# Adobe Campaign vs GetResponse Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GetResponse excels in **ease of use** , with many users appreciating its intuitive interface and the availability of numerous templates. This makes it particularly appealing for small businesses looking to streamline their marketing efforts without a steep learning curve.
- **Users say** that Adobe Campaign offers robust **editing capabilities** and seamless integration with other Adobe products, which is a significant advantage for organizations already invested in the Adobe ecosystem. This compatibility enhances the overall user experience for those familiar with Adobe's suite of tools.
- **According to verified reviews** , GetResponse shines in **customer support** , with users highlighting the responsiveness and helpfulness of the support team. This is particularly beneficial for users who may encounter issues and need quick resolutions to keep their campaigns running smoothly.
- **Reviewers mention** that Adobe Campaign is well-suited for **customer retention and lifecycle marketing** , making it a strong choice for businesses focused on nurturing long-term relationships with their customers. Users appreciate its capabilities in managing complex marketing strategies.
- **G2 reviewers indicate** that GetResponse's pricing model, which includes a **free tier** , makes it accessible for small businesses and startups. This affordability, combined with its comprehensive features for email marketing and automation, positions it as a strong contender for budget-conscious users.
- **Users report** that while Adobe Campaign has powerful features, it can sometimes present challenges in **setup and configuration** , which may require a steeper learning curve compared to GetResponse. This can be a consideration for teams looking for a quicker implementation process.



| | Adobe Campaign | GetResponse | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 347 | 1,120 | 
| **Largest Market Segment** | Small-Business (37.0% of reviews) | Small-Business (78.0% of reviews) | 
| **Entry Level Price** | No pricing available | Free 500 Contacts | 

---
## Top Pros & Cons

### Adobe Campaign

Pros:
- Integrations (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

### GetResponse

Pros:
- Ease of Use (59 reviews)
- Customer Support (58 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (16 reviews)

---
## Ratings Comparison
| Rating | Adobe Campaign | GetResponse | 
|---|---|---|
  | **Meets Requirements** | 8.5 (287 reviews) | 8.5 (958 reviews) | 
  | **Ease of Use** | 7.4 (293 reviews) | 8.4 (967 reviews) | 
  | **Ease of Setup** | 6.8 (108 reviews) | 8.3 (533 reviews) | 
  | **Ease of Admin** | 7.4 (100 reviews) | 8.5 (437 reviews) | 
  | **Quality of Support** | 7.8 (277 reviews) | 8.8 (917 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (99 reviews) | 8.6 (435 reviews) | 
  | **Product Direction (% positive)** | 7.7 (282 reviews) | 8.5 (934 reviews) | 

---
## Pricing

### Adobe Campaign

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### GetResponse

#### Entry-Level Pricing

Plan: FREE

Price: Free 500 Contacts

Description: A suite of free tools to grow a contact list and send emails.

Key Features:
- Unlimited newsletters
- Signup forms and popups

[Browse all 6 editions](https://www.g2.com/products/getresponse/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.0/10 | 486 |

#### Email Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.6 (454 reviews) | 
| **Manage Email Lists** | Not enough data | 8.3 (461 reviews) | 
| **High-Volume Sending** | Not enough data | 8.7 (394 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.6 (459 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (453 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.5 (445 reviews) | 
| **Automated Email Responses** | Not enough data | 8.7 (396 reviews) | 
| **Multi-user Account** | Not enough data | 8.1 (131 reviews) | 
| **Surveys** | Not enough data | 7.9 (132 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.2 (310 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.3 (428 reviews) | 

#### Generative AI

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (85 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (82 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.8 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (16 reviews) | 

#### Integration

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.3 (251 reviews) | 
| **Integration APIs** | Not enough data | 8.4 (231 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (208 reviews) | 
| **CRM Integration** | Not enough data | 8.2 (130 reviews) | 
| **Social Media Integration** | Not enough data | 8.1 (125 reviews) | 
| **E-Commerce Integration** | Not enough data | 8.3 (127 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.1/10 | 183 |
| **GetResponse** | 8.4/10 | 376 |

#### Email Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (161 reviews) ✓ Verified | 8.8 (337 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (157 reviews) ✓ Verified | 8.9 (325 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (156 reviews) ✓ Verified | 8.5 (325 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.2 (149 reviews) ✓ Verified | 8.8 (314 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Landing Pages and Forms** | 8.3 (124 reviews) ✓ Verified | 8.4 (278 reviews) ✓ Verified | 
| **Dynamic Content** | 8.1 (155 reviews) ✓ Verified | 8.2 (261 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (136 reviews) ✓ Verified | 8.3 (247 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (146 reviews) ✓ Verified | 8.2 (302 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.1 (87 reviews) ✓ Verified | 8.2 (203 reviews) | 

#### Lead Management

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (70 reviews) ✓ Verified | 8.3 (240 reviews) ✓ Verified | 
| **Data Quality Management** | 8.2 (141 reviews) ✓ Verified | 8.3 (244 reviews) ✓ Verified | 
| **Segmentation** | 8.1 (143 reviews) ✓ Verified | 8.2 (268 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.9 (64 reviews) ✓ Verified | 8.2 (239 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (65 reviews) ✓ Verified | 8.3 (237 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.4 (65 reviews) ✓ Verified | 8.0 (236 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (133 reviews) ✓ Verified | 8.1 (207 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.9 (124 reviews) ✓ Verified | 8.2 (215 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Program Management** | 8.3 (149 reviews) ✓ Verified | 8.6 (229 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.1 (130 reviews) ✓ Verified | 8.3 (213 reviews) ✓ Verified | 
| **Calendaring** | 8.1 (128 reviews) ✓ Verified | Feature Not Available | 
| **Budgeting** | 8.0 (109 reviews) ✓ Verified | Feature Not Available | 

#### Social

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Social Listening** | 8.0 (77 reviews) | Feature Not Available | 
| **Social Sharing** | 8.4 (122 reviews) ✓ Verified | 8.3 (224 reviews) ✓ Verified | 
| **Social Campaigns** | 8.4 (125 reviews) ✓ Verified | 8.4 (196 reviews) ✓ Verified | 
| **Social Media Engagement** | 8.2 (75 reviews) ✓ Verified | 8.3 (199 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.1 (113 reviews) ✓ Verified | 8.3 (184 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Basic Reporting** | 8.0 (155 reviews) ✓ Verified | 8.4 (314 reviews) ✓ Verified | 
| **Web Analytics** | 8.0 (91 reviews) ✓ Verified | 8.1 (253 reviews) ✓ Verified | 
| **ROI Analytics** | 7.8 (73 reviews) ✓ Verified | 8.0 (195 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.1 (72 reviews) ✓ Verified | 8.1 (199 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 8.2 (76 reviews) ✓ Verified | 8.1 (179 reviews) ✓ Verified | 

#### Platform

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Customization ** | 8.2 (52 reviews) ✓ Verified | 8.1 (160 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (53 reviews) ✓ Verified | 8.4 (143 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (51 reviews) ✓ Verified | 8.6 (157 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (44 reviews) ✓ Verified | 8.3 (114 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.3 (45 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 8.0 (53 reviews) ✓ Verified | 8.6 (155 reviews) ✓ Verified | 
| **Output Document Generation** | 8.1 (45 reviews) ✓ Verified | 8.0 (114 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (54 reviews) ✓ Verified | 8.3 (147 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (46 reviews) ✓ Verified | 8.3 (136 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.1 (42 reviews) ✓ Verified | 8.0 (124 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.5/10 | 111 |

#### Administration

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Template Creation** | Not enough data | Feature Not Available | 
| **Preset Template Availability** | Not enough data | Feature Not Available | 
| **Custom Unsubscribe** | Not enough data | Feature Not Available | 
| **Email Segmentation** | Not enough data | 8.7 (79 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.8 (66 reviews) | 
| **Notifications** | Not enough data | Feature Not Available | 

#### Integrations

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Webhooks** | Not enough data | Feature Not Available | 
| **Event Tracking API** | Not enough data | 8.3 (62 reviews) | 
| **Mail Send API** | Not enough data | 8.4 (72 reviews) | 
| **Spam Filter Testing** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.7 (82 reviews) | 
| **Multiple Domains** | Not enough data | 8.7 (70 reviews) | 
| **Dedicated IP** | Not enough data | 8.6 (71 reviews) | 
| **Documentation** | Not enough data | 8.4 (71 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.4 (77 reviews) | 
| **Tracking & Reporting** | Not enough data | Feature Not Available | 
| **Enterprise Scalability** | Not enough data | 8.3 (70 reviews) | 
| **Performance and Reliability** | Not enough data | 8.8 (95 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.5/10 | 47 |

#### Visitor Behavior

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (45 reviews) | 
| **Targeting** | Not enough data | 8.5 (47 reviews) | 
| **Guided Selling** | Not enough data | 8.4 (44 reviews) | 

#### Templates

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Library** | Not enough data | 8.4 (43 reviews) | 
| **Customization** | Not enough data | 8.7 (43 reviews) | 
| **Optimization** | Not enough data | 8.3 (42 reviews) | 

#### Personalization

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Recommendation** | Not enough data | 8.4 (44 reviews) | 
| **Content** | Not enough data | 8.3 (45 reviews) | 
| **Cart Abandonment** | Not enough data | 7.9 (43 reviews) | 
| **Search** | Not enough data | 8.3 (36 reviews) | 
| **Personalization Engine** | Not enough data | 8.2 (44 reviews) | 
| **Product Recommendations** | Not enough data | 8.5 (42 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (43 reviews) | 
| **Personalized Messaging** | Not enough data | 8.4 (45 reviews) | 

#### Multichannel

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Web** | Not enough data | 8.1 (44 reviews) | 
| **Email** | Not enough data | 8.9 (46 reviews) | 
| **Mobile** | Not enough data | 8.6 (45 reviews) | 

#### Administration 

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.8 (45 reviews) | 
| **Reports & Analytics** | Not enough data | 8.8 (46 reviews) | 
| **User Data** | Not enough data | 8.7 (44 reviews) | 
| **Integrations** | Not enough data | 8.6 (45 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.8/10 | 28 |

#### Host Tools

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Branding** | Not enough data | 9.0 (21 reviews) | 
| **Role-based Access** | Not enough data | 8.9 (21 reviews) | 
| **Recording** | Not enough data | 9.1 (20 reviews) | 

#### Attendee Tools

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Registration** | Not enough data | 8.9 (21 reviews) | 
| **Attendee Live Chat** | Not enough data | 8.8 (20 reviews) | 
| **Polls and Surveys** | Not enough data | 8.0 (19 reviews) | 

#### Post-Event Tools

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Event Analytics** | Not enough data | 8.6 (19 reviews) | 
| **Attendee Reports** | Not enough data | 9.0 (19 reviews) | 

#### Integrations

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Social Media Integration** | Not enough data | 8.7 (19 reviews) | 
| **Software Integrations** | Not enough data | 8.5 (19 reviews) | 

#### Agentic AI - Webinar

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.6/10 | 5 |

#### Campaigns

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Customize** | Not enough data | 9.0 (5 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 
| **Retarget** | Not enough data | 8.3 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | 8.7 (5 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (5 reviews) | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.4/10 | 197 |

#### Templates

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.7 (182 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 8.2 (153 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.3 (151 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.7 (134 reviews) | 

#### Edit

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.6 (159 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (173 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.6 (144 reviews) ✓ Verified | 

#### Logistics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (172 reviews) ✓ Verified | 
| **Issues** | Not enough data | 8.0 (153 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (154 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (42 reviews) | 
| **AI Text Summarization** | Not enough data | 7.8 (41 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 7.8/10 | 17 |

#### Text Messaging

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Bulk SMS** | Not enough data | 7.5 (16 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.6 (12 reviews) | 
| **Text Scheduler** | Not enough data | 7.6 (17 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.7 (17 reviews) | 
| **MMS Marketing** | Not enough data | 7.6 (12 reviews) | 
| **Personalization** | Not enough data | 8.2 (16 reviews) | 
| **Transactional SMS** | Not enough data | 7.5 (12 reviews) | 

#### SMS Platform

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (17 reviews) | 
| **Automation** | Not enough data | 7.8 (17 reviews) | 
| **White Label** | Not enough data | 8.3 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 7.4 (12 reviews) | 
| **Short Codes** | Not enough data | 7.8 (16 reviews) | 
| **API Integration** | Not enough data | 7.7 (17 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 
| **Decision Making** | Not enough data | 8.0 (5 reviews) | 

### Course Authoring

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Training & eLearning

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Content Creation** | Not enough data | Not enough data | 
| **Content Libraries** | Not enough data | Not enough data | 

#### Agentic AI - Course Authoring

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 18 |
| **GetResponse** | N/A | N/A |

#### Platform Basics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Dynamic Segmentation** | 8.8 (13 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 8.6 (16 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Journey Reporting** | 8.3 (15 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 8.1 (12 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (14 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 8.6 (14 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Journey Mapping** | 8.6 (12 reviews) | Not enough data | 
| **Integrations** | 8.2 (13 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 8.3 (12 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.5/10 | 148 |

#### Page Customization

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.9 (134 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.9 (136 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 8.5 (118 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.6 (121 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (99 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (126 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.4 (112 reviews) ✓ Verified | 
| **SEO** | Not enough data | 8.1 (103 reviews) ✓ Verified | 

#### Integrations

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 8.8 (121 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 8.7 (116 reviews) ✓ Verified | 

#### Generative AI

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (43 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.0/10 | 50 |

#### Generative AI

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (16 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (16 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (16 reviews) | 

#### Communication

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.8 (42 reviews) | 
| **Notifications** | Not enough data | 8.4 (45 reviews) | 
| **Targeted Emails** | Not enough data | 8.7 (42 reviews) | 
| **In-App Messaging** | Not enough data | 8.2 (38 reviews) | 
| **Co-Browsing** | Not enough data | 7.7 (30 reviews) | 

####  Internal Use

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (39 reviews) | 
| **Conversation Archiving** | Not enough data | 7.8 (32 reviews) | 
| **Lead Development** | Not enough data | 7.7 (33 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (37 reviews) | 
| **Team Inbox ** | Not enough data | 7.5 (30 reviews) | 
| **Customer Profiles** | Not enough data | 8.0 (35 reviews) | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Generative AI

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.5/10 | 22 |
| **GetResponse** | N/A | N/A |

#### Analysis

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Application Attribution** | 8.4 (18 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.2 (17 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.1 (18 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Proximity Marketing** | 8.6 (19 reviews) | Not enough data | 
| **Push Notifications** | 8.8 (20 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.7 (19 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 9.0 (16 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.3 (18 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (18 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (17 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Optimization** | 8.5 (21 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.7 (21 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.4 (19 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | 8.4/10 | 29 |
| **GetResponse** | 7.9/10 | 15 |

#### Marketing Operations

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **ROI Tracking** | 7.8 (23 reviews) ✓ Verified | 7.2 (12 reviews) | 
| **Data Collection** | 8.4 (25 reviews) ✓ Verified | 8.5 (11 reviews) | 
| **Customer Insights** | 8.3 (25 reviews) ✓ Verified | 8.7 (13 reviews) | 
| **Multi-User Access** | 8.2 (25 reviews) ✓ Verified | 8.8 (12 reviews) | 
| **Spend Management** | 8.1 (12 reviews) | Not enough data | 
| **White Label** | 8.8 (11 reviews) ✓ Verified | 7.1 (11 reviews) | 

#### Campaign Activity

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Campaign Insights** | 8.3 (25 reviews) ✓ Verified | 8.2 (12 reviews) | 
| **Reports and Dashboards** | 8.7 (26 reviews) ✓ Verified | 7.7 (14 reviews) | 
| **Campaign Stickiness** | 8.5 (24 reviews) ✓ Verified | 7.4 (14 reviews) | 
| **Multichannel Tracking** | 8.5 (25 reviews) ✓ Verified | 7.6 (13 reviews) | 
| **Brand Optimization** | 8.7 (25 reviews) ✓ Verified | 7.8 (13 reviews) | 
| **Predictive Analytics** | 8.5 (11 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | 8.9/10 | 39 |

#### Customizations

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Templates** | Not enough data | 9.2 (36 reviews) | 
| **Drag and Drop** | Not enough data | 9.2 (37 reviews) | 
| **HTML Input** | Not enough data | 9.0 (33 reviews) | 
| **Domain Name** | Not enough data | 8.7 (34 reviews) | 

#### Growth

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **SEO** | Not enough data | 8.6 (34 reviews) | 
| **Site Analytics** | Not enough data | 8.8 (35 reviews) | 
| **Marketing Tools** | Not enough data | 9.1 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.8 (35 reviews) | 
| **Hosting** | Not enough data | 8.7 (32 reviews) | 

#### Content

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Email Integrations** | Not enough data | 9.3 (34 reviews) | 
| **Content Management** | Not enough data | 8.8 (36 reviews) | 
| **Permissions** | Not enough data | 9.0 (33 reviews) | 
| **WordPress Tool** | Not enough data | 8.6 (33 reviews) | 

#### Support

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Customer Support** | Not enough data | 9.7 (32 reviews) | 

### Training eLearning

| Product | Score | Reviews |
|---|---|---|
| **Adobe Campaign** | N/A | N/A |
| **GetResponse** | N/A | N/A |

#### Platform

| Feature | Adobe Campaign | GetResponse | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Adobe Campaign (1):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to GetResponse (11):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Webinar Platforms](https://www.g2.com/categories/webinar), [Live Chat Software](https://www.g2.com/categories/live-chat), [Course Authoring Software](https://www.g2.com/categories/course-authoring)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Campaign | GetResponse | 
|---|---|---|
| **Small-Business** | 37.0% | 78.0% | 
| **Mid-Market** | 32.7% | 15.8% | 
| **Enterprise** | 30.3% | 6.2% | 

### By Industry

#### Adobe Campaign

- **Marketing and Advertising:** 16.4%
- **Information Technology and Services:** 5.8%
- **Financial Services:** 4.5%
- **Computer Software:** 3.9%
- **Hospital & Health Care:** 3.6%
- **Retail:** 3.3%
- **Internet:** 3.0%
- **Non-Profit Organization Management:** 3.0%
- **Education Management:** 2.7%
- **Entertainment:** 2.4%
- **Other:** 51.2%

#### GetResponse

- **Marketing and Advertising:** 20.7%
- **Health, Wellness and Fitness:** 6.1%
- **Information Technology and Services:** 6.0%
- **Internet:** 5.6%
- **Professional Training & Coaching:** 3.7%
- **Real Estate:** 3.1%
- **Computer Software:** 3.0%
- **Retail:** 2.6%
- **Financial Services:** 2.4%
- **Education Management:** 2.4%
- **Other:** 44.4%

---
## Alternatives

### Alternatives to Adobe Campaign

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to GetResponse

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (713 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)

---
## Top Discussions

### Adobe Campaign

- Title: [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) — 1 comment
  > **Top comment:** "Adobe Campaign Standard or ACS  is the Web Version of Adobe Classic or ACC"
- Title: [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) — 1 comment
  > **Top comment:** "Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time..."
- Title: [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) — 1 comment, 1 upvote
  > **Top comment:** "Windows 10 is needed to run and you can use phones, tablets, and computers."

### GetResponse

- Title: [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) — 5 comments
  > **Top comment:** "Lead search and Email marketing on level 3 with auto-reply or response... excellent product "
- Title: [Is get response good?](https://www.g2.com/discussions/is-get-response-good) — 3 comments, 1 upvote
  > **Top comment:** "A Group of Professionals with excellent marketing Modules"
- Title: [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) — 3 comments
  > **Top comment:** "The starter account with very basic email marketing to 500 contacts is free. The next Slab is $19 onwards when you want more features. So, it really depends..."
- Title: [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) — 2 comments, 1 upvote
  > **Top comment:** "uses for GetResponse:

Email Marketing
Marketing Automation
Landing Page Creation
Webinars
Sales Funnels
Analytics and Reporting
Integration with..."
- Title: [Is there an email series template designed for putting on webinars besides the obvious reminders?](https://www.g2.com/discussions/is-there-an-email-series-template-designed-for-putting-on-webinars-besides-the-obvious-reminders) — 2 comments, 1 upvote
  > **Top comment:** "I love this software ,i use for creating landing pages for my business "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-campaign-vs-getresponse)