Compare Adobe Campaign and Listrak
At a Glance
Market Segments
Small-Business (37.0% of reviews)
Mid-Market (57.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(347)4.1 out of 5
Market Segments
Small-Business (37.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Campaign
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Listrak
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in user support, with many users praising the one-on-one onboarding and account management with experts. This personalized approach helps users navigate the platform effectively, making it easier to manage cross-channel campaigns.
- Users say that Adobe Campaign offers strong integration capabilities, allowing for seamless connections with other systems. Reviewers appreciate its ease of integration and user experience, which facilitates effective customer retention and lifecycle marketing.
- According to verified reviews, Listrak stands out for its AI-driven insights, which provide users with behavior-based recommendations. This feature helps marketers tailor their campaigns based on past purchase history, enhancing the effectiveness of their outreach.
- Reviewers mention that Adobe Campaign provides robust analytics tools that allow marketers to measure and analyze their marketing performance comprehensively. Users find this capability essential for dissecting campaign effectiveness and making data-driven decisions.
- G2 reviewers highlight that Listrak's ease of use is a significant advantage, with many users noting that it simplifies the management of emails and SMS campaigns. This streamlined approach allows marketers to focus on strategy rather than getting bogged down in technical details.
- Users report that while Adobe Campaign has strong features for email marketing, it sometimes faces challenges with setup and configuration, which can hinder the initial user experience. This contrasts with Listrak's more intuitive setup process, which users find more accessible.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableListrak
No pricing availableFree Trial
Adobe Campaign
No trial information availableListrak
No trial information availableRatings
Meets Requirements
8.5
287
8.8
263
Ease of Use
7.4
293
8.3
264
Ease of Setup
6.8
108
8.1
139
Ease of Admin
7.4
100
8.7
122
Quality of Support
7.8
277
9.4
261
Has the product been a good partner in doing business?
7.8
99
9.4
120
Product Direction (% positive)
7.7
282
9.2
256
Features by Category
Email Marketing
8.4
161
|
Verified
8.9
179
|
Verified
8.4
157
|
Verified
9.2
179
|
Verified
8.2
156
|
Verified
9.0
178
|
Verified
8.2
149
|
Verified
8.9
160
|
Verified
Online Marketing
8.3
124
|
Verified
7.8
109
|
Verified
8.1
155
|
Verified
8.4
144
|
Verified
8.1
136
|
Verified
8.6
159
|
Verified
7.9
146
|
Verified
8.6
155
|
Verified
8.1
87
|
Verified
8.0
100
|
Verified
Lead Management
8.1
70
|
Verified
8.3
96
|
Verified
8.2
141
|
Verified
8.3
109
|
Verified
8.1
143
|
Verified
8.8
166
|
Verified
7.9
64
|
Verified
7.9
76
|
Verified
8.2
65
|
Verified
8.0
91
|
Verified
8.4
65
|
Verified
8.2
109
|
Verified
8.0
133
|
Verified
8.6
102
|
Verified
7.9
124
|
Verified
8.2
81
|
Verified
Campaign Management
8.3
149
|
Verified
8.6
118
|
Verified
8.1
130
|
Verified
7.5
74
8.1
128
|
Verified
7.7
82
|
Verified
8.0
109
|
Verified
7.5
70
Social
8.0
77
6.3
56
|
Verified
8.4
122
|
Verified
6.4
58
|
Verified
8.4
125
|
Verified
6.6
57
|
Verified
8.2
75
|
Verified
6.5
54
|
Verified
8.1
113
|
Verified
6.8
60
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.6
169
|
Verified
8.0
91
|
Verified
8.3
126
|
Verified
7.8
73
|
Verified
8.3
125
|
Verified
8.1
72
|
Verified
8.3
144
|
Verified
8.2
76
|
Verified
7.3
74
|
Verified
Platform
8.2
52
|
Verified
8.0
117
|
Verified
8.1
53
|
Verified
8.3
106
|
Verified
8.0
51
|
Verified
8.8
121
|
Verified
8.0
44
|
Verified
7.3
70
|
Verified
8.3
45
|
Verified
7.6
77
|
Verified
8.0
53
|
Verified
8.8
124
|
Verified
8.1
45
|
Verified
8.2
83
|
Verified
Agentic AI - Marketing Automation
Not enough data
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Integration
7.9
54
|
Verified
8.7
122
|
Verified
7.6
46
|
Verified
8.3
116
|
Verified
7.1
42
|
Verified
7.9
98
|
Verified
Text Messaging
Not enough data
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
SMS Platform
Not enough data
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Platform Basics
8.8
13
|
Verified
Not enough data
8.6
16
|
Verified
Not enough data
Platform Data
8.3
15
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.2
46
|
Verified
8.5
21
|
Verified
8.6
69
8.2
17
|
Verified
7.6
31
|
Verified
8.1
18
|
Verified
7.7
46
|
Verified
Campaigns
8.6
19
7.6
37
8.8
20
|
Verified
8.4
40
8.7
19
|
Verified
8.4
59
9.0
16
|
Verified
7.4
31
|
Verified
8.3
18
|
Verified
9.2
71
|
Verified
8.7
18
|
Verified
8.9
69
|
Verified
Engagement
8.1
17
|
Verified
8.7
58
|
Verified
Platform
8.5
21
|
Verified
8.7
63
|
Verified
8.7
21
|
Verified
8.5
53
8.4
19
|
Verified
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.2
25
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.7
26
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Listrak are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Customer Journey Analytics
Listrak is categorized as SMS Marketing, Personalization, Identity Resolution, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.4%
Information Technology and Services
5.8%
Financial Services
4.5%
Computer Software
3.9%
Hospital & Health Care
3.6%
Other
65.8%
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
9.0%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.0%
Alternatives
Discussions
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
