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Compare Adobe Analytics, Piwik PRO, IBM Digital Analytics, and Mixpanel

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
6.9
8.2
Ease of Use
Ease of Use
7.0
8.1
5.8
7.7
Ease of Setup
Ease of Setup
6.4
8.0
5.4
7.0
Ease of Admin
Ease of Admin
7.2
8.3
7.0
7.6
Quality of Support
Quality of Support
7.5
7.6
6.1
7.8
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
7.0
8.1
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
3.4
6.8
Meets Requirements
Adobe Analytics
8.4
Piwik PRO
8.7
IBM Digital Analytics
6.9
Mixpanel
8.2
Ease of Use
Adobe Analytics
7.0
Piwik PRO
8.1
IBM Digital Analytics
5.8
Mixpanel
7.7
Ease of Setup
Adobe Analytics
6.4
Piwik PRO
8.0
IBM Digital Analytics
5.4
Mixpanel
7.0
Ease of Admin
Adobe Analytics
7.2
Piwik PRO
8.3
IBM Digital Analytics
7.0
Mixpanel
7.6
Quality of Support
Adobe Analytics
7.5
Piwik PRO
7.6
IBM Digital Analytics
6.1
Mixpanel
7.8
Ease of Doing Business With
Adobe Analytics
7.6
Piwik PRO
8.5
IBM Digital Analytics
7.0
Mixpanel
8.1
Product Direction (% positive)
Adobe Analytics
6.9
Piwik PRO
8.3
IBM Digital Analytics
3.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Piwik PRO
8.8
IBM Digital Analytics
7.7
Mixpanel
8.6
Engagement
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.0
Mixpanel
8.5
Entry and Exit Pages
Adobe Analytics
8.4
Piwik PRO
8.5
IBM Digital Analytics
7.2
Mixpanel
7.8
Standard Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.0
Mixpanel
8.6
Custom Event Tracking
Adobe Analytics
8.4
Piwik PRO
8.6
IBM Digital Analytics
6.5
Mixpanel
8.6
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
IBM Digital Analytics
7.0
Mixpanel
7.9
Return
Adobe Analytics
7.9
Piwik PRO
8.5
IBM Digital Analytics
6.9
Mixpanel
8.0
Conversions
Adobe Analytics
8.4
Piwik PRO
8.8
IBM Digital Analytics
7.5
Mixpanel
8.4
Funnels
Adobe Analytics
8.1
Piwik PRO
8.2
IBM Digital Analytics
6.5
Mixpanel
8.8
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
IBM Digital Analytics
5.7
Mixpanel
8.4
Trending
Adobe Analytics
8.2
Piwik PRO
8.3
IBM Digital Analytics
6.2
Mixpanel
8.1
Retroactive Reporting
Adobe Analytics
8.0
Piwik PRO
8.4
IBM Digital Analytics
6.2
Mixpanel
7.8
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
IBM Digital Analytics
6.0
Mixpanel
8.4
Mobile Reporting
Adobe Analytics
7.9
Piwik PRO
8.1
IBM Digital Analytics
4.9
Mixpanel
7.8
Unification Across Devices
Adobe Analytics
7.7
Piwik PRO
7.6
IBM Digital Analytics
5.6
Mixpanel
7.4
Custom Reports and Dashboards
Adobe Analytics
8.3
Piwik PRO
9.0
IBM Digital Analytics
5.9
Mixpanel
7.5
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
IBM Digital Analytics
6.3
Mixpanel
8.3
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
IBM Digital Analytics
6.6
Mixpanel
7.5
Load Time Monitoring
Adobe Analytics
7.8
Piwik PRO
7.9
IBM Digital Analytics
5.5
Mixpanel
7.2
Campaign Tracking
Adobe Analytics
8.4
Piwik PRO
8.5
IBM Digital Analytics
6.7
Mixpanel
7.8
E-Commerce
Adobe Analytics
8.3
Piwik PRO
8.6
IBM Digital Analytics
7.3
Mixpanel
7.2
Promotional Messages
Adobe Analytics
7.9
Piwik PRO
8.2
IBM Digital Analytics
6.6
Mixpanel
7.4
Administration Alerts
Adobe Analytics
8.0
Piwik PRO
8.6
IBM Digital Analytics
6.5
Mixpanel
7.6
Administration
Performance and Reliability
Adobe Analytics
8.2
Piwik PRO
8.2
IBM Digital Analytics
6.4
Mixpanel
8.2
User, Role, and Access Management
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.5
Mixpanel
8.0
API / Integrations
Adobe Analytics
7.8
Piwik PRO
8.0
IBM Digital Analytics
6.5
Mixpanel
7.9
QA Testing
Adobe Analytics
8.0
Piwik PRO
7.7
IBM Digital Analytics
5.6
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
45.5%
16.4%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
27.3%
34.5%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
27.3%
49.1%
4.6%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Information Technology and Services
13.0%
Retail
15.7%
Computer Software
25.7%
 
Retail
6.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
15.7%
Internet
18.7%
 
Financial Services
5.2%
Marketing and Advertising
8.7%
Internet
7.1%
Information Technology and Services
14.3%
 
Information Technology and Services
5.1%
Education Management
8.7%
Insurance
7.1%
Marketing and Advertising
7.0%
 
Internet
4.0%
Computer Software
8.7%
Information Technology and Services
7.1%
Financial Services
7.0%
 
Other
65.1%
Other
52.2%
Other
47.1%
Other
27.3%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

IBM Digital Analytics
Most Helpful Favorable Review
Eric S.
Internal Consultant in Retail

The variety of display modes - graphic, text, table, etc.

Most Helpful Critical Review
G2 User in Consumer Goods

The font is so small I have to squint just to read it. The dashboard's aren't really helpful and offer a low level of customization. Not really user friendly and difficult to do simple tasks that can be done in seconds in Google analytics (i.e....

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
IBM Digital Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

Piwik PRO
No downloads provided
IBM Digital Analytics
No downloads provided
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