# Adobe Campaign, Listrak vs Oracle Eloqua Comparison

| | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 347 | 305 | 626 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Mid-Market (57.3% of reviews) | Enterprise (54.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $2,000/month  | 

---
## Top Pros & Cons

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### Listrak

Pros:
- Customer Support (32 reviews)
- Ease of Use (23 reviews)

Cons:
- Learning Curve (17 reviews)
- Not Intuitive (11 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (287 reviews) | 8.8 (263 reviews) | 8.1 (508 reviews) | 
  | **Ease of Use** | 7.4 (293 reviews) | 8.3 (264 reviews) | 7.2 (510 reviews) | 
  | **Ease of Setup** | 6.8 (108 reviews) | 8.1 (139 reviews) | 6.6 (229 reviews) | 
  | **Ease of Admin** | 7.4 (100 reviews) | 8.7 (122 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 7.8 (277 reviews) | 9.4 (261 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (99 reviews) | 9.4 (120 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 7.7 (282 reviews) | 9.2 (256 reviews) | 6.7 (492 reviews) | 

---
## Pricing

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.1/10 | 183 |
| **Listrak** | 7.8/10 | 198 |
| **Oracle Eloqua** | 7.7/10 | 438 |

#### Email Marketing

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Building and Personalizing Emails** | 8.4 (161 reviews) ✓ Verified | 8.9 (179 reviews) ✓ Verified | 8.3 (387 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (157 reviews) ✓ Verified | 9.2 (179 reviews) ✓ Verified | 8.7 (387 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (156 reviews) ✓ Verified | 9.0 (178 reviews) ✓ Verified | 8.2 (375 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.2 (149 reviews) ✓ Verified | 8.9 (160 reviews) ✓ Verified | 8.5 (354 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Landing Pages and Forms** | 8.3 (124 reviews) ✓ Verified | 7.8 (109 reviews) ✓ Verified | 8.1 (225 reviews) ✓ Verified | 
| **Dynamic Content** | 8.1 (155 reviews) ✓ Verified | 8.4 (144 reviews) ✓ Verified | 7.8 (334 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (136 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | 7.4 (320 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (146 reviews) ✓ Verified | 8.6 (155 reviews) ✓ Verified | 7.3 (332 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.1 (87 reviews) ✓ Verified | 8.0 (100 reviews) ✓ Verified | 7.3 (289 reviews) ✓ Verified | 

#### Lead Management

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Lead Database** | 8.1 (70 reviews) ✓ Verified | 8.3 (96 reviews) ✓ Verified | 8.2 (211 reviews) ✓ Verified | 
| **Data Quality Management** | 8.2 (141 reviews) ✓ Verified | 8.3 (109 reviews) ✓ Verified | 7.7 (329 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (143 reviews) ✓ Verified | 8.8 (166 reviews) ✓ Verified | 8.2 (350 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (64 reviews) ✓ Verified | 7.9 (76 reviews) ✓ Verified | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (65 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 8.2 (328 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.4 (65 reviews) ✓ Verified | 8.2 (109 reviews) ✓ Verified | 7.9 (308 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (133 reviews) ✓ Verified | 8.6 (102 reviews) ✓ Verified | 7.9 (298 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.9 (124 reviews) ✓ Verified | 8.2 (81 reviews) ✓ Verified | 7.9 (313 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Program Management** | 8.3 (149 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (130 reviews) ✓ Verified | 7.5 (74 reviews) | 8.0 (279 reviews) | 
| **Calendaring** | 8.1 (128 reviews) ✓ Verified | 7.7 (82 reviews) ✓ Verified | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 8.0 (109 reviews) ✓ Verified | 7.5 (70 reviews) | 6.8 (195 reviews) | 

#### Social

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Social Listening** | 8.0 (77 reviews) | 6.3 (56 reviews) ✓ Verified | 6.9 (160 reviews) | 
| **Social Sharing** | 8.4 (122 reviews) ✓ Verified | 6.4 (58 reviews) ✓ Verified | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 8.4 (125 reviews) ✓ Verified | 6.6 (57 reviews) ✓ Verified | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.2 (75 reviews) ✓ Verified | 6.5 (54 reviews) ✓ Verified | 7.1 (170 reviews) | 
| **Social Media Advertising** | 8.1 (113 reviews) ✓ Verified | 6.8 (60 reviews) ✓ Verified | 7.1 (151 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Basic Reporting** | 8.0 (155 reviews) ✓ Verified | 8.6 (169 reviews) ✓ Verified | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 8.0 (91 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (73 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.1 (72 reviews) ✓ Verified | 8.3 (144 reviews) ✓ Verified | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.2 (76 reviews) ✓ Verified | 7.3 (74 reviews) ✓ Verified | 6.9 (205 reviews) | 

#### Platform

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Customization ** | 8.2 (52 reviews) ✓ Verified | 8.0 (117 reviews) ✓ Verified | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (53 reviews) ✓ Verified | 8.3 (106 reviews) ✓ Verified | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | 8.8 (121 reviews) ✓ Verified | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (44 reviews) ✓ Verified | 7.3 (70 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.3 (45 reviews) ✓ Verified | 7.6 (77 reviews) ✓ Verified | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.0 (53 reviews) ✓ Verified | 8.8 (124 reviews) ✓ Verified | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 8.1 (45 reviews) ✓ Verified | 8.2 (83 reviews) ✓ Verified | 7.4 (105 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 6.7 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.0 (7 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 6.4 (7 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Data Import & Export Tools** | 7.9 (54 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (46 reviews) ✓ Verified | 8.3 (116 reviews) ✓ Verified | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.1 (42 reviews) ✓ Verified | 7.9 (98 reviews) ✓ Verified | 7.7 (134 reviews) ✓ Verified | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Listrak** | 8.4/10 | 88 |
| **Oracle Eloqua** | N/A | N/A |

#### Text Messaging

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | 9.0 (77 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | 7.7 (42 reviews) | Not enough data | 
| **Text Scheduler** | Not enough data | 9.2 (70 reviews) | Not enough data | 
| **Automatic Replies** | Not enough data | 9.0 (58 reviews) | Not enough data | 
| **Automatic URL Shortening** | Not enough data | 8.8 (69 reviews) | Not enough data | 
| **MMS Marketing** | Not enough data | 8.7 (71 reviews) | Not enough data | 
| **Personalization** | Not enough data | 8.3 (74 reviews) | Not enough data | 
| **Transactional SMS** | Not enough data | 8.2 (58 reviews) | Not enough data | 

#### SMS Platform

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.4 (81 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.5 (76 reviews) | Not enough data | 
| **White Label** | Not enough data | 7.5 (37 reviews) | Not enough data | 
| **Text-to-Landline** | Not enough data | 6.6 (30 reviews) | Not enough data | 
| **Short Codes** | Not enough data | 8.9 (75 reviews) | Not enough data | 
| **API Integration** | Not enough data | 8.5 (59 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Listrak** | 7.8/10 | 53 |
| **Oracle Eloqua** | N/A | N/A |

#### Data Sourcing

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (33 reviews) ✓ Verified | Not enough data | 
| **Expandability** | Not enough data | 7.9 (31 reviews) ✓ Verified | Not enough data | 
| **Content Marketing** | Not enough data | Feature Not Available | Not enough data | 
| **Multiple Devices** | Not enough data | 7.7 (34 reviews) ✓ Verified | Not enough data | 

#### Intelligence

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Predictive Modeling** | Not enough data | 7.1 (37 reviews) ✓ Verified | Not enough data | 
| **Recommendation Engine** | Not enough data | 7.9 (36 reviews) ✓ Verified | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 18 |
| **Listrak** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Dynamic Segmentation** | 8.8 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Journey Optimization** | 8.6 (16 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform Data

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Journey Reporting** | 8.3 (15 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Trends Reporting** | 8.1 (12 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (14 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Advanced Data Filtering** | 8.6 (14 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Journey Mapping** | 8.6 (12 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.2 (13 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Alerts** | 8.3 (12 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Listrak** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **Listrak** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 22 |
| **Listrak** | 8.3/10 | 81 |
| **Oracle Eloqua** | N/A | N/A |

#### Analysis

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Application Attribution** | 8.4 (18 reviews) ✓ Verified | 8.2 (46 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.5 (21 reviews) ✓ Verified | 8.6 (69 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.2 (17 reviews) ✓ Verified | 7.6 (31 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.1 (18 reviews) ✓ Verified | 7.7 (46 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Proximity Marketing** | 8.6 (19 reviews) | 7.6 (37 reviews) | Not enough data | 
| **Push Notifications** | 8.8 (20 reviews) ✓ Verified | 8.4 (40 reviews) | Not enough data | 
| **Bulk SMS** | 8.7 (19 reviews) ✓ Verified | 8.4 (59 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 9.0 (16 reviews) ✓ Verified | 7.4 (31 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.3 (18 reviews) ✓ Verified | 9.2 (71 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (18 reviews) ✓ Verified | 8.9 (69 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Coupons and Promotions** | 8.1 (17 reviews) ✓ Verified | 8.7 (58 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Optimization** | 8.5 (21 reviews) ✓ Verified | 8.7 (63 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.7 (21 reviews) ✓ Verified | 8.5 (53 reviews) | Not enough data | 
| **Internationalization** | 8.4 (19 reviews) ✓ Verified | 7.9 (39 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.4/10 | 29 |
| **Listrak** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Marketing Operations

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **ROI Tracking** | 7.8 (23 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.4 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 8.3 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.2 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (12 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.8 (11 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Campaign Insights** | 8.3 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (26 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.5 (24 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.5 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 8.7 (25 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.5 (11 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Campaign (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Listrak (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Campaign | Listrak | Oracle Eloqua | 
|---|---|---|---|
| **Small-Business** | 37.0% | 32.4% | 13.7% | 
| **Mid-Market** | 32.7% | 57.3% | 32.1% | 
| **Enterprise** | 30.3% | 10.2% | 54.1% | 

### By Industry

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1381 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (274 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

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## Top Discussions

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-campaign-vs-listrak-vs-oracle-eloqua)