Compare Adobe Campaign and Ortto 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Campaign excels in customer retention and lifecycle marketing, with users appreciating its ability to measure and analyze marketing performance comprehensively. This makes it a strong choice for businesses focused on nurturing customer relationships.
- Users say Ortto stands out for its ease of use and quick learning curve, making it accessible for teams looking to integrate marketing automation with their CRM. Reviewers highlight its all-in-one capabilities that unify customer data and automate personalized journeys across multiple channels.
- According to verified reviews, Adobe Campaign has a robust feature set for email marketing, with users praising its ability to build and personalize emails effectively. This is complemented by its strong integration with Adobe Experience Manager, enhancing content management.
- Reviewers mention that Ortto shines in analytics and user behavior tracking, allowing marketers to segment audiences and deliver tailored messaging. This capability is particularly beneficial for businesses aiming to enhance their marketing strategies through data-driven insights.
- G2 reviewers note that while Adobe Campaign has a solid reputation, it faces challenges with ease of setup, which some users find less intuitive compared to Ortto's streamlined onboarding process. This can impact the speed at which teams can start leveraging the platform.
- Users highlight that Ortto's support quality is notably high, with many praising its responsive customer service and helpful resources. In contrast, Adobe Campaign's support, while adequate, does not receive the same level of acclaim, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Adobe Campaign
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.5
561
Ease of Use
7.4
290
8.7
566
Ease of Setup
6.7
105
8.6
314
Ease of Admin
7.3
99
8.8
296
Quality of Support
7.8
274
8.9
528
Has the product been a good partner in doing business?
7.8
98
8.9
287
Product Direction (% positive)
7.7
280
8.9
558
Features by Category
Email Marketing
8.4
160
|
Verified
8.4
398
|
Verified
8.4
155
|
Verified
8.9
383
|
Verified
8.2
154
|
Verified
8.3
377
|
Verified
8.2
149
|
Verified
9.1
344
|
Verified
Online Marketing
8.3
123
|
Verified
7.0
197
|
Verified
8.1
154
|
Verified
7.9
202
|
Verified
8.1
135
|
Verified
8.2
210
|
Verified
7.9
146
|
Verified
8.3
266
|
Verified
8.1
87
|
Verified
7.6
166
|
Verified
Lead Management
8.1
70
|
Verified
8.2
298
|
Verified
8.2
141
|
Verified
7.8
270
|
Verified
8.1
142
|
Verified
8.5
324
|
Verified
7.9
64
|
Verified
7.8
238
|
Verified
8.2
64
|
Verified
8.8
322
|
Verified
8.4
65
|
Verified
8.5
288
|
Verified
8.0
133
|
Verified
8.7
277
|
Verified
7.9
124
|
Verified
8.3
260
|
Verified
Campaign Management
8.3
148
|
Verified
7.9
217
|
Verified
8.1
130
|
Verified
7.6
142
8.1
128
|
Verified
7.5
62
|
Verified
8.0
109
|
Verified
7.1
51
Social
8.0
77
6.6
115
8.4
122
|
Verified
7.3
96
|
Verified
8.4
124
|
Verified
7.7
62
8.2
75
|
Verified
7.5
55
8.1
113
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.2
347
|
Verified
8.0
91
|
Verified
7.5
246
|
Verified
7.8
73
|
Verified
7.1
188
|
Verified
8.1
72
|
Verified
6.8
159
|
Verified
8.2
76
|
Verified
6.1
122
Platform
8.2
52
|
Verified
8.1
200
|
Verified
8.1
52
|
Verified
8.6
150
|
Verified
8.0
50
|
Verified
8.3
209
|
Verified
8.0
44
|
Verified
7.6
42
8.3
44
|
Verified
6.8
112
|
Verified
8.0
51
|
Verified
8.6
220
|
Verified
8.1
45
|
Verified
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
7.9
52
|
Verified
8.5
214
|
Verified
7.6
45
|
Verified
8.4
210
|
Verified
7.1
42
|
Verified
7.9
169
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.4
18
|
Verified
8.4
20
|
Verified
9.3
22
|
Verified
8.2
17
|
Verified
8.3
17
|
Verified
8.1
18
|
Verified
7.9
21
|
Verified
Campaigns
8.6
19
7.5
21
8.8
19
|
Verified
8.9
17
8.6
18
|
Verified
8.2
19
9.0
16
|
Verified
8.8
16
|
Verified
8.3
18
|
Verified
9.3
25
|
Verified
8.6
17
|
Verified
8.9
23
|
Verified
Engagement
8.1
17
|
Verified
8.4
18
|
Verified
Platform
8.4
20
|
Verified
8.7
23
|
Verified
8.6
20
|
Verified
8.3
22
|
Verified
8.4
19
|
Verified
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
7.9
32
|
Verified
8.4
25
|
Verified
8.6
44
|
Verified
8.3
25
|
Verified
8.4
42
|
Verified
8.1
24
|
Verified
8.8
38
|
Verified
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.6
53
|
Verified
8.6
25
|
Verified
8.6
53
|
Verified
8.5
24
|
Verified
8.1
41
|
Verified
8.5
25
|
Verified
8.3
41
|
Verified
8.7
24
|
Verified
8.1
43
|
Verified
8.5
11
|
Verified
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Ortto are categorized as Marketing Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Customer Journey Analytics
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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