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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in Ease of Use with a score of 7.3 compared to Oracle Responsys's 6.7, making it more user-friendly for marketers who may not have extensive technical skills.
- Reviewers mention that Adobe Campaign's Automated Email Responses feature is highly effective, scoring 8.2, while Oracle Responsys offers a slightly lower score of 8.1, indicating a marginal difference in automation capabilities.
- G2 users highlight Adobe Campaign's superior Campaign Scheduling capabilities with a score of 8.8, which allows for more precise timing in marketing efforts compared to Oracle Responsys's score of 8.0.
- Reviewers say that Adobe Campaign's Dynamic Segmentation feature, scoring 8.8, provides more robust options for targeting specific audiences, whereas Oracle Responsys's segmentation capabilities scored lower at 7.3.
- Users on G2 report that Adobe Campaign's Quality of Support is rated at 7.8, which is significantly higher than Oracle Responsys's 6.5, indicating a better support experience for users needing assistance.
- Reviewers mention that Adobe Campaign's Journey Optimization feature, scoring 8.6, is more advanced than Oracle Responsys's offerings, which can enhance the customer experience through better-targeted marketing strategies.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableOracle Responsys
No pricing availableFree Trial
Adobe Campaign
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.5
284
8.0
97
Ease of Use
7.4
290
6.8
96
Ease of Setup
6.7
105
5.7
43
Ease of Admin
7.3
99
6.4
45
Quality of Support
7.8
274
6.5
95
Has the product been a good partner in doing business?
7.8
98
7.1
45
Product Direction (% positive)
7.7
280
6.7
95
Features by Category
Email Marketing
8.4
160
|
Verified
8.3
45
|
Verified
8.4
155
|
Verified
8.3
45
|
Verified
8.2
154
|
Verified
8.0
45
|
Verified
8.2
149
|
Verified
8.1
44
|
Verified
Online Marketing
8.3
123
|
Verified
7.0
18
|
Verified
8.1
154
|
Verified
8.0
46
|
Verified
8.1
135
|
Verified
7.8
47
|
Verified
7.9
146
|
Verified
7.5
38
|
Verified
8.1
87
|
Verified
7.7
33
Lead Management
8.1
70
|
Verified
8.0
16
|
Verified
8.2
141
|
Verified
7.6
34
|
Verified
8.1
142
|
Verified
7.3
41
|
Verified
7.9
64
|
Verified
7.4
21
|
Verified
8.2
64
|
Verified
8.1
25
|
Verified
8.4
65
|
Verified
7.6
26
|
Verified
8.0
133
|
Verified
8.2
30
|
Verified
7.9
124
|
Verified
8.1
28
|
Verified
Campaign Management
8.3
148
|
Verified
8.3
41
|
Verified
8.1
130
|
Verified
8.1
24
8.1
128
|
Verified
8.4
25
|
Verified
8.0
109
|
Verified
7.9
20
Social
8.0
77
8.3
10
8.4
122
|
Verified
8.7
15
|
Verified
8.4
124
|
Verified
8.2
15
|
Verified
8.2
75
|
Verified
8.1
15
|
Verified
8.1
113
|
Verified
8.4
15
Reporting & Analytics
8.0
155
|
Verified
7.9
45
|
Verified
8.0
91
|
Verified
7.9
25
|
Verified
7.8
73
|
Verified
7.5
26
|
Verified
8.1
72
|
Verified
7.4
26
|
Verified
8.2
76
|
Verified
7.9
19
Platform
8.2
52
|
Verified
7.4
21
|
Verified
8.1
52
|
Verified
7.9
20
|
Verified
8.0
50
|
Verified
7.3
22
|
Verified
8.0
44
|
Verified
8.0
14
|
Verified
8.3
44
|
Verified
6.4
17
|
Verified
8.0
51
|
Verified
8.0
20
|
Verified
8.1
45
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
7.6
21
|
Verified
7.6
45
|
Verified
7.8
20
|
Verified
7.1
42
|
Verified
7.8
17
|
Verified
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.1
8
|
Verified
8.4
20
|
Verified
8.5
8
|
Verified
8.2
17
|
Verified
8.6
6
|
Verified
8.1
18
|
Verified
7.8
6
|
Verified
Campaigns
8.6
19
8.3
8
8.8
19
|
Verified
7.5
8
|
Verified
8.6
18
|
Verified
8.6
7
9.0
16
|
Verified
8.1
7
|
Verified
8.3
18
|
Verified
9.2
6
|
Verified
8.6
17
|
Verified
8.9
6
|
Verified
Engagement
8.1
17
|
Verified
8.5
8
|
Verified
Platform
8.4
20
|
Verified
8.8
8
|
Verified
8.6
20
|
Verified
8.8
8
8.4
19
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Oracle Responsys are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Customer Journey Analytics
Oracle Responsys is categorized as Push Notification
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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