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At a Glance
Market Segments
Enterprise (43.6% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,129)4.2 out of 5
Market Segments
Enterprise (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsSAS Customer Intelligence 360
Star Rating
(133)4.3 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAS Customer Intelligence 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Analytics excels in its custom event tracking capabilities, with a score of 8.6, allowing for detailed insights into user interactions. In contrast, SAS Customer Intelligence 360 also offers strong custom event tracking at 8.5, but reviewers mention that Adobe's interface is more intuitive for setting up these events.
- Reviewers mention that SAS Customer Intelligence 360 shines in real-time reporting, scoring 8.8, which provides immediate insights into campaign performance. Adobe Analytics, while still strong at 8.2, is noted by users as being slightly less responsive in delivering real-time data.
- G2 users highlight that Adobe Analytics has a robust email marketing feature set, particularly in automated email responses with a score of 8.7. However, SAS Customer Intelligence 360 also performs well in this area, with users reporting a slightly better experience in managing email deliverability at 8.4.
- Users on G2 report that SAS Customer Intelligence 360 offers superior data quality management features, scoring 8.9, which helps ensure the accuracy of marketing data. Adobe Analytics, while competent at 8.4, is seen as less comprehensive in this aspect, leading to some concerns about data integrity.
- Reviewers mention that Adobe Analytics provides excellent user segmentation tools, scoring 8.5, which allows marketers to create targeted campaigns effectively. In comparison, SAS Customer Intelligence 360 also scores well at 8.7, but users report that Adobe's segmentation capabilities are more user-friendly and easier to implement.
- Users say that SAS Customer Intelligence 360's predictive modeling features, scoring 8.4, are particularly beneficial for forecasting customer behavior. Adobe Analytics, while offering predictive analytics, is rated lower at 8.3, with reviewers noting that SAS's models are more advanced and provide deeper insights.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableSAS Customer Intelligence 360
No pricing availableFree Trial
Adobe Analytics
No trial information availableSAS Customer Intelligence 360
Free Trial is available
Ratings
Meets Requirements
8.6
882
8.8
106
Ease of Use
7.5
938
8.4
113
Ease of Setup
7.2
377
7.7
70
Ease of Admin
7.6
279
7.5
30
Quality of Support
7.8
808
8.7
104
Has the product been a good partner in doing business?
8.0
279
8.1
30
Product Direction (% positive)
7.6
843
9.3
104
Features by Category
Email Marketing
Not enough data
8.4
28
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.5
28
Online Marketing
Not enough data
7.7
28
Not enough data
8.1
28
Not enough data
8.2
29
Not enough data
8.2
28
Not enough data
8.3
28
Lead Management
Not enough data
8.6
28
Not enough data
8.7
30
Not enough data
8.5
30
Not enough data
8.1
29
Not enough data
8.2
28
Not enough data
8.3
28
Not enough data
8.1
27
Not enough data
8.3
28
Campaign Management
Not enough data
8.3
28
Not enough data
8.1
26
Not enough data
8.3
27
Not enough data
7.7
27
Social
Not enough data
7.9
26
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.0
28
Not enough data
8.4
29
Reporting & Analytics
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
7.8
27
Platform
Not enough data
8.1
26
Not enough data
8.5
27
Not enough data
8.7
27
Not enough data
8.6
25
Not enough data
8.1
26
Not enough data
8.2
27
Not enough data
8.1
27
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.7
28
Not enough data
8.5
26
Not enough data
8.4
26
Metrics
8.6
605
8.9
15
8.4
599
8.8
15
8.4
605
8.9
15
8.4
579
8.5
14
8.4
564
8.7
14
8.1
542
8.3
13
8.1
562
8.8
14
8.5
568
8.8
13
8.2
533
8.8
14
Reporting
8.3
593
8.7
13
8.3
580
8.3
14
8.1
554
8.6
14
8.4
573
8.8
13
8.1
512
8.7
14
8.0
496
8.8
13
8.5
595
8.8
14
Other
8.4
553
8.9
14
8.3
531
8.5
13
8.1
499
8.8
12
8.5
548
8.6
13
8.4
476
8.8
13
8.0
434
8.7
13
8.2
459
8.8
13
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.6
40
Not enough data
8.7
41
Not enough data
Administration
8.1
454
8.5
13
8.2
444
8.6
13
8.4
550
8.7
13
8.4
531
8.8
13
User Identification
8.4
206
Not enough data
8.6
210
Not enough data
8.5
202
Not enough data
Tracking & Reporting
8.7
206
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
220
Not enough data
8.5
212
Not enough data
8.6
204
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
23
Not enough data
8.6
22
Not enough data
8.9
22
Not enough data
8.6
22
Intelligence
Not enough data
8.8
22
Not enough data
8.5
22
Not enough data
8.8
22
Platform Basics
Not enough data
8.6
22
Not enough data
8.2
21
Not enough data
8.8
21
Not enough data
8.3
21
Not enough data
8.7
21
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.3
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.3
22
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
68
Not enough data
9.0
66
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
67
Not enough data
9.0
68
Not enough data
9.0
65
Not enough data
Generative AI
8.8
39
Not enough data
9.1
39
Not enough data
Marketing Operations
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
9.1
23
Not enough data
9.0
23
Not enough data
8.7
22
Not enough data
8.5
22
Campaign Activity
Not enough data
9.0
23
Not enough data
8.6
22
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
9.3
23
Not enough data
8.3
22
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
80
Not enough data
8.7
81
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and SAS Customer Intelligence 360 are categorized as Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics, Mobile App Analytics, and Audience Intelligence Platforms
SAS Customer Intelligence 360 is categorized as Customer Journey Mapping, Marketing Analytics, Customer Data Platform (CDP), Marketing Automation, Publisher Ad Server, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAS Customer Intelligence 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.3%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.8%
Marketing and Advertising
13.1%
Banking
10.0%
Information Technology and Services
7.7%
Consulting
5.4%
Retail
4.6%
Other
59.2%
Alternatives
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
SAS Customer Intelligence 360 has no discussions with answers
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