# Adobe Audience Manager vs The Trade Desk Comparison | | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | | **Total Reviews** | 28 | 180 | | **Largest Market Segment** | Enterprise (72.0% of reviews) | Mid-Market (46.2% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | --- ## Top Pros & Cons ### Adobe Audience Manager **Not enough data** ### The Trade Desk Pros: - Features (31 reviews) - Ease of Use (27 reviews) Cons: - Learning Curve (20 reviews) - Expensive (13 reviews) --- ## Ratings Comparison | Rating | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Meets Requirements** | 8.2 (18 reviews) | 8.7 (154 reviews) | | **Ease of Use** | 7.5 (21 reviews) | 8.2 (152 reviews) | | **Ease of Setup** | 7.4 (9 reviews) | 8.4 (118 reviews) | | **Ease of Admin** | 6.9 (6 reviews) | 8.4 (75 reviews) | | **Quality of Support** | 7.5 (16 reviews) | 8.9 (153 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (6 reviews) | 8.8 (79 reviews) | | **Product Direction (% positive)** | 6.8 (18 reviews) | 8.7 (148 reviews) | --- ## Pricing ### Adobe Audience Manager #### Entry-Level Pricing No pricing available #### Free Trial No information available ### The Trade Desk #### Entry-Level Pricing Plan: The Trade Desk Pricing Overview Price: Contact Us Key Features: - Ad Serving - Audience Building - Forecasting [Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) #### Free Trial No --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.7/10 | 131 | #### Channel Functionality | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Display Functionality** | Not enough data | 8.9 (89 reviews) | #### Platform Interoperability | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.2 (50 reviews) | #### Agentic AI - Display Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (16 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (14 reviews) | | **Cross-system Integration** | Not enough data | 8.9 (15 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (16 reviews) | | **Proactive Assistance** | Not enough data | 8.8 (16 reviews) | | **Decision Making** | Not enough data | 8.6 (15 reviews) | #### Campaign Management | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (115 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 8.5 (112 reviews) ✓ Verified | | **Reach** | Not enough data | 8.6 (111 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 7.9 (109 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 8.0 (110 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 8.7 (98 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.4 (110 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 8.1 (92 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 8.2 (96 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 8.1 (97 reviews) ✓ Verified | #### Targeting | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Targeting** | Not enough data | 8.9 (110 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.8 (104 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.9 (105 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 8.7 (90 reviews) ✓ Verified | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **API / Integrations** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 7.7 (103 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.6 (101 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (104 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 8.6 (95 reviews) ✓ Verified | | **Customization** | Not enough data | 8.2 (95 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 8.2 (87 reviews) ✓ Verified | | **Internationalization** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Notifications** | Not enough data | 8.1 (92 reviews) ✓ Verified | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | 8.1/10 | 18 | | **The Trade Desk** | N/A | N/A | #### Data Integration | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **1st-Party Data Integration** | 8.8 (17 reviews) | Not enough data | | **2nd-Party Data Integration** | Feature Not Available | Not enough data | | **3rd-Party Data Integration** | 7.9 (16 reviews) | Not enough data | | **Offline Data Integration** | 7.6 (16 reviews) | Not enough data | | **Mobile Data Integration** | 7.3 (15 reviews) | Not enough data | | **Data Export Tools** | Feature Not Available | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Audience Segmentation** | 8.6 (16 reviews) | Not enough data | | **Recommendations** | 8.5 (13 reviews) | Not enough data | | **Standard Dashboards** | 7.8 (17 reviews) | Not enough data | | **Custom Reports** | 8.0 (16 reviews) | Not enough data | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Data Permissions** | 8.3 (16 reviews) | Not enough data | | **User, Role, and Access Management** | 8.3 (15 reviews) | Not enough data | | **Performance and Reliability** | Feature Not Available | Not enough data | | **Enterprise Scalability** | 8.2 (14 reviews) | Not enough data | | **Internationalization** | 8.2 (11 reviews) | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 9.0/10 | 129 | #### Platform Interoperability | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.3 (32 reviews) | #### Mobile Functionality | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Mobile Functionality** | Not enough data | 9.1 (60 reviews) | #### Agentic AI - Mobile Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | | **Multi-step Planning** | Not enough data | 9.5 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.6 (8 reviews) | | **Proactive Assistance** | Not enough data | 9.5 (7 reviews) | | **Decision Making** | Not enough data | 9.6 (8 reviews) | #### Campaign Management | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (115 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 8.5 (112 reviews) ✓ Verified | | **Reach** | Not enough data | 8.6 (111 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 7.9 (109 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 8.0 (110 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 8.7 (98 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.4 (110 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 8.1 (92 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 8.2 (96 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 8.1 (97 reviews) ✓ Verified | #### Targeting | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Targeting** | Not enough data | 8.9 (110 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.8 (104 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.9 (105 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 8.7 (90 reviews) ✓ Verified | #### Mobile | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Mobile Tracking** | Not enough data | 8.6 (56 reviews) | | **In-App Ads** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 8.1 (97 reviews) ✓ Verified | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **API / Integrations** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 7.7 (103 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.6 (101 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (104 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 8.6 (95 reviews) ✓ Verified | | **Customization** | Not enough data | 8.2 (95 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 8.2 (87 reviews) ✓ Verified | | **Internationalization** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Notifications** | Not enough data | 8.1 (92 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.5/10 | 127 | #### Platform Interoperability | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Close Ecosystem API** | Not enough data | 8.0 (43 reviews) | #### Video Functionality | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Video Functionality** | Not enough data | 8.7 (69 reviews) | #### Agentic AI - Video Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.9 (13 reviews) | | **Multi-step Planning** | Not enough data | 8.2 (15 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (14 reviews) | | **Adaptive Learning** | Not enough data | 8.3 (14 reviews) | | **Proactive Assistance** | Not enough data | 8.2 (13 reviews) | | **Decision Making** | Not enough data | 8.3 (15 reviews) | #### Campaign Management | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (115 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 8.5 (112 reviews) ✓ Verified | | **Reach** | Not enough data | 8.6 (111 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 7.9 (109 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 8.0 (110 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 8.7 (98 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.4 (110 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 8.1 (92 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 8.2 (96 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 8.1 (97 reviews) ✓ Verified | #### Targeting | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Targeting** | Not enough data | 8.9 (110 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.8 (104 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.9 (105 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 8.7 (90 reviews) ✓ Verified | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **API / Integrations** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 7.7 (103 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.6 (101 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (104 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 8.6 (95 reviews) ✓ Verified | | **Customization** | Not enough data | 8.2 (95 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 8.2 (87 reviews) ✓ Verified | | **Internationalization** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Notifications** | Not enough data | 8.1 (92 reviews) ✓ Verified | ### Digital Audio Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.9/10 | 22 | #### Platform Basics | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Cross-Device Advertising** | Not enough data | 9.2 (18 reviews) | | **Audio Ad Formats** | Not enough data | 8.8 (17 reviews) | | **Programmatic Audio** | Not enough data | 8.8 (15 reviews) | | **Audience Targeting** | Not enough data | 9.2 (18 reviews) | #### Platform Reporting | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Performance Monitoring** | Not enough data | 9.2 (18 reviews) | | **Reporting Dashboards** | Not enough data | 8.8 (19 reviews) | | **Dashboard Exports** | Not enough data | 9.1 (19 reviews) | | **Music Genre Reporting** | Not enough data | Feature Not Available | #### Agentic AI - Digital Audio Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.7 (10 reviews) | | **Multi-step Planning** | Not enough data | 8.9 (9 reviews) | | **Cross-system Integration** | Not enough data | 8.7 (10 reviews) | | **Adaptive Learning** | Not enough data | 8.5 (9 reviews) | | **Proactive Assistance** | Not enough data | 8.6 (11 reviews) | | **Decision Making** | Not enough data | 8.8 (10 reviews) | ### Retail Media Advertising Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.4/10 | 7 | #### Platform Basics | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Ad Serving Rules** | Not enough data | 8.3 (7 reviews) | | **Sponsored Product Listing Ads** | Not enough data | 7.1 (7 reviews) | | **Banner Ads** | Not enough data | 8.6 (7 reviews) | | **Display Ads** | Not enough data | 9.0 (7 reviews) | #### Platform Data | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Reporting Performance Metrics** | Not enough data | 8.6 (7 reviews) | | **Data Filtering** | Not enough data | 8.6 (7 reviews) | | **Reporting Dashboards** | Not enough data | 8.8 (7 reviews) | #### Platform Additional Functionality | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Offline Ads** | Not enough data | 6.9 (7 reviews) | | **Video Ads** | Not enough data | 8.6 (7 reviews) | | **Team Collaboration** | Not enough data | 8.8 (7 reviews) | | **Integrations** | Not enough data | 8.8 (7 reviews) | #### Agentic AI - Retail Media Advertising Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.5/10 | 131 | #### Demand Side Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | 8.7 (72 reviews) | #### Agentic AI - Demand Side Platform (DSP) | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.5 (17 reviews) | | **Multi-step Planning** | Not enough data | 8.5 (16 reviews) | | **Cross-system Integration** | Not enough data | 8.5 (17 reviews) | | **Adaptive Learning** | Not enough data | 8.4 (16 reviews) | | **Proactive Assistance** | Not enough data | 8.8 (17 reviews) | | **Decision Making** | Not enough data | 8.7 (17 reviews) | #### Campaign Management | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.1 (115 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 8.5 (112 reviews) ✓ Verified | | **Reach** | Not enough data | 8.6 (111 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 7.9 (109 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 8.0 (110 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 8.7 (95 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 8.7 (98 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.4 (110 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 8.1 (92 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 8.2 (96 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 8.1 (97 reviews) ✓ Verified | #### Targeting | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Targeting** | Not enough data | 8.9 (110 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.8 (104 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.9 (105 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 8.7 (90 reviews) ✓ Verified | #### Demand Side Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Machine Learning Optimization** | Not enough data | 8.6 (93 reviews) ✓ Verified | | **Estimate and Projections** | Not enough data | 8.1 (88 reviews) ✓ Verified | | **Cross-Device Capabilities** | Not enough data | 8.8 (88 reviews) ✓ Verified | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **API / Integrations** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 7.7 (103 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.6 (101 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (104 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 8.6 (95 reviews) ✓ Verified | | **Customization** | Not enough data | 8.2 (95 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 8.2 (87 reviews) ✓ Verified | | **Internationalization** | Not enough data | 8.2 (88 reviews) ✓ Verified | | **Notifications** | Not enough data | 8.1 (92 reviews) ✓ Verified | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.5/10 | 26 | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Personalized Segmentation** | Not enough data | 8.9 (23 reviews) | | **Ad Serving ** | Not enough data | 8.7 (24 reviews) | | **Streaming Capabilites** | Not enough data | 8.4 (19 reviews) | | **Performance Analytics** | Not enough data | 8.6 (21 reviews) | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Creative Assets** | Not enough data | 8.9 (19 reviews) | | **Campaign Dashboard** | Not enough data | 8.8 (20 reviews) | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (10 reviews) | | **Multi-step Planning** | Not enough data | 8.0 (10 reviews) | | **Cross-system Integration** | Not enough data | 8.2 (10 reviews) | | **Adaptive Learning** | Not enough data | 8.3 (11 reviews) | | **Proactive Assistance** | Not enough data | 8.2 (10 reviews) | | **Decision Making** | Not enough data | 8.5 (11 reviews) | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 8.6/10 | 13 | #### Agentic AI - Native Advertising | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.6 (12 reviews) | | **Multi-step Planning** | Not enough data | 8.8 (12 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (11 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (12 reviews) | | **Proactive Assistance** | Not enough data | 8.6 (12 reviews) | | **Decision Making** | Not enough data | 8.7 (13 reviews) | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **Adobe Audience Manager** | N/A | N/A | | **The Trade Desk** | 9.3/10 | 30 | #### Analysis | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Application Attribution** | Not enough data | 9.6 (19 reviews) | | **Campaign Analysis** | Not enough data | 9.3 (20 reviews) | | **Uninstall Tracking** | Not enough data | 9.3 (16 reviews) | | **Custom Dashboards** | Not enough data | 9.1 (19 reviews) | #### Campaigns | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Proximity Marketing** | Not enough data | 9.0 (18 reviews) | | **Push Notifications** | Not enough data | Feature Not Available | | **Bulk SMS** | Not enough data | Feature Not Available | | **Two-Way Text Messaging** | Not enough data | Feature Not Available | | **Email Campaigns** | Not enough data | 8.8 (15 reviews) | | **Audience Segmentation** | Not enough data | 9.3 (22 reviews) | #### Engagement | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Coupons and Promotions** | Not enough data | 9.2 (16 reviews) | #### Platform | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Optimization** | Not enough data | 9.4 (25 reviews) | | **Integrations - Mobile Marketing** | Not enough data | 9.4 (27 reviews) | | **Internationalization** | Not enough data | 9.1 (18 reviews) | #### Agentic AI - Mobile Marketing | Feature | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.2 (11 reviews) | | **Multi-step Planning** | Not enough data | 9.4 (11 reviews) | | **Cross-system Integration** | Not enough data | 9.6 (12 reviews) | | **Adaptive Learning** | Not enough data | 9.5 (13 reviews) | | **Proactive Assistance** | Not enough data | 9.4 (12 reviews) | | **Decision Making** | Not enough data | 9.5 (14 reviews) | --- ## Categories **Unique to Adobe Audience Manager (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Unique to The Trade Desk (10):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Audience Manager | The Trade Desk | |---|---|---| | **Small-Business** | 20.0% | 27.8% | | **Mid-Market** | 8.0% | 46.2% | | **Enterprise** | 72.0% | 26.0% | ### By Industry #### Adobe Audience Manager - **Marketing and Advertising:** 16.0% - **Broadcast Media:** 8.0% - **Financial Services:** 8.0% - **Internet:** 8.0% - **Computer & Network Security:** 4.0% - **Computer Software:** 4.0% - **Consumer Goods:** 4.0% - **Electrical/Electronic Manufacturing:** 4.0% - **Gambling & Casinos:** 4.0% - **Government Administration:** 4.0% - **Other:** 36.0% #### The Trade Desk - **Marketing and Advertising:** 67.5% - **Retail:** 3.6% - **Internet:** 2.4% - **Manufacturing:** 1.8% - **Banking:** 1.8% - **Consumer Goods:** 1.8% - **Leisure, Travel & Tourism:** 1.8% - **Automotive:** 1.2% - **Computer Software:** 1.2% - **Consumer Electronics:** 1.2% - **Other:** 15.7% --- ## Alternatives ### Alternatives to Adobe Audience Manager - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews) - [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews) — 4.1/5 stars (18 reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) — 4.5/5 stars (86 reviews) - [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews) - [Amobee](https://www.g2.com/products/amobee/reviews) — 3.8/5 stars (51 reviews) - [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) — 4.2/5 stars (4 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) ### Alternatives to The Trade Desk - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) --- ## Top Discussions ### Adobe Audience Manager - Title: [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) — 1 comment > **Top comment:** "In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels..." - Title: [Is Adobe Audience Manager a DMP?](https://www.g2.com/discussions/is-adobe-audience-manager-a-dmp) — 1 comment > **Top comment:** "Yes" ### The Trade Desk No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-audience-manager-vs-the-trade-desk)