Compare Adobe Analytics and SAS Customer Intelligence 360 
Featured Products
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Mid-Market (47.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSAS Customer Intelligence 360
Star Rating
(135)4.3 out of 5
Market Segments
Mid-Market (47.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with users appreciating its ability to deliver a detailed understanding of customer journeys across digital touchpoints. This level of data granularity is often highlighted as a significant advantage over SAS Customer Intelligence 360.
- Users say that Adobe Analytics offers a more intuitive user experience, particularly with its Analysis Workspace, which allows for easy drag-and-drop customization of visualizations. In contrast, while SAS Customer Intelligence 360 provides a comprehensive view of customers, some users find its interface less user-friendly for creating custom reports.
- Reviewers mention that Adobe Analytics has a faster implementation process, with many users noting the ease of setup and reliability compared to other tools. On the other hand, SAS Customer Intelligence 360, while also having a decent setup experience, does not match the speed and efficiency reported by Adobe users.
- According to verified reviews, SAS Customer Intelligence 360 shines in its strong support and consulting services, particularly for cross-channel support and ID stitching. Users appreciate the ability to create multi-channel customer journeys easily, which is a notable strength compared to Adobe Analytics.
- Users highlight that Adobe Analytics is often seen as a more powerful tool for advanced segmentation and real-time reporting, which are critical for data-driven decision-making. In contrast, while SAS Customer Intelligence 360 offers solid reporting features, some users feel it lacks the same depth and speed in real-time analytics.
- Reviewers note that while both products have their strengths, Adobe Analytics has a significantly larger user base and more recent reviews, indicating a higher level of overall satisfaction. This is reflected in its G2 Score, which is notably higher than that of SAS Customer Intelligence 360, suggesting that users find Adobe to be a more reliable choice for their analytics needs.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSAS Customer Intelligence 360
No pricing availableFree Trial
Adobe Analytics
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.8
106
Ease of Use
7.5
950
8.4
113
Ease of Setup
7.2
389
7.7
70
Ease of Admin
7.6
283
7.5
30
Quality of Support
7.8
819
8.7
104
Has the product been a good partner in doing business?
8.0
283
8.1
30
Product Direction (% positive)
7.6
854
9.3
104
Features by Category
Email Marketing
Not enough data
8.4
28
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.5
28
Online Marketing
Not enough data
7.7
28
Not enough data
8.1
28
Not enough data
8.2
29
Not enough data
8.2
28
Not enough data
8.3
28
Lead Management
Not enough data
8.6
28
Not enough data
8.7
30
Not enough data
8.5
30
Not enough data
8.1
29
Not enough data
8.2
28
Not enough data
8.3
28
Not enough data
8.1
27
Not enough data
8.3
28
Campaign Management
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
7.7
27
Social
Not enough data
7.9
26
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.0
28
Not enough data
8.4
29
Reporting & Analytics
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
7.8
27
Platform
Not enough data
8.1
26
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
25
Not enough data
8.1
26
Not enough data
8.2
27
Not enough data
8.1
27
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
28
Not enough data
8.5
26
Not enough data
8.4
26
Metrics
8.6
609
8.9
15
8.4
601
8.8
15
8.4
606
8.9
15
8.4
580
8.5
14
8.4
565
8.7
14
8.1
542
8.3
13
8.1
562
8.8
14
8.5
569
8.8
13
8.2
535
8.8
14
Reporting
8.3
598
8.7
13
8.3
580
8.3
14
8.2
556
8.6
14
8.4
577
8.8
13
8.1
513
8.7
14
8.0
497
8.8
13
8.5
599
8.8
14
Other
8.4
555
8.9
14
8.3
531
8.5
13
8.1
499
8.8
12
8.5
550
8.6
13
8.4
476
8.8
13
8.0
434
8.7
13
8.2
459
8.8
13
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.5
40
Not enough data
8.7
41
Not enough data
Administration
8.1
456
8.5
13
8.2
444
8.6
13
8.4
554
8.7
13
8.4
531
8.8
13
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
201
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
219
Not enough data
8.5
211
Not enough data
8.6
203
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
8.9
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
9.1
23
Not enough data
9.0
23
Not enough data
8.7
22
Not enough data
8.5
22
Campaign Activity
Not enough data
9.0
23
Not enough data
8.6
22
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
9.3
23
Not enough data
8.3
22
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and SAS Customer Intelligence 360 are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Marketing Analytics, Customer Data Platform (CDP), Marketing Automation, Publisher Ad Server, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Financial Services
4.6%
Other
59.2%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
SAS Customer Intelligence 360 has no discussions with answers
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