Compare Adobe Campaign and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignOmnisend
Star Rating
(1,171)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting its intuitive templates that make designing emails straightforward. In contrast, Adobe Campaign users mention some challenges with configuration, which can complicate the user experience.
- Users say that Omnisend's customer support is consistently quick and helpful, enhancing the overall satisfaction with the platform. Adobe Campaign, while offering solid support, has received mixed feedback regarding response times and effectiveness.
- Reviewers mention that Omnisend's ease of setup is a significant advantage, with many users appreciating the straightforward onboarding process. Adobe Campaign, however, has been noted for a steeper learning curve, which can be daunting for new users.
- According to verified reviews, Omnisend's automation features, such as automated email responses and lead nurturing, are highly praised for their effectiveness. Adobe Campaign also offers robust automation capabilities but may require more effort to fully leverage them.
- G2 reviewers highlight that Omnisend's pricing model, which includes a free tier, makes it accessible for small businesses. Adobe Campaign, on the other hand, does not have a free option, which can be a barrier for smaller organizations looking to get started.
- Users report that Adobe Campaign is particularly strong in lifecycle marketing and integration with other Adobe products, which can be beneficial for users already within the Adobe ecosystem. However, Omnisend's simplicity and focus on e-commerce marketing make it a more appealing choice for businesses looking for a straightforward solution.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Adobe Campaign
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.9
923
Ease of Use
7.4
290
9.1
927
Ease of Setup
6.7
105
9.0
551
Ease of Admin
7.3
99
9.2
431
Quality of Support
7.8
274
9.1
844
Has the product been a good partner in doing business?
7.8
98
9.2
418
Product Direction (% positive)
7.7
280
9.1
900
Features by Category
Email Marketing
8.4
160
|
Verified
9.0
701
|
Verified
8.4
155
|
Verified
9.2
672
|
Verified
8.2
154
|
Verified
8.9
665
|
Verified
8.2
149
|
Verified
9.1
629
Online Marketing
8.3
123
|
Verified
8.6
571
|
Verified
8.1
154
|
Verified
8.6
556
|
Verified
8.1
135
|
Verified
8.6
476
|
Verified
7.9
146
|
Verified
8.8
608
|
Verified
8.1
87
|
Verified
8.5
460
Lead Management
8.1
70
|
Verified
8.6
483
|
Verified
8.2
141
|
Verified
8.6
494
|
Verified
8.1
142
|
Verified
8.7
571
|
Verified
7.9
64
|
Verified
8.3
337
8.2
64
|
Verified
8.6
457
|
Verified
8.4
65
|
Verified
8.7
518
|
Verified
8.0
133
|
Verified
8.5
471
|
Verified
7.9
124
|
Verified
8.3
351
|
Verified
Campaign Management
8.3
148
|
Verified
8.7
477
|
Verified
8.1
130
|
Verified
8.2
352
8.1
128
|
Verified
8.2
376
|
Verified
8.0
109
|
Verified
8.2
358
Social
8.0
77
7.9
354
8.4
122
|
Verified
8.2
423
|
Verified
8.4
124
|
Verified
8.2
400
|
Verified
8.2
75
|
Verified
8.1
382
|
Verified
8.1
113
|
Verified
8.0
370
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.9
624
|
Verified
8.0
91
|
Verified
8.6
546
|
Verified
7.8
73
|
Verified
8.6
505
|
Verified
8.1
72
|
Verified
8.7
516
|
Verified
8.2
76
|
Verified
7.8
273
Platform
8.2
52
|
Verified
8.5
421
|
Verified
8.1
52
|
Verified
8.9
402
|
Verified
8.0
50
|
Verified
8.9
293
|
Verified
8.0
44
|
Verified
8.5
330
|
Verified
8.3
44
|
Verified
8.1
297
|
Verified
8.0
51
|
Verified
9.1
406
|
Verified
8.1
45
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
7.9
52
|
Verified
8.7
389
|
Verified
7.6
45
|
Verified
8.6
366
|
Verified
7.1
42
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Omnisend are categorized as Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics, Mobile Marketing, and Customer Journey Analytics
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
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