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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (77.5% of reviews)
Entry-Level Pricing
No pricing available
Free 400 visits Per Month
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsTWIPLA
Star Rating
(44)4.5 out of 5
Market Segments
Small-Business (77.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 400 visits Per Month
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Standard Event Tracking feature, receiving a score of 8.4, while TWIPLA shines with a perfect score of 10.0, indicating that users find it easier to track custom events effectively.
- Reviewers mention that TWIPLA's Ease of Use is significantly higher at 9.4 compared to Adobe Analytics' 7.4, suggesting that users find TWIPLA more intuitive and user-friendly for everyday tasks.
- G2 users highlight that TWIPLA offers superior Real-Time Reporting capabilities with a score of 8.9, while Adobe Analytics scores 8.2, indicating that users appreciate the immediacy and responsiveness of TWIPLA's reporting features.
- Users on G2 report that Adobe Analytics has a more complex Setup Process with a score of 6.9, whereas TWIPLA's setup is rated at 9.4, suggesting that users find TWIPLA easier to implement and get started with.
- Reviewers say that TWIPLA's Quality of Support is rated at 9.1, significantly higher than Adobe Analytics' 7.7, indicating that users feel more supported and satisfied with TWIPLA's customer service.
- Users report that Adobe Analytics has a larger market presence, primarily serving the Enterprise segment, while TWIPLA focuses on Small-Business needs, which may influence the choice based on the size and requirements of the organization.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableTWIPLA
Free Plan
Free
400 visits Per Month
All Features included.
Unlimited agents.
Unlimited websites.
100% GDPR compliant.
Full Online Support.
- 25 Visitor Recordings
- 1 Heatmap
- 1 Funnel
Free Trial
Adobe Analytics
No trial information availableTWIPLA
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.9
32
Ease of Use
7.5
938
9.3
32
Ease of Setup
7.2
377
9.1
19
Ease of Admin
7.6
279
9.2
12
Quality of Support
7.8
808
9.1
25
Has the product been a good partner in doing business?
8.0
279
9.4
12
Product Direction (% positive)
7.6
843
8.5
31
Features by Category
Metrics
8.6
605
9.1
28
8.4
599
9.2
28
8.4
605
9.0
28
8.4
579
9.4
11
8.4
564
8.6
25
8.1
542
8.8
25
8.1
562
8.5
25
8.5
568
8.5
25
8.2
533
8.2
17
Reporting
8.3
593
8.8
26
8.3
580
8.5
10
8.1
554
8.7
10
8.4
573
8.5
24
8.1
512
8.3
25
8.0
496
8.4
24
8.5
595
8.3
8
Other
8.4
553
8.4
26
8.3
531
Feature Not Available
8.1
499
Feature Not Available
8.5
548
8.6
22
8.4
476
8.1
22
8.0
434
Feature Not Available
8.2
459
8.0
22
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
8.5
19
8.2
444
Feature Not Available
8.4
550
9.1
24
8.4
531
9.0
23
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Visitor Information
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Session Replay
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Survey Management
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Insights
Not enough data
9.2
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and TWIPLA are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TWIPLA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
12.5%
Health, Wellness and Fitness
7.5%
Entertainment
5.0%
Computer Games
5.0%
Consulting
2.5%
Other
67.5%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Is there a way to make the tool not count you (the owner) as a visitor?
2 Comments
AV
Yes! Go to Settings-> General-> Ignore your own visits. From there you will have the option to ignore visits form a specific browser or a specific IP.Read more
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