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Compare Adobe Analytics, Quantcast Measure, and IBM Digital Analytics

Pricing

 
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Adobe Analytics
Free Trial Unavailable
Quantcast Measure
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Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
7.3
6.9
Ease of Use
Ease of Use
7.0
8.1
5.8
Ease of Setup
Ease of Setup
6.4
8.8
5.4
Ease of Admin
Ease of Admin
7.2
7.9
7.0
Quality of Support
Quality of Support
7.5
8.3
6.1
Ease of Doing Business With
Ease of Doing Business With
7.6
8.8
7.0
Product Direction (% positive)
Product Direction (% positive)
6.9
6.1
3.4
Meets Requirements
Adobe Analytics
8.4
Quantcast Measure
7.3
IBM Digital Analytics
6.9
Ease of Use
Adobe Analytics
7.0
Quantcast Measure
8.1
IBM Digital Analytics
5.8
Ease of Setup
Adobe Analytics
6.4
Quantcast Measure
8.8
IBM Digital Analytics
5.4
Ease of Admin
Adobe Analytics
7.2
Quantcast Measure
7.9
IBM Digital Analytics
7.0
Quality of Support
Adobe Analytics
7.5
Quantcast Measure
8.3
IBM Digital Analytics
6.1
Ease of Doing Business With
Adobe Analytics
7.6
Quantcast Measure
8.8
IBM Digital Analytics
7.0
Product Direction (% positive)
Adobe Analytics
6.9
Quantcast Measure
6.1
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Quantcast Measure
7.8
IBM Digital Analytics
7.7
Engagement
Adobe Analytics
8.3
Quantcast Measure
7.2
IBM Digital Analytics
7.0
Entry and Exit Pages
Adobe Analytics
8.4
Quantcast Measure
7.1
IBM Digital Analytics
7.2
Standard Event Tracking
Adobe Analytics
8.3
Quantcast Measure
8.2
IBM Digital Analytics
7.0
Custom Event Tracking
Adobe Analytics
8.4
Quantcast Measure
7.1
IBM Digital Analytics
6.5
Retention
Adobe Analytics
7.9
Quantcast Measure
7.6
IBM Digital Analytics
7.0
Return
Adobe Analytics
7.9
Quantcast Measure
7.4
IBM Digital Analytics
6.9
Conversions
Adobe Analytics
8.4
Quantcast Measure
7.4
IBM Digital Analytics
7.5
Funnels
Adobe Analytics
8.1
Quantcast Measure
7.0
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Quantcast Measure
5.6
IBM Digital Analytics
5.7
Trending
Adobe Analytics
8.2
Quantcast Measure
7.5
IBM Digital Analytics
6.2
Retroactive Reporting
Adobe Analytics
8.0
Quantcast Measure
7.3
IBM Digital Analytics
6.2
Segmentation
Adobe Analytics
8.3
Quantcast Measure
7.9
IBM Digital Analytics
6.0
Mobile Reporting
Adobe Analytics
7.9
Quantcast Measure
7.3
IBM Digital Analytics
4.9
Unification Across Devices
Adobe Analytics
7.7
Quantcast Measure
7.1
IBM Digital Analytics
5.6
Custom Reports and Dashboards
Adobe Analytics
8.3
Quantcast Measure
6.9
IBM Digital Analytics
5.9
Other
User Data
Adobe Analytics
8.3
Quantcast Measure
8.0
IBM Digital Analytics
6.3
Site Search Reporting
Adobe Analytics
8.2
Quantcast Measure
8.2
IBM Digital Analytics
6.6
Load Time Monitoring
Adobe Analytics
7.8
Quantcast Measure
7.4
IBM Digital Analytics
5.5
Campaign Tracking
Adobe Analytics
8.4
Quantcast Measure
7.8
IBM Digital Analytics
6.7
E-Commerce
Adobe Analytics
8.3
Quantcast Measure
7.3
IBM Digital Analytics
7.3
Promotional Messages
Adobe Analytics
7.9
Quantcast Measure
6.4
IBM Digital Analytics
6.6
Administration Alerts
Adobe Analytics
8.0
Quantcast Measure
7.2
IBM Digital Analytics
6.5
Administration
Performance and Reliability
Adobe Analytics
8.2
Quantcast Measure
7.7
IBM Digital Analytics
6.4
User, Role, and Access Management
Adobe Analytics
8.3
Quantcast Measure
7.6
IBM Digital Analytics
7.5
API / Integrations
Adobe Analytics
7.8
Quantcast Measure
7.4
IBM Digital Analytics
6.5
QA Testing
Adobe Analytics
8.0
Quantcast Measure
7.5
IBM Digital Analytics
5.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
33.3%
16.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
44.4%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
22.2%
49.1%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Quantcast Measure
Small-Business
33.3%
Mid-Market
44.4%
Enterprise
22.2%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Marketing and Advertising
25.5%
Retail
15.7%
 
Retail
6.0%
Computer Hardware
9.8%
Marketing and Advertising
15.7%
 
Financial Services
5.2%
Internet
7.8%
Internet
7.1%
 
Information Technology and Services
5.1%
Information Technology and Services
5.9%
Insurance
7.1%
 
Internet
4.0%
Financial Services
5.9%
Information Technology and Services
7.1%
 
Other
65.1%
Other
45.1%
Other
47.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Quantcast Measure
Marketing and Advertising
25.5%
Computer Hardware
9.8%
Internet
7.8%
Information Technology and Services
5.9%
Financial Services
5.9%
Other
45.1%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Valerie M. R.
Industry Analyst / Tech Writer in Information Services

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly...

EMMANUEL I.
Consultant in Research

The software is very efficient in data analysis and especially linear regression analysis

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Bruce S.
Agency in Internet

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...

Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Quantcast Measure
Most Helpful Favorable Review
Valerie M. R.
Industry Analyst / Tech Writer in Information Services

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly...

Most Helpful Critical Review
Bruce S.
Agency in Internet

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...

IBM Digital Analytics
Most Helpful Favorable Review
EMMANUEL I.
Consultant in Research

The software is very efficient in data analysis and especially linear regression analysis

Most Helpful Critical Review
Paul S.
User in Marketing and Advertising

The interface is a little clunky and outdated, but it's not really a negative point, since it works so well.

Screenshots

 
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Quantcast Measure
IBM Digital Analytics

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Quantcast Measure
No videos provided
IBM Digital Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Quantcast Measure
No downloads provided
IBM Digital Analytics
No downloads provided
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