# Adobe Analytics vs Siteimprove Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Analytics excels in providing a comprehensive suite of digital tools, allowing users to track and understand user interactions effectively. One user highlighted its capability to measure campaign performance and optimize marketing efforts, emphasizing the importance of real-time data in decision-making.
- **Users say** that Siteimprove shines in its user-friendly features, particularly the new republish check and code checker. These tools have been described as "game changers," enabling authors to fix issues before content goes live, which significantly enhances workflow efficiency for small teams.
- **Reviewers mention** that while Adobe Analytics has a robust feature set, some users find it challenging to navigate due to its complexity. This sentiment is reflected in its lower ease of use rating compared to Siteimprove, which is praised for its intuitive interface that simplifies daily tasks.
- **According to verified reviews** , Siteimprove's quality of support is notably high, with users appreciating the responsiveness and helpfulness of the support team. In contrast, Adobe Analytics, while still providing good support, has received slightly lower ratings in this area, indicating room for improvement.
- **G2 reviewers highlight** that Adobe Analytics is particularly favored by enterprise users, with a significant portion of its reviews coming from this segment. This suggests that it may be better suited for larger organizations needing advanced analytics capabilities, while Siteimprove is often preferred by smaller teams focused on quality improvements.
- **Users report** that both products offer valuable insights, but Adobe Analytics is often seen as the go-to for in-depth analysis and reporting features. Users appreciate its ability to facilitate personalization and training within departments, showcasing its strength in data-driven decision-making.



| | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,218 | 432 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Enterprise (48.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

### Siteimprove

Pros:
- Ease of Use (50 reviews)
- Helpful (36 reviews)

Cons:
- Complex Usability (23 reviews)
- Missing Features (17 reviews)

---
## Ratings Comparison
| Rating | Adobe Analytics | Siteimprove | 
|---|---|---|
  | **Meets Requirements** | 8.6 (911 reviews) | 9.1 (351 reviews) | 
  | **Ease of Use** | 7.5 (975 reviews) | 8.7 (352 reviews) | 
  | **Ease of Setup** | 7.2 (413 reviews) | 8.9 (231 reviews) | 
  | **Ease of Admin** | 7.6 (282 reviews) | 8.8 (230 reviews) | 
  | **Quality of Support** | 7.8 (834 reviews) | 9.2 (330 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 9.4 (228 reviews) | 
  | **Product Direction (% positive)** | 7.6 (866 reviews) | 9.0 (341 reviews) | 

---
## Pricing

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Siteimprove

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.3/10 | 738 |
| **Siteimprove** | 8.5/10 | 160 |

#### Metrics

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (610 reviews) | 8.8 (122 reviews) | 
| **Engagement** | 8.5 (601 reviews) | 8.7 (113 reviews) | 
| **Entry and Exit Pages** | 8.4 (605 reviews) | 8.6 (113 reviews) | 
| **Standard Event Tracking** | 8.4 (578 reviews) | 8.4 (102 reviews) | 
| **Custom Event Tracking** | 8.5 (567 reviews) | 8.3 (94 reviews) | 
| **Retention** | 8.1 (540 reviews) | 8.4 (100 reviews) | 
| **Return** | 8.1 (560 reviews) | 8.3 (97 reviews) | 
| **Conversions** | 8.5 (571 reviews) | 8.1 (90 reviews) | 
| **Funnels** | 8.2 (535 reviews) | 8.2 (91 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Real-Time Reporting** | 8.3 (603 reviews) | 8.5 (109 reviews) | 
| **Trending** | 8.3 (580 reviews) | 8.4 (108 reviews) | 
| **Retroactive Reporting** | 8.2 (555 reviews) | 8.2 (50 reviews) | 
| **Segmentation** | 8.4 (582 reviews) | 8.4 (98 reviews) | 
| **Mobile Reporting** | 8.1 (512 reviews) | 8.2 (100 reviews) | 
| **Unification Across Devices** | 8.0 (496 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.5 (615 reviews) | 8.7 (115 reviews) | 

#### Other

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **User Data** | 8.5 (554 reviews) | 8.6 (112 reviews) | 
| **Site Search Reporting** | 8.3 (529 reviews) | 8.5 (112 reviews) | 
| **Load Time Monitoring** | 8.1 (497 reviews) | 8.6 (106 reviews) | 
| **Campaign Tracking** | 8.5 (552 reviews) | 8.3 (86 reviews) | 
| **E-Commerce** | 8.4 (474 reviews) | Feature Not Available | 
| **Promotional Messages** | 8.1 (432 reviews) | Feature Not Available | 
| **Administration Alerts** | 8.2 (457 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | 
| **Decision Making** | 8.8 (43 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **API / Integrations** | 8.1 (463 reviews) | 7.9 (89 reviews) | 
| **QA Testing** | 8.2 (442 reviews) | 8.5 (93 reviews) | 
| **Performance and Reliability** | 8.4 (563 reviews) | 8.9 (133 reviews) | 
| **User, Role, and Access Management** | 8.4 (529 reviews) | 8.8 (132 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.6/10 | 260 |
| **Siteimprove** | N/A | N/A |

#### User Identification

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Demographics** | 8.4 (203 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (207 reviews) | Not enough data | 
| **Geolocation** | 8.6 (199 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | 
| **Attribution** | 8.4 (205 reviews) | Not enough data | 
| **Dashboard** | 8.7 (217 reviews) | Not enough data | 
| **User Path Tracking** | 8.5 (209 reviews) | Not enough data | 
| **User Activity History** | 8.6 (201 reviews) | Not enough data | 

#### Metrics

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 

### Digital Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | 8.3/10 | 141 |

#### Monitoring

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Digital Media Monitoring** | Not enough data | 7.4 (45 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.9 (122 reviews) ✓ Verified | 
| **Social Media Monitoring** | Not enough data | 6.5 (40 reviews) | 

#### Administration

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **User, Role, and Access Management ** | Not enough data | 8.7 (129 reviews) ✓ Verified | 
| **Policies and Controls** | Not enough data | 8.9 (125 reviews) ✓ Verified | 
| **Security** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (122 reviews) ✓ Verified | 

#### Standards

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Brand Design Consistency ** | Not enough data | 8.2 (108 reviews) ✓ Verified | 
| **SEO Standards** | Not enough data | 8.6 (111 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (69 reviews) | 
| **Web Accessibility** | Not enough data | 9.1 (89 reviews) ✓ Verified | 

#### Agentic AI - Digital Governance

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | 6.9/10 | 166 |

#### SEO Auditing & Monitoring

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.1 (70 reviews) | 
| **SEO Auditing** | Not enough data | 8.5 (63 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.1 (62 reviews) | 
| **Technical SEO** | Not enough data | 8.5 (62 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 5.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | 5.7 (5 reviews) | 

#### SEO Content & Rankings

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Link Building** | Not enough data | 7.8 (90 reviews) | 
| **Keyword Research** | Not enough data | 7.9 (109 reviews) | 
| **SERP Rank Tracking** | Not enough data | 7.5 (80 reviews) | 
| **Localization** | Not enough data | 7.3 (66 reviews) | 
| **Content Insights** | Not enough data | 7.7 (53 reviews) | 

#### SEO Reporting

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.3 (90 reviews) | 
| **Data Visualization** | Not enough data | 8.2 (81 reviews) | 
| **Custom Reports** | Not enough data | 7.8 (85 reviews) | 
| **White Label** | Not enough data | 7.4 (62 reviews) | 

#### Generative AI

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.1 (34 reviews) | 
| **AI Text Summarization** | Not enough data | 6.0 (34 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.2/10 | 27 |
| **Siteimprove** | N/A | N/A |

#### Audiences

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Audience Insights** | 9.2 (24 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | 
| **Segmentation** | 9.3 (24 reviews) | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | 
| **Dashboards** | 9.5 (24 reviews) | Not enough data | 
| **Visualizations** | 9.2 (24 reviews) | Not enough data | 
| **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | 
| **Ad Integrations** | 8.9 (24 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (24 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | 

### Digital Accessibility Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | 8.2/10 | 221 |

#### Monitoring

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Compliance Monitoring** | Not enough data | 8.8 (189 reviews) | 
| **Real-Time Monitoring** | Not enough data | 7.7 (66 reviews) | 
| **Dynamic Crawling** | Not enough data | 8.6 (183 reviews) | 
| **Task Management** | Not enough data | 8.0 (99 reviews) | 

#### Reporting

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Prioritization** | Not enough data | 8.7 (105 reviews) | 
| **Site Comparison** | Not enough data | 7.9 (90 reviews) | 

#### Automation

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Automated Testing** | Not enough data | 8.2 (96 reviews) | 
| **Automated Scan** | Not enough data | 8.6 (101 reviews) | 

#### Functionality

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Automated Regression Testing** | Not enough data | Feature Not Available | 
| **Customizable Testing Tools** | Not enough data | 8.0 (133 reviews) | 
| **Multi-User Testing** | Not enough data | 8.0 (112 reviews) | 
| **Filtering ** | Not enough data | 8.2 (136 reviews) | 
| **Overlay Engine** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Accessibility Platforms

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | 

### AI Accessibility Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | N/A | N/A |
| **Siteimprove** | N/A | N/A |

#### AI-Powered Detection & Analysis - AI Accessibility Tools

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Dynamic Content Change Detection** | Not enough data | Not enough data | 
| **Context-Aware Accessibility Detection** | Not enough data | Not enough data | 
| **Computer Vision for UI Interpretation** | Not enough data | Not enough data | 

#### Automated Remediation & Optimization - AI Accessibility Tools

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Keyboard Navigation Optimization** | Not enough data | Not enough data | 
| **AI-Based ARIA Role & Attribute Correction** | Not enough data | Not enough data | 
| **Automated Alt Text Generation** | Not enough data | Not enough data | 

#### Continuous Monitoring & Compliance - AI Accessibility Tools

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Regression Detection for Accessibility Issues** | Not enough data | Not enough data | 
| **Automated WCAG & ADA Compliance Alignment** | Not enough data | Not enough data | 
| **Continuous Accessibility Monitoring** | Not enough data | Not enough data | 

#### Integrations & Workflow Enablement - AI Accessibility Tools

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **CMS & Web Platform Integration** | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 9.0/10 | 73 |
| **Siteimprove** | N/A | N/A |

#### Statistical Tool

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Scripting** | Feature Not Available | Not enough data | 
| **Data Mining** | Feature Not Available | Not enough data | 
| **Algorithms** | Feature Not Available | Not enough data | 

#### Data Analysis

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Analysis** | 9.1 (68 reviews) | Not enough data | 
| **Data Interaction** | 9.0 (66 reviews) | Not enough data | 

#### Decision Making

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Modeling** | Feature Not Available | Not enough data | 
| **Data Visualizations** | 9.0 (67 reviews) | Not enough data | 
| **Report Generation** | 9.0 (68 reviews) | Not enough data | 
| **Data Unification** | 8.9 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **AI Text Generation** | 8.8 (39 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Analytics** | 8.9/10 | 88 |
| **Siteimprove** | N/A | N/A |

#### Metrics

| Feature | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Engagement** | 9.0 (77 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (78 reviews) | Not enough data | 
| **Retention** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Siteimprove (6):** [AI Accessibility Tools Software](https://www.g2.com/categories/ai-accessibility-tools), [Digital Governance Software](https://www.g2.com/categories/digital-governance), [SEO Tools](https://www.g2.com/categories/seo-tools), [Digital Accessibility Platforms ](https://www.g2.com/categories/Digital-accessibility-platforms), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Analytics | Siteimprove | 
|---|---|---|
| **Small-Business** | 27.0% | 9.6% | 
| **Mid-Market** | 29.8% | 41.7% | 
| **Enterprise** | 43.2% | 48.7% | 

### By Industry

#### Adobe Analytics

- **Marketing and Advertising:** 13.4%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.3%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

#### Siteimprove

- **Higher Education:** 30.8%
- **Education Management:** 9.3%
- **Financial Services:** 6.5%
- **Government Administration:** 6.1%
- **Information Technology and Services:** 4.9%
- **Hospital & Health Care:** 4.9%
- **Banking:** 3.7%
- **Legal Services:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Insurance:** 2.1%
- **Other:** 26.6%

---
## Alternatives

### Alternatives to Adobe Analytics

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2928 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to Siteimprove

- [Silktide](https://www.g2.com/products/silktide/reviews) — 4.8/5 stars (283 reviews)
- [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) — 4.5/5 stars (157 reviews)
- [accessiBe](https://www.g2.com/products/accessibe/reviews) — 4.7/5 stars (1558 reviews)
- [Crownpeak DQM](https://www.g2.com/products/crownpeak-dqm/reviews) — 4.3/5 stars (46 reviews)
- [Level Access Accessibility Platform](https://www.g2.com/products/level-access-accessibility-platform/reviews) — 4.5/5 stars (225 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [BrowserStack](https://www.g2.com/products/browserstack/reviews) — 4.4/5 stars (3331 reviews)
- [UserWay](https://www.g2.com/products/userway/reviews) — 4.8/5 stars (652 reviews)
- [DubBot](https://www.g2.com/products/dubbot/reviews) — 4.9/5 stars (108 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6846 reviews)

---
## Top Discussions

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

### Siteimprove

- Title: [I want to explore additional modules features like Analytics, Ads and Performance](https://www.g2.com/discussions/31792-i-want-to-explore-additional-modules-features-like-analytics-ads-and-performance) — 3 comments, 1 upvote
  > **Top comment:** "Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need."
- Title: [Similar to Siteimprove?](https://www.g2.com/discussions/similar-to-siteimprove) — 2 comments, 1 upvote
  > **Top comment:** "DubBot is a company that offers web governance software (https://dubbot.com/), but I don't know much about them. I've seen them popup on a few listserves.  I..."
- Title: [How many users can I have?](https://www.g2.com/discussions/faq-page-for-g2-crowd) — 2 comments, 1 upvote
  > **Top comment:** "At my org, we have five users, but there is the option to add more, so I add and remove users at will. "
- Title: [Is Siteimprove free?](https://www.g2.com/discussions/is-siteimprove-free) — 1 comment
  > **Top comment:** "No"
- Title: [How much does Siteimprove cost?](https://www.g2.com/discussions/how-much-does-siteimprove-cost) — 1 comment
  > **Top comment:** "Way too much.  $5,000+ for just 500 urls scanned.  Don't join - got into a deceptive 90-day contract renewal period that trapped us for a whole year.  Tried..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-siteimprove)