Compare Adobe Analytics, Piwik PRO, and Matomo (Formerly Piwik)

Pricing

 
Cloud Essential
9USD / month
Free trial available on Matomo.org website.
 
Cloud Business
29USD / month
Free trial available on Matomo.org website.
 
Cloud Enterprise
Contact us
Free trial available on Matomo.org website.
 
On-Premise
FREE download
 
Free Trial Unavailable
Free Trial
Free Trial
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
Matomo (Formerly Piwik)
Cloud Essential
9USD / monthFree trial available on Matomo.org website.
Cloud Business
29USD / monthFree trial available on Matomo.org website.
Cloud Enterprise
Contact usFree trial available on Matomo.org website.
On-Premise
FREE download
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
8.3
Ease of Use
Ease of Use
7.1
8.1
7.9
Ease of Setup
Ease of Setup
6.5
8.0
7.4
Ease of Admin
Ease of Admin
7.3
8.3
7.4
Quality of Support
Quality of Support
7.6
7.6
7.5
Ease of Doing Business With
Ease of Doing Business With
7.7
8.5
8.2
Product Direction (% positive)
Product Direction (% positive)
7.0
8.3
8.0
Meets Requirements
Adobe Analytics
8.4
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.3
Ease of Use
Adobe Analytics
7.1
Piwik PRO
8.1
Matomo (Formerly Piwik)
7.9
Ease of Setup
Adobe Analytics
6.5
Piwik PRO
8.0
Matomo (Formerly Piwik)
7.4
Ease of Admin
Adobe Analytics
7.3
Piwik PRO
8.3
Matomo (Formerly Piwik)
7.4
Quality of Support
Adobe Analytics
7.6
Piwik PRO
7.6
Matomo (Formerly Piwik)
7.5
Ease of Doing Business With
Adobe Analytics
7.7
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.2
Product Direction (% positive)
Adobe Analytics
7.0
Piwik PRO
8.3
Matomo (Formerly Piwik)
8.0

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.6
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.5
Engagement
Adobe Analytics
8.3
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.4
Entry and Exit Pages
Adobe Analytics
8.4
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.6
Standard Event Tracking
Adobe Analytics
8.4
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.5
Custom Event Tracking
Adobe Analytics
8.4
Piwik PRO
8.6
Matomo (Formerly Piwik)
8.1
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
Matomo (Formerly Piwik)
8.0
Return
Adobe Analytics
8.0
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.0
Conversions
Adobe Analytics
8.4
Piwik PRO
8.8
Matomo (Formerly Piwik)
7.8
Funnels
Adobe Analytics
8.1
Piwik PRO
8.2
Matomo (Formerly Piwik)
7.6
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.3
Trending
Adobe Analytics
8.2
Piwik PRO
8.3
Matomo (Formerly Piwik)
8.2
Retroactive Reporting
Adobe Analytics
8.0
Piwik PRO
8.4
Matomo (Formerly Piwik)
8.3
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
Matomo (Formerly Piwik)
7.7
Mobile Reporting
Adobe Analytics
7.9
Piwik PRO
8.1
Matomo (Formerly Piwik)
8.4
Unification Across Devices
Adobe Analytics
7.8
Piwik PRO
7.6
Matomo (Formerly Piwik)
8.0
Custom Reports and Dashboards
Adobe Analytics
8.3
Piwik PRO
9.0
Matomo (Formerly Piwik)
8.2
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.5
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
Matomo (Formerly Piwik)
8.5
Load Time Monitoring
Adobe Analytics
7.8
Piwik PRO
7.9
Matomo (Formerly Piwik)
7.9
Campaign Tracking
Adobe Analytics
8.4
Piwik PRO
8.5
Matomo (Formerly Piwik)
8.2
E-Commerce
Adobe Analytics
8.3
Piwik PRO
8.6
Matomo (Formerly Piwik)
7.9
Promotional Messages
Adobe Analytics
7.9
Piwik PRO
8.2
Matomo (Formerly Piwik)
7.6
Administration Alerts
Adobe Analytics
8.0
Piwik PRO
8.6
Matomo (Formerly Piwik)
8.3
Administration
API / Integrations
Adobe Analytics
7.9
Piwik PRO
8.0
Matomo (Formerly Piwik)
8.4
QA Testing
Adobe Analytics
8.0
Piwik PRO
7.7
Matomo (Formerly Piwik)
7.8
Performance and Reliability
Adobe Analytics
8.2
Piwik PRO
8.2
Matomo (Formerly Piwik)
8.6
User, Role, and Access Management
Adobe Analytics
8.3
Piwik PRO
8.8
Matomo (Formerly Piwik)
8.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
27.7%
45.5%
51.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.1%
27.3%
32.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
44.2%
27.3%
16.1%
Adobe Analytics
Small-Business
27.7%
Mid-Market
28.1%
Enterprise
44.2%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
Matomo (Formerly Piwik)
Small-Business
51.8%
Mid-Market
32.1%
Enterprise
16.1%

Reviewers' Industry

 
Marketing and Advertising
15.4%
Information Technology and Services
13.6%
Marketing and Advertising
18.3%
 
Retail
5.3%
Marketing and Advertising
9.1%
Internet
11.7%
 
Information Technology and Services
5.1%
Education Management
9.1%
Information Technology and Services
10.0%
 
Financial Services
4.4%
Computer Software
9.1%
Computer Software
10.0%
 
Computer Software
4.4%
Computer & Network Security
9.1%
Retail
6.7%
 
Other
65.3%
Other
50.0%
Other
43.3%
Adobe Analytics
Marketing and Advertising
15.4%
Retail
5.3%
Information Technology and Services
5.1%
Financial Services
4.4%
Computer Software
4.4%
Other
65.3%
Piwik PRO
Information Technology and Services
13.6%
Marketing and Advertising
9.1%
Education Management
9.1%
Computer Software
9.1%
Computer & Network Security
9.1%
Other
50.0%
Matomo (Formerly Piwik)
Marketing and Advertising
18.3%
Internet
11.7%
Information Technology and Services
10.0%
Computer Software
10.0%
Retail
6.7%
Other
43.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Daniel K.
Executive Sponsor in Computer Software

There are certain things that just aren't working for me. I'm specifically focusing on analyzing user behavior via predefined goals. The goal tracking appears to work great. What isn't working so great is that when I apply a custom segment (in this case...

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Matomo (Formerly Piwik)
Most Helpful Favorable Review
Brad J.
Consultant in Computer Software

Piwik is a great alternative to Google Analytics if you need something to run on your own servers. It also helps to analyze traffic more closely by turning on features to track ip addresses. This allows for closer analysis of activity on your website. I...

Most Helpful Critical Review
Daniel K.
Executive Sponsor in Computer Software

There are certain things that just aren't working for me. I'm specifically focusing on analyzing user behavior via predefined goals. The goal tracking appears to work great. What isn't working so great is that when I apply a custom segment (in this case...

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
Matomo (Formerly Piwik)
No videos provided

Downloads

 No downloads providedNo downloads provided
Piwik PRO
No downloads provided
Matomo (Formerly Piwik)
No downloads provided
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