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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSnowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Standard Event Tracking capabilities, with a score of 8.4, allowing for detailed tracking of user interactions. In contrast, Snowplow users mention that while it offers robust Custom Event Tracking with a score of 8.6, the setup can be more complex for new users.
- Reviewers mention that Adobe Analytics provides a comprehensive Real-Time Reporting feature, scoring 8.2, which is crucial for immediate insights. However, users on G2 highlight that Snowplow's Real-Time Data Collection feature scores higher at 9.0, making it a better choice for businesses needing instant data availability.
- G2 users say that Adobe Analytics has a solid Quality of Support rating of 7.7, but Snowplow outshines it with a score of 8.9, indicating a more responsive and helpful support team, which is vital for troubleshooting and guidance.
- Users report that Adobe Analytics has a user-friendly interface with an Ease of Use score of 7.4, making it accessible for teams with varying technical skills. In contrast, Snowplow's score of 8.1 suggests a slightly better user experience, particularly for those familiar with data analytics.
- Reviewers mention that Adobe Analytics offers strong Segmentation features, scoring 8.4, which helps in targeting specific user groups effectively. However, Snowplow users highlight its advanced User Segmentation capabilities, scoring 8.5, allowing for more granular analysis.
- Users on G2 report that Adobe Analytics has a good Product Direction score of 7.5, indicating a steady evolution of features. In contrast, Snowplow boasts a perfect score of 10.0, suggesting that users feel very confident about its future development and enhancements.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSnowplow
Cloud BDP
Contact Us
Per Year
BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month
Free Trial
Adobe Analytics
No trial information availableSnowplow
Free Trial is available
Ratings
Meets Requirements
8.6
882
9.2
28
Ease of Use
7.5
938
8.1
28
Ease of Setup
7.2
377
6.4
18
Ease of Admin
7.6
279
7.5
19
Quality of Support
7.8
808
8.9
25
Has the product been a good partner in doing business?
8.0
279
9.0
16
Product Direction (% positive)
7.6
843
10.0
28
Features by Category
Metrics
8.6
605
Not enough data
8.4
599
Not enough data
8.4
605
Not enough data
8.4
579
Not enough data
8.4
564
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
568
Not enough data
8.2
533
Not enough data
Reporting
8.3
593
Not enough data
8.3
580
Not enough data
8.1
554
Not enough data
8.4
573
Not enough data
8.1
512
Not enough data
8.0
496
Not enough data
8.5
595
Not enough data
Other
8.4
553
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
548
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
Not enough data
8.2
444
Not enough data
8.4
550
Not enough data
8.4
531
Not enough data
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Database
Not enough data
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Integrations
Not enough data
9.7
5
Not enough data
8.8
7
Platform
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Processing
Not enough data
9.2
15
Not enough data
9.0
16
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Snowplow are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Snowplow is categorized as Product Analytics, Big Data Processing and Distribution, and Data Governance
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snowplow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Snowplow has no discussions with answers
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