2026 Best Software Awards are here!See the list
Compare Adobe Campaign and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns, making it a favorite for those looking for a straightforward solution.
- According to verified reviews, Adobe Campaign is recognized for its robust integration capabilities, allowing users to connect seamlessly with other systems. Reviewers highlight its effectiveness in customer retention and lifecycle marketing, making it a strong choice for businesses focused on nurturing relationships.
- Users say that Klaviyo's marketing analytics tool stands out, providing valuable insights that help businesses increase sales and reach larger audiences. The platform's beautiful email templates are also frequently mentioned as a significant advantage, enhancing the overall marketing experience.
- Reviewers mention that Adobe Campaign, while powerful, can present challenges in terms of setup and configuration. Some users have noted that the initial learning curve can be steep, which may require additional time and resources for effective implementation.
- G2 reviewers highlight Klaviyo's strong support and community engagement, with many users expressing satisfaction with the assistance they receive. This level of support contributes to a more positive overall experience, especially for small businesses that may need extra guidance.
- According to recent feedback, Adobe Campaign is praised for its comprehensive performance measurement capabilities, allowing marketers to analyze and dissect their marketing efforts effectively. However, it faces competition from Klaviyo, which offers a more user-friendly approach to similar functionalities.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableKlaviyo
No pricing availableFree Trial
Adobe Campaign
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
284
9.0
892
Ease of Use
7.4
290
8.6
897
Ease of Setup
6.7
105
8.5
549
Ease of Admin
7.3
99
8.9
492
Quality of Support
7.8
274
8.4
849
Has the product been a good partner in doing business?
7.8
98
9.0
495
Product Direction (% positive)
7.7
280
9.0
841
Features by Category
Email Marketing
8.4
160
|
Verified
9.0
525
|
Verified
8.4
155
|
Verified
9.2
520
|
Verified
8.2
154
|
Verified
8.9
495
|
Verified
8.2
149
|
Verified
8.9
462
|
Verified
Online Marketing
8.3
123
|
Verified
7.8
375
|
Verified
8.1
154
|
Verified
8.3
400
|
Verified
8.1
135
|
Verified
8.7
429
|
Verified
7.9
146
|
Verified
8.6
446
8.1
87
|
Verified
8.2
252
Lead Management
8.1
70
|
Verified
8.5
347
8.2
141
|
Verified
8.4
273
8.1
142
|
Verified
9.0
475
|
Verified
7.9
64
|
Verified
7.8
219
8.2
64
|
Verified
8.5
354
|
Verified
8.4
65
|
Verified
8.5
395
|
Verified
8.0
133
|
Verified
8.4
333
|
Verified
7.9
124
|
Verified
8.2
283
|
Verified
Campaign Management
8.3
148
|
Verified
8.7
348
|
Verified
8.1
130
|
Verified
8.0
200
8.1
128
|
Verified
8.1
290
|
Verified
8.0
109
|
Verified
7.6
200
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
7.8
197
8.4
124
|
Verified
7.7
190
8.2
75
|
Verified
7.4
185
8.1
113
|
Verified
7.8
260
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.5
468
|
Verified
8.0
91
|
Verified
8.3
416
|
Verified
7.8
73
|
Verified
8.3
425
|
Verified
8.1
72
|
Verified
8.4
438
|
Verified
8.2
76
|
Verified
7.5
202
Platform
8.2
52
|
Verified
8.5
325
|
Verified
8.1
52
|
Verified
8.7
309
|
Verified
8.0
50
|
Verified
8.9
315
|
Verified
8.0
44
|
Verified
8.3
208
|
Verified
8.3
44
|
Verified
7.8
194
|
Verified
8.0
51
|
Verified
8.9
316
|
Verified
8.1
45
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
7.9
52
|
Verified
8.4
317
|
Verified
7.6
45
|
Verified
8.6
312
|
Verified
7.1
42
|
Verified
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
142
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
131
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.8
12
|
Verified
9.0
16
8.6
14
|
Verified
8.8
14
Platform Data
8.3
14
|
Verified
8.4
15
8.1
12
|
Verified
8.2
14
8.6
14
|
Verified
8.7
14
8.6
14
|
Verified
8.1
14
Platform Additional Functionality
8.6
12
8.3
15
8.2
13
|
Verified
9.1
13
8.3
12
|
Verified
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
8.2
16
8.4
25
|
Verified
8.3
17
8.3
25
|
Verified
8.6
18
8.1
24
|
Verified
8.8
16
8.1
12
7.1
15
8.8
11
|
Verified
7.4
14
Campaign Activity
8.3
25
|
Verified
7.9
17
8.6
25
|
Verified
8.4
19
8.5
24
|
Verified
8.0
16
8.5
25
|
Verified
7.3
16
8.7
24
|
Verified
8.0
16
8.5
11
|
Verified
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Adobe Campaign and Klaviyo are categorized as Marketing Analytics, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
