Introducing G2.ai, the future of software buying.Try now
Compare Adobe Campaign and MoEngage 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignMoEngage
Star Rating
(522)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansAdobe Campaign vs MoEngage
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that MoEngage meets the needs of their business better than Adobe Campaign.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Adobe Campaign
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.8
410
Ease of Use
7.4
290
9.0
441
Ease of Setup
6.7
105
8.8
237
Ease of Admin
7.3
99
8.8
151
Quality of Support
7.8
274
9.0
411
Has the product been a good partner in doing business?
7.8
98
9.2
151
Product Direction (% positive)
7.7
280
9.6
408
Features by Category
Email Marketing
8.4
160
|
Verified
8.8
157
|
Verified
8.4
155
|
Verified
8.9
154
|
Verified
8.2
154
|
Verified
8.7
158
|
Verified
8.2
149
|
Verified
8.7
130
|
Verified
Online Marketing
8.3
123
|
Verified
8.4
98
8.1
154
|
Verified
8.5
137
|
Verified
8.1
135
|
Verified
8.8
158
|
Verified
7.9
146
|
Verified
8.7
140
|
Verified
8.1
87
|
Verified
Feature Not Available
Lead Management
8.1
70
|
Verified
8.6
106
8.2
141
|
Verified
8.6
124
8.1
142
|
Verified
9.1
162
7.9
64
|
Verified
Feature Not Available
8.2
64
|
Verified
8.3
103
8.4
65
|
Verified
8.6
130
8.0
133
|
Verified
8.6
117
7.9
124
|
Verified
8.4
104
Campaign Management
8.3
148
|
Verified
8.5
130
8.1
130
|
Verified
Feature Not Available
8.1
128
|
Verified
8.4
116
8.0
109
|
Verified
Feature Not Available
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
Feature Not Available
8.4
124
|
Verified
8.2
107
8.2
75
|
Verified
7.9
100
|
Verified
8.1
113
|
Verified
8.1
98
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.7
179
|
Verified
8.0
91
|
Verified
8.5
153
|
Verified
7.8
73
|
Verified
8.4
139
|
Verified
8.1
72
|
Verified
8.4
138
|
Verified
8.2
76
|
Verified
Feature Not Available
Platform
8.2
52
|
Verified
8.6
130
|
Verified
8.1
52
|
Verified
8.5
117
|
Verified
8.0
50
|
Verified
8.9
132
|
Verified
8.0
44
|
Verified
8.3
87
|
Verified
8.3
44
|
Verified
8.5
106
8.0
51
|
Verified
8.9
124
|
Verified
8.1
45
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
8.7
143
|
Verified
7.6
45
|
Verified
8.6
130
|
Verified
7.1
42
|
Verified
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Analytics
Not enough data
8.7
223
Not enough data
8.7
221
Optimization
Not enough data
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
SMS Platform
Not enough data
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
9.1
172
|
Verified
8.6
14
|
Verified
8.9
174
|
Verified
Platform Data
8.3
14
|
Verified
8.8
172
|
Verified
8.1
12
|
Verified
8.7
166
|
Verified
8.6
14
|
Verified
8.9
184
|
Verified
8.6
14
|
Verified
8.7
169
|
Verified
Platform Additional Functionality
8.6
12
8.9
176
|
Verified
8.2
13
|
Verified
8.6
169
|
Verified
8.3
12
|
Verified
8.7
164
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Analytics
Not enough data
8.9
114
Not enough data
8.3
78
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.7
115
8.4
20
|
Verified
8.9
137
|
Verified
8.2
17
|
Verified
8.2
122
8.1
18
|
Verified
8.7
126
Campaigns
8.6
19
8.3
94
|
Verified
8.8
19
|
Verified
9.3
141
|
Verified
8.6
18
|
Verified
8.6
84
|
Verified
9.0
16
|
Verified
7.8
66
8.3
18
|
Verified
8.9
122
8.6
17
|
Verified
9.2
142
Engagement
8.1
17
|
Verified
8.3
95
Platform
8.4
20
|
Verified
8.8
122
8.6
20
|
Verified
8.7
114
|
Verified
8.4
19
|
Verified
8.5
81
Agentic AI - Mobile Marketing
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Marketing Operations
7.8
23
|
Verified
8.6
115
|
Verified
8.4
25
|
Verified
8.8
135
|
Verified
8.3
25
|
Verified
8.8
142
|
Verified
8.1
24
|
Verified
8.9
132
|
Verified
8.1
12
8.2
99
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
9.0
164
|
Verified
8.6
25
|
Verified
9.0
165
|
Verified
8.5
24
|
Verified
8.8
144
|
Verified
8.5
25
|
Verified
8.8
139
|
Verified
8.7
24
|
Verified
8.6
128
|
Verified
8.5
11
|
Verified
8.6
124
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Categories
Categories
Shared Categories
Adobe Campaign and MoEngage are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
