# Adobe Campaign, Oracle Responsys vs Braze Comparison

| | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 347 | 130 | 1,681 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Mid-Market (47.6% of reviews) | Mid-Market (55.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

### Braze

Pros:
- Ease of Use (364 reviews)
- Intuitive (188 reviews)

Cons:
- Missing Features (140 reviews)
- Learning Curve (139 reviews)

---
## Ratings Comparison
| Rating | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (287 reviews) | 7.9 (100 reviews) | 8.5 (1001 reviews) | 
  | **Ease of Use** | 7.4 (293 reviews) | 6.8 (99 reviews) | 8.3 (1264 reviews) | 
  | **Ease of Setup** | 6.8 (108 reviews) | 5.8 (46 reviews) | 7.6 (738 reviews) | 
  | **Ease of Admin** | 7.4 (100 reviews) | 6.4 (45 reviews) | 8.5 (363 reviews) | 
  | **Quality of Support** | 7.8 (277 reviews) | 6.5 (98 reviews) | 8.5 (948 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (99 reviews) | 7.1 (45 reviews) | 8.9 (371 reviews) | 
  | **Product Direction (% positive)** | 7.7 (282 reviews) | 6.4 (98 reviews) | 9.2 (955 reviews) | 

---
## Pricing

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.1/10 | 183 |
| **Oracle Responsys** | 7.8/10 | 54 |
| **Braze** | 7.6/10 | 675 |

#### Email Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (161 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 8.8 (574 reviews) | 
| **Sending Outbound Emails** | 8.4 (157 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 8.8 (541 reviews) | 
| **Manage Email Deliverability** | 8.2 (156 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 8.4 (543 reviews) | 
| **Automated Email Responses** | 8.2 (149 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 8.4 (450 reviews) | 

#### Online Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.3 (124 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 6.9 (356 reviews) | 
| **Dynamic Content** | 8.1 (155 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 8.4 (486 reviews) | 
| **A/B Testing** | 8.1 (136 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 8.7 (525 reviews) | 
| **Mobile Optimized** | 7.9 (146 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 8.4 (492 reviews) | 
| **Search Tracking and Optimization** | 8.1 (87 reviews) ✓ Verified | 7.7 (33 reviews) | 7.2 (371 reviews) | 

#### Lead Management

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Marketing Lead Database** | 8.1 (70 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 7.5 (392 reviews) | 
| **Data Quality Management** | 8.2 (141 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 7.5 (397 reviews) | 
| **Segmentation** | 8.1 (143 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 8.6 (542 reviews) | 
| **Lead Scoring and Grading** | 7.9 (64 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 6.8 (324 reviews) | 
| **Lead Nurturing** | 8.2 (65 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 7.4 (353 reviews) | 
| **Online Behavior Tracking** | 8.4 (65 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Automated Alerts and Tasks** | 8.0 (133 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | Feature Not Available | 
| **CRM Lead Integration** | 7.9 (124 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 7.8 (384 reviews) | 

#### Campaign Management

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Program Management** | 8.3 (149 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | Feature Not Available | 
| **Event / Webinar Marketing** | 8.1 (130 reviews) ✓ Verified | 8.1 (24 reviews) | Feature Not Available | 
| **Calendaring** | 8.1 (128 reviews) ✓ Verified | 8.4 (25 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 8.0 (109 reviews) ✓ Verified | 7.9 (20 reviews) | Feature Not Available | 

#### Social

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Social Listening** | 8.0 (77 reviews) | 8.3 (10 reviews) | Feature Not Available | 
| **Social Sharing** | 8.4 (122 reviews) ✓ Verified | 8.7 (15 reviews) ✓ Verified | 6.7 (326 reviews) | 
| **Social Campaigns** | 8.4 (125 reviews) ✓ Verified | 8.2 (15 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Engagement** | 8.2 (75 reviews) ✓ Verified | 8.1 (15 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Advertising** | 8.1 (113 reviews) ✓ Verified | 8.4 (15 reviews) | 6.6 (328 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Basic Reporting** | 8.0 (155 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 7.7 (537 reviews) | 
| **Web Analytics** | 8.0 (91 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | Feature Not Available | 
| **ROI Analytics** | 7.8 (73 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | Feature Not Available | 
| **Revenue Analytics** | 8.1 (72 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 6.6 (399 reviews) | 
| **SEO / Keyword Analytics** | 8.2 (76 reviews) ✓ Verified | 7.9 (19 reviews) | Feature Not Available | 

#### Platform

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Customization ** | 8.2 (52 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 8.3 (458 reviews) | 
| **Workflow Capability** | 8.1 (53 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | Feature Not Available | 
| **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 8.6 (448 reviews) | 
| **Internationalization** | 8.0 (44 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 7.7 (351 reviews) | 
| **Sandbox / Test Environments** | 8.3 (45 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 7.7 (402 reviews) | 
| **Performance and Reliability** | 8.0 (53 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 8.5 (439 reviews) | 
| **Output Document Generation** | 8.1 (45 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.5 (39 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.6 (37 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (38 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (37 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (37 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (36 reviews) | 

#### Integration

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.9 (54 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 7.9 (456 reviews) | 
| **Integration APIs** | 7.6 (46 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 8.1 (439 reviews) | 
| **Breadth of Partner Applications** | 7.1 (42 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 7.9 (395 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |
| **Braze** | 8.1/10 | 569 |

#### Campaigns

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 8.6 (450 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 9.0 (487 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 8.6 (444 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 8.8 (497 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 8.9 (471 reviews) | 

#### Analytics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 8.2 (496 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 7.7 (454 reviews) | 

#### Optimization

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 8.7 (476 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 8.8 (492 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 8.3 (393 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 8.1 (399 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (41 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.6 (41 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (40 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 7.7/10 | 228 |

#### Segmentation

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.8 (214 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 8.5 (200 reviews) | 

#### Targeting

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 8.6 (195 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.5 (178 reviews) | 

#### Triggered Content

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 7.8 (118 reviews) | 
| **Triggered Emails** | Not enough data | Not enough data | 9.1 (203 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 9.1 (197 reviews) | 

#### Personalized Content

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 7.4 (117 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 7.1 (111 reviews) | 
| **Website Personalization** | Not enough data | Not enough data | 7.0 (108 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (9 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (9 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (9 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 7.2/10 | 151 |

#### Templates

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 7.8 (128 reviews) | 
| **Stock Images** | Not enough data | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Not enough data | 7.5 (125 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 7.9 (130 reviews) | 

#### Edit

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 7.1 (124 reviews) | 
| **Build** | Not enough data | Not enough data | 8.4 (129 reviews) | 
| **HTML** | Not enough data | Not enough data | 7.9 (128 reviews) | 

#### Logistics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 7.2 (128 reviews) | 
| **Issues** | Not enough data | Not enough data | 7.1 (123 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.6 (124 reviews) | 
| **Shareable Link** | Not enough data | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.8 (87 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (31 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.6 (31 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 7.7/10 | 78 |

#### Text Messaging

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 8.6 (68 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 7.9 (67 reviews) | 
| **Text Scheduler** | Not enough data | Not enough data | 8.7 (68 reviews) | 
| **Automatic Replies** | Not enough data | Not enough data | 8.2 (65 reviews) | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 8.1 (64 reviews) | 
| **MMS Marketing** | Not enough data | Not enough data | 8.1 (65 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.7 (67 reviews) | 
| **Transactional SMS** | Not enough data | Not enough data | 8.3 (66 reviews) | 

#### SMS Platform

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.9 (64 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.5 (63 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 8.4 (63 reviews) | 
| **API Integration** | Not enough data | Not enough data | 7.9 (63 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.5 (16 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.8 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (16 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 18 |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 7.4/10 | 120 |

#### Platform Basics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Dynamic Segmentation** | 8.8 (13 reviews) ✓ Verified | Not enough data | 8.3 (110 reviews) | 
| **Journey Optimization** | 8.6 (16 reviews) ✓ Verified | Not enough data | 8.5 (108 reviews) | 

#### Platform Data

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Journey Reporting** | 8.3 (15 reviews) ✓ Verified | Not enough data | 7.6 (109 reviews) | 
| **Trends Reporting** | 8.1 (12 reviews) ✓ Verified | Not enough data | 7.4 (103 reviews) | 
| **Dashboards** | 8.6 (14 reviews) ✓ Verified | Not enough data | 7.6 (110 reviews) | 
| **Advanced Data Filtering** | 8.6 (14 reviews) ✓ Verified | Not enough data | 7.5 (107 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Journey Mapping** | 8.6 (12 reviews) | Not enough data | 7.7 (105 reviews) | 
| **Integrations** | 8.2 (13 reviews) ✓ Verified | Not enough data | 7.6 (105 reviews) | 
| **Automated Alerts** | 8.3 (12 reviews) ✓ Verified | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.6 (31 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (30 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 8.5/10 | 15 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 8.5 (14 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Conversational Messaging** | Not enough data | Not enough data | 8.5 (13 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.9 (12 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.6 (12 reviews) | 
| **Automated Replies** | Not enough data | Not enough data | 8.3 (12 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 8.5 (12 reviews) | 
| **API Integration** | Not enough data | Not enough data | 8.2 (13 reviews) | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | Not enough data | 8.2 (13 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | 6.3/10 | 34 |

#### Agentic AI - Personalization

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.5 (33 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.2 (32 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (32 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.3 (33 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.2 (32 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.2 (32 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 22 |
| **Oracle Responsys** | 8.4/10 | 8 |
| **Braze** | 7.5/10 | 551 |

#### Analysis

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Application Attribution** | 8.4 (18 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 7.5 (381 reviews) | 
| **Campaign Analysis** | 8.5 (21 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 7.7 (473 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.2 (17 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 7.1 (342 reviews) ✓ Verified | 
| **Custom Dashboards** | 8.1 (18 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 6.9 (374 reviews) ✓ Verified | 

#### Campaigns

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Proximity Marketing** | 8.6 (19 reviews) | 8.3 (8 reviews) | 7.5 (329 reviews) ✓ Verified | 
| **Push Notifications** | 8.8 (20 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 9.0 (466 reviews) ✓ Verified | 
| **Bulk SMS** | 8.7 (19 reviews) ✓ Verified | 8.6 (7 reviews) | 7.6 (311 reviews) | 
| **Two-Way Text Messaging** | 9.0 (16 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 6.6 (232 reviews) | 
| **Email Campaigns** | 8.3 (18 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 8.9 (445 reviews) ✓ Verified | 
| **Audience Segmentation** | 8.7 (18 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 8.7 (468 reviews) ✓ Verified | 

#### Engagement

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Coupons and Promotions** | 8.1 (17 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 7.5 (268 reviews) | 

#### Platform

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Optimization** | 8.5 (21 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 8.3 (390 reviews) | 
| **Integrations - Mobile Marketing** | 8.7 (21 reviews) ✓ Verified | 8.8 (8 reviews) | 8.2 (369 reviews) ✓ Verified | 
| **Internationalization** | 8.4 (19 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 7.9 (323 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (44 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.7 (42 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (40 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.6 (40 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (41 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.6 (42 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.4/10 | 29 |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Marketing Operations

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **ROI Tracking** | 7.8 (23 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.4 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.3 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.2 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (12 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.8 (11 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Campaign Insights** | 8.3 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (26 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.5 (24 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.5 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.7 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.5 (11 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Campaign (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Oracle Responsys (1):** [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Braze (9):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Campaign | Oracle Responsys | Braze | 
|---|---|---|---|
| **Small-Business** | 37.0% | 13.7% | 16.7% | 
| **Mid-Market** | 32.7% | 47.6% | 55.7% | 
| **Enterprise** | 30.3% | 38.7% | 27.5% | 

### By Industry

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (309 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)

---
## Top Discussions

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

### Braze

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-campaign-vs-oracle-responsys-vs-braze)