Compare Adobe Campaign and Attentive 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Small-Business (59.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignAttentive
Star Rating
(1,381)4.5 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Attentive excels in ease of use, with users appreciating its intuitive interface and streamlined onboarding process. One user highlighted how the migration team made their transition smooth, which is a significant advantage for businesses looking to implement a new system quickly.
- Users say Adobe Campaign shines in integration capabilities, allowing for seamless connections with other systems. Reviewers have noted that it works well for lifecycle marketing and customer retention, making it a solid choice for those focused on comprehensive marketing strategies.
- According to verified reviews, Attentive stands out for its SMS marketing features, which have reportedly led to increased customer engagement and recovery of lost sales. Users have praised its ability to boost revenue through effective SMS campaigns, showcasing its strength in mobile marketing.
- Reviewers mention that Adobe Campaign offers robust analytics and reporting tools, enabling marketers to measure and analyze their performance effectively. Users appreciate the platform's ability to dissect marketing efforts comprehensively, which is crucial for data-driven decision-making.
- G2 reviewers highlight that Attentive's customer support is exceptional, with many users noting the personalized assistance they receive. This level of support is particularly beneficial for businesses that may need guidance during their marketing campaigns.
- Users report that while Adobe Campaign has strong features for email marketing, such as building and personalizing emails, it faces challenges in user experience compared to Attentive. The latter's higher ratings in usability suggest that users may find it easier to navigate and utilize effectively.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableAttentive
No pricing availableFree Trial
Adobe Campaign
No trial information availableAttentive
Free Trial is available
Ratings
Meets Requirements
8.5
284
8.8
1,101
Ease of Use
7.4
290
9.1
1,109
Ease of Setup
6.7
105
8.8
828
Ease of Admin
7.3
99
8.9
418
Quality of Support
7.8
274
9.2
1,089
Has the product been a good partner in doing business?
7.8
98
9.2
423
Product Direction (% positive)
7.7
280
9.0
1,044
Features by Category
Email Marketing
8.4
160
|
Verified
7.5
81
8.4
155
|
Verified
8.1
73
8.2
154
|
Verified
7.5
60
8.2
149
|
Verified
7.7
60
Online Marketing
8.3
123
|
Verified
7.7
66
8.1
154
|
Verified
7.6
62
8.1
135
|
Verified
8.4
71
7.9
146
|
Verified
8.1
63
8.1
87
|
Verified
7.6
55
Lead Management
8.1
70
|
Verified
8.1
55
8.2
141
|
Verified
7.7
51
8.1
142
|
Verified
7.8
87
7.9
64
|
Verified
7.1
46
8.2
64
|
Verified
7.3
49
8.4
65
|
Verified
7.5
50
8.0
133
|
Verified
7.3
49
7.9
124
|
Verified
7.3
53
Campaign Management
8.3
148
|
Verified
7.9
64
8.1
130
|
Verified
7.3
45
8.1
128
|
Verified
7.4
49
8.0
109
|
Verified
7.0
49
Social
8.0
77
6.6
44
8.4
122
|
Verified
6.7
45
8.4
124
|
Verified
6.7
45
8.2
75
|
Verified
6.6
43
8.1
113
|
Verified
6.6
44
Reporting & Analytics
8.0
155
|
Verified
7.6
87
8.0
91
|
Verified
7.7
46
7.8
73
|
Verified
7.9
53
8.1
72
|
Verified
7.8
49
8.2
76
|
Verified
6.8
44
Platform
8.2
52
|
Verified
7.8
71
8.1
52
|
Verified
8.1
78
8.0
50
|
Verified
8.5
61
8.0
44
|
Verified
7.9
57
8.3
44
|
Verified
7.3
58
8.0
51
|
Verified
9.0
75
8.1
45
|
Verified
7.6
55
Agentic AI - Marketing Automation
Not enough data
6.8
41
Not enough data
6.9
42
Not enough data
7.1
45
Not enough data
7.0
42
Not enough data
7.3
47
Not enough data
7.1
44
Integration
7.9
52
|
Verified
7.7
69
7.6
45
|
Verified
7.8
71
7.1
42
|
Verified
7.5
72
Text Messaging
Not enough data
9.2
783
Not enough data
7.8
723
Not enough data
9.2
785
Not enough data
8.2
742
Not enough data
9.0
783
Not enough data
8.6
759
Not enough data
8.4
755
Not enough data
8.3
693
SMS Platform
Not enough data
8.1
773
Not enough data
8.6
765
Not enough data
7.8
619
Not enough data
6.6
536
Not enough data
8.0
662
Not enough data
8.2
689
Agentic AI - SMS Marketing
Not enough data
6.9
355
Not enough data
7.1
353
Not enough data
7.1
355
Not enough data
7.0
352
Not enough data
7.0
344
Not enough data
7.1
346
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
8.0
343
8.4
20
|
Verified
8.5
392
|
Verified
8.2
17
|
Verified
7.7
298
8.1
18
|
Verified
7.7
335
Campaigns
8.6
19
7.8
319
8.8
19
|
Verified
8.1
311
8.6
18
|
Verified
8.8
379
|
Verified
9.0
16
|
Verified
8.2
349
8.3
18
|
Verified
7.4
282
8.6
17
|
Verified
8.3
377
Engagement
8.1
17
|
Verified
8.5
371
Platform
8.4
20
|
Verified
8.7
370
8.6
20
|
Verified
8.2
343
|
Verified
8.4
19
|
Verified
8.0
292
Agentic AI - Mobile Marketing
Not enough data
6.8
144
Not enough data
6.7
141
Not enough data
6.8
141
Not enough data
6.8
140
Not enough data
6.9
141
Not enough data
7.0
141
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Attentive are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Marketing Analytics and Customer Journey Analytics
Attentive is categorized as SMS Marketing and RCS Business Messaging
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Retail
22.8%
Apparel & Fashion
16.7%
Consumer Goods
11.7%
Marketing and Advertising
8.3%
Health, Wellness and Fitness
7.8%
Other
32.7%
Alternatives
Discussions
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is the best way to reduce subscribers opting out of text messages
6 Comments
BF
Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best.Read more
Will there be full email options for Attentive soon?
3 Comments
FA
I have tried both forex and binary options, got scammed real bad, over 62k in total. my savings gone!! they disappeared and stopped responding after knowing...Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
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