Compare Adobe Analytics and Qlik Sense 
At a Glance
Market Segments
Enterprise (43.3% of reviews)
Enterprise (44.2% of reviews)
Entry-Level Pricing
No pricing available
$30 USD/user/month. Billed Annually.
Adobe Analytics
Star Rating
(1,151)4.2 out of 5
Market Segments
Enterprise (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsQlik Sense
Star Rating
(925)4.4 out of 5
Market Segments
Enterprise (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
$30 USD/user/month. Billed Annually.
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Analytics excels in providing deep, actionable insights into user behavior, with users appreciating its ability to deliver granular data that enhances understanding of customer journeys across various digital touchpoints.
- Users say that Qlik Sense shines in handling complex datasets, particularly with its associative engine that allows for seamless integration of multi-table data, making it a strong choice for organizations needing to link detailed information without breaking the model.
- According to verified reviews, Adobe Analytics is praised for its intuitive Analysis Workspace, which allows users to easily create custom visualizations by dragging and dropping metrics and segments, a feature that many find enhances their data analysis experience.
- Reviewers mention that Qlik Sense offers a high capacity for processing and transforming data, which users find beneficial for streamlining their analytical processes and managing multiple data sources effectively.
- Users appreciate Adobe Analytics for its speed and reliability, with many noting that it helps them find genuine answers quickly, contrasting with other tools that sometimes provide misleading results.
- G2 reviewers highlight that while Qlik Sense is user-friendly and easy to set up, Adobe Analytics faces some challenges in these areas, with users indicating that its setup process can be more complex compared to Qlik Sense's straightforward onboarding experience.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableQlik Sense
Qlik Sense® Business
$30
USD/user/month. Billed Annually.
SaaS solution to operationalize analytics across groups and teams.
Free Trial
Adobe Analytics
No trial information availableQlik Sense
Free Trial is available
Ratings
Meets Requirements
8.6
893
8.5
601
Ease of Use
7.5
950
8.4
610
Ease of Setup
7.2
389
8.2
332
Ease of Admin
7.6
283
8.0
332
Quality of Support
7.8
819
8.0
549
Has the product been a good partner in doing business?
8.0
283
8.5
328
Product Direction (% positive)
7.6
854
8.4
581
Features by Category
Reports
Not enough data
8.4
419
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.5
431
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
8.8
428
|
Verified
Self Service
Not enough data
8.4
358
|
Verified
Not enough data
8.7
413
|
Verified
Not enough data
8.5
402
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Advanced Analytics
Not enough data
7.4
235
|
Verified
Not enough data
8.7
407
|
Verified
Not enough data
7.9
297
|
Verified
Building Reports
Not enough data
8.7
253
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.0
186
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.4
419
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.5
431
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
8.8
428
|
Verified
Data Preparation
Not enough data
8.6
203
|
Verified
Not enough data
8.4
187
|
Verified
Data Modeling and Blending
Not enough data
8.9
226
|
Verified
Not enough data
9.2
229
|
Verified
Not enough data
8.9
224
|
Verified
Generative AI
Not enough data
7.3
28
Not enough data
7.3
29
Agentic AI - Analytics Platforms
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Self Service
Not enough data
8.4
358
|
Verified
Not enough data
8.7
413
|
Verified
Not enough data
8.5
402
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.7
6
Advanced Analytics
Not enough data
7.4
235
|
Verified
Not enough data
8.7
407
|
Verified
Not enough data
7.9
297
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
9.4
6
Not enough data
9.7
5
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.0
5
Not enough data
8.3
5
Not enough data
7.0
5
Not enough data
7.0
5
Personalized Intelligence - Analytics Platforms
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
7.0
5
Building Reports
Not enough data
8.7
253
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.0
186
|
Verified
Reports
Not enough data
8.4
419
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.5
431
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
8.8
428
|
Verified
Self Service
Not enough data
8.4
358
|
Verified
Not enough data
8.7
413
|
Verified
Not enough data
8.5
402
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
7.9
344
|
Verified
Not enough data
7.4
305
|
Verified
Building Reports
Not enough data
8.7
253
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.0
186
|
Verified
Metrics
8.6
609
Not enough data
8.4
601
Not enough data
8.4
606
Not enough data
8.4
580
Not enough data
8.4
565
Not enough data
8.1
542
Not enough data
8.1
562
Not enough data
8.5
569
Not enough data
8.2
535
Not enough data
Reporting
8.3
598
Not enough data
8.3
580
Not enough data
8.2
556
Not enough data
8.4
577
Not enough data
8.1
513
Not enough data
8.0
497
Not enough data
8.5
599
Not enough data
Other
8.4
555
Not enough data
8.3
531
Not enough data
8.1
499
Not enough data
8.5
550
Not enough data
8.4
476
Not enough data
8.0
434
Not enough data
8.2
459
Not enough data
Agentic AI - Digital Analytics
8.5
40
Not enough data
8.8
40
Not enough data
8.5
40
Not enough data
8.7
41
Not enough data
Administration
8.1
456
Not enough data
8.2
444
Not enough data
8.4
554
Not enough data
8.4
531
Not enough data
User Identification
8.3
205
Not enough data
8.6
209
Not enough data
8.5
201
Not enough data
Tracking & Reporting
8.7
205
Not enough data
8.4
211
Not enough data
8.4
207
Not enough data
8.7
219
Not enough data
8.5
211
Not enough data
8.6
203
Not enough data
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Cartography
Not enough data
8.8
62
Not enough data
8.8
55
Not enough data
9.4
65
Not enough data
9.1
56
Analysis
Not enough data
8.8
56
Not enough data
8.9
56
Not enough data
8.9
56
Not enough data
9.0
58
Reporting
Not enough data
9.3
76
Not enough data
9.0
67
Not enough data
9.0
65
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Audiences
9.2
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
24
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
24
Not enough data
9.2
24
Not enough data
9.2
24
Not enough data
Administration
9.4
24
Not enough data
8.9
24
Not enough data
9.1
24
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Agentic AI - Productivity Bots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Feature Not Available
8.8
71
Feature Not Available
8.7
66
Feature Not Available
8.3
68
Data Analysis
9.1
68
9.2
69
9.0
66
9.2
72
Decision Making
Feature Not Available
8.9
76
9.0
67
9.2
79
9.0
68
8.8
77
8.9
65
9.0
77
Generative AI
8.8
39
8.5
9
9.1
39
8.3
9
Metrics
8.9
79
Not enough data
8.7
80
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Analytics and Qlik Sense are categorized as Predictive Analytics
Unique Categories
Adobe Analytics is categorized as Mobile App Analytics, Audience Intelligence Platforms, and Digital Analytics
Qlik Sense is categorized as Location Intelligence, Productivity Bots, Embedded Business Intelligence, Analytics Platforms, and Data Preparation
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qlik Sense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
7.9%
Financial Services
5.7%
Retail
5.2%
Computer Software
5.2%
Other
62.6%
Information Technology and Services
10.9%
Computer Software
6.5%
Financial Services
5.8%
Hospital & Health Care
5.7%
Retail
5.2%
Other
65.9%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
Do you recommend switching to Qliksense?
3 Comments
PM
Qliksense is pretty decent tool when it comes to Data Visualization and its script editor feature gives the developer the liberty on data manipulation.Read more
Why there is no enough documentation for implementing connectors to other data sources?
1 Comment
A
Hello, please leverage Qlik Community on product-related questions. https://community.qlik.com/t5/Support-Knowledge-Base/tkb-p/qlik-support-knowledge-base....Read more
Comparing the on-premises and SaaS solutions of Qlik Sense, which one would your recommend?
1 Comment
AP
Hi Joseph,
I am a Qlik Partner Ambassador with a vested interest in the success of Qlik solutions.
It is firstly great to see the debate move on from...Read more
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