# Adobe Analytics vs SAS Customer Intelligence 360 Comparison --- ## AI Generated Summary - **G2 reviewers report** that Adobe Analytics excels in providing a comprehensive suite of digital tools, allowing users to track and understand user interactions effectively. One user highlighted its capability to measure campaign performance and optimize marketing efforts in real-time, making it a powerful choice for businesses focused on data-driven decision-making. - **Users say** that SAS Customer Intelligence 360 stands out for its ability to integrate customer data, analytics, and campaign management into a single platform. This feature simplifies understanding customer behavior across various channels, as noted by a reviewer who appreciated the unified view of customer interactions that the software provides. - **Reviewers mention** that while Adobe Analytics has a higher overall satisfaction score, SAS Customer Intelligence 360 offers slightly better ease of use. Users have praised SAS for its intuitive interface, which makes it easier to navigate and utilize its features effectively, particularly for those new to analytics tools. - **According to verified reviews** , Adobe Analytics faces challenges in setup and configuration, with some users noting that it can be complex to tailor to specific workflows. In contrast, SAS Customer Intelligence 360 has received positive feedback for its straightforward implementation process, allowing users to build customer journeys without the hassle of moving data around. - **G2 reviewers highlight** that Adobe Analytics provides robust reporting capabilities, particularly in real-time and custom reporting. Users appreciate the depth of insights available, which helps in making informed programming decisions, such as optimizing newsletters and marketing strategies. - **Users report** that while both products have strong support ratings, SAS Customer Intelligence 360 is noted for its superior quality of support. Reviewers have mentioned that the assistance provided is responsive and helpful, enhancing the overall user experience when navigating the platform. | | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | | **Total Reviews** | 1,214 | 142 | | **Largest Market Segment** | Enterprise (43.2% of reviews) | Mid-Market (46.4% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Adobe Analytics Pros: - Insights (84 reviews) - Analytics (77 reviews) Cons: - Learning Curve (51 reviews) - Steep Learning Curve (27 reviews) ### SAS Customer Intelligence 360 Pros: - Ease of Use (16 reviews) - Insights (16 reviews) Cons: - Learning Curve (15 reviews) - Expensive (11 reviews) --- ## Ratings Comparison | Rating | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Meets Requirements** | 8.6 (909 reviews) | 8.8 (111 reviews) | | **Ease of Use** | 7.5 (972 reviews) | 8.5 (120 reviews) | | **Ease of Setup** | 7.2 (410 reviews) | 7.9 (78 reviews) | | **Ease of Admin** | 7.6 (282 reviews) | 7.6 (31 reviews) | | **Quality of Support** | 7.8 (832 reviews) | 8.8 (110 reviews) | | **Has the product been a good partner in doing business?** | 8.0 (282 reviews) | 8.2 (32 reviews) | | **Product Direction (% positive)** | 7.6 (864 reviews) | 9.3 (110 reviews) | --- ## Pricing ### Adobe Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available ### SAS Customer Intelligence 360 #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.2/10 | 41 | #### Email Marketing | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 8.4 (28 reviews) | | **Sending Outbound Emails** | Not enough data | 8.2 (29 reviews) | | **Manage Email Deliverability** | Not enough data | 8.3 (29 reviews) | | **Automated Email Responses** | Not enough data | 8.5 (28 reviews) | #### Online Marketing | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Landing Pages and Forms** | Not enough data | 7.8 (29 reviews) | | **Dynamic Content** | Not enough data | 8.2 (29 reviews) | | **A/B Testing** | Not enough data | 8.2 (29 reviews) | | **Mobile Optimized** | Not enough data | 8.2 (28 reviews) | | **Search Tracking and Optimization** | Not enough data | 8.3 (28 reviews) | #### Lead Management | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Marketing Lead Database** | Not enough data | 8.6 (28 reviews) | | **Data Quality Management** | Not enough data | 8.7 (30 reviews) | | **Segmentation** | Not enough data | 8.5 (31 reviews) | | **Lead Scoring and Grading** | Not enough data | 8.1 (29 reviews) | | **Lead Nurturing** | Not enough data | 8.2 (28 reviews) | | **Online Behavior Tracking** | Not enough data | 8.3 (28 reviews) | | **Automated Alerts and Tasks** | Not enough data | 8.1 (27 reviews) | | **CRM Lead Integration** | Not enough data | 8.3 (28 reviews) | #### Campaign Management | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Program Management** | Not enough data | 8.3 (29 reviews) | | **Event / Webinar Marketing** | Not enough data | 8.1 (26 reviews) | | **Calendaring** | Not enough data | 8.3 (27 reviews) | | **Budgeting** | Not enough data | 7.7 (27 reviews) | #### Social | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Social Listening** | Not enough data | 7.9 (26 reviews) | | **Social Sharing** | Not enough data | 8.0 (27 reviews) | | **Social Campaigns** | Not enough data | 8.2 (27 reviews) | | **Social Media Engagement** | Not enough data | 8.0 (28 reviews) | | **Social Media Advertising** | Not enough data | 8.4 (29 reviews) | #### Reporting & Analytics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Basic Reporting** | Not enough data | 8.7 (31 reviews) | | **Web Analytics** | Not enough data | 8.6 (28 reviews) | | **ROI Analytics** | Not enough data | 8.2 (28 reviews) | | **Revenue Analytics** | Not enough data | 8.2 (28 reviews) | | **SEO / Keyword Analytics** | Not enough data | 7.8 (27 reviews) | #### Platform | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Customization ** | Not enough data | 8.1 (26 reviews) | | **Workflow Capability** | Not enough data | 8.6 (29 reviews) | | **User, Role, and Access Management** | Not enough data | 8.8 (28 reviews) | | **Internationalization** | Not enough data | 8.6 (25 reviews) | | **Sandbox / Test Environments** | Not enough data | 8.1 (26 reviews) | | **Performance and Reliability** | Not enough data | 8.1 (28 reviews) | | **Output Document Generation** | Not enough data | 8.1 (27 reviews) | #### Agentic AI - Marketing Automation | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Data Import & Export Tools** | Not enough data | 8.9 (34 reviews) | | **Integration APIs** | Not enough data | 8.5 (30 reviews) | | **Breadth of Partner Applications** | Not enough data | 8.5 (28 reviews) | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.3/10 | 735 | | **SAS Customer Intelligence 360** | 8.7/10 | 18 | #### Metrics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Sessions - Digital Analytics** | 8.6 (610 reviews) | 8.9 (17 reviews) | | **Engagement** | 8.5 (601 reviews) | 8.6 (17 reviews) | | **Entry and Exit Pages** | 8.4 (605 reviews) | 8.8 (17 reviews) | | **Standard Event Tracking** | 8.4 (578 reviews) | 8.6 (15 reviews) | | **Custom Event Tracking** | 8.4 (566 reviews) | 8.7 (15 reviews) | | **Retention** | 8.1 (540 reviews) | 8.3 (13 reviews) | | **Return** | 8.1 (560 reviews) | 8.8 (14 reviews) | | **Conversions** | 8.5 (569 reviews) | 8.8 (13 reviews) | | **Funnels** | 8.2 (534 reviews) | 8.8 (14 reviews) | #### Reporting | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Real-Time Reporting** | 8.3 (602 reviews) | 8.7 (13 reviews) | | **Trending** | 8.3 (579 reviews) | 8.3 (14 reviews) | | **Retroactive Reporting** | 8.2 (555 reviews) | 8.6 (14 reviews) | | **Segmentation** | 8.4 (580 reviews) | 8.8 (13 reviews) | | **Mobile Reporting** | 8.1 (512 reviews) | 8.7 (14 reviews) | | **Unification Across Devices** | 8.0 (496 reviews) | 8.8 (13 reviews) | | **Custom Reports and Dashboards** | 8.5 (612 reviews) | 8.8 (14 reviews) | #### Other | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **User Data** | 8.5 (554 reviews) | 8.9 (14 reviews) | | **Site Search Reporting** | 8.3 (529 reviews) | 8.5 (13 reviews) | | **Load Time Monitoring** | 8.1 (497 reviews) | 8.8 (12 reviews) | | **Campaign Tracking** | 8.5 (551 reviews) | 8.6 (13 reviews) | | **E-Commerce** | 8.4 (474 reviews) | 8.8 (13 reviews) | | **Promotional Messages** | 8.1 (432 reviews) | 8.7 (13 reviews) | | **Administration Alerts** | 8.2 (457 reviews) | 8.8 (13 reviews) | #### Agentic AI - Digital Analytics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | 8.4 (42 reviews) | Not enough data | | **Cross-system Integration** | 8.7 (41 reviews) | Not enough data | | **Proactive Assistance** | 8.5 (41 reviews) | Not enough data | | **Decision Making** | 8.8 (43 reviews) | Not enough data | #### Administration | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **API / Integrations** | 8.1 (462 reviews) | 8.2 (14 reviews) | | **QA Testing** | 8.2 (442 reviews) | 8.6 (13 reviews) | | **Performance and Reliability** | 8.4 (561 reviews) | 8.7 (13 reviews) | | **User, Role, and Access Management** | 8.4 (529 reviews) | 8.8 (13 reviews) | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.6/10 | 260 | | **SAS Customer Intelligence 360** | N/A | N/A | #### User Identification | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Demographics** | 8.4 (203 reviews) | Not enough data | | **User Segmentation** | 8.6 (207 reviews) | Not enough data | | **Geolocation** | 8.6 (199 reviews) | Not enough data | #### Tracking & Reporting | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Custom Event Tracking** | 8.7 (203 reviews) | Not enough data | | **Real-Time Insights** | 8.4 (209 reviews) | Not enough data | | **Attribution** | 8.4 (205 reviews) | Not enough data | | **Dashboard** | 8.7 (217 reviews) | Not enough data | | **User Path Tracking** | 8.5 (209 reviews) | Not enough data | | **User Activity History** | 8.6 (201 reviews) | Not enough data | #### Metrics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Engagement** | 9.0 (77 reviews) | Not enough data | | **Exit Tracking** | 8.7 (78 reviews) | Not enough data | | **Retention** | Feature Not Available | Not enough data | | **Return** | Feature Not Available | Not enough data | | **Conversions** | Feature Not Available | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Segmentation | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | #### Targeting | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Behavioral Targeting** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Triggered Content | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Geofencing** | Not enough data | Not enough data | | **Triggered Emails** | Not enough data | Not enough data | | **Triggered Messages** | Not enough data | Not enough data | #### Personalized Content | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | Not enough data | Not enough data | | **Website Personalization** | Not enough data | Not enough data | #### Agentic AI - Personalization Engines | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.7/10 | 24 | #### Data Sourcing | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Data Enrichment** | Not enough data | 8.8 (22 reviews) | | **Expandability** | Not enough data | 8.6 (21 reviews) | | **Content Marketing** | Not enough data | 8.9 (21 reviews) | | **Multiple Devices** | Not enough data | 8.7 (21 reviews) | #### Intelligence | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Marketing Metrics** | Not enough data | 8.7 (21 reviews) | | **Predictive Modeling** | Not enough data | 8.5 (21 reviews) | | **Recommendation Engine** | Not enough data | 8.8 (21 reviews) | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.5/10 | 30 | #### Platform Basics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Templates** | Not enough data | 8.6 (22 reviews) | | **Exporting** | Not enough data | 8.2 (21 reviews) | | **Multi-user Access and Collaboration** | Not enough data | 8.8 (20 reviews) | | **Multiple Personas** | Not enough data | 8.3 (20 reviews) | | **Data Analytics ** | Not enough data | 9.0 (26 reviews) | #### Agentic AI - Customer Journey Mapping | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.2/10 | 27 | | **SAS Customer Intelligence 360** | N/A | N/A | #### Audiences | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Audience Insights** | 9.2 (24 reviews) | Not enough data | | **Influencer Identification** | Feature Not Available | Not enough data | | **Buyer Personas** | Feature Not Available | Not enough data | | **Segmentation** | 9.3 (24 reviews) | Not enough data | #### Data Analysis | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Network Analysis** | Feature Not Available | Not enough data | | **Dashboards** | 9.5 (24 reviews) | Not enough data | | **Visualizations** | 9.2 (24 reviews) | Not enough data | | **Advanced Filtering** | 9.2 (24 reviews) | Not enough data | #### Administration | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Marketing Integrations** | 9.4 (24 reviews) | Not enough data | | **Ad Integrations** | 8.9 (24 reviews) | Not enough data | | **Data Exporting** | 9.1 (24 reviews) | Not enough data | #### Agentic AI - Audience Intelligence Platforms | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | 9.2 (22 reviews) | Not enough data | | **Cross-system Integration** | 9.2 (22 reviews) | Not enough data | | **Adaptive Learning** | 9.2 (22 reviews) | Not enough data | | **Proactive Assistance** | 9.2 (22 reviews) | Not enough data | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Agentic AI - Personalization | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 9.0/10 | 73 | | **SAS Customer Intelligence 360** | N/A | N/A | #### Statistical Tool | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Scripting** | Feature Not Available | Not enough data | | **Data Mining** | Feature Not Available | Not enough data | | **Algorithms** | Feature Not Available | Not enough data | #### Data Analysis | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Analysis** | 9.1 (68 reviews) | Not enough data | | **Data Interaction** | 9.0 (66 reviews) | Not enough data | #### Decision Making | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Modeling** | Feature Not Available | Not enough data | | **Data Visualizations** | 9.0 (67 reviews) | Not enough data | | **Report Generation** | 9.0 (68 reviews) | Not enough data | | **Data Unification** | 8.9 (65 reviews) | Not enough data | #### Generative AI | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **AI Text Generation** | 8.8 (39 reviews) | Not enough data | | **AI Text Summarization** | 9.1 (39 reviews) | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.8/10 | 24 | #### Marketing Operations | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **ROI Tracking** | Not enough data | 8.8 (23 reviews) | | **Data Collection** | Not enough data | 8.9 (23 reviews) | | **Customer Insights** | Not enough data | 9.1 (24 reviews) | | **Multi-User Access** | Not enough data | 9.0 (23 reviews) | | **Spend Management** | Not enough data | 8.7 (22 reviews) | | **White Label** | Not enough data | 8.5 (22 reviews) | #### Campaign Activity | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Campaign Insights** | Not enough data | 9.0 (23 reviews) | | **Reports and Dashboards** | Not enough data | 8.6 (22 reviews) | | **Campaign Stickiness** | Not enough data | 8.8 (23 reviews) | | **Multichannel Tracking** | Not enough data | 8.8 (23 reviews) | | **Brand Optimization** | Not enough data | 9.3 (23 reviews) | | **Predictive Analytics** | Not enough data | 8.3 (22 reviews) | #### Agentic AI - Marketing Analytics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Adobe Analytics** | 8.9/10 | 88 | | **SAS Customer Intelligence 360** | N/A | N/A | #### Metrics | Feature | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Engagement** | 9.0 (77 reviews) | Not enough data | | **Exit Tracking** | 8.7 (78 reviews) | Not enough data | | **Retention** | Feature Not Available | Not enough data | | **Return** | Feature Not Available | Not enough data | | **Conversions** | Feature Not Available | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Unique to SAS Customer Intelligence 360 (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Analytics | SAS Customer Intelligence 360 | |---|---|---| | **Small-Business** | 26.9% | 22.1% | | **Mid-Market** | 29.9% | 46.4% | | **Enterprise** | 43.2% | 31.4% | ### By Industry #### Adobe Analytics - **Marketing and Advertising:** 13.3% - **Information Technology and Services:** 7.9% - **Financial Services:** 5.6% - **Computer Software:** 5.4% - **Retail:** 5.2% - **Telecommunications:** 3.0% - **Internet:** 2.9% - **Hospital & Health Care:** 2.9% - **Hospitality:** 2.7% - **Education Management:** 2.5% - **Other:** 48.7% #### SAS Customer Intelligence 360 - **Marketing and Advertising:** 12.4% - **Banking:** 10.2% - **Information Technology and Services:** 7.3% - **Consulting:** 5.8% - **Telecommunications:** 5.8% - **Financial Services:** 4.4% - **Retail:** 4.4% - **Market Research:** 4.4% - **Education Management:** 3.6% - **Higher Education:** 3.6% - **Other:** 38.0% --- ## Alternatives ### Alternatives to Adobe Analytics - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6820 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2873 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (630 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) ### Alternatives to SAS Customer Intelligence 360 - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (618 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6820 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14735 reviews) --- ## Top Discussions ### Adobe Analytics - Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website." - Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..." - Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote > **Top comment:** "Good" - Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..." - Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..." ### SAS Customer Intelligence 360 No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-analytics-vs-sas-customer-intelligence-360-sas)