# Adobe Analytics, Supermetrics vs Adverity Comparison

| | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,218 | 823 | 312 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Small-Business (55.5% of reviews) | Mid-Market (43.0% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | Contact Us | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Adverity

Pros:
- Ease of Use (15 reviews)
- Data Management (10 reviews)

Cons:
- Time-Consuming (6 reviews)
- Complex Setup (4 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 8.5 (625 reviews) | 8.6 (261 reviews) | 
  | **Ease of Use** | 7.5 (975 reviews) | 8.2 (633 reviews) | 8.0 (264 reviews) | 
  | **Ease of Setup** | 7.2 (413 reviews) | 8.1 (420 reviews) | 7.6 (209 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.0 (380 reviews) | 8.0 (144 reviews) | 
  | **Quality of Support** | 7.8 (834 reviews) | 7.8 (566 reviews) | 8.8 (253 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.2 (375 reviews) | 8.9 (142 reviews) | 
  | **Product Direction (% positive)** | 7.6 (866 reviews) | 7.9 (582 reviews) | 8.9 (248 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 738 |
| **Supermetrics** | 7.9/10 | 379 |
| **Adverity** | 7.5/10 | 50 |

#### Metrics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | 8.6 (312 reviews) | 8.0 (36 reviews) | 
| **Engagement** | 8.5 (601 reviews) | 8.3 (292 reviews) | 7.6 (34 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | 8.1 (262 reviews) | 7.4 (32 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | 8.4 (291 reviews) | 7.8 (34 reviews) | 
| **Custom Event Tracking** | 8.5 (567 reviews) | 8.0 (280 reviews) | 7.5 (34 reviews) | 
| **Retention** | 8.1 (540 reviews) | 7.9 (250 reviews) | 7.6 (29 reviews) | 
| **Return** | 8.1 (560 reviews) | 8.0 (250 reviews) | 7.9 (27 reviews) | 
| **Conversions** | 8.5 (571 reviews) | 8.6 (322 reviews) | 8.1 (35 reviews) | 
| **Funnels** | 8.2 (535 reviews) | 7.8 (269 reviews) | 7.4 (32 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | 8.2 (311 reviews) | 7.3 (38 reviews) | 
| **Trending** | 8.3 (580 reviews) | 7.9 (278 reviews) | 7.9 (32 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | 8.4 (304 reviews) | 7.4 (32 reviews) | 
| **Segmentation** | 8.4 (582 reviews) | 8.1 (292 reviews) | 7.0 (33 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | 7.6 (251 reviews) | 6.9 (26 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | Feature Not Available | 7.4 (25 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (615 reviews) | 8.7 (326 reviews) | 8.4 (26 reviews) | 

#### Other

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **User Data** | 8.5 (554 reviews) | 8.2 (271 reviews) | 6.5 (31 reviews) | 
| **Site Search Reporting** | 8.3 (529 reviews) | 7.9 (241 reviews) | 7.3 (26 reviews) | 
| **Load Time Monitoring** | 8.1 (497 reviews) | 7.2 (218 reviews) | 6.6 (26 reviews) | 
| **Campaign Tracking** | 8.5 (552 reviews) | 8.6 (317 reviews) | 8.6 (34 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | 8.4 (267 reviews) | 8.5 (28 reviews) | 
| **Promotional Messages** | 8.1 (432 reviews) | 7.2 (207 reviews) | 6.7 (22 reviews) | 
| **Administration Alerts** | 8.2 (457 reviews) | 7.4 (215 reviews) | 6.9 (25 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | 6.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | 6.7 (10 reviews) | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | 6.8 (10 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | 8.3 (274 reviews) | 8.1 (39 reviews) | 
| **QA Testing** | 8.2 (442 reviews) | 7.5 (213 reviews) | 6.6 (33 reviews) | 
| **Performance and Reliability** | 8.4 (563 reviews) | 8.1 (314 reviews) | 7.4 (38 reviews) | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | 8.0 (295 reviews) | 7.7 (39 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### User Identification

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Not enough data | Not enough data | 
| **User Segmentation** | 8.6 (207 reviews) | Not enough data | Not enough data | 
| **Geolocation** | 8.6 (199 reviews) | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | Not enough data | 
| **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | Not enough data | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 8.7 (217 reviews) | Not enough data | Not enough data | 
| **User Path Tracking** | 8.5 (209 reviews) | Not enough data | Not enough data | 
| **User Activity History** | 8.6 (201 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | Feature Not Available | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Adverity** | 7.9/10 | 33 |

#### Functionality

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 7.7 (31 reviews) | 
| **Data Structuring** | Not enough data | Not enough data | 8.5 (33 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 8.4 (30 reviews) | 
| **Data Cleaning** | Not enough data | Not enough data | 8.2 (31 reviews) | 
| **Cloud Extraction** | Not enough data | Not enough data | 7.7 (28 reviews) | 
| **Visualization** | Not enough data | Not enough data | 6.9 (26 reviews) | 

#### Diverse Extraction Points

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 7.7 (31 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Adverity** | 7.3/10 | 13 |

#### Analytics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 8.7 (13 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.2 (13 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.6 (9 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (10 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 4.8 (7 reviews) | 

#### Administration

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 4.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |
| **Adverity** | 8.5/10 | 138 |

#### Management

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 8.1 (82 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 7.9 (69 reviews) | 

#### Functionality

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 9.0 (122 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 8.3 (105 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 8.5 (106 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 9.0 (113 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 8.4 (103 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Adverity** | 8.3/10 | 24 |

#### Development 

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 8.9 (22 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.3 (16 reviews) | 

#### Management 

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.7 (18 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 8.6 (21 reviews) | 

#### Integration Options

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 7.8 (12 reviews) | 
| **EDI** | Not enough data | Not enough data | 7.7 (5 reviews) | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |
| **Adverity** | 7.8/10 | 123 |

#### Marketing Operations

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 8.4 (77 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 7.8 (68 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 8.5 (87 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 8.0 (39 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 7.5 (28 reviews) | 

#### Campaign Activity

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 8.7 (87 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | Feature Not Available | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 8.4 (65 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 8.9 (83 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 8.0 (65 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 6.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 5.3 (5 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Supermetrics** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | Not enough data | 
| **Return** | Feature Not Available | Not enough data | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Adverity (8):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Supermetrics | Adverity | 
|---|---|---|---|
| **Small-Business** | 27.0% | 55.5% | 38.7% | 
| **Mid-Market** | 29.8% | 35.1% | 43.0% | 
| **Enterprise** | 43.2% | 9.4% | 18.3% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Adverity

- **Marketing and Advertising:** 59.1%
- **Information Technology and Services:** 4.4%
- **Consumer Goods:** 3.4%
- **Online Media:** 3.4%
- **Telecommunications:** 2.0%
- **Entertainment:** 1.7%
- **Retail:** 1.7%
- **Internet:** 1.4%
- **Computer Software:** 1.4%
- **Insurance:** 1.4%
- **Other:** 20.3%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2928 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (87 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (231 reviews)

### Alternatives to Adverity

- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1225 reviews)

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## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-supermetrics-vs-adverity)