Compare Adobe Campaign and Dynamics 365 Marketing
At a Glance
Market Segments
Small-Business (37.0% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(347)4.1 out of 5
Market Segments
Small-Business (37.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Campaign
Dynamics 365 Marketing
Star Rating
(166)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Marketing
Adobe Campaign vs Dynamics 365 Marketing
When assessing the two solutions, reviewers found Dynamics 365 Marketing easier to use, set up, and administer. Reviewers also preferred doing business with Dynamics 365 Marketing overall.
- Reviewers felt that Adobe Campaign meets the needs of their business better than Dynamics 365 Marketing.
- When comparing quality of ongoing product support, reviewers felt that Dynamics 365 Marketing is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dynamics 365 Marketing over Adobe Campaign.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableDynamics 365 Marketing
No pricing availableFree Trial
Adobe Campaign
No trial information availableDynamics 365 Marketing
No trial information availableRatings
Meets Requirements
8.5
287
8.2
118
Ease of Use
7.4
293
8.0
118
Ease of Setup
6.8
108
7.9
57
Ease of Admin
7.4
100
8.5
40
Quality of Support
7.8
277
8.1
114
Has the product been a good partner in doing business?
7.8
99
8.7
36
Product Direction (% positive)
7.7
282
8.5
104
Features by Category
Email Marketing
8.4
161
|
Verified
8.4
60
8.4
157
|
Verified
8.1
57
8.2
156
|
Verified
8.2
56
8.2
149
|
Verified
8.1
53
Online Marketing
8.3
124
|
Verified
8.3
56
8.1
155
|
Verified
8.4
51
8.1
136
|
Verified
7.8
52
7.9
146
|
Verified
7.6
50
8.1
87
|
Verified
8.0
51
Lead Management
8.1
70
|
Verified
8.0
54
8.2
141
|
Verified
8.1
53
8.1
143
|
Verified
8.1
57
7.9
64
|
Verified
7.7
53
8.2
65
|
Verified
7.4
51
8.4
65
|
Verified
7.5
50
8.0
133
|
Verified
7.6
52
7.9
124
|
Verified
8.2
56
Campaign Management
8.3
149
|
Verified
7.8
53
8.1
130
|
Verified
7.8
52
8.1
128
|
Verified
8.2
51
8.0
109
|
Verified
7.8
49
Social
8.0
77
7.4
50
8.4
122
|
Verified
7.5
49
8.4
125
|
Verified
7.7
51
8.2
75
|
Verified
7.5
51
8.1
113
|
Verified
7.5
50
Reporting & Analytics
8.0
155
|
Verified
8.3
53
8.0
91
|
Verified
7.7
49
7.8
73
|
Verified
7.8
51
8.1
72
|
Verified
7.6
51
8.2
76
|
Verified
7.1
48
Platform
8.2
52
|
Verified
7.9
37
8.1
53
|
Verified
8.1
35
8.0
51
|
Verified
8.1
36
8.0
44
|
Verified
8.2
35
8.3
45
|
Verified
8.1
36
8.0
53
|
Verified
7.9
39
8.1
45
|
Verified
7.6
36
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
54
|
Verified
7.8
39
7.6
46
|
Verified
7.5
38
7.1
42
|
Verified
7.5
39
Platform Basics
8.8
13
|
Verified
Not enough data
8.6
16
|
Verified
Not enough data
Platform Data
8.3
15
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
20
|
Verified
Not enough data
8.7
19
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.7
18
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.5
21
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
8.0
59
8.4
25
|
Verified
8.4
61
8.3
25
|
Verified
8.1
61
8.2
25
|
Verified
8.3
62
8.1
12
7.9
60
8.8
11
|
Verified
7.8
57
Campaign Activity
8.3
25
|
Verified
8.3
62
8.7
26
|
Verified
8.3
62
8.5
24
|
Verified
8.0
61
8.5
25
|
Verified
7.9
61
8.7
25
|
Verified
7.9
61
8.5
11
|
Verified
8.1
59
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Dynamics 365 Marketing are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Mobile Marketing and Customer Journey Analytics
Dynamics 365 Marketing has no unique categories
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamics 365 Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.4%
Information Technology and Services
5.8%
Financial Services
4.5%
Computer Software
3.9%
Hospital & Health Care
3.6%
Other
65.8%
Information Technology and Services
20.4%
Marketing and Advertising
11.6%
Computer Software
8.2%
Accounting
3.4%
Higher Education
3.4%
Other
53.1%
Alternatives
Discussions
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
Does Microsoft Dynamics have marketing automation?
3 Comments
MP
Microsoft's Dynamics 365 Marketing was launched in spring 2018, a full marketing automation platform with features such as multi-channel campaigns, webinar...Read more
Which three capabilities are included in Dynamics 365 marketing?
2 Comments
MS
Multi-channel campaigns;
Lead Nurturing and event management
Insights and reporting Read more
What is d365 marketing?
1 Comment
MP
Marketing automation features, customer information unification and marketing analytics are all part of Microsoft Dynamics 365 Marketing.Read more
