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Compare Adobe Campaign and Pega Platform 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignPega Platform
Star Rating
(276)4.2 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Pega PlatformAdobe Campaign vs Pega Platform
When assessing the two solutions, reviewers found Pega Platform easier to use, set up, and administer. Reviewers also preferred doing business with Pega Platform overall.
- Reviewers felt that Adobe Campaign meets the needs of their business better than Pega Platform.
- When comparing quality of ongoing product support, reviewers felt that Pega Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Pega Platform over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availablePega Platform
No pricing availableFree Trial
Adobe Campaign
No trial information availablePega Platform
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.4
160
Ease of Use
7.4
290
8.3
161
Ease of Setup
6.7
105
8.0
105
Ease of Admin
7.3
99
8.1
99
Quality of Support
7.8
274
8.2
152
Has the product been a good partner in doing business?
7.8
98
8.3
93
Product Direction (% positive)
7.7
280
8.0
159
Features by Category
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
User Tools - Warranty Management
Not enough data
9.7
6
Not enough data
9.5
7
Not enough data
9.5
7
Customer Insights
Not enough data
9.3
7
Not enough data
9.7
6
Software Integrations
Not enough data
9.4
8
Not enough data
9.7
6
Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
10
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
8.5
12
|
Verified
Not enough data
8.5
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
9.1
11
|
Verified
Automation
Not enough data
8.8
12
|
Verified
Not enough data
8.9
12
|
Verified
Not enough data
8.3
12
|
Verified
Development
Not enough data
8.3
8
Not enough data
8.9
12
|
Verified
Not enough data
8.9
6
Not enough data
8.6
11
|
Verified
Automation Building
Not enough data
8.5
16
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.7
19
|
Verified
Not enough data
8.9
16
|
Verified
Not enough data
9.2
14
|
Verified
Not enough data
8.2
10
|
Verified
Bot Management & Execution
Not enough data
9.0
14
|
Verified
Not enough data
9.1
15
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.7
15
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.2
10
|
Verified
Intelligent Automation
Not enough data
9.2
6
Not enough data
8.5
8
|
Verified
Not enough data
8.8
8
|
Verified
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
9.1
9
|
Verified
8.6
14
|
Verified
8.7
10
|
Verified
Platform Data
8.3
14
|
Verified
8.1
9
|
Verified
8.1
12
|
Verified
7.9
8
|
Verified
8.6
14
|
Verified
8.8
11
|
Verified
8.6
14
|
Verified
9.0
10
Platform Additional Functionality
8.6
12
8.5
8
8.2
13
|
Verified
9.2
10
|
Verified
8.3
12
|
Verified
8.8
10
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Workflows
Not enough data
8.5
12
Not enough data
8.6
13
|
Verified
Not enough data
8.1
12
|
Verified
Forms
Not enough data
7.8
12
|
Verified
Not enough data
7.8
12
|
Verified
Not enough data
8.0
11
Automation
Not enough data
8.9
12
Not enough data
8.8
13
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
8.1
9
|
Verified
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Process Mining
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
10
Not enough data
8.5
10
Not enough data
8.3
8
Not enough data
7.8
10
Not enough data
9.0
10
Not enough data
8.0
10
Not enough data
8.0
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Before the Job
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
10
Not enough data
9.0
8
On the Job
Not enough data
9.0
10
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
9.4
9
Not enough data
8.9
9
After the Job
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.6
9
Not enough data
9.4
9
Agentic AI - Field Service Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
9.2
6
Not enough data
8.5
77
Not enough data
8.3
5
Not enough data
8.3
7
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
9.0
7
Customization
Not enough data
8.4
76
Not enough data
8.6
82
Not enough data
8.4
73
Not enough data
8.3
68
Not enough data
9.3
5
Collaboration
Not enough data
8.5
69
Not enough data
8.3
69
Not enough data
8.5
77
Not enough data
9.7
5
Agentic AI - Business Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Development
Not enough data
9.0
7
Functionality - Process Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration & Adaptability - Process Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Integrations & Connectivity
Not enough data
Not enough data
Not enough data
Not enough data
Automation Execution & Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Development & Customization
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Security
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Automation Platforms (BAPs)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Application Design
Not enough data
8.3
49
|
Verified
Not enough data
8.0
49
|
Verified
Not enough data
8.8
48
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
9.1
47
|
Verified
Data Control
Not enough data
8.4
44
|
Verified
Not enough data
8.2
47
|
Verified
Not enough data
8.9
45
|
Verified
Publishing
Not enough data
8.7
50
|
Verified
Not enough data
8.3
48
|
Verified
Not enough data
8.6
50
|
Verified
Agentic AI - Low-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Pega Platform are categorized as Customer Journey Analytics
Unique Categories
Pega Platform is categorized as Application Development Platforms, Workflow Management, Warranty Management, Digital Process Automation (DPA), Workplace Innovation Platforms, Process Mining, Robotic Process Automation (RPA), Bot Platforms, Low-Code Development Platforms, Business Process Management, Field Service Management, Business Automation Platforms (BAPs), and Process Orchestration
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pega Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Information Technology and Services
21.0%
Financial Services
12.3%
Banking
11.8%
Computer Software
10.8%
Insurance
8.2%
Other
35.9%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is PEGA platform?
1 Comment
AV
An integrated platform that provides low code implementation of predominantly workflow based process automations.
Read more
What is Pega Platform used for?
1 Comment
AN
Its a low code platform where all the things comes with pre defined code which makes us to build the application faster and smoother and moreover its a low...Read more
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