviews) ✓ Verified | 7.4 (45 reviews) | 
| **Dashboards** | 8.6 (14 reviews) ✓ Verified | 7.8 (47 reviews) | 
| **Advanced Data Filtering** | 8.6 (14 reviews) ✓ Verified | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | 8.6 (12 reviews) | 8.7 (47 reviews) | 
| **Integrations** | 8.2 (13 reviews) ✓ Verified | 8.0 (41 reviews) | 
| **Automated Alerts** | 8.3 (12 reviews) ✓ Verified | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |

#### Page Customization

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | Not enough data | 7.6 (46 reviews) | 
| **Templates** | Not enough data | 7.8 (47 reviews) | 
| **Advanced Customization** | Not enough data | 7.8 (47 reviews) | 
| **Content Library** | Not enough data | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (42 reviews) | 
| **Mobile Responsive** | Not enough data | 7.5 (39 reviews) | 
| **Web Analytics** | Not enough data | 7.8 (44 reviews) | 
| **SEO** | Not enough data | 7.4 (36 reviews) | 

#### Integrations

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.9 (35 reviews) | 
| **Email Marketing Integration** | Not enough data | 7.9 (46 reviews) | 
| **Domain Integration** | Not enough data | 8.0 (40 reviews) | 

#### Generative AI

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |

#### Lead Monitoring

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.8 (46 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.5 (48 reviews) | 

#### Customization

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.0 (47 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.1 (45 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |

#### Computing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.7 (5 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.3 (5 reviews) | 
| **Little to No Coding** | Not enough data | 7.9 (7 reviews) | 

#### Experimental Design

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 

#### Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.7 (5 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |

#### Analysis

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | 8.4 (18 reviews) ✓ Verified | 8.7 (46 reviews) | 
| **Campaign Analysis** | 8.5 (21 reviews) ✓ Verified | 9.1 (46 reviews) | 
| **Uninstall Tracking** | 8.2 (17 reviews) ✓ Verified | 8.3 (39 reviews) | 
| **Custom Dashboards** | 8.1 (18 reviews) ✓ Verified | 9.1 (37 reviews) | 

#### Campaigns

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | 8.6 (19 reviews) | 8.7 (44 reviews) | 
| **Push Notifications** | 8.8 (20 reviews) ✓ Verified | 9.0 (43 reviews) | 
| **Bulk SMS** | 8.7 (19 reviews) ✓ Verified | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | 9.0 (16 reviews) ✓ Verified | 8.8 (42 reviews) | 
| **Email Campaigns** | 8.3 (18 reviews) ✓ Verified | 9.4 (37 reviews) | 
| **Audience Segmentation** | 8.7 (18 reviews) ✓ Verified | 9.1 (37 reviews) | 

#### Engagement

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (17 reviews) ✓ Verified | 8.4 (42 reviews) | 

#### Platform

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | 8.5 (21 reviews) ✓ Verified | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | 8.7 (21 reviews) ✓ Verified | 8.8 (43 reviews) | 
| **Internationalization** | 8.4 (19 reviews) ✓ Verified | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.4/10 | 29 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 130 |

#### Marketing Operations

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | 7.8 (23 reviews) ✓ Verified | 8.0 (92 reviews) | 
| **Data Collection** | 8.4 (25 reviews) ✓ Verified | 8.5 (107 reviews) | 
| **Customer Insights** | 8.3 (25 reviews) ✓ Verified | 8.0 (100 reviews) | 
| **Multi-User Access** | 8.2 (25 reviews) ✓ Verified | 8.7 (106 reviews) | 
| **Spend Management** | 8.1 (12 reviews) | 7.5 (76 reviews) | 
| **White Label** | 8.8 (11 reviews) ✓ Verified | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | 8.3 (25 reviews) ✓ Verified | 8.6 (100 reviews) | 
| **Reports and Dashboards** | 8.7 (26 reviews) ✓ Verified | 8.6 (115 reviews) | 
| **Campaign Stickiness** | 8.5 (24 reviews) ✓ Verified | 8.3 (89 reviews) | 
| **Multichannel Tracking** | 8.5 (25 reviews) ✓ Verified | 8.4 (102 reviews) | 
| **Brand Optimization** | 8.7 (25 reviews) ✓ Verified | 8.1 (92 reviews) | 
| **Predictive Analytics** | 8.5 (11 reviews) ✓ Verified | 7.9 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Campaign | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 37.0% | 28.6% | 
| **Mid-Market** | 32.7% | 48.1% | 
| **Enterprise** | 30.3% | 23.3% | 

### By Industry

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

---
## Alternatives

### Alternatives to Adobe Campaign

- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

---
## Top Discussions

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-campaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)