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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSiteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its Custom Event Tracking capabilities, with a score of 8.6, allowing for detailed insights into user interactions. In contrast, Siteimprove's Custom Event Tracking is rated slightly lower at 8.5, which some users feel limits their ability to tailor tracking to specific business needs.
- Reviewers mention that Siteimprove shines in Compliance Monitoring, achieving a score of 9.0, which is significantly higher than Adobe Analytics' score of 7.5. Users appreciate Siteimprove's robust features that help ensure adherence to regulations, making it a preferred choice for organizations focused on compliance.
- G2 users highlight that Adobe Analytics offers superior Real-Time Reporting with a score of 8.2, which is essential for businesses needing immediate insights. Siteimprove, while also strong in this area with a score of 8.6, does not provide the same level of granularity in real-time data that some Adobe users find invaluable.
- Users on G2 report that Siteimprove's SEO Auditing features are particularly effective, scoring 8.6, which helps users optimize their content effectively. Adobe Analytics, while offering some SEO insights, does not match the depth of Siteimprove's dedicated SEO tools, leading some users to prefer Siteimprove for their SEO needs.
- Reviewers mention that Adobe Analytics has a more complex Ease of Setup with a score of 6.9, which can be a barrier for smaller teams or those without dedicated technical resources. In contrast, Siteimprove's ease of setup is rated at 8.9, making it more accessible for users looking for a straightforward implementation process.
- Users say that the Quality of Support is a significant differentiator, with Siteimprove scoring 9.2 compared to Adobe Analytics' 7.7. Many users appreciate Siteimprove's responsive customer service and comprehensive support resources, which enhance their overall experience with the product.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSiteimprove
No pricing availableFree Trial
Adobe Analytics
No trial information availableSiteimprove
No trial information availableRatings
Meets Requirements
8.6
882
9.1
351
Ease of Use
7.5
938
8.7
352
Ease of Setup
7.2
377
8.9
230
Ease of Admin
7.6
279
8.8
229
Quality of Support
7.8
808
9.2
329
Has the product been a good partner in doing business?
8.0
279
9.4
227
Product Direction (% positive)
7.6
843
9.0
341
Features by Category
Metrics
8.6
605
8.8
122
8.4
599
8.7
113
8.4
605
8.6
113
8.4
579
8.4
102
8.4
564
8.3
94
8.1
542
8.4
100
8.1
562
8.3
97
8.5
568
8.1
90
8.2
533
8.2
91
Reporting
8.3
593
8.5
109
8.3
580
8.4
108
8.1
554
8.2
50
8.4
573
8.4
98
8.1
512
8.2
100
8.0
496
Feature Not Available
8.5
595
8.7
115
Other
8.4
553
8.6
112
8.3
531
8.5
112
8.1
499
8.6
106
8.5
548
8.3
86
8.4
476
Feature Not Available
8.0
434
Feature Not Available
8.2
459
Feature Not Available
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
7.9
89
8.2
444
8.5
93
8.4
550
8.9
133
8.4
531
8.8
132
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
8.0
70
Not enough data
8.5
63
Not enough data
8.1
62
Not enough data
8.5
62
Agentic AI - SEO Tools
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.7
5
SEO Content & Rankings
Not enough data
7.8
90
Not enough data
7.8
109
Not enough data
7.4
80
Not enough data
7.3
66
Not enough data
7.7
53
SEO Reporting
Not enough data
7.3
90
Not enough data
8.2
81
Not enough data
7.8
85
Not enough data
7.4
62
Generative AI
Not enough data
6.1
34
Not enough data
6.0
34
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Siteimprove are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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