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Compare Adobe Analytics, Piwik PRO, IBM Digital Analytics, and Google Analytics 360

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Piwik PRO
Free Trial
IBM Digital Analytics
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
8.7
6.9
8.7
Ease of Use
Ease of Use
7.0
8.1
5.8
7.9
Ease of Setup
Ease of Setup
6.4
8.0
5.4
7.8
Ease of Admin
Ease of Admin
7.2
8.3
7.0
8.3
Quality of Support
Quality of Support
7.5
7.6
6.1
7.9
Ease of Doing Business With
Ease of Doing Business With
7.6
8.5
7.0
8.4
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
3.4
8.2
Meets Requirements
Adobe Analytics
8.4
Piwik PRO
8.7
IBM Digital Analytics
6.9
Google Analytics 360
8.7
Ease of Use
Adobe Analytics
7.0
Piwik PRO
8.1
IBM Digital Analytics
5.8
Google Analytics 360
7.9
Ease of Setup
Adobe Analytics
6.4
Piwik PRO
8.0
IBM Digital Analytics
5.4
Google Analytics 360
7.8
Ease of Admin
Adobe Analytics
7.2
Piwik PRO
8.3
IBM Digital Analytics
7.0
Google Analytics 360
8.3
Quality of Support
Adobe Analytics
7.5
Piwik PRO
7.6
IBM Digital Analytics
6.1
Google Analytics 360
7.9
Ease of Doing Business With
Adobe Analytics
7.6
Piwik PRO
8.5
IBM Digital Analytics
7.0
Google Analytics 360
8.4
Product Direction (% positive)
Adobe Analytics
6.9
Piwik PRO
8.3
IBM Digital Analytics
3.4
Google Analytics 360
8.2

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.5
Piwik PRO
8.8
IBM Digital Analytics
7.7
Google Analytics 360
8.6
Engagement
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.0
Google Analytics 360
8.4
Entry and Exit Pages
Adobe Analytics
8.4
Piwik PRO
8.5
IBM Digital Analytics
7.2
Google Analytics 360
8.4
Standard Event Tracking
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.0
Google Analytics 360
8.6
Custom Event Tracking
Adobe Analytics
8.4
Piwik PRO
8.6
IBM Digital Analytics
6.5
Google Analytics 360
8.3
Retention
Adobe Analytics
7.9
Piwik PRO
8.9
IBM Digital Analytics
7.0
Google Analytics 360
8.3
Return
Adobe Analytics
7.9
Piwik PRO
8.5
IBM Digital Analytics
6.9
Google Analytics 360
8.1
Conversions
Adobe Analytics
8.4
Piwik PRO
8.8
IBM Digital Analytics
7.5
Google Analytics 360
8.3
Funnels
Adobe Analytics
8.1
Piwik PRO
8.2
IBM Digital Analytics
6.5
Google Analytics 360
8.1
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Piwik PRO
8.1
IBM Digital Analytics
5.7
Google Analytics 360
8.8
Trending
Adobe Analytics
8.2
Piwik PRO
8.3
IBM Digital Analytics
6.2
Google Analytics 360
8.5
Retroactive Reporting
Adobe Analytics
8.0
Piwik PRO
8.4
IBM Digital Analytics
6.2
Google Analytics 360
8.3
Segmentation
Adobe Analytics
8.3
Piwik PRO
8.4
IBM Digital Analytics
6.0
Google Analytics 360
8.3
Mobile Reporting
Adobe Analytics
7.9
Piwik PRO
8.1
IBM Digital Analytics
4.9
Google Analytics 360
8.4
Unification Across Devices
Adobe Analytics
7.7
Piwik PRO
7.6
IBM Digital Analytics
5.6
Google Analytics 360
8.2
Custom Reports and Dashboards
Adobe Analytics
8.3
Piwik PRO
9.0
IBM Digital Analytics
5.9
Google Analytics 360
8.5
Other
User Data
Adobe Analytics
8.3
Piwik PRO
8.7
IBM Digital Analytics
6.3
Google Analytics 360
8.3
Site Search Reporting
Adobe Analytics
8.2
Piwik PRO
8.7
IBM Digital Analytics
6.6
Google Analytics 360
8.1
Load Time Monitoring
Adobe Analytics
7.8
Piwik PRO
7.9
IBM Digital Analytics
5.5
Google Analytics 360
8.2
Campaign Tracking
Adobe Analytics
8.4
Piwik PRO
8.5
IBM Digital Analytics
6.7
Google Analytics 360
8.3
E-Commerce
Adobe Analytics
8.3
Piwik PRO
8.6
IBM Digital Analytics
7.3
Google Analytics 360
8.3
Promotional Messages
Adobe Analytics
7.9
Piwik PRO
8.2
IBM Digital Analytics
6.6
Google Analytics 360
8.1
Administration Alerts
Adobe Analytics
8.0
Piwik PRO
8.6
IBM Digital Analytics
6.5
Google Analytics 360
8.2
Administration
Performance and Reliability
Adobe Analytics
8.2
Piwik PRO
8.2
IBM Digital Analytics
6.4
Google Analytics 360
8.5
User, Role, and Access Management
Adobe Analytics
8.3
Piwik PRO
8.8
IBM Digital Analytics
7.5
Google Analytics 360
8.6
API / Integrations
Adobe Analytics
7.8
Piwik PRO
8.0
IBM Digital Analytics
6.5
Google Analytics 360
8.2
QA Testing
Adobe Analytics
8.0
Piwik PRO
7.7
IBM Digital Analytics
5.6
Google Analytics 360
8.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
26.6%
45.5%
16.4%
47.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.9%
27.3%
34.5%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
45.5%
27.3%
49.1%
19.8%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%
Piwik PRO
Small-Business
45.5%
Mid-Market
27.3%
Enterprise
27.3%
IBM Digital Analytics
Small-Business
16.4%
Mid-Market
34.5%
Enterprise
49.1%
Google Analytics 360
Small-Business
47.9%
Mid-Market
32.3%
Enterprise
19.8%

Reviewers' Industry

 
Marketing and Advertising
14.6%
Information Technology and Services
13.0%
Retail
15.7%
Marketing and Advertising
18.9%
 
Retail
6.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
15.7%
Information Technology and Services
4.8%
 
Financial Services
5.2%
Marketing and Advertising
8.7%
Internet
7.1%
Real Estate
3.7%
 
Information Technology and Services
5.1%
Education Management
8.7%
Insurance
7.1%
Internet
3.7%
 
Internet
4.0%
Computer Software
8.7%
Information Technology and Services
7.1%
Education Management
3.7%
 
Other
65.1%
Other
52.2%
Other
47.1%
Other
65.2%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%
Piwik PRO
Information Technology and Services
13.0%
Staffing and Recruiting
8.7%
Marketing and Advertising
8.7%
Education Management
8.7%
Computer Software
8.7%
Other
52.2%
IBM Digital Analytics
Retail
15.7%
Marketing and Advertising
15.7%
Internet
7.1%
Insurance
7.1%
Information Technology and Services
7.1%
Other
47.1%
Google Analytics 360
Marketing and Advertising
18.9%
Information Technology and Services
4.8%
Real Estate
3.7%
Internet
3.7%
Education Management
3.7%
Other
65.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

G2 User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Piwik PRO
Most Helpful Favorable Review
Stephen H.
Executive Sponsor in Hospital & Health Care

I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics straight to an outside party. Google analytics works very well for a "free" offering, but if you can use the...

IBM Digital Analytics
Most Helpful Favorable Review
G2 User in Apparel & Fashion

ties in well with Websphere commerce and its always nice having all the systems be under the same brand umbrella for seamlessness, support etc.

Most Helpful Critical Review
LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Guy K T.
User in Public Relations and Communications

Not really anything to dislike, i wish it would do all of the work for me, like totally.

Screenshots

 
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IBM Digital Analytics
Google Analytics 360

Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos providedNo videos providedNo videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Piwik PRO
No videos provided
IBM Digital Analytics
No videos provided
Google Analytics 360
No videos provided

Downloads

 No downloads providedNo downloads providedNo downloads provided
Piwik PRO
No downloads provided
IBM Digital Analytics
No downloads provided
Google Analytics 360
No downloads provided
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