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Compare Adobe Audience Manager and V12 Data 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerV12 Data
Star Rating
(43)4.1 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about V12 DataSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that V12 Data excels in 1st-Party Data Integration with a score of 8.8, which reviewers mention allows for seamless integration of customer data, enhancing targeting capabilities. In contrast, Adobe Audience Manager, while strong, does not provide the same level of ease in this area.
- Reviewers mention that V12 Data's Quality of Support is notably high at 9.2, with users praising the responsiveness and helpfulness of the support team. Adobe Audience Manager, with a score of 7.4, has received feedback indicating that support can be slower and less comprehensive.
- G2 users highlight V12 Data's Data Export Tools, scoring 8.7, as a standout feature that simplifies the process of exporting data for analysis. Adobe Audience Manager, while functional, does not offer the same level of user-friendliness in its export capabilities.
- Users on G2 report that V12 Data's Audience Segmentation feature, rated at 8.6, provides robust options for creating targeted segments, which is crucial for effective marketing campaigns. Adobe Audience Manager, with a slightly lower score, has been noted for its segmentation but lacks some of the advanced features that V12 Data offers.
- Reviewers mention that both platforms have similar Ease of Setup scores (7.2), but users say that V12 Data's onboarding process is more intuitive, making it easier for new users to get started compared to Adobe Audience Manager.
- Users report that V12 Data shines in Performance and Reliability with a score of 8.8, indicating a stable platform that handles large datasets efficiently. Adobe Audience Manager, while reliable, has received some feedback about performance issues during peak usage times.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableV12 Data
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableV12 Data
No trial information availableRatings
Meets Requirements
8.2
18
7.2
31
Ease of Use
7.5
21
7.5
31
Ease of Setup
7.4
9
7.2
13
Ease of Admin
6.9
6
6.7
13
Quality of Support
7.5
16
9.2
31
Has the product been a good partner in doing business?
8.1
6
7.7
13
Product Direction (% positive)
6.8
18
7.0
31
Features by Category
Data Integration
8.8
17
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
7.3
15
Not enough data
Feature Not Available
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
Not enough data
8.5
13
Not enough data
7.8
17
Not enough data
8.0
16
Not enough data
Platform
8.3
16
Not enough data
8.3
15
Not enough data
Feature Not Available
Feature Not Available
8.2
14
Feature Not Available
8.2
11
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and V12 Data are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
V12 Data has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
V12 Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
55.0%
Information Technology and Services
7.5%
Accounting
7.5%
Renewables & Environment
5.0%
Insurance
5.0%
Other
20.0%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Most commonly used feature(s)?
1 Comment
ML
Hello! We have a wide spectrum of clientele who utilize all varying functions within our platform. However, our Email, Lead builder, Simple Ads/Display Ads...Read more
V12 Data has no more discussions with answers
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