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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (42.4% of reviews)
Entry-Level Pricing
No pricing available
$70.00 1 User Per Month
Adobe Analytics
Star Rating
(1,126)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsTableau
Star Rating
(3,384)4.4 out of 5
Market Segments
Enterprise (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tableau excels in data visualizations, scoring 9.4 compared to Adobe Analytics' 8.9. Reviewers mention that Tableau's drag-and-drop interface and extensive library of visualization options make it easier to create compelling dashboards.
- Reviewers mention that Tableau has a higher ease of use score (8.3) than Adobe Analytics (7.5). Users say that Tableau's intuitive design and user-friendly features, such as the "Show Me" tool, simplify the data analysis process for non-technical users.
- G2 users highlight that Tableau's report generation capabilities are superior, with a score of 9.1 versus Adobe Analytics' 8.9. Reviewers mention that Tableau allows for customizable reports that can be easily shared, enhancing collaboration across teams.
- Users on G2 report that Tableau's quality of support (8.3) outperforms Adobe Analytics (7.7). Reviewers say that Tableau's customer service is responsive and helpful, providing extensive resources and community support for troubleshooting.
- Reviewers mention that while Adobe Analytics scores slightly higher in analysis (9.1 vs. Tableau's 9.0), Tableau's data interaction features (8.9) are praised for their flexibility and ease of use, allowing users to explore data dynamically.
- Users say that Tableau's product direction score (8.8) indicates a strong commitment to innovation, while Adobe Analytics (7.5) has received feedback about slower updates. Reviewers mention that Tableau frequently rolls out new features based on user feedback, enhancing its overall value.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableTableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Adobe Analytics
No trial information availableTableau
Free Trial is available
Ratings
Meets Requirements
8.6
881
8.7
2,385
Ease of Use
7.5
937
8.3
2,778
Ease of Setup
7.2
376
8.2
1,443
Ease of Admin
7.6
279
8.2
776
Quality of Support
7.8
807
8.3
2,038
Has the product been a good partner in doing business?
8.0
279
8.5
754
Product Direction (% positive)
7.6
842
8.8
2,363
Features by Category
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1713
|
Verified
Not enough data
8.1
1289
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Data Preparation
Not enough data
8.6
860
|
Verified
Not enough data
8.4
849
|
Verified
Data Modeling and Blending
Not enough data
8.5
886
|
Verified
Not enough data
8.8
909
|
Verified
Not enough data
8.5
876
|
Verified
Generative AI
Not enough data
7.4
426
Not enough data
7.5
453
Agentic AI - Analytics Platforms
Not enough data
7.4
131
Not enough data
7.5
134
Not enough data
7.8
133
Not enough data
7.6
131
Not enough data
7.7
129
Not enough data
7.4
128
Not enough data
7.8
128
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
114
Not enough data
8.3
110
Not enough data
8.1
109
Not enough data
8.4
110
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1713
|
Verified
Not enough data
8.1
1289
Performance & Scalability - Analytics Platforms
Not enough data
8.0
113
Not enough data
8.2
109
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
109
Not enough data
8.0
107
Not enough data
7.8
108
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.6
106
Not enough data
7.7
105
Not enough data
7.8
105
Not enough data
7.7
106
Personalized Intelligence - Analytics Platforms
Not enough data
7.8
108
Not enough data
7.9
109
Not enough data
7.9
107
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Metrics
8.6
604
Not enough data
8.4
598
Not enough data
8.4
605
Not enough data
8.4
578
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
475
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
40
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
27
Not enough data
9.4
27
Analysis
Not enough data
9.0
27
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
233
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
234
Not enough data
8.2
236
Not enough data
8.3
234
Not enough data
8.5
236
Not enough data
8.3
234
Not enough data
8.4
231
Not enough data
8.4
233
Not enough data
8.3
229
Data Exporting
Not enough data
8.5
228
Not enough data
8.4
228
Not enough data
8.4
230
Generative AI
Not enough data
7.4
224
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
8.4
251
Feature Not Available
8.4
254
Feature Not Available
8.4
244
Data Analysis
9.2
67
9.0
273
8.9
65
8.9
268
Decision Making
Feature Not Available
8.7
259
9.0
66
9.4
271
9.0
67
9.1
266
9.0
64
8.7
262
Generative AI
8.8
39
8.0
177
9.1
39
8.0
177
Metrics
9.0
80
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Tableau are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Information Technology and Services
11.7%
Financial Services
7.1%
Computer Software
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.4%
Other
65.2%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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