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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in its Two-Way Text Messaging feature, receiving a high score of 9.0, which allows for effective customer engagement through SMS. In contrast, Iterable's score of 5.9 in this area indicates a significant gap in functionality.
- Reviewers mention that Iterable shines in Email Campaigns, achieving a score of 9.2, which reflects its robust capabilities in building and personalizing emails. Adobe Campaign, while still strong, scores 8.3, suggesting that Iterable may offer a more user-friendly experience in this aspect.
- G2 users highlight that Adobe Campaign's Dynamic Segmentation feature is rated at 8.8, showcasing its ability to create targeted campaigns effectively. Iterable, however, scores lower at 7.6, indicating that users may find Adobe's segmentation tools more powerful and versatile.
- Users on G2 report that Iterable's Quality of Support is notably higher, with a score of 8.9 compared to Adobe Campaign's 7.8. This suggests that users may experience better assistance and resources when using Iterable.
- Reviewers mention that Adobe Campaign's Campaign Scheduling feature scores 8.6, which is crucial for managing marketing timelines effectively. Iterable's score in this area is not specified, but the absence of a comparable score may indicate a potential weakness in this functionality.
- Users say that Iterable's Automated Email Responses feature is rated at 8.3, which is on par with Adobe Campaign's score of 8.2. However, the overall ease of use and setup for Iterable is rated higher, suggesting a smoother experience for users when implementing automated responses.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableIterable
No pricing availableFree Trial
Adobe Campaign
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.5
284
8.5
610
Ease of Use
7.4
290
8.4
623
Ease of Setup
6.7
105
7.7
312
Ease of Admin
7.3
99
8.4
231
Quality of Support
7.8
274
8.8
594
Has the product been a good partner in doing business?
7.8
98
9.0
233
Product Direction (% positive)
7.7
280
9.1
603
Features by Category
Email Marketing
8.4
160
|
Verified
8.9
467
|
Verified
8.4
155
|
Verified
9.0
457
|
Verified
8.2
154
|
Verified
8.2
442
|
Verified
8.2
149
|
Verified
8.4
394
|
Verified
Online Marketing
8.3
123
|
Verified
6.2
265
|
Verified
8.1
154
|
Verified
8.3
399
|
Verified
8.1
135
|
Verified
8.4
437
|
Verified
7.9
146
|
Verified
8.1
397
|
Verified
8.1
87
|
Verified
6.9
269
|
Verified
Lead Management
8.1
70
|
Verified
7.3
301
|
Verified
8.2
141
|
Verified
7.4
332
|
Verified
8.1
142
|
Verified
8.6
428
|
Verified
7.9
64
|
Verified
6.8
271
|
Verified
8.2
64
|
Verified
7.7
295
|
Verified
8.4
65
|
Verified
7.1
286
|
Verified
8.0
133
|
Verified
7.3
275
|
Verified
7.9
124
|
Verified
7.4
277
|
Verified
Campaign Management
8.3
148
|
Verified
7.7
292
8.1
130
|
Verified
6.9
264
|
Verified
8.1
128
|
Verified
6.6
241
8.0
109
|
Verified
6.0
222
Social
8.0
77
5.7
204
8.4
122
|
Verified
6.1
210
8.4
124
|
Verified
5.8
210
8.2
75
|
Verified
5.7
210
8.1
113
|
Verified
5.8
220
Reporting & Analytics
8.0
155
|
Verified
7.6
428
|
Verified
8.0
91
|
Verified
6.5
286
|
Verified
7.8
73
|
Verified
6.6
275
|
Verified
8.1
72
|
Verified
6.5
273
|
Verified
8.2
76
|
Verified
5.7
225
|
Verified
Platform
8.2
52
|
Verified
8.0
329
|
Verified
8.1
52
|
Verified
8.4
330
|
Verified
8.0
50
|
Verified
8.5
336
|
Verified
8.0
44
|
Verified
7.4
224
8.3
44
|
Verified
8.0
310
|
Verified
8.0
51
|
Verified
8.3
335
|
Verified
8.1
45
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
7.9
52
|
Verified
7.7
339
|
Verified
7.6
45
|
Verified
8.1
336
|
Verified
7.1
42
|
Verified
7.6
280
|
Verified
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.8
12
|
Verified
8.1
37
8.6
14
|
Verified
8.1
37
Platform Data
8.3
14
|
Verified
7.3
38
8.1
12
|
Verified
7.0
37
8.6
14
|
Verified
6.7
37
8.6
14
|
Verified
7.0
36
Platform Additional Functionality
8.6
12
7.3
34
8.2
13
|
Verified
7.3
32
8.3
12
|
Verified
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
8.4
18
|
Verified
7.3
123
|
Verified
8.4
20
|
Verified
7.7
168
|
Verified
8.2
17
|
Verified
6.4
110
|
Verified
8.1
18
|
Verified
6.9
137
|
Verified
Campaigns
8.6
19
7.0
112
8.8
19
|
Verified
8.3
143
|
Verified
8.6
18
|
Verified
7.7
122
|
Verified
9.0
16
|
Verified
6.0
100
|
Verified
8.3
18
|
Verified
9.2
163
|
Verified
8.6
17
|
Verified
9.1
161
|
Verified
Engagement
8.1
17
|
Verified
7.0
107
|
Verified
Platform
8.4
20
|
Verified
8.1
139
|
Verified
8.6
20
|
Verified
7.7
124
8.4
19
|
Verified
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Iterable are categorized as Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign is categorized as Marketing Analytics
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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