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- Adobe-vs-Roku OneView (formerly Dataxu)
Compare Adobe Audience Manager and Roku OneView (formerly Dataxu) 
At a Glance
Market Segments
Adobe Audience Manager
Enterprise (60.7% of reviews)
Roku OneView (formerly Dataxu)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
Adobe Audience Manager
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableAdobe Audience Manager vs Roku OneView (formerly Dataxu)
- Users report that Roku OneView excels in 1st-Party Data Integration with a score of 8.8, matching Adobe Audience Manager, but reviewers mention that Roku's Mobile Data Integration is significantly stronger at 9.3 compared to Adobe's 7.3, making it a better choice for mobile-focused campaigns.
- Reviewers mention that Adobe Audience Manager shines in Audience Segmentation with a score of 8.6, while Roku OneView scores lower at 7.2, indicating that Adobe may provide more robust tools for targeting specific audience segments effectively.
- G2 users highlight that Roku OneView's Data Export Tools are highly rated at 9.4, which allows for seamless data extraction, whereas Adobe Audience Manager's tools are rated lower at 8.7, suggesting that Roku offers a more user-friendly experience for data management.
- Users on G2 report that both platforms have similar scores for Quality of Support, with Roku OneView at 8.3 and Adobe Audience Manager at 7.4, but reviewers mention that Roku's support is perceived as more responsive and helpful in resolving issues.
- Reviewers say that Roku OneView's Custom Reports feature is rated highly at 9.0, allowing for tailored insights, while Adobe's feature is rated lower at 8.0, indicating that Roku may provide more flexibility in reporting capabilities.
- Users say that Adobe Audience Manager has a slight edge in Performance and Reliability with a score of 8.8 compared to Roku's 8.5, suggesting that Adobe may offer a more stable platform for large-scale operations.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.3
24
7.6
79
Ease of Use
7.6
24
7.1
77
Ease of Setup
7.2
6
7.0
46
Ease of Admin
6.9
6
7.3
45
Quality of Support
7.4
22
8.3
77
Has the product been a good partner in doing business?
8.1
6
8.1
50
Product Direction (% positive)
7.6
24
7.4
80
Features by Category
Channel Functionality
Not enough data
8.0
67
Platform Interoperability
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Data Integration
8.8
17
8.8
8
Feature Not Available
9.0
5
7.9
16
7.4
7
7.6
16
Not enough data
7.3
15
9.3
5
Feature Not Available
9.4
6
Data Analysis & Optimization
8.6
16
7.2
10
8.5
13
7.7
10
7.8
17
7.2
10
8.0
16
9.0
10
Platform
8.3
16
8.1
6
8.3
15
8.5
10
Feature Not Available
8.5
10
8.2
14
7.9
8
8.2
11
7.9
8
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.7
52
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Mobile
Not enough data
7.1
42
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
8.0
47
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
Not enough data
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Targeting
Not enough data
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
Not enough data
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Categories
Categories
Shared Categories
Adobe Audience Manager and Roku OneView (formerly Dataxu) are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Roku OneView (formerly Dataxu) is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.3%
Broadcast Media
10.7%
Internet
7.1%
Consumer Goods
7.1%
Telecommunications
3.6%
Other
57.1%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Most Helpful Reviews
Adobe Audience Manager
Most Helpful Favorable Review
Ashwin G.
Verified User in Telecommunications
Complete view of audience and integrations with complete Adobe suite. Centralized data management and excellent segmentation of audience. New plugins can be created.
Most Helpful Critical Review
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Roku OneView (formerly Dataxu)
Most Helpful Favorable Review
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The amount of time it takes to solve an internal issue is longer than it should be.
Ashwin G.
Verified User in Telecommunications
Complete view of audience and integrations with complete Adobe suite. Centralized data management and excellent segmentation of audience. New plugins can be created.
Jiajie (Sean) P.
Verified User in Marketing and Advertising
They have a wide range of offline 3rd party data that informs audience in detail. They are very good at re-targeting the audience they is part of the core target. They are also good at syncing some target from offline to online base on their purchase...
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Verified User in Hospital & Health Care
The amount of time it takes to solve an internal issue is longer than it should be.
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 comment
PJ
YesRead more
Adobe Audience Manager has no more discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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