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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Adobe Analytics
Star Rating
(1,127)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed tracking of user interactions. In contrast, Smartlook also offers strong Custom Event Tracking but with a slightly lower score of 8.3, indicating that Adobe may provide a more robust solution for complex tracking needs.
- Reviewers mention that Smartlook shines in User Path Tracking, scoring 8.9, which helps visualize user journeys effectively. Adobe Analytics, while competitive, matches this score of 8.6, but users on G2 suggest that Smartlook's interface for path tracking is more intuitive and user-friendly.
- G2 users highlight that Smartlook's Session Replays feature, rated at 9.1, is particularly beneficial for understanding user behavior in real-time. Adobe Analytics does not offer a comparable feature, which may limit its usability for teams focused on user experience optimization.
- Users say that Adobe Analytics provides superior Real-Time Insights with a score of 8.3, which is crucial for immediate decision-making. However, Smartlook's score of 8.6 in this area indicates it also offers valuable real-time data, but some users feel Adobe's insights are more actionable.
- Reviewers mention that Smartlook's QA Testing capabilities, rated at 8.6, are highly regarded for ensuring data accuracy and reliability. Adobe Analytics, with a score of 8.1, is perceived as less comprehensive in this area, which could be a drawback for teams prioritizing quality assurance.
- Users on G2 report that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a barrier for smaller teams. In contrast, Smartlook's score of 9.1 indicates a much simpler setup process, making it more accessible for small businesses looking to implement analytics quickly.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSmartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Adobe Analytics
No trial information availableSmartlook
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.9
656
Ease of Use
7.5
938
8.9
662
Ease of Setup
7.2
377
9.1
459
Ease of Admin
7.6
279
9.1
451
Quality of Support
7.8
808
8.8
470
Has the product been a good partner in doing business?
8.0
279
9.0
385
Product Direction (% positive)
7.6
843
9.0
620
Features by Category
Metrics
8.6
605
8.8
157
8.4
599
8.7
78
8.4
605
8.5
153
8.4
579
8.6
149
8.4
564
8.6
130
8.1
542
8.2
65
8.1
562
8.4
68
8.5
568
8.6
126
8.2
533
8.7
126
Reporting
8.3
593
8.8
149
8.3
580
8.5
63
8.1
554
8.6
121
8.4
573
8.6
117
8.1
512
8.3
108
8.0
496
7.8
18
8.5
595
8.7
119
Other
8.4
553
8.7
135
8.3
531
8.6
109
8.1
499
Feature Not Available
8.5
548
8.5
91
8.4
476
8.4
90
8.0
434
Feature Not Available
8.2
459
8.3
91
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
8.4
208
8.2
444
8.6
100
8.4
550
8.8
316
8.4
531
Feature Not Available
User Identification
8.4
206
Feature Not Available
8.6
210
8.4
59
8.5
202
8.7
64
Tracking & Reporting
8.7
206
8.3
64
8.4
211
8.6
69
8.4
207
8.5
60
8.7
220
8.6
77
8.5
212
8.9
72
8.6
204
8.7
74
Metrics
9.0
80
8.8
34
8.7
81
8.5
33
Feature Not Available
8.1
29
Feature Not Available
8.0
29
Feature Not Available
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
8.8
34
8.7
81
8.5
33
Feature Not Available
8.1
29
Feature Not Available
8.0
29
Feature Not Available
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Analytics and Smartlook are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, and Mobile App Optimization
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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