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Compare Adobe Campaign and CleverTap 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignCleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user experience, with a significantly higher satisfaction rating. Users appreciate its personalization and automation capabilities, allowing them to create diverse campaigns and journeys that enhance performance.
- According to verified reviews, Adobe Campaign is recognized for its robust customer retention and lifecycle marketing features. Users highlight its ability to measure and analyze marketing performance effectively, making it a strong choice for businesses focused on relationship management.
- Users say that CleverTap's support team is highly responsive, which contributes to a smoother day-to-day experience. One user noted that their doubts were cleared easily, showcasing the platform's commitment to customer service.
- Reviewers mention that Adobe Campaign has strong integration capabilities, particularly with AEM, which allows for efficient content management. This feature is particularly beneficial for marketers looking to streamline their workflows.
- G2 reviewers highlight that CleverTap's analytics tools are particularly effective for monitoring user activity and sending timely communications based on events. This capability is crucial for businesses aiming to engage customers effectively through their apps.
- According to recent feedback, Adobe Campaign users appreciate its comprehensive platform for dissecting marketing performances, although some find it challenging to configure for specific workflows. This indicates a potential area for improvement in user setup and customization.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Adobe Campaign
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.8
531
Ease of Use
7.4
290
8.9
533
Ease of Setup
6.7
105
8.5
319
Ease of Admin
7.3
99
9.0
244
Quality of Support
7.8
274
9.0
523
Has the product been a good partner in doing business?
7.8
98
9.2
243
Product Direction (% positive)
7.7
280
9.5
515
Features by Category
Email Marketing
8.4
160
|
Verified
9.0
168
8.4
155
|
Verified
8.9
161
8.2
154
|
Verified
8.9
160
8.2
149
|
Verified
8.8
148
Online Marketing
8.3
123
|
Verified
8.1
129
8.1
154
|
Verified
8.7
155
8.1
135
|
Verified
9.1
163
7.9
146
|
Verified
9.1
156
8.1
87
|
Verified
8.2
133
Lead Management
8.1
70
|
Verified
8.9
139
8.2
141
|
Verified
8.6
138
8.1
142
|
Verified
9.2
169
7.9
64
|
Verified
8.4
123
8.2
64
|
Verified
8.6
136
8.4
65
|
Verified
8.6
147
8.0
133
|
Verified
8.6
139
7.9
124
|
Verified
8.7
136
Campaign Management
8.3
148
|
Verified
8.8
147
8.1
130
|
Verified
8.1
136
8.1
128
|
Verified
8.1
130
8.0
109
|
Verified
7.8
124
Social
8.0
77
Feature Not Available
8.4
122
|
Verified
7.9
130
8.4
124
|
Verified
7.9
135
8.2
75
|
Verified
7.7
128
8.1
113
|
Verified
8.0
134
Reporting & Analytics
8.0
155
|
Verified
8.9
162
8.0
91
|
Verified
8.4
150
7.8
73
|
Verified
8.4
147
8.1
72
|
Verified
8.5
141
8.2
76
|
Verified
7.3
122
Platform
8.2
52
|
Verified
8.7
154
8.1
52
|
Verified
8.7
136
8.0
50
|
Verified
9.2
152
8.0
44
|
Verified
8.3
122
8.3
44
|
Verified
8.6
128
8.0
51
|
Verified
8.8
142
8.1
45
|
Verified
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
7.9
52
|
Verified
8.6
157
7.6
45
|
Verified
8.5
149
7.1
42
|
Verified
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Campaigns
Not enough data
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Analytics
Not enough data
8.9
250
Not enough data
8.8
237
Optimization
Not enough data
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Analysis
8.4
18
|
Verified
8.6
193
8.4
20
|
Verified
8.9
230
|
Verified
8.2
17
|
Verified
8.7
178
8.1
18
|
Verified
8.9
177
Campaigns
8.6
19
8.5
190
|
Verified
8.8
19
|
Verified
9.3
237
|
Verified
8.6
18
|
Verified
8.8
188
9.0
16
|
Verified
8.2
152
8.3
18
|
Verified
9.1
178
8.6
17
|
Verified
9.3
192
Engagement
8.1
17
|
Verified
8.6
166
Platform
8.4
20
|
Verified
8.8
202
8.6
20
|
Verified
8.8
197
|
Verified
8.4
19
|
Verified
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
7.8
23
|
Verified
8.4
217
|
Verified
8.4
25
|
Verified
8.8
247
|
Verified
8.3
25
|
Verified
8.8
253
|
Verified
8.1
24
|
Verified
9.1
237
|
Verified
8.1
12
8.1
101
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.9
259
|
Verified
8.6
25
|
Verified
8.7
263
|
Verified
8.5
24
|
Verified
8.7
238
|
Verified
8.5
25
|
Verified
8.8
231
|
Verified
8.7
24
|
Verified
8.6
222
|
Verified
8.5
11
|
Verified
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Adobe Campaign and CleverTap are categorized as Marketing Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Customer Journey Analytics
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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